Gao Fengming, on behalf of Xinruicheng, formally contacted Pujian Group and started negotiations on the acquisition of Jinchen Garden project. At first, Pujian Group was quite hesitant.

Xinrui City acquires Zhongnan Apartment and Leo Apartment, on the one hand, sells 7,000 small and medium-sized commercial and residential apartments as investment apartment products to the outside world. On the other hand, it takes over the use rights of 7,000 small and medium-sized commercial and residential apartments and operates them as rental properties of Xinchaorui Real Estate. This involves a variety of multi-level business development support, so it is understandable that the listed company Xinrui City will not obtain large profits from the acquisition.

At this time, the listed company Xinrui City acquired Jinchen Garden, which mainly consists of large-scale residential buildings, and could only continue to open and sell after completing subsequent construction. If Xinrui City does not seek profits, it is purely a kind-hearted choice to take over the Pujian Group's portfolio. Who would believe it?

This involves their respective expectations of the future housing price trend of Jinchen Huayuan.

Pujian Group's previous expectation of the housing prices of Jinchen Huayuan was that it could be sold for 10,000 per square meter, but Xinrui City rushed in. When they figured out the trends of Xinrui City, they would inevitably increase their expectations for the housing prices and purchase prices of Jinchen Huayuan.

Although the total acquisition price cannot be agreed upon for the time being, a series of issues such as relevant technical details, comparing house quality inspection, project progress assessment and construction costs that have been incurred and are incurred, material purchase costs and debts, personnel arrangements of the project company, cooperation agreements with relevant marketing and publicity companies and the degree of progress, subsequent handover, etc., are under negotiation and confirmation.

During this period, Chen Li also had two meals with Sun Hairong, chairman of Pujian Group.

Of course, Sun Hairong still hopes that Xinrui City can increase the total acquisition price, and there is no actual progress in eating. The main thing is to contact everyone for their relationship.

The listed company Xinrui City's real estate development business has not made progress. Xinchaorui Commercial will not be able to build a new Xinchaorui City Square in Pujiang in a short period of time. Zhou Bin came here to take charge. The commercial company can only develop logistics, warehousing centers and community convenience store chains in Pujiang first.

As a private equity fund, Dashang Capital cannot publicly promote or sell it. Zheng Wenyuan returned to Pujiang and gradually regained his previous evacuation connections and promoted its fund products to large customers with financial strength.

Zhongnan Industrial, the developer of Zhongnan Apartment, and Zhongtian Real Estate, the developer of Leo Apartment, were very interested in the newly established real estate trust fund of Dashang Capital after receiving the acquisition payment paid by Xinrui City. However, they also took out 100 million yuan from their respective profits as a stable investment and invested in Xinrui Cloud Real Estate Trust Fund, so that Dashang Capital would have a good start as soon as it entered Pujiang.

Xinchaorui Real Estate is developing online and offline platforms together. The offline platforms are currently expanding at the speed of launching three chain stores a week.

Xinrui Yunke Apartment, a subsidiary of Xinchaorui Real Estate, launches 200 well-decorated rental apartments every week, and there is still a shortage of supply in the market...

Of course, for Xinrui Yunke Apartment itself, the cost of high-quality public property management, furniture and fine decoration depreciation, and pre-promotion, plus the guaranteed dividends issued by 5% per year to investors of Xinrui Yun Real Estate Trust Fund and the 1% management fee charged by Dashang Capital every year, deducting the rent that can be collected. There is currently no profit margin.

Therefore, the first phase of Xinrui Cloud Real Estate Trust Fund actually received a total investment of 3.2 billion yuan. In addition to the acquisition of Zhongnan Apartment from Xinrui City, the overall property rights of Leo Apartment also reserved 200 million yuan of impairment reserves.

At this time, the greatest value of Xinrui Yunke Apartment is to strongly support the business expansion of Dashang Capital and Xinchaorui Real Estate.

The asset scale managed by Dashang Capital has not been reduced due to the cash-out and reduction of holdings by investors in real estate funds in the third and fourth phases, and has also steadily expanded to 15 billion.

Xinchaorui Real Estate's chain stores in Pujiang expanded to 60 by mid-May. In addition to the 100-person team that was temporarily called by the business capital, the scale of 1,000 people, including a large number of interns.

In addition, store rental, decoration and personnel salary are also an astronomical figure, but with the strong support and driving of the products of Xinrui Yunke Apartment, the second-hand housing transaction business has also begun to improve a bit, and the total commission income in May is expected to reach 8 million.

This makes the capital consumption in the early stage of Xinchaorui Real Estate expansion a little lower than expected, which is also a good start and ensures that newly recruited real estate agents and interns can also have good commissions in addition to basic salary, ensuring that people are recruited and can continue to stay after training, and continuously expand the broker team of Xinchaorui Real Estate.

Xinchaorui's related business in Pujiang continues to expand, ushering in the first land auction transaction that Chen Li went to Pujiang on May 24th.

Xinchaorui can barely be regarded as a capital tycoon in the domestic real estate industry. The Pujiang land auction and trading conference will be held every two to three months. No matter whether Xinchaorui participates or whether there are sufficient projects in hand, large developers gathered in Pujiang will not easily miss any land auction and trading conference.

What if I can find a vacancy?

However, Pujiang City's real estate development is relatively mature, and various developers have studied the potential of land in various regions with relatively thorough research, and the possibility of finding a leak is relatively small.

The fact that Pujian Group was able to find a leak in Jinchen Garden was actually a sudden and vicious accident of Dingxin Chemical. Coupled with the strong desire of nearby residents, the Jiangwan District Government prompted the overall relocation of the factory on the north bank of Longchuan River. Even for uncooperative factory enterprises, administrative measures such as environmental protection, fire inspection, and water and power outage were used.

The two plots of land located on the north side of Dingxin Chemical's old factory that Chen Li is interested in are priced at 3,000 per square meter to start the auction. Now that the expectations of these two plots have become clearer, no one can scare anyone.

Han Zirui did not need to deliberately jump out as a messenger. Several developers who like Xinchaorui were looking at related plots were pressing for bids step by step. In the end, Chen Li called the floor prices of the two plots to 58,000 and 59 respectively, so there was no competitor's offer. The two plots fell into the pocket of Xinrui City.

It can also be seen that Song Jingze is indeed interested in adjusting the development direction of the Puwan Road business district. The three plots of land launched in Jiangwan District this time are concentrated in the north bank of Longchuan River. In addition to the two construction lands falling into Xinchaorui's pocket, there is also a commercial comprehensive plot located on the west side of Jinchen Garden and next to Jinhui Road.

This plot covers an area of ​​100 acres and can be used to plan and build shopping malls, commercial and residential apartments or office buildings. However, since the area near the Longchuan River on Jinhui Road is close to the Longchuan River, there is no so-called commercial and business atmosphere at all. In the end, it ends up with a starting price of 2,000 per square meter, falling into the lottery of Xinchaorui.

"If you don't have to Pujiang, you really don't know that money is so valuable!"

Yan Qiwei and the staff were responsible for the delivery of the relevant procedures. Zhou Bin accompanied Chen Li to sit in the transaction conference without moving. He couldn't help but sigh at the cost of 4.4 billion to get three construction land totaling only 300 acres.

I remember that when I first acquired 2,000 acres of pure residential construction land on the southern foot of Xiushi Mountain in Shangdong New District, the total cost was less than one billion. On average, the land price per mu was only 500,000; while in Qingquan Binjiang New District, the total cost was only 2,400 acres of pure residential construction land, the average cost per mu was only 650,000. Today, the average land price per mu is nearly 1,500,000.

Of course, as a rising real estate company in the central region, Xinchaorui was so courageous when he first entered Pujiang and spent 100 million yuan to acquire land, which also shocked the developer representatives present today.

In order to inspect other developers' expectations for the development of the land on the north bank of Longchuan River, Sun Hairong, chairman of Pujian Group, also arrived at the scene in person today. After the land auction was over, he rushed over to congratulate Chen Li: "Xinchaorui's courage is indeed amazing. Congratulations to you for taking all the land you have won in the three plots!"

"Mr. Sun can now confirm that our Xinchaorui has the highest estimate of the land on the north bank of Longchuan River, right? Can we sign our agreement today?" Chen Li sat on a chair and invited Sun Hairong to sit down and speak, asking without any rush.

Nowadays, the construction and material costs of high-rise and super-high-rise buildings are relatively transparent, and the floor price (land cost) directly determines the developers' expectations for the future housing prices of relevant plots.

No matter what Xinchaorui expects the housing price of Jinchen Garden in the future, today's auction site determines that other real estate developers in Pujiang City's expectations for the residential price of Jinchen Garden and nearby plots will be lower than the acquisition price of Xinchaorui's opening for Pujian Group.

"Xinchaorui acquired three pieces of land today, plus our Jinchen Garden, as an alternative to the development of the old Dingxin Chemical factory plot failed?" asked Sun Hairong.

"Yes," Chen Li nodded and said, "Before we entered Pujiang, we had fierce competition with Wanbang in Zhongyuan Province. Although we cannot compete with Wanbang for the old Dingxin Chemical Plant, the floor price of 8,000 yuan, we can also give it, but it does not exceed our expectations. However, if someone is making trouble after we hand over the old Dingxin Chemical Plant to the Jiangwan District Government and delay the change of the land use nature of the old Dingxin Chemical Plant, the Jiangwan District Government has been unable to take out the relevant land for auction, then our development plan in Pujiang this year will be completely lost. To prevent this situation, we can only give up the old factory land and implement the replacement plan."

Sun Hairong believed the reason given by Chen Li.

As the largest financial center in the country, Pujiang has deeply penetrated all forces, and developers of all sizes have strong support. It is difficult to publicly suppress anyone. After all, it involves too much and too deep, but because it involves too much and too deep, the means of secretly stumbling is rich and colorful.

The grudges between Xinchaorui and Wanbang, and even the conflicts between Zheng Wenyuan and Wanbang and the Zheng family, it is not difficult to find out clearly with Sun Hairong's connections. He also knows that Xinchaorui really wants to buy the old Dingxin Chemical factory as industrial land by the Jiangwan District Government. Wanbang's people are doing some tricks behind the scenes, and I don't know how long it will take to take them out and buy them.

At this time, Xinchaorui gave up the original plan and implemented the alternative plan, which was obviously a decisive and wise choice.

At present, Xinchaorui has obtained two residences and one business lands on the south and west of Jinchen Garden. After development, it will be in size. The demand for Jinchen Garden is not so urgent. Sun Hairong is also worried that if he hesitates, Xinchaorui will change his mind, so he agreed immediately: "Okay, we will sign the contract today!"

The communication within the Pujian Group has been done for a long time, just waiting for Sun Hairong to make a final decision, and all the agreement templates have been drafted.

Han Zirui and Wanbang's staff were sitting in the front two rows, and could hear the conversation between Chen Li and Sun Hairong clearly. Unexpectedly, Chen Li hid in his words and talked about deals with Pujian Group. He always kept belittling Wanbang, his face was tense, and he resisted the urge to turn around and looked down at the information in his hand.

In addition to the main urban area of ​​Wanbang, there are two under construction projects under construction with a total construction area of ​​1.2 million square meters in Pujiang, and there are more than 1,000 mu of residential construction land in the outer suburbs and a total construction area of ​​3 million square meters. The project reserves in Pujiang are sufficient, so there is no plan to expand the project reserves in the near future.

Han Zirui also heard that Chen Li, Zheng Wenyuan and Lu Wenzhong and Zheng Wenyu had a conflict in Meiyuan's private food, so he decided to cooperate with Lu Wenzhong and destroy Xinchaorui's plan to develop the old Dingxin Chemical Factory. Moreover, their plan, just like Chen Li guessed, was to take the old Dingxin Chemical Factory back to the Jiangwan District Government from Xinchaorui, and then delay the land nature change procedure for a year and a half. Unexpectedly, Chen Li was so quick and decisive to make the alternative plan so decisively.

Although Xinchaorui won three plots and acquired Jinchen Garden, the profit margin was actually greatly compressed by them, but today, Xinchaorui's big move attracted a lot of attention at the auction and trading site, which still made Han Zirui very dissatisfied.

"Xinrui City is going to acquire Mr. Sun's Jinchen Garden again?" Hua Jinshi, chairman of Zhongnan Industrial, came over to say hello. When Chen Li and Sun Hairong publicly talked about their cooperation plans, he laughed, "Xinrui City has been in Pujiang for less than half a year. It's really a lot of money. Should we find a place to celebrate tonight?"

Xinchaorui made a lot of money in Pujiang, and ordinary citizens would not feel anything. After all, there is no formal property to be released against ordinary citizens, but it has already caused a lot of shock in the Pujiang real estate circle.

Hua Jinshi and other bigwigs in Pujiang real estate industry have already generally understood the grudges between Xinchaorui and Wanbang.

If Wanbang really wants to take over the old land of Dingxin Chemical for projects, everyone can understand the normal competition. After all, the three plots, Zhongnan Industrial and Pujian Group have also participated in the auction. In the end, the two of them followed more than 70 rounds of bidding and gave up, and were taken away by Xinrui City at the highest price. Everyone was convinced.
Chapter completed!