"The above is the current trend of the Japanese electronic game market."

At the internal meeting of Wanhu, Takahashi summarized the dynamics of Japan's electronic game industry.

Although the growth momentum of Japan's electronic game industry has slightly declined in the 1990s, as the world's second largest electronic game consumer market and the largest game producer, Japan's electronic game industry still needs to pay attention to all companies that pay attention to the console game market.

Wanhu does not have much business in Japan at this stage.

The main content is media content, and the games released on Sega consoles basically do not expect to make money, but to allow players to still have a concept of Wanhu’s classic game series.

After the Nintendo Red and White Machine era established an ecosystem where new games will be released almost every Friday, the player's love for games has also entered a short cycle.

Let me put it this way, if you talk about a popular Japanese TV series, after a few years of airing, many fans still remember this TV series, and the popularity has not decreased much.

As long as this TV series has a sequel, it can easily ignite the popularity.

However, video games are different.

Because the sales of electronic games basically follow the golden three-week theory, that is, 90% of the total sales of home computer games is actually decided three weeks before the release.

During these three weeks, if the game is sold well, it is good. If the game is sold poorly, it will basically be a squad.

Therefore, in order to make their own games have a good sales volume, these electronic game manufacturers can say that they can do the best.

It’s not just about publicity, but about tricks.

If you confirm that your own game is very fun, the sooner the better you should hand over your game to the magazine editor to try, and then let the magazine editor brag about it.

If your own game is not fun, you might as well not hand the game over to the magazine editor to try it out in advance.

In this case, the magazine editor and the player will get the game at the same time. It will take at least one week to play the game to the point where you can produce articles, and it will take about one week to write articles.

After the magazine published the game review, three weeks have basically passed.

Those who should have fallen into the trap have already fallen into the trap, so the sales problem will naturally be solved.

Of course, we must not only do things in publicity, but also in game content.

The first thing to do is to do is not to pass the game too quickly.

Because if the player passes the level within a few days after buying it immediately, and then starts selling second-hand games, this is a great harm to the sale of first-hand games.

At this time, in order to make these games sell well, a lot of game content must be added.

However, the cost of adding game content is too high, so there are more and more things like one week, two week, three week, hidden elements, and hidden endings that can maximize the use of existing game content and force players to play the game time.

As the producer of "Player Heart", the largest sales game magazine in Japan, Wanhu is naturally very clear about these things.

It's also interesting. The reason why "Player Heart" is the most recognized game magazine among players is not because its magazine name contains players, but because this magazine only does not cheat players.

What tens of thousands of households go to is the budget system. The so-called budget system is the year before the fiscal year, which determines the budget that will be used in this fiscal year.

The budget is not completely related to the magazine's revenue.

In other words, Wanhu's "Player Heart" does not have to collect money from manufacturers in order to survive.

There are many reasons why manufacturers collect money, the biggest reason is that they are not confident in their own games.

Of course, this is for "Player Heart".

For many other game magazines, if you don’t spend money, you won’t have game reviews. The quality of your game reviews has nothing to do with whether the game is fun or not, but depends on how much money you spend.

In this case, a very bad competition mechanism will naturally arise.

At the same time, what is even more interesting is that game manufacturers must earn back the expenses they invest in the media.

Where they make money, they naturally come from the players.

Therefore, while the media collects money, it is actually damaging the interests of players.

This is a logical chain that is easy to understand.

This is also the reason why journalists and editors are flirting with each other.

To put it nicely, he is the uncrowned king, but to put it bluntly... he is to charge black money protection fees.

"Zhengzhang, do you think Sony can succeed?" asked a participant.

Takahashi thought for a while and he said, "I think it can."

"Why?" the questioner asked immediately.

Of course he doesn't believe that Sony will succeed. If it is really so easy to succeed, Wanhu will not have been unable to enter the console game market.

If a company like Sony that has never entered the electronic game market will succeed, then why did the old world who had been in the electronic game market before die so miserably?

So Takahashi emphasized Sony's advantages.

First of all, Sony has money.

Of course, there are more wealthy companies.

Microsoft, the world's most cash-rich company, has not gained benefits in the gaming industry.

Secondly, Sony has technology.

You should know that the previous game console consortiums were able to make hardware and software.

Although hardware makers have the skills to make hardware, they will definitely not want to lose money.

In other words, they all have to make profits without a machine.

Whether your machine is selling well or not, whether the platform can be popularized is not their business.

There is no need for hardware manufacturers to give up immediate benefits for the sake of illusory interests.

Sony has technical strength and factories. If they want to reduce the price themselves, they will definitely be able to do it.

The third is its similarity with the electronic game industry.

With experience in running the record industry, Sony still has a very advantage in entering the electronic game industry.

You should know that although the record industry is also an industry driven by technological development.

However, the record industry can develop much earlier and more complicated than video games.

Like Xiang Hong Kong, there are a large number of vibrant social organizations in the entertainment industry, which is actually the norm in the entertainment industry around the world.

Because such unnamed mass consumption is very easy to launder money.

Besides, raising some small and big stars to play with, and turning their lovers into big stars is also a fun for some people.

Sony can handle these complex relationships well.

I think I won’t feel too embarrassed when dealing with video games.

However, Takahashi's remarks may not convince the person who asked the question.
Chapter completed!