Chapter 209 He is targeting female college students!(2/2)
Guo Wei shook his head, "Compal Wistron is itself a foundry and makes all kinds of electronic products. If you use this to judge that Qing Yun will definitely enter the computer field, there is insufficient evidence."
"Evidence? Haha! Mr. Guo, now that I have taken over Digital China, I don't want to care about the fantasy business at all?" Yang Zhiyuan sneered, "I have to wait until someone is killed before I can care about it, right?"
The argument that Guo Wei would be there made Yang Zhiyuan feel very uncomfortable.
He probably knew what Guo Wei was thinking, but if he followed Guo Wei's thinking, once Qing Yun really entered the field of computers and made mistakes at the time, he, Yang Zhiyuan, would suffer heavy losses.
Guo Wei seemed to deny that shutting up with Yang Zhiyuan would taint his own mouth. He turned to look at Zhiliu,
"Teacher, he doesn't think they can mess up.
There are two major markets for branded machines, one for home use and the other for commercial use.
For commercial use, in the current market environment, foreign-funded enterprises will use foreign-funded brand computers, and currently there is nothing anyone can do about it.
Whether state-owned enterprises and government agencies adopt centralized procurement, it is very clear who gets which piece of the cake.
Private enterprises, on the other hand, rely on channels and relationship marketing. Although the fight is fierce, no one can say that they have made breakthrough progress.
In the three-piece business jet business, even if the Yanhuang Group comes in, the share it can get will not be much. Even if it gets it, he will have to pay a huge price. He personally thinks that Qing Yun doesn't think so.
Fools, except pigs of course.”
Yang Zhiyuan was so angry that he wanted to throw the cup.
Zhi Liu glared at Guo Wei, "Xiao Wei, please pay attention to my words!"
He felt very helpless at the moment. When will Guo Wei grow up!
Guo Wei shrugged his shoulders and continued, "As for home computers, although most people who use computers are young people, most of the people who spend money to buy computers are adults. What Qing Yun said is ineffective for adults.
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Is there an existing market? Of course, they also want to see the growth. More and more college students are buying computers. Qing Yun’s approach is actually intercepting the source.
Even if he makes computers, he will not compete for the stock market in the Red Sea, but he will create an anachronism from the beginning."
"A wrong chronology?" Zhu Linan, who was walking aside and never shut up, frowned, "Then it doesn't seem like he did it, right?"
Guo Wei shook his head, "Indeed, the term 'post-80s' was not coined by him, and in the past, it was not the kind of suppression that the post-80s generation caused by the generation of fathers and uncles who were born in the 50s, 60s, and 70s.
And tomorrow, when we see him criticizing the reporters who report on education, he will clearly start a counterattack by saying, "We owe them an apology to those born in the 1980s."
Although he keeps saying that he does not represent the 'post-80s' generation, he represents himself, but by saying so, he basically pulled the post-80s generation group behind him, or directly kidnapped that group."
"It's not that mysterious, is it?" Zhu Linan was stunned.
Guo Wei shrugged his shoulders, "So he said that we underestimated that young man from the bottom of our hearts."
He rubbed his nose, "He and Xiao Zeng were in a relationship, and he was indeed influenced by some knowledge of public opinion and media. Did he just look at the industry from the perspective of the media, and he discovered a terrifying thing about Qing Yun?
, that’s something that everyone here including him has never realized before.”
Zhiliu nodded, "Sometimes a problem really requires industry and interdisciplinarity to look at it, so I will continue."
Guo Wei stretched out his leg and pointed at Zhiliu, then turned to Yang Zhiyuan, made gestures one by one at the table, and then returned to himself and pointed,
"They come to see if they are all CEOs and senior executives of listed companies, large groups. We think in people's minds, what should the chairman of a listed company generally look like?"
Without waiting for anyone to answer, he said it himself, "In the eyes of the general public, should the so-called chairman of a listed company have half-protruding hair, a big belly, and more than 200 pounds?
In fact, it doesn't matter much.
Hey, hey, hey! Teacher, he is talking about you! Put the tea cup in the east, put the tea cup in the east!"
After Zhiliu laughed and scolded him a few times, he asked him to continue talking without asking for tricks.
Guo Wei chuckled, "He heard Xiao Zeng say that these are not influenced by movies and TV dramas."
At this moment, a smile appeared on his lips unconsciously. When the Hanhan saw him for the first time, he was surprised and asked him, "Am I really the boss of the city company?"
Guo Wei opened the Yanhuang Group's promotional video again, and froze the scene at the first frame where Qing Yun wrapped his legs and palms with strips of cloth, and continued, "When such a young man appears in front of everyone, we feel,
Could he be wrong about how terrifyingly attractive that group of women is?
Let's see, that pretty face, stubborn expression, tight figure, and well-fitting vest make him feel jealous when he sees her.
In Xiao Zeng's words, Qing Yun single-handedly improved the appearance of the chairman of the listed company by 5 percentage points.
The top scorer in the college entrance examination, a futures genius, a business tycoon... He is only 18 years old, he is as strong as an ox, and he is very handsome.
He satisfies all the girls' imaginations about the domineering president's youth and wealth. He is the most perfect marriage illusion in the girls' eyes, and he is the most perfect son-in-law in the hearts of all mothers-in-law.
Therefore, he has created a female consumer market."
Seeing everyone's stunned look, Guo Wei smiled and said, "Everyone, please tell me, he doesn't go head-to-head with all the manufacturers in the market.
He specializes in the market of young women, and the most popular one is the market of female college students!
Because male college students prefer DIY, that part of the demand is invalid.
Female college students are just the opposite. They don't want to DIY, and they are even more lazy about DIY.
In that market, we don’t care about cost-effectiveness, or even sex, but only about appearance.”
Li Qin nodded in agreement, "He understands Xiaowei's words deeply.
Didn't his daughter just start working? Some time ago, he took his daughter to buy a car.
He explained to her the quality of a car from all aspects and took her on a test drive.
It turns out that what we guessed is that she saw the good-looking Beetle in the 4S store's flyer and bought it.
I don’t care about power, control, post-maintenance and the like at all.”
Everyone burst out laughing and talked about how their wives and daughters looked like dogs.
Guo Wei summed up with a smile, "The female college student market is an incremental market that is gradually emerging. Other manufacturers, including them, have inherent brand positioning that makes it impossible for them to transform.
Fantasy is synonymous with "office computers". If they start a price war now, they don't even know whether they will hit the wrong market. The key is whether they hit the right port!
It's useless for them to ask celebrities to endorse it. He can even say that Qing Yun at this moment is not the top celebrity in China. Let's see for ourselves how popular Magnolia's milk is now, and supermarkets have implemented purchase restrictions."
Zhiliu covered his forehead and felt pain in his forehead, "Xiaowei, is there nothing you can do?"
Guo Wei sighed, "Teacher, their country is very big, and the entire IT industry is also very big. He feels that there is no need for them to compete head-on with the Yanhuang Group in the young people market.
If you ask for a way, there won't be any."
"Tell me and listen."
Guo Wei looked helpless, "He just said that fantasy is not synonymous with work.
He gave an example. According to their negotiations with Aibieimu, after acquiring Aibieimu's personal computer business, they can have two product positionings.
A Think series of 'high-end business', an 'office computer' that is ideal for itself. Now, in order to cater to the young people market that Yanhuang is targeting, they need to launch a new brand, redesign its image, and give it a new meaning.
.
This is a systematic project that cannot and does not need to be done hastily.
Therefore, he suggested that in the current situation where Qing Yun had no idea how Qing Yun would move, they should remain unchanged in response to any changes.
Teacher, if you want to defeat the Yanhuang Group, it will take just a month or two, but it will take several years."
Zhiliu's brows furrowed tighter and tighter, and he became increasingly angry.
He knew very well whether Guo Wei's analysis was wrong.
But he couldn't hold back his breath.
Chapter completed!