Guo Yeshan raised his own question without hesitation.

Sha Zhengyang also had to admit that rumors harmed others.

The news he received in his previous life was that Guo Yeshankou was very talented, capable of speaking and writing, but he didn't understand economic work, but just these questions were enough to overturn the original view.

Guo Yeshan is at least a bit economically savvy. He can even figure out how to understand corporate marketing so thoroughly. How can he know nothing about economic work?

"Secretary Guo, you are right. Our marketing strategies cannot be achieved in a short period of time. We need a major event that attracts the attention of the world to arouse public attractiveness, especially in specific regions and specific groups. We certainly have considerations in this regard." Sha Zhengyang showed up, "So we are considering sponsoring Cui Jian's series of concerts of 'Rock on the New Long March', and at the same time launching the fine Oriental Red Series wine as the flagship product for the group of young people."

"'Rock on the New Long March'?" Guo Yeshan was stunned for a moment.

He also knew about this "Rock on the New Long March" concert.

Although he is not a rock fan, many of his friends still like rock.

Cui Jian’s status in the rock circle is undoubtedly, but the country’s attitude towards rock in this era is unclear, and it is a bit of a dissatisfaction or objection.

This is mainly due to the fact that the senior management is still worried about the impact of imported music such as rock on the younger generation and the impact on social stability, so they have this attitude.

However, rock and roll have an increasing influence in the youth group. The song "Nothing" has become popular all over China and has also pushed Lao Cui's reputation to the whole country, and countless people are crazy about it.

However, due to the ambiguity of the official attitude towards him, Lao Cui has never been able to receive more positive publicity and reports. Guo Yeshan, who came from the publicity, naturally has some understanding of this.

"Zhengyang, Cui Jian's concert is indeed very influential, but do you know that there may be some risks hidden here? Do you understand what I said?" Guo Yeshan's eyes fell on Sha Zhengyang's face. This was a double-edged sword. If you are not careful, you may hurt yourself.

"Secretary Guo, I understand and know the risks you mentioned." Sha Zhengyang said confidently: "But I want to say that we are a business and a product. As long as we expand the popularity and influence of our products without breaking the law, we achieve this effect, nothing else is important, right? We are just making wine."

"Besides, Cui Jian's concert donating money for the Asian Games last year was paused for a while, and he started his tour in Guangzhou in February this year and continued his concert in Shenyang in May. In this month, he also represented the country in Hong Kong to raise funds for disaster relief for the affected areas. Secretary Guo, do you think this is a signal?"

Guo Yeshan couldn't help but look at the guy in front of him carefully.

He felt that he was becoming more and more unable to see through this guy. Cao Qingtai was actually dissatisfied with him? I wonder how high Cao Qingtai’s requirements were?

Jia Guoying also said that the other party was immature, did Jia Guoying really understand him or was misled?

This guy's thinking and views have far exceeded that of a newly graduated college student. Even if Hanchuan University is a key university, he has only worked for a year. Even if he is a student who graduated from Tsinghua University and Peking University, he does not have such profound and extensive knowledge and

It has to be said that the idea proposed by Sha Zhengyang still touched Guo Yeshan, and he also admitted that the plan is very operational.

Lao Cui is still very influential among young people in the city. If he can use this kind of concert to launch products suitable for young people's tastes in a timely manner, he might be able to make a hit.

"Zhengyang, have you considered that the other party would accept your sponsorship?" Guo Yeshan asked again.

"Why not? Of course, the other party may have a personality and is a little disgusted with commercial advertising, but I think we can find a point of fit. How can we know if we don't try it?" Sha Zhengyang smiled, "Of course, we won't just hang ourselves on a tree. It's just the first step to expand our influence and popularity with concerts. Real marketing still needs to follow up from channel promotion and aim at the product on the road. This is the fundamental thing. We also have some considerations for this, especially when launching a series of products that are suitable for young people's tastes, or it can be called the Youth Liquor Series."

Guo Yeshan was convinced, or rather, he felt that he should give Hongqi Winery such an opportunity.

If Hongqi Winery can really bring back its life, revival, and regain its glory in the mid-1980s, then Guo Yeshan will undoubtedly become a great hero in everyone's mind who knows people and responsibilities.

Moreover, for Nandu Town, such a big profit-taxer has brought countless benefits to such a big profit-taxer. This is probably a temptation that is difficult for Fan Wenliang, Yu Kuansheng and even Kong Lingdong to refuse.

Think about how much difficulties the Hongqi Winery solved for the town when it was still booming in the past few years. Not to mention anything else, the three-story building of this town government basically sponsored most of the Hongqi Winery.

"Zhengyang, I didn't expect you to think about some questions so thoroughly. Although I agreed to restart Hongqi Winery, I still didn't look good in my heart. However, after you explained it carefully, I think maybe I've really misunderstood it." Guo Yeshan laughed rare, "If there is anything else that needs support from the town and myself, please ask me. If I can help, I will definitely help."

"Secretary Guo, and the credit union, we are given these hundreds of thousands of debts to us first, but some of the funds must be paid, such as workers' wages, some grain payments, coal payments, etc., so the rest is very limited, so we still need to borrow a loan. As for the issue of mortgages, the credit union only mortgaged dozens of acres of land and factory equipment that had been certified, but did not include our cellar and some raw wine. In addition to our Hongqi Daqu brand, I think if we do the work of a communications union, I can still borrow a loan."

"I can help you coordinate this matter, but I can't make any promises. The credit union has its own regulations, so I will do my best." Guo Yeshan nodded, "By the way, you can't leave the work of the theme activities here. Although the winery matter is very important, I hope you can arrange the work on both sides."

"Don't worry, Secretary Guo, I will arrange and handle it. I have collected some of the materials for the theme activities here. I am now sorting and processing. After that, I will ask you to review it. In addition, I will also make a more detailed plan for the marketing of the winery. I will ask you to give me some advice and review it at that time."

Guo Yeshan would definitely not be relieved if there was no detailed and feasible plan, after all, this was not a trivial matter.

Guo Yeshan nodded with satisfaction.

After passing Guo Yeshan's hurdle, Sha Zhengyang realized that this matter was basically finalized.

*******
Chapter completed!