Early the next morning

Yang Chen took his own special plane and flew to the island country.

In addition to Huo Jianhuang and others, there is also Li Hui, whom he has not seen for a long time. With the development in recent years, Li Hui has established a complete Kampo medicine research and development center and pharmaceutical factory in Xiangjiang through Yang Chen's strong support.

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As the only female CEO of the Yang Group who has risen to the position based on her ability, Li Hui has changed a lot in recent years. From a doctor who once served on the front line with superb medical skills, she has transformed into a domineering CEO that cannot be ignored in the pharmaceutical industry.

As the strength of Yang's consortium continues to rise, Yang's pharmaceutical companies are becoming more and more famous and their influence is growing.

The pharmaceutical industry is an out-and-out gold-swallowing beast. Li Hui has been trying to find ways to expand the revenue of pharmaceutical companies. The only headache is that although the revenue of pharmaceutical companies is constantly increasing, the revenue generated is incompatible with its huge research and development

The cost is far different.

Although Yang Chen has never said a word about this, but seeing that the other groups under the Yang Group have even managed to break even (the shipping company), the pharmaceutical company still keeps asking for money every year, and the gap is still there.

is constantly expanding.

To be honest, Li Hui is really under a lot of pressure. This pressure does not come from Yang Chen or other group companies, but from herself.

Opening up the Kampo medicine market does not happen overnight. It requires a long process. Even in island countries, the Kampo medicine market has only slowly formed a scale after decades of accumulation.

In addition, there is strong support from the governments of the island countries and the continuous improvement of the medical insurance industry, which has enabled the entire Kampo medicine industry to enter a healthy development.

In order to vigorously develop Kampo medicines, Yang's consortium has invested too much money. Even though new medicines have begun to emerge, the recovery process is still very long.

Therefore, under Yang Chen's prompts, Li Hui began to target the cosmetics field with short investment time, low risks and large returns.

As the saying goes, "medicine and cosmetics come from the same source." Pharmaceutical companies entering cosmetics have certain professional knowledge and brand advantages, which will make them more trusted by consumers.

As we all know, women’s consumption level is far greater than that of men. In the cosmetics and clothing industries, women’s consumption level is many times higher than men’s consumption level.

Especially in the cosmetics industry, cosmetics undoubtedly account for the largest share of all consumer expenditures by women.

It is human nature to love beauty, and women are more persistent in their pursuit of beauty, which has made the cosmetics industry very popular. Some famous brand cosmetics companies have become the darlings of beauty lovers.

Usually, women pay more attention to their appearance than men. Even if they are short of money, they are often willing to spend money on cosmetics.

We often see that many cosmetics sales staff are very good at catering to women's love for beauty. They introduce the types, functions, usage methods and effects of cosmetics in a clear and logical manner, making female consumers feel that they would be sorry for themselves if they do not buy the cosmetics they sell.

It's like beautiful.

Women's role positioning is different from that of men. They are more flexible to be affected and infected, and are more likely to have group interaction and herd mentality, thus triggering infectious consumption.

Appearance is the weakness of women. If you cater to and praise them appropriately, they will give everything for their beauty.

For men, cosmetics are rarely used. Most men have never even used so-called cosmetics in their lives. The most common use for many people is probably in winter, when they apply Dabao glycerin or something to relieve dry skin.

For domestic cosmetics brands in later generations, foreign cosmetics companies accounted for more than half of the market share, especially some well-known brands, which were almost monopolized by foreign cosmetics companies.

The introductions on many cosmetics, except for a Chinese name, are all in English, which makes people scratch their heads and have no idea what they are.

When foreigners buy something, they usually only buy products they understand. As for those they don't understand, they generally won't buy them.

On the contrary to foreigners, Chinese people don’t necessarily buy things if they understand them, but they will definitely buy things if they don’t understand them. So many times we see Chinese people don’t know how to use things after buying them, and then they need to learn how to use them.

Yang Chen didn't know how to complain about this.

Of course, this cannot be blamed on everyone. We have developed relatively late and foreign countries are ahead in many things. We can only find ways to adapt and seize the market back at the right opportunity.

Many inland enterprises in later generations did this. They pretended to be grandsons first and gave up their smiles. They waited until they got the technology and gained experience...

Cosmetics are cheap luxury goods, but there are huge profits hidden in any luxury goods. The price of most cosmetics is neither too high nor too low, so cosmetics have formed a very huge market scale.

Since cosmetics can bring high profits, Yang Chen is naturally unwilling to let go of this market, especially after entering the cosmetics industry, which can alleviate the financial gap of pharmaceutical companies to a great extent.

This time, Li Hui followed Yang Chen to the island country for on-the-spot investigation, and even purchased one or two cosmetics companies in the island country to learn and accumulate experience, and then create her own cosmetics brand.

Although European and American cosmetics are good, there are some differences between white people and yellow people. Naturally, European and American cosmetics are not mainly Asians, so the learning target can only start from island countries.

Although the people of the island nation are not very good in character, they are good at learning and can always improve other people's good things and turn them into their own. This is worth learning.

Yang Chen is not opposed to absorbing the good aspects of island countries. On the contrary, he will encourage his senior employees to go to island countries to learn their corporate systems and management experience.

As for culture, there is no need for such things. Corporate culture cannot be learned through learning. In later generations, many companies shouted about corporate culture. From the boss to the employees, they were confused by the so-called corporate culture.

Most of the corporate culture of later generations cannot be understood by those who hear it, and cannot understand it by those who speak it. Everyone is confused.

Everything is just following the crowd. Most of the time, no matter whether it is good or bad, Chinese people like to follow the crowd. Everyone is doing the same thing. If you stand alone, you will undoubtedly look very unsociable.

In the general environment, being unsociable means being eliminated. If you have no power to change the general environment, you can only take the initiative to cater to it.

Yang Chen never engages in corporate culture for his own companies, because he believes that he is the corporate culture of all his companies. He is the core of the company, and his life value is the value of the company. Whatever he does, those below will follow him.

Just learn.

What is good at the top will be bad at the bottom.

What goes up and down the line

This is a cultural habit that China has followed for thousands of years

The so-called culture of a company comes from the boss of the company. Entrepreneurs are the core of the entire company. The entrepreneur's character and behavior are the culture of the company.

Everything else is all nonsense. The more you talk and do, the more mistakes you make...
Chapter completed!