Since the small move made by Sony was discovered, Nintendo's president Hiroshi Yamauchi can be described as furious.

Corresponding to the fury in consciousness, it is naturally a crazy cleaning in reality.

Not only has the cooperation with Sony stopped, but it has started a new agreement to cooperate with Philips.

In addition, third parties that will cooperate with Sony have also carried out crazy cleanings.

Nintendo has been the leader in the electronic game industry in Japan and even the world for nearly fifteen years.

As time goes by, Hiroshi Yamauchi has gradually felt that the electronic game industry is Nintendo's back garden, and Nintendo is of course the only thing to say.

Now in this acre of three-point land, someone actually wants to dig a hole to kill the farmer and get the farm's property.

As a "local rich man", Yamaiden naturally became furious.

Although Sony is a strong company in Japan, Hiroshi Yamauchi doesn't take Sony seriously at all.

When he knew that Sony was planning to make his own video game console, he spoke in public, "If Sony's game consoles can sell more than one million, I'll walk with my head!"

The rage of Hiroshi Yamauchi and Nintendo did not dispel Sony's determination to enter the video game market.

The history of Sony's rise is actually the history of crushing competitors in the same industry.

Whether it is a competitor in Japan or a competitor in the United States or Europe, Sony defeated one competitor after another, which made Sony today come true.

Sony's current view of the extremely brilliant present is the result of bankruptcy liquidation of countless competing companies.

One general succeeds and thousands of bones are woven.

Behind the success of a company is also full of bones.

Sony no longer remembers how many original giants in the industry were in the face of Sony's anger when peeping at Sony's "overestimating one's own ability".

It is precisely because of fear that if these traditional giants are really emerging, why be angry at a challenger like Sony?

Of course, Sony thinks it is very strong, but it won't really compete openly.

For Sony, or for any company that meets the capitalist market environment, all they have to do is to get the highest profit at the lowest cost.

Sony is of course the same.

Sometimes people see certain actions of certain large companies, which are like actions taken when they are possessed by demons.

But in fact, this is just the most cost-saving operation.

It is normal to steal commercial intelligence and dig holes.

So, this is also why these commercial contracts are getting worse and longer day by day.

If these contracts are long river embankments that maintain basic rules and principles for commercial cooperation, then most of the time for both parties to sign the contract are actually eager to turn into crayfish and destroy the river embankments that protect the opposite one.

When Wanhu President Takahashi got the big news about the Japanese game industry in recent times, he couldn't help laughing when he saw the content on it.

He smiled happily.

When he saw Hiro Yamauchi said he was planning to walk with his head, he really wanted to see Hiro Yamauchi walking with his head.

"Walking with your head" or even Takahashi at that time, many domestic players commented on Hiroshi Yamauchi.

I don’t know if Hiroshi Yamauchi understands or is confused, Sony is different from all the challengers and competitors in the past.

First of all, Sony has complete upstream and downstream enterprises in the electronics industry.

Even from the production of silicon circles to the final product under the product, the production line can be completed internally at Sony.

Of course, previous competitors could barely do these things.

But what's even more terrifying is that Sony, which has such integration capabilities, has a very good understanding of the rules of the consumer market.

Sony started out with tape and radio, and gradually began to involve all aspects of music electronic devices.

More than ten years ago, they started to release movies and records.

Let’s put the movie aside for now, and the record market and the home computer and electronic game market are actually extremely similar.

Any well-known singer can be regarded as a mature game manufacturer.

They release records through agency companies and Sony channels, just like Nintendo publishing games on behalf of third parties. They are all a system that is almost direct to consumers.

Even Sony's record release is more direct than Nintendo's release of games.

The distribution channel used by Nintendo developed from the initial release channel.

In other words, the so-called original intention meeting, agents at all levels gather together at some time of year to determine the number of games that everyone will release this year and negotiate conditions.

The advantage of the original intention to do such an organization is that when Nintendo is still weak and unable to establish a national distribution system, it will quickly establish a sales system with huge tentacles.

But the problem is that after Nintendo developed, this group became a big group.

Even if Nintendo doesn't allow them, they still have to exist and consume the profits Nintendo has made.

This is also something that confuses many people. Once a rule and system is established at the beginning, it will be difficult to change even if it seems unreasonable to the people behind it.

Because it can last for so long, it means there are many vested interests.

How could those vested interests allow you to abolish this system?

The record retail system newly established by Sony is naturally more vital than the original aspiration system founded by Nintendo a hundred years ago.

Moreover, Sony can even directly use this distribution system to sell the video games they produce.

Even if Sony's gaming console uses CDs, even everyone in the box can remain unchanged, and the shelves directly use the shelves that are now selling CDs.

This is on the retail side, on the product development side, that is, communicating with developers, Sony also has rich experience.

You know, musicians are not easy to cooperate.

People who are engaged in literature and art, not to mention being infected with some inappropriate habits or sucking some inappropriate products, some of them are actually not easy to communicate with.

Sony is also being able to cooperate with artists and with artists' firms, which is also a bit hard to achieve.

The kung fu that has been honed on this is also very easy for them to deal with game developers.

After all, some developers have more or less otaku attributes, compared to the entertainment industry where either handsome men or beautiful women, and the chaotic and without a lower limit.

Some developers are Sony's little sheep after Sony.
Chapter completed!