The meeting ended, but Guo Yeshan did not relax at all.

"Tell me, what are your true thoughts."

Guo Yeshan's words made Sha Zhengyang realize that although he had a good impression of the other party, it was still not enough to dispel the other party's inner doubts.

Having said that, even if it is yourself, this mentality is the same in your heart at this time.

"Secretary Guo, I do have some specific ideas, but if you want to ask how confident you are, I can't give you a positive answer." Sha Zhengyang was as cautious as ever.

"Then let me tell you about your specific thoughts." Guo Yeshan unwillingly unbuttoned the buttons on the top of his shirt, "If you give this 600,000 yuan, how can you open up the situation? What marketing strategy do you plan to use to break through the predicament?"

"It is not enough to fully start Hongqi Winery for 600,000 yuan to achieve my goal, but the first step can be taken, and I still have some ideas." Sha Zhengyang also knew that this time was not the time to be polite, and Guo Yeshan needed to cheer him up himself, "First, the winery also had to negotiate with the credit union and had to borrow a loan."

"I have to borrow some money? The winery has no pledged property anymore, and the credit union cannot throw money inside!" Guo Yeshan shook his head repeatedly.

"No, Secretary Guo, Hongqi Winery has the brand of Hongqi Daqu and Laojiao, and it has not been calculated. This may not be worth much in the eyes of many people, but it is of great value in the hearts of those who are interested. It depends on how to determine it." Sha Zhengyang was very sure, "Of course, Secretary Guo needs to help the winery do his work."

Guo Yeshan's face was not very good-looking, and he seemed to have signs of being deceived again, so he didn't say anything for a while.

"Second, we have made a rough estimate that the winery has about 300,000 yuan in Handu City, distributed in eleven counties and districts. In addition, there are still 500,000 yuan in the 18 counties and districts in Jinyang, Fugang, Yijiang and Anxiang cities, and about 300,000 yuan in the 1980s and districts. Of which about 300,000 yuan is difficult to recover, and about 200,000 yuan is estimated to be able to recover it. There are still 300,000 yuan, which requires a lot of effort to recover most of it."

Sha Zhengyang was also prepared. Although Guo Yeshan had agreed to restart the winery before, once he found out that he could not give him enough confidence, maybe this matter would be ruined.

"That is to say, if we have great strength and good luck, we can recover forty to 500,000. If we are not lucky, we may only recover about 250,000 to 350,000. But no matter what, we have to do this job, and we must choose the best job, and we must choose the right person."

Hearing that Sha Zhengyang was touching the substantial problem, Guo Yeshan's face turned from yin to sunny again, making him look a little better.

"Those alone?" Guo Yeshan obviously felt that it was far from enough. These are routine routines. Basically, they would use these tricks when taking over. There is nothing new. You will definitely not be able to revive this alone.

"This is definitely not enough. We want to revive the winery instead of making do with it." Sha Zhengyang replied with certainty: "The key is marketing, but before solving the marketing problem, we still plan to restore normal production in the factory first, and at the same time adjust the products appropriately and launch some new products."

"New product?" Guo Yeshan frowned. This was too unrealistic. "The winery still has the ability to develop new products now? Is it time and funds? "

"No, Secretary Guo, what I am talking about is just to adjust the original product appropriately, rename it, and launch new products in packaging and brand. After all, Hongqi Daqu and Hongqi Touqu of Hongqi Winery have basically established the brand image. If you want to make a tragedy, relying on Hongqi Daqu and Hongqi Touqu will be too difficult and it will be difficult for the market to accept it."

Sha Zhengyang knew that he would throw out some real things, otherwise Guo Yeshan would really not sleep at night.

"Secretary Gao and Secretary Yang have discussed that they intend to use this fund to register and establish an Oriental Red Wine Industry Co., Ltd., through the acquisition of the wholly-owned Hongqi Wine Factory, the share ratio remains unchanged, and the new Oriental Red Daqu or aged Oriental Red is launched."

"Oriental Red Wine Industry, Aged Oriental Red?" Guo Yeshan chewed and nodded slightly. Oriental Red was named after Dongfang Village and Hongqi Village. It is reasonable, but this Oriental Red brand is very imposing, more connotation and impactful than the word Hongqi. This name alone is very innovative and creative, "But you are in the quality of the wine..."

"Secretary Guo, I said that in fact, the quality of Hongqi Daqu is no less than that of many local famous wines. I can guarantee this point. I also believe that many people who have drunk Hongqi Daqu also have to admit this. The difference between Hongqi Daqu is in the brand influence. Then we can adjust the adjustment appropriately, which can make the taste more plump and strong, slightly different from Hongqi Daqu, but it does not need to be too big to avoid too much cost increase. If we can make a breakthrough in marketing and start a shot, then Dongfanghong can break through the siege."

In the final analysis, we still have to make a fuss about marketing, which is a desperate bet.

"Zhengyang, just a name change is difficult to drive sales, right?" Guo Yeshan is not so easy to fool.

"Of course, so we need an innovative breakthrough in marketing. I have also considered several marketing methods, which all need to be targeted after the market segmentation. First, select a region as the breakthrough point, such as Handu, Kunming, and Changsha, segmented markets, deepened channels,..."

Sha Zhengyang did not go too detailed, but also talked about targeted market development. For example, although sugar and wine companies are going to attack fiercely, they must start to pay attention to private channel dealers, which is the so-called regional agents channel in various regions.

Private agents or wholesalers are still channels, and this is still a newly emerging market and has not even really attracted the attention of liquor companies.

After all, this was still in 1991. The development of the private economy was still warm and cold. Even Lu Guanqiu, who was famous all over the world, was busy using the brand of collective enterprises to shelter himself from the wind and rain. Jiang Xipei, the Tiger of the Far East, even took the initiative to transform private enterprises into collective enterprises in order to survive.

At this time, private liquor agents in various places are more of the situation where wholesale tobacco, alcohol, and side dishes are mainly used, and the real liquor agents are still incubated.

However, as long as you can give the other party enough benefits, these merchants who are still in the incubation period will sacrifice their lives to conquer the world for you.

After all, the liquor industry in this era is still a wild growth method. Fenjiu's dominance is melting, and the situation of Maotai and Wuliangye coexisting has begun to emerge. Luzhou Laojiao, Jiannanchun, Quanxing, and Tuopai have not yet achieved real prosperity. Local famous liquors are still in a state where they can only be mixed locally. It can be said that now is the era of advertising and marketing conquering the world.

In a few years, the situation where Lujiu swept the world with the CCTV advertising bid is about to come. If the Oriental Red Wine Industry wants to make a breakthrough, advertising investment is very necessary, but how to place advertising is also very skillful.

If you only have a little money in your hand, you have to use it on the blade. If you use up all the money, but the impact is not built, you will really be finished.

Guo Yeshan was able to become a senior official of the town party at the age of less than 40, and he was promoted by himself, so he naturally understood the power of advertising. He thought that although what Sha Zhengyang said was also very reasonable, if a new brand wants to open up the situation through channels, it is probably not a matter of overnight success.

Can Hongqi Wine Factory, or Dongfang Red Wine Co., Ltd. last for so long?

Without an extraordinary means or breakthrough point in the nature of a major event, this situation is not so easy to open up.

*******
Chapter completed!