Chapter 139 Meeting the Archmage for the First Time

Author: A willow tree in the eternal blue sky

Chapter 139 Meeting the Archmage for the First Time

"Back then Mr. Li..."

Li Ning's memories were interrupted by the secretary who suddenly broke in.

"Chairman, it's not good! Mr. Li is critically ill!"

Li Ning, who was still reminiscing about his youth, immediately regained his sharp eyes when he heard this, "Speak clearly!"

"Several reporters went to interview Mr. Li in the ward and talked about the current situation of Jianlibao. Mr. Li's cerebral hemorrhage recurred again."

The secretary, who was out of breath from running, didn't dare to take a breath at this time. He knew that this former gymnastics prince and "Old Mr. Li" were like father and son.

Li Ning took two deep breaths and forced an ugly smile on his face, "Brother Qin, I'm sorry today..."

Qin Tianchuan waved his hand, "You're here, I'll go take a look with you."

Li Ning didn't waste any time and quickly hailed the vehicles to go out.

…

Outside the ICU, Li Ning patted Li Jinwei's son Li Jiandong on the shoulder with red eyes, "Dongzi, be considerate. Your father's merits and demerits will be commented on by future generations. Those people are not worthy."

Li Jiandong wiped his tears and said, "My dad's current situation is really better to be dead than alive."

Li Ning shook his head and advised him to go and comfort his mother quickly.

This was not easy to say. Now he is no longer the gymnastics prince who dared to yell at the referee, but a mature entrepreneur.

There are not just a few of them outside the ICU, there are reporters, police officers, discipline officials, and people from the government office.

Because lying inside at this time was Li Jinwei, the founder of Jianlibao.

After placing a bouquet of flowers at the door to express his feelings, Qin Tianchuan was not in a hurry to leave with Qing Yun.

Weng and his son-in-law were sitting on a bench in the distance, and he told Qing Yun about Li Jinwei's life achievements and faults.

"Actually, Mr. Li's youth experience is similar to yours. He grew up in an orphanage, but his grades are not as good as yours.

When he was 10 years old, he started doing odd jobs, connecting water pipes, repairing electricity, and working as the youngest apprentice in a brush factory. He did everything.

Because I played basketball well, I gradually became famous and participated in many small competitions. Fortunately, I was spotted by the leaders of the County Sports Committee and joined the County Sports Committee.

Later, when I was in my 30s, I was sent to a winery as a team leader.

At that time, he took several young men, carrying dozens of kilograms of rice wine on their backs, to restaurants near Yangcheng, and sold them door-to-door.

In just over a month, he mastered all aspects and processes of the winery operation.

For a period of time, the winery's orders plummeted. Because of his outstanding performance, Mr. Li was appointed as the deputy director at a critical moment, taking over the important tasks of product development and sales.

…”

What follows is the history of the magical beginnings of Oriental Magic Water.

Although Qing Yun had learned about related experiences through newspapers, magazines and the Internet in her previous life, she was fascinated by the comments of Qin Tianchuan, an entrepreneur who was a contemporary of Li Jinwei.

Li Ning, who was over there, also came over and sat down and joined in.

Since he couldn't get into the ICU, he had to wait outside. He simply filled in the details of that moment for Qing Yun.

"It can be said that Mr. Li has used the advertising effect to the extreme. At the Sixth National Games, the newly built Tianhe Sports Center was covered with Jianlibao advertisements, from the walls to the spittoons and trash cans.

.

The most exaggerated thing was that at the entrance of the closing ceremony, all staff were required to wear sportswear with the Jianlibao logo printed on it.

They also gave each of the 80,000 spectators a can of Jianlibao drink.

At that time, I looked at the entire sports ground, and all the stars were shining with Jianlibao beverage cans. It turned into an orange-red ocean.

And for all this, Mr. Li only spent more than 2 million yuan in naming fees."

Qing Yun smiled and said, "Mr. Li, this move is very similar to when you passed the Asian Games torch."

Li Ning wanted to laugh, but felt that in this situation he would be criticized for laughing. He could only hold it back and shook his head, "I just learned from Mr. Li."

Qin Tianchuan continued, “Mr. Li’s entrepreneurial experience certainly makes people feel passionate.

But what I admire most is that Mr. Li still maintains a clear head despite this development situation.

The rise of Jianlibao means the arrival of spring in the domestic beverage market, which has greatly stimulated people's imagination.

A group of extremely ambitious entrepreneurs have poured into the field of beverages and foods, such as Hercules, Wahaha, Robust, Feilong, and Sanzhu, all of which have slowly developed in this era."

Li Ning covered her cheeks with her hands, blocking others' sight, and snickered, "Brother Qin, when I talk about this, I think of the Sun God at that time.

At the beginning, Huai Hanxin took Jianlibao cans and said to the designers, ‘This is the best drink in the country, you should design it like it.’”

Qing Yun almost couldn't help laughing, this was so simple and crude.

Sure enough, high-end business competition is always so plain and simple, just copying.

Li Jinwei performed a craniotomy to remove the hematoma, and he was observed in the ICU for 24 hours before being transferred to a general ward.

Li Ning has always been a self-sufficient nephew to Li Jinwei and needs to stay in the hospital.

However, he couldn't get into the ICU ward, so Qin Tianchuan simply invited him to go downstairs for a walk.

The main thing is that a few people sit together, which is very attractive to reporters.

Seeing the presence of Qin Tianchuan, the God of Wealth, local officials came over from time to time to say hello.

"Mr. Li's research on advertising was indeed unparalleled in the country at that time. I still remember the phrase 'If you want to be in good health, please drink Jianlibao!'"

Qin Tianchuan also laughed when he heard this, "You may not know that when I was chatting with Mr. Zhong Qinghou, he said that he launched Wahaha children's nutrition at that time. The phrase 'drink Wahaha and eat deliciously' was the whole inspiration.

I stole it from Mr. Li."

Li Ning chuckled, "We asked Mr. Zhong, but he still didn't admit it."

Qin Tianchuan laughed, "How could you admit such a thing?"

Li Ning took three bottles of Jianlibao from the canteen and handed them to the two of them.

Seeing Qing Yun pull the tab and immediately read the words on the tab, Li Ning smiled.

“This idea was thought up by Mr. Li.

I remember that there were prizes for pulling tabs in 1990 or 1991. As long as you pull the tab with a special pattern on it, you can get a bonus of 50,000 yuan.

This activity lasted until 1994 and achieved unexpected success across the country, directly driving Jianlibao's revenue to increase from 300 million to 1.8 billion."

Qing Yun scratched his hair and looked at Griphook with disgust, "This thing was popular around our village two years ago, but it was all used by scammers.

They were sitting on a long-distance bus and suddenly exclaimed that they had picked up a jar of Jianlibao with a huge prize of 50,000 yuan, and then resold it to those passengers who were greedy for petty gains."

In fact, he was thinking more about the scene in Crazy Stone, which seems quite realistic now.

Qin Tianchuan also shook his head. This kind of thing seems very stupid, but it happens every day in the countryside of China.

Li Ning secretly glanced at Qing Yun. He had no idea that the son-in-law of the chairman of Hopu Group was from the countryside.

What made him even more unexpected was that Qin Tianchuan would work so hard to cultivate his son-in-law.

This is completely raising him as a son.

But after thinking about it, he came to understand it, and his heart moved slightly. While listening to Qin Tianchuan teaching Qing Yun, he quietly sent text messages.

“In that era, Jianlibao stood at the top of the domestic health supplement drinks.

The wealth effect is huge, so a large number of entrepreneurs have poured into this industry.

The number of health care product manufacturers has increased from nearly 100 to 3,000 in just two years, and the industry's annual sales have increased 12 times in four years.

The health care products industry has become the fastest growing golden land in the country."

Qin Tianchuan glanced at Li Ning, and then said, "As the number one beverage brand in China, Jianlibao is positioned between health products and beverages, and has been greatly impacted by the rapid development of the industry."

Li Ning waved his hand after hearing this, "Brother Qin, there's no need to be so polite, there's no need to beautify it, just tell the truth."

After saying that, he pursed his lips and simply started talking to himself, "Although I make clothes.

But I have been the spokesperson of Jianlibao during that time, and I also worked in Jianlibao. I am very clear about that period of history.

That is to say, starting in 1994, Jianlibao was faced with enemies in the entire market.

In the next two years, Sun God has achieved a turnover of more than 1 billion, and their avant-garde and cutting-edge brand image has already gained momentum to surpass Jianlibao.

In major urban markets, multinational companies and Guangzhou Robust, the sun god with a relatively good brand image, have captured a large share of the market.

In the urban market, Wahaha, which has switched to nutritional solutions for children, relies on its strong channels to make Jianlibao very difficult to compete with.

However, Jianlibao has always supported the unbeatable health care concept, but it has been stolen from the limelight by the more bold Feilong and Sanshu."

Qin Tianchuan nodded and said seriously, "We just said that the origin of Jianlibao was the success of advertising marketing.

Then what he faces next is competition in advertising, or to be clear, disorderly competition.

Mr. Li's advertising skills are almost pure, while his opponents are all unreasonable and false propaganda.
To be continued...