He couldn't help but smile.

The person in front of him was the investor's father, who was a professional manager. Li Ning asked him to accompany him just to make amends.

"Mr. Qin, we have rebuilt our channels this year. First, we have opened large-scale direct-sales stores and established direct-sales channels.

Second, it has lowered its distribution channels, opened many new stores in third- to fifth-tier cities, and also absorbed a large part of the backlog of inventory."

Qin Tianchuan nodded, it made sense.

When brand owners establish direct sales channels, what they test is the management and control capabilities of professionals.

"Xiao Li, it seems that you are right in insisting on the idea that professional managers are responsible for running the company."

Li Ning smiled and said, "Let professional people do professional things. This is what I learned when I was studying at Yanda."

Qing Yun, who was behind me, sneered in her heart when she heard this, no wonder you have been in labor pains for ten years.

It turns out that I am disabled from reading.

Can those who study economics teach entrepreneurs?

The educational philosophy of Chinese society is "Just do what the teacher says, and when you get to work, listen to the leader."

This bureaucracy system that crushes people at the official and university level is not conducive to innovative thinking, and people's sense of responsibility will be much weaker.

When will the discount be on sale?

How much inventory should be controlled?

Basically, professional managers still have to rely on their bosses to make decisions.

When a company encounters a problem, professional managers look to see how the boss is doing and what solution the founder has.

Or it can be reflected in the fact that I clearly see these problems, but I don’t say anything about them. I just want to see what the founders will do.

The essential reason is that China does not yet have professional managers in the true sense.

If a professional manager in China fails to achieve the goals set by the board of directors, he may have to talk to you about the reasons and many issues.

In foreign countries, there is a elimination system for the last place. If you don't do well, don't talk nonsense. You will be kicked out of class.

And it’s not just the boss who hires the professional managers, the professional managers themselves will ask to leave if they can’t achieve the goals.

This cannot be in line with international standards, because European and American companies basically have no founders, and companies must now use professional managers.

In China, it has not yet reached that stage, and the founders of most companies are still alive.

It will be about the same in another 30 years.

The group of people walked to the company's honor room again. Looking at the company's development history displayed on the wall, Qin Tianchuan pointed at Qing Yun and spoke.

"Xiao Li, I brought him out this time just to open his eyes. Find someone to introduce him to the history of your company."

Li Ning was a little surprised. When he was greeted at the door, Qin Tianchuan introduced his son-in-law. It turned out to be this.

"Brother Qin, I think the rest are just discussions between the financial and legal teams. How about we stop participating and chat here first, and then go to my office for some tea?"

Li Ning is a gymnast, but that does not mean that athlete is his only label.

In fact, at this time he was already an entrepreneur with more than 10 years of business experience, and he knew very well what was important.

After the crowd left, Li Ning walked to the beginning of his development process on the wall and suddenly laughed.

"Even though it's 1990, it was actually two years earlier."

At this time, Qing Yun noticed that Li Ning's eyes had become much gentler, as if there was a hint of nostalgia.

"Xiao Qing, have you seen my last competition?"

Qing Yun nodded honestly, "I watched the documentary on TV."

It was the 1988 Seoul Olympics, the moment when Li Ning fell from the peak of idol status.

During the crucial ring competition, he accidentally fell down and missed the gold medal. This became the most disappointing incident for the Chinese Olympic delegation.

The Chinese people who couldn't accept it all cursed this former hero.

Li Ning said calmly, "Before the game, I was a prince, a hero, a hero who cannot fail, so after losing the game, I will no longer be a hero of the country.

When I returned home, there were no more flowers, applause, or media pursuit.

At that time, there was only one person waiting for me at the end of the passage, and that was Li Jinwei, the chairman of Jianlibao."

Qing Yun was stunned when he heard this. Thanks to the developed network in his previous life, he knew that Li Jinwei was very supportive of Li Ning in the early days, but he never expected that the personal relationship between the two would be so good.

At that time, when the whole country was scolding Lin Ning, Li Jinwei went to pick up the plane at the risk of the world's disapproval?

Li Ning patted the company LOGO on the wall, "I'm afraid you don't know that I originally wanted to open a gymnastics school."

Qing Yun looked a little sideways, this idea...

Somewhat creative.

In this age where excellence in learning leads to..., setting up a gymnastics school...

It's also quite thoughtful.

"Brother Li persuaded me at that time, 'You can't just rely on sponsorship from others to engage in sports. Why can't you build a sports company yourself?'

Half a year after joining Jianlibao Group, I proposed to him that I wanted to open a sportswear factory.

At that time, our sponsors were all foreign, and I wanted all the national team members to wear clothes produced by companies in their own country."

When Qing Yun heard this, she picked her toes hard. Do you still need advice?

What is the difference between this statement and simply producing fishing rods yourself if you want to fish?

It sounds fancy, but in fact it’s just about making money.

However, successful people like to lie to children like this, so he has no choice but to show his admiration for his lofty vision.

Qin Tianchuan looked at Qing Yun's foot movements, twitched the corner of his mouth, and then quietly showed a smile.

It's good that you didn't get deceived.

"At that time, Brother Li accompanied me everywhere to lobby for investors. He said, 'If we can bring in external funds, don't use all Jianlibao's money.'"

Hearing this, Qin Tianchuan interjected, "I think at that time, Mr. Li might have noticed the sequelae of unclear property rights."

Li Ning was silent for a while and nodded, "Now that I think about it, it is indeed true."

Qing Yun blinked, and combined with the previous conversation in the car, he seemed to understand why Qin Tianchuan had to bring him here today.

In fact, according to the previous plan, he should be in Huating at the moment, watching the house with Qin Manman with Chen Wan.

Qin Tianchuan was using vivid physical examples to tell him the importance of clear property rights.

You must listen carefully to this lesson.

But at this time, Li Ning was obviously still immersed in the memories of when he first started his business.

“At that time, this company was not called Lining Company, it was called Zhongxin Jianlibao Sportswear Company.

It was jointly established by Jianlibao, myself and a company in Lion City, with foreign capital and individuals, which prevented Jianlibao’s state-owned shares from being dominated by one share.

My first start in entrepreneurship was to imitate Brother Li and sponsor the drinks for the national team at the Los Angeles Olympic Games.

At that time, just when the Asian Games was about to be held, I spent 2.5 million yuan to grab the right to host the torch relay event from Nike.

On August 7, 1990, on the plateau at the roof of the world, as an athlete representative, I wore a snow-white "Li Ning" sportswear and received the sacred fire from Dawa Yangzong. On this day, "Li Ning Brand"

Ningpai' was officially born.

During the entire Asian Games torch relay process, 230 million people directly participated, and 2.5 billion people learned about Jianlibao and ‘Lining Brand’ from the news media.

In the first few years, the company developed very smoothly, with annual revenue growing at a rate of at least 100%."

Qing Yun, who was listening on the side, was also thinking about that passionate era.

When Jianlibao was selected as the drink of choice for the Olympic delegation, the drink's LOGO had not yet been designed.

Li Ning didn't have anything, so he dared to directly spend money to win the right to host such an event. It was only possible in that era.

Of course, it is undeniable that it is also due to the dual celebrity effects of Jianlibao and Gymnastics Prince.

It is unclear whether the country felt that it owed the gymnastics prince a decent end, so it paid the debt to the businessman Li Ning.

Doing business at that time was really simple.

But the consequences are really serious.

"About the end of 1993, I met Liu Jipeng, an expert in Yanjing's shareholding reform.

When he made a preliminary diagnosis for us at that time, he said that the unclear property rights of Jianlibao Sportswear Company would have a fatal negative impact on future development.

It was also his insistence on clearing out state-owned capital at that time that led to today's Lining Group."

Li Ning felt very sad when he thought of what happened to Li Jinwei.

When he tentatively proposed to retire, Li Jinwei had no objection and was very generous and fully supported him in establishing his own business.

The 16 million yuan that Jianlibao Group invested in the clothing company was repaid by Li Ning in three installments in cash, without even asking for compensation for the added value.

Li Jinwei was indeed extremely benevolent to Li Ning. Such behavior was a perfect example of "helping the horse and giving him a ride".
Chapter completed!