It is about to enter a new millennium, and it seems that everything will be filled with the light of this new millennium.

Except for online forums and those idle and painful magazines in the United States, the last day of 1999 is the end of the world, and the great devil will descend on earth to destroy the world, everyone else seems to be waiting for a new millennium.

Since the second half of 1999, newly launched electronic games have been named "xxxx2000".

Like Xiao Ai’s new work in the series “The Sims”, also called “The Sims 2000”.

The new series of "Sim City" produced by Takahashi is naturally "Sim City 2000".

However, although both are in the 2000 generation, the changes that have taken place in these two games in the previous game are not in the same direction.

The "Sims" series started from the previous generation. The expansion packs made by players and the official expansion packs have enriched the gameplay of this game to an unprecedented level.

Although the game "The Sims 2" has been launched for three or four years, it is different from other stand-alone games. Because of the continuous expansion package, the playability of this game has been continuously enriched. I know that after three years, there will still be a lot of players.

This is definitely a unique thing in games without Internet access.

You should know that the first leap in the playability of video games actually came from a series of groundbreaking actions made by Nintendo on the red and white machine.

However, even if it is the most fun red and white game, excluding Japanese role-playing, the other gameplay will only last about two hours.

Even if you add practice time, it only takes thirty or forty hours.

Although due to the game type, players may still take it out to play from time to time.

But it is absolutely impossible to just stick to a game and keep playing it for three years.

However, The Sims 2 did such a pioneering move.

It is not like a real-time strategy game like "Starcraft", which can extend the life cycle of the game through the interaction between players and players, but it extends the time it attracts players by expanding the situation of the package.

Moreover, this game, which is mainly sold in North America, has a profit margin much higher than other games.

It can be said that Wanhu Interactive Entertainment in North America has regarded the "Sims" series as a flagship series that is the best.

After all, games like "The Sims 2" have sold more than 5 million on multiple platforms in North America, and the average sales of various expansion data packages exceeds 500,000. The number of expansion packages has more than 50 games, which is really rare and very rare.

So, although Xiao Ai didn't have any pressure when producing "The Sims 2000", she just did it according to her intuition and what she thought players might like, but those professionals in North America have already begun to package this game in a series.

Since the Atari era, game manufacturers that have launched games in the US market have already understood that electronic games are something with strong advertising attributes.

Especially after Atari was acquired by Time Warner, he even thought that as long as there were advertisements, even if the game itself was garbage, it could be sold.

This led to the tragedy of Atari's collapse.

But in the Nintendo era, the games launched on the Nintendo entertainment system were of excellent quality.

After players in the United States began to accept Nintendo's game consoles, these games almost only need to be advertised, whether they are TV or print advertisements, sales can easily exceed one million sets.

It is precisely because of this scene that American gamers now regard Japanese game manufacturers as an opponent that cannot be surpassed.

You know, it took Nintendo less than two years to cultivate dozens of games with sales effects of millions in a market that had completely rejected video games.

The game "Super Mario Bros." was also the gods at that time.

Until now more than ten years later, Nintendo's Mario image is still constantly advertising in major sports events.

Wanhu Interactive Entertainment focuses on the North American market, and of course, it is also very concerned about this advertising effect.

However, for a long time, tens of thousands of households lack a game suitable for both young and old.

For example, the game "Starcraft" has a large number of players, but it is not suitable for both young people. It is only suitable for young men.

Even if you advertise in Super Bowl or something, the advertising effect is not satisfactory.

However, like "The Sims", there is already a broad player base. Whether it is male players, female players, young players, or elderly players, they can find games that belong to their own fun. As long as they place advertisements, the benefits will be very high.

Nick, the president of Wanhu Interactive Entertainment, even without seeing the full version of this game, started a "10 million publicity plan".

Ten million US dollars in publicity funds are just the advance publicity funds for The Sims 2000. Build momentum when this game is not yet launched.

You should know that the concept of 10 million US dollars in the last year of the twentieth century is not quite the same as the concept of 10 million US dollars in two thousand years later.

The value of the US dollar is higher than that afterwards, that is, the more valuable it is.

Even the publicity department, which has always been very good at spending money, was a little confused when it got tens of millions of dollars to spend.

How to spend it?

or……

It's better to just shoot a TV series called "The Sims 2000".

So, a story collection activity began in the "Sims" community in North America.

Manuscripts with high voting numbers will be adapted by professional screenwriters and finally brought to the big screen.

American TV series are different from TV series from other countries in the world.

Because American TV series have very strict regulations on the ratings of each episode, only if the ratings meet the predetermined standards can the drama not be cut off and renewed.

Therefore, the highlight of American TV series is that it is fast pace.

Especially the first few episodes of each American drama are basically the essence of the entire drama.

However, as a large-scale promotional advertisement, the TV series "The Sims 2000" naturally does not have to be so utilitarian.

The first season is expected to have a total of twelve episodes, one episode a week, which will be available for just one year.

A budget of 10 million was easily spent five million at once.

As for why not make a movie?

There is no one who fails to adapt the game to movies.

Besides, 10 million is enough to make works like "The Sims" that don't have many special effects.
Chapter completed!