Yang Chen doesn't like to manage his company affairs in every detail on weekdays. He is only responsible for the overall situation and gives full opportunities to the people below.

Influenced by Yang Chen's habit, senior executives such as Yuan Tianfan and Li Guowei also like to train employees and give them more opportunities.

The reason why the Yang family consortium has developed so fast is largely not because of how much attentive and harder the big boss Yang Chen is, but because of how hard his employees are.

Of course, there is another most important reason, that is, Yang Chen is not short of money, and the working capital he holds supports the continuous expansion of his industries.

The boss above is willing to delegate power and the senior management is willing to give opportunities. The middle and lower-level employees below naturally have more opportunities to make contributions. As long as they have the ability, they can achieve results and achieve results. It will naturally be the eyes of senior management and senior management, and promotion and salary increase will become a natural thing.

Based on this point, the Yang Consortium will have to poach people from outside every step of expansion from the beginning, and now the number of times it poaches is getting fewer and fewer, and most of it is promoted from the lower level.

It is Yang Chen's personality habit that has made the Yang family's consortium expand rapidly, not only because of its huge steps, but its internal cohesion is getting stronger and stronger.

Middle and lower-level employees can see the room for improvement, and naturally work harder. A capable person does not need to understand the preferences of his boss. As long as he achieves his achievements, he can get promoted from above.

The rights and role of the secretary's office established by Yang Chen have become increasingly prominent in recent years. As the closest to Yang Chen, the big boss, and is also a direct agency of Yang Chen, the status of the secretary's office is the same as that of the central government.

Anything happens at the bottom of Yang Chen's group branches is under the nose of the secretariat. Although the secretariat will not casually interfere with internal affairs of each group's subsidiaries, as long as the secretariat wants to intervene, under Yang Chen's permission, you can directly take over the company's management rights without the permission of any group president.

In addition, the secretariat also holds two crucial rights, namely the financial and internal supervision rights of various group companies under the Yang Consortium.

The power of finance has caused the branches of the Yang Consortium to dare to lie to the secretary's office and Yang Chen, the big boss. The power of supervision is equivalent to putting a shackle on all the employees of the Yang Consortium, including the senior management.

It is precisely because of the existence of the secretariat that Yang Chen can still master the development of all its group companies even if he does not often appear in various group companies.

While looking through the information, Yang Chen said to Li Hui sitting opposite him: "Sister Hui, next I will send someone to acquire several more well-known cosmetics companies and place them under the pharmaceutical company at that time, so that we can help us open up the cosmetics market faster."

"Do you need to be so anxious?" Li Hui couldn't help frowning when she heard this. According to her idea, entering the cosmetics industry needs to take it step by step.

After all, cosmetics are used on women. Once quality problems occur, it can easily affect the company's image.

Yang Chen said lightly: "It's not about not being anxious, but we must speed up our pace. We don't need to develop new products. After acquiring several well-known cosmetics companies, we have ready-made things, change the packaging, style, and expand our popularity..."

In Yang Chen's opinion, as long as the manufacturer is not unintentional, the effect of cosmetics is almost the same. It is cheap and expensive, and both are brand issues.

In fact, there is not much technology for cosmetics itself. As long as the things do not harm people and have some effect, the quality of selling depends entirely on marketing methods.

What later cosmetic companies like most are concept sales, technology, technology, human placenta, beef placenta, deer placenta, space water, life genus, etc., and a lot of messy things.

A bottle of ordinary cosmetics will immediately double the value of the instant you change the packaging, change the concept, and transform it.

It's similar to a drink. As long as the quality is fine and the advertisements are loud, consumers will buy it.

Moreover, the financial crisis is coming soon. After the financial crisis, the global economy will be in a depression. Cheap luxury goods such as cosmetics will become the largest sales growth industry.

The “'lipodle effect" that we are familiar with later generations refers to an interesting economic phenomenon that caused the hot selling of lipsticks due to the economic depression.

The lipstick effect originated from the United States at the beginning. Whenever the US economy is in a downturn, the sales of lipstick will rise sharply.

The economy is in a downturn, and commodity consumption declines, such as buying a house, buying a car, traveling abroad, etc. People can't afford such big money as their income decreases.

If you can't afford to consume bulk commodities, it does not mean that people have completely lost their consumption capacity. Without large expenses and reduced income, the spare money in their hands will increase. Therefore, people's consumption will turn to buying cheap luxury goods, lipsticks and other cosmetics, although they are not necessities for daily life, they have both cheap and whitewashing effects, which can bring psychological comfort to consumers.

Under the economic crisis, consumers' shopping psychology and consumption behavior will undergo great changes. Since we already know that the sales of cheap luxury goods such as cosmetics will rise, Yang Chen has no reason not to interfere. Moreover, now launching a cosmetics brand will help us enter the inland market in the future.

Entering cosmetics is just the first step. Yang Chen is preparing to enter the luxury industry next. The global luxury market in later generations exceeded one trillion euros. If it were a famous currency, it would be nearly ten trillion yuan. The ten trillion yuan is almost one-tenth of the inland GDP in later generations.

As the inland economy rises and people's consumption level increases, inland consumers will become the main force of global luxury goods consumption, supporting half of the 1 trillion market.

There is no reason to give all the money from Chinese people to foreigners. Luxury goods are not necessary for people's lives. If this money is leaked, it will only make foreigners cheaper.

Yang Chen felt that he had to get involved, and he could make up as much as he could. It would be better to enter his pocket than to enter others.

Of course, luxury goods mainly rely on fame and brand effect. Instead of waiting for Li Hui to slowly build and spend time and effort to cultivate new consumer groups, it is better to acquire ready-made luxury goods companies.

Italy and France are famous luxury goods countries, with a variety of luxury brands. The outbreak of the global financial crisis is the best opportunity to find bargains. Whether it is a direct acquisition or a shareholding, he can take the opportunity to intervene.

Thinking of this, Yang Chen couldn't help but show a wicked smile, which made Li Hui, who was sitting opposite him, tremble.
Chapter completed!