For example, the product launched by Feilong is Yanshenghubao Liquid, which is said to be effective in treating kidney deficiency in men and women.

It does not pay attention to marketing techniques and brand image like Jianlibao, but blindly uses advertising bombing as its only means.

The advertisements are not advertised, but the whole page is filled with red advertisements, and they are followed up on TV and radio at the same time. The advertising density is unprecedentedly high.

This kind of intensive advertising bombardment without any placement skills or artistic effects can create a suffocating hot atmosphere, which is actually very effective in the urban market with a strong emotional temperament.

Jiang Wei, the head of this company, does not build factories, buy assets, or even renovate office buildings. He adheres to the marketing cycle strategy of "advertising-market-efficiency".

Just these three axes make Jianlibao miserable."

Li Ning was also very angry when he remembered the original situation, "Feilong is pretty good. The advertisement only exaggerates the effect of the product. Only three plants can be called one shameless."

After saying that, he shook his head, "Actually, if you say that Sanzhu is a bad company, it doesn't make sense. In my opinion, I actually admire his business ideas.

Its founder is Wu Bingxing. He used the idea of ​​surrounding the city from the countryside as a strategic basis and carefully designed a four-level marketing system for the rural market. He adopted a layer-by-layer penetration method to ensure that Sanzhu Oral Liquid can be widely distributed in urban and rural areas.

What is shameful is that in order to achieve the purpose of promotion, his marketers use all possible means.

They arbitrarily exaggerate the functions of the product and promote Sanzhu Oral Liquid as a miracle medicine that can cure all diseases.

At the same time, they also very boldly promoted the model of "letting experts speak and asking patients to witness".

On the one hand, it fabricated consumer testimonials, and on the other hand, it pioneered the promotion method of expert free clinics.

Every year, many so-called free clinic consultation activities are held in various places, the purpose of which is to determine that patients are sick and must take Sanzhu oral liquid."

Qing Yun almost said "I'm fucked" out of her mouth.

Free is the most expensive.

This model has become commonplace in later generations, and it turns out that the original creation came from here.

Talent!

Qin Tianchuan clapped his hands unconsciously, "So Mr. Li was really sober at that time and did not follow this wave of false propaganda."

Li Ning scratched his head, "I almost followed the three trees at that time!

This is also the path that consumers have proven themselves in, and the advertisements have been filmed.

Mr. Li put the advertisement on the company TV and watched it repeatedly all night. The next day, with red eyes, he demanded that the advertisement be destroyed.

He said that as a human being, you cannot have a bottom line."

Qin Tianchuan continued to comment, "During that time, Jianlibao was severely beaten, and its annual revenue fell by about 30% for two consecutive years.

But now we look back and see that the entire beverage market has experienced about three years of marketing chaos, and Jianlibao has not been deeply involved in it.

It has not followed the Sun God in a big advertising campaign. Its advertising has always been very restrained, and it has always focused on sports as its main advertising, and is characterized by news and public relations planning with small investment and big effects.

It has not followed Feilong and Sanzhu in going astray by arbitrarily exaggerating its functions and deceiving consumers.

Therefore, when the credit of health care products collapsed in the country in 1998, Jianlibao was not affected and instead embarked on a path of diversified expansion.

Until 2001, the entire company's cash position was good, and capital operations were always carried out within its capabilities."

After that, he looked at Qing Yun and said slowly, "The health supplement and beverage market in the mid-to-late 1990s was frankly an industry in chaos with no moral bottom line.

This place is full of temptations, and business games in which pros and cons drive away good money are prevalent everywhere. The construction of order and brand often means being attacked, inefficient, or even eliminated.

We now look back and see that there were only two survivors in this troubled times. One was Zhong Qinghou of Wahaha. He made a rapid retreat from the health care products market in 1995.

The other one was Mr. Li who refused the temptation.

In this wave, Mr. Li showed his outstanding management determination and kind-hearted humanity, and thus reaped huge rewards.

When you go back later, you can collect information on those losers that Mr. Li just mentioned, and carefully study why they succeeded in the short term and failed so quickly."

Just when Qing Yun nodded and was about to speak, a voice suddenly came from behind him,

"Eh? Isn't this our gymnastics prince? Oh! The feed king is here too? Oh! Nice to meet you! Nice to meet you!"

Qing Yun followed Qin Tianchuan, and Li Ning turned around and almost couldn't hold back his laughter.

He couldn't quite match the photos and people of other business tycoons of this era, but he was too familiar with this one.

It can even be said that people who have experienced this era basically know this famous 'mage'.

From a 'special prodigy' to a 'tantric master' to a 'capital tycoon', and finally to a 'wanted person'.

He can perform special functions such as holding large leaves in his mouth and turning them into small leaves, holding a book on his head to read, and using his mind to set a clock.

Ten years later, I would probably have been beaten by uncles and aunties on the street, and I wouldn’t even know my own mother.

But in the special era of the last century, Zhang Hai enjoyed the admiration of everyone for his deeds.

Zhang Hai was only 28 years old at this time, but Qing Yun could also tell that this man was already so floating that he couldn't even walk without his feet.

The one others ride is called a chariot, the kind carried by four people.

Looking at the country of China, the only one who dares to call Qin Tianchuan the "Feed King" is Master Zhang Hai.

No wonder Jianlibao, which was so prosperous, could be brought to the point of almost bankruptcy and liquidation in just two years.

Faced with Zhang Hai's approach, Li Ning just said calmly, "I am an entrepreneur with more than 10 years of business management history. Please stop treating me as a celebrity idol."

Qin Tianchuan lit a cigarette and said, 'What the hell!'

The voice of this sentence was not soft, and Zhang Hai wanted to get angry after hearing it.

The four believers carrying the chariot glared at Qin Tianchuan, put down the chariot from their shoulders, and wanted to come up to vent their anger on the 'Arch Master'.

Upon seeing this, Qin Tianchuan's security chief Li Guodong took a step forward with a few people.

These bodyguards are all retired veterans, and many of them are fierce soldiers who have ravaged monkeys in the south. Naturally, their aura cannot be matched by a few fanatical believers.

Seeing this, Zhang Hai had no choice but to give in. After all, in a fight, it would be unjustifiable for him, the 'great mage', to have no magic power at all.

"The world bullies me, slanders me, insults me, laughs at me, belittles me, and despises me. How should I deal with this?"

The four believers put their hands together and said, "We must tolerate this situation, avoid it, give in to it, retreat from it, keep a respectful distance from it, and deal with it calmly."

Qing Yun took a breath of air after hearing this, blinked her eyes, and wondered what the consequences would be if she stepped forward and slapped him.

Zhang Hai nodded with satisfaction and smiled at Li Ning, who had just been talking to him nicely,

"I wonder how Mr. Li is doing now? Was the operation successful?"

Although Li Ning despised all the evil deeds this man had done after staying in Jianlibao, seeing that he was asking about his condition, he still replied,

"The operation was successful. I am still under observation in the ICU. The doctor said that the problem is not too big and my life has been saved, but there may be some sequelae later."

Cerebral hemorrhage is a matter of fate.

There is no such thing as a good life, and the absorption is no different from that of a normal person.

If you are close to losing your life, it would be better to leave directly.

What I fear the most is damaging the functional area and surviving half-dead.

Zhang Hai nodded sadly, "As long as you save your life, we'll talk about the rest later."

After saying that, he pointed to the flowers on the carriage seat behind him, "Would you like Mr. Li to bring them up for me?

I won’t go up. If I go up, some people may not be able to sleep tonight.”
Chapter completed!