(Two chapters in one chapter)

Cover is to increase popularity. Because of this, after covering, you must follow up with a suitable new single, so that the attention collected through covers can be transformed into real popularity.

This is a tacit understanding between two producers, and even production companies and record companies.

There is no separate plan. When considering the first step, you must also consider at least three steps in the future. Therefore, before the production of "17 Years Old", you have already started to consider what to do after "17 Years Old".

Now, this is a stage where we need to slowly realize this consideration. Because of this, executive producers are curious about what new singles Shinichi Iwahashi will prepare next.

Whether it is a music selection meeting or a team meeting before production, we will definitely discuss this issue, but before that, the executive producer still wanted to have such an informal communication, whether it was about what he wanted to do or how he could do it.

You can use covers to open up the situation, but you can't label yourself as a cover. There are many past lessons about the covers. You can't find out after you finish them.

"17 Years Old" undoubtedly borrowed the east wind of Nanshaori, but fortunately, this is another cover that is completely different from Nanshaori's original song, or even a re-creation, rather than other covers who just bought the original song back and reconciled it.

Although the public first brought the old impression of Nanshaori's "17 Years" when they came into contact with this single, but when they really listened, this new "17 Years" presented something completely different, and they felt more about the current popularity of European dance music.

This weakens the influence of Nansaori on Morikaku Chihiro and makes it easier for her next development.

...

"The specific theme needs to be discussed again, but there are certain things that can be determined, and the music style will not change first." Shinichi Iwahashi said, "Now is the stage where the European dance music can continue to be hot."

This is not a sudden gust of wind, but a long-term brewing and a solid background as support, and there is still a broad space for popularity. After taking this right step, the next goal should be to follow a path that fits the trend and also has Morikatsu's own style.

"We use Nanshaori's signature to attract audiences, but we use a brand new arrangement to amplify the differences between Nanshaori and attract the audience's attention that was originally placed on Nanshaori to the 'Continental Dance Style'."

The essence of this cover single is here. Although it borrows the fame of its predecessors, the core of the inner part has always been closely linked to the current popularity.

"But, you can't be content with the status quo. It's important to figure out that Mori Takasan performed a certain style of songs, not that she kept singing because the songs of a certain style are in popularity." Shinichi Iwahashi pointed out the key point.

It sounds like nothing else. They are all talking about Morikatsu's singing of European dance music, but in fact they are very different. They should distinguish her from a singer who simply chases popularity and dye her her own color.

"Our Sengao Sang has unique conditions and is of considerable talent." The people of Sengao Qianli were not there, and it was more convenient to praise her when she came.

"Indeed, she is not an ordinary 'idol'." Speaking of this, the executive producer smiled bitterly.

It was because she was determined that she was not an ordinary idol that she chose such an inappropriate and powerful path at the beginning. In the end, she was miserable and had to give up halfway and introduce Shinichi Iwahashi as a foreign aid.

"So, we can also start to show it appropriately and use her talents," said Shinichi Iwahashi. "There were many positive reviews in her drum performance at the concert before, and this signal is good."

He knew from the beginning that although she gave up being a powerful figure, she never thought of wasting Sengao's talents.

"The same is true for the next single. First, we can stabilize the audience with the signature of the European dance style, and then invisibly add the style route we want to set up for Morigao Sang, so that the audience can accept it subtly."

"If a wall is pushed down at once, it will cause trouble, but if we quietly replace one brick after another, we will eventually achieve our goal."

This technique can be said to have invisibly made the audience mess around.

As the person behind the scenes, on the one hand, you must respect the audience very much, that is the parents of food and clothing. But on the other hand, you must also consider how to tease the audience.

The audience is like a guest entering a horror house. While being scared and screamed, they also enjoy the feeling of being scared and screamed. The horror house that does not scare the guests is a failed horror house. The planning that does not make the audience play around is not a good plan.

Mori Takashi Chiri's executive producer was impressed by Shinichi Iwahashi's plans and felt a little bit "a bit thief". But no matter what, if you follow this plan, it would be much more reassuring.

I have a clear idea of ​​the plan, and the next thing I need to do is to choose the song and what kind of songs I prepare.

When Morikatsu's promotional period enters the second half, you have to prepare for the song selection. Once the itinerary is loose, it can be seamlessly connected to the production of the new single.

But before that, the first thing he had to do was to bring him to the table.

...

Shinichi Iwahashi threw down an idea that made the executive producer shout out awesome, how to operate and manage the follow-up are all things that Warner Pioneer and Morikashi's firms are going to do.

He just gave his advice and didn't have to think about how to implement it. This feeling of running away after firing firecrackers, but it still scared people was really happy.

The executive producer took out his ideas at a subsequent meeting, and the people in the team, including the directors of the company, were shocked by Shinichi Iwahashi's promotional idea.

How could I think of putting publicity on this?

Such an idea sounds a bit unrealistic at first glance, but when you think about it carefully, there is a lot of room for operation. If you don’t mention it, it’s okay. Once you say it out and put it on the table to discuss it, it will make people unable to look away.

The word "time" sounds serious and noble, but it is actually closely related to people. The times create people, and people also create times. Since this is the case, what's wrong with using the sense of the times to promote it?

Such a propaganda technique is indeed great, but it is not easy to implement, because it is equivalent to extending your hands outside the field of music, and those who need to be handled and cleared are those who have not been in contact with before.

However, although it is difficult to carry out such a publicity, the light of this idea is so dazzling that it makes people feel unwilling to give up if they don’t try it.

Morika Masato's new singles are in good condition, but Li is still so popular when he is popular. This feeling of successfully breaking through a little further makes the record company and firm behind her become bolder.

So, after a discussion meeting where both record companies and firms were present, the two sides reached a consensus and took this bet, adding another fire to Morika Qianli's promotional road.

...

The person who was responsible for this publicity work is Yamauchi'i, the coordinated broker of Morikatsu Chiriya.

He has a medium figure, a gentle and harmless appearance, and looks like an ordinary office worker. Although he is average in appearance, he uses this not-so-smart appearance to make the other party in the negotiation unconsciously let down his vigilance, and he can achieve his goal.

Yamauchi Kenichi first felt unique about the idea given by Shinichi Iwahashi, and then felt troubled.

In Yamauchi Kenichi's opinion, Shinichi Iwahashi, who made this approach, was bold enough to combine the promotion of songs with the "time". He did not object to this proposal, but he did not respond to the results he would receive.

For him, this time it was just to receive the task and then complete the task.

After receiving the task, Yamauchi Kazuichi first sorted out Shinichi Iwahashi's high-profile arguments about "time" so that it can be used when persuading it later.

After preparing props, the next step is to hold a meeting to choose the target that is suitable for you to strive for.

Such a promotional method is not the same as following the songs and music programs. There is a part that needs to be paid attention to, that is, you can only win one at a time and use it once. You must never suddenly get the situation of being suddenly pointed by the plural comprehensive media. Otherwise, the fool would also be able to see that the firm and record company were tampering behind it.

To give the audience a natural and undeliberate feeling, it is the appearance of this single that makes people feel this sense of the times and then express their feelings, rather than the fact that the people from the firm took the initiative to come to do some py transactions.

This is like Zhang Tui. On one side, the great god thought it was good and took the initiative to give it, and on the other side, it was exchanged for it in this way.

...

The most basic thing for working in a broker is to deal with the industry. This is a job that requires you to keep your head down and bend it hard. It is not comfortable, but maybe it should be said to be extremely hard.

It was not easy at first, and the task I received this time was even more tricky and special. In essence, although it was a visit and was a soft and tough shot, the object had changed. For this, it would take about three times more effort than usual.

After many parties' work and contact, the possibility of further negotiation was finally obtained. The critic Kawahata Yoshiichiro, who contributed to many comprehensive magazines.

Kawahata Yoshiichiro is very famous, and even ten Sato Ryohei are tied up with his influence.

The way to play songs to critics is unprecedented. If you can knock on the door of Kawahata Yoshiichiro's house, it is because of Nansaori's face. Kawahata Yoshiichiro himself is a fan of Nansaori, and after listening to Mori Takarachi's cover, I thought it was pretty good.

However, this alone is not enough to impress Kawahata Yoshiichiro agrees to Yama Naiichi.

Yamauchi Kenichi was also interesting. He was not the kind of person who was rushing forward with a silly spirit, and only bent down and bowed and said, "Please!", but he would use his brain and think about how to say something to make the other party interested.

The reason why he was able to successfully visit Yoshiichiro Kawahata was because he took the initiative to mention a good topic, "This year marks the 17th anniversary of Nansha Orisan's debut, and it is also the 17th anniversary of the release of this song "17 Years Old".

In this special year of such a coincidence, Chihiro Mori reinterpreted the song in a new era and in a popular way. During these seventeen years, social changes have entered a high-speed state that no one could have imagined.

During these seventeen years, many major events have occurred, not smooth sailing, but Japanese people's hearts are constantly changing, and now they have entered an unprecedented era.

When Kawahata Yoshiichiro heard this topic, he had a rough outline in his mind.

Running around and trying every possible way. When he finally told Yoshiichiro Kawahata, Yamauchi Kenichi, who felt relieved, returned to the office and couldn't help but think in his heart that if this publicity cannot achieve enough results and match his efforts, then he really wants to fight with Shinichi Iwahashi who came up with this idea!

...

Two weeks later, the social edition of "Weekly Modern" published a special planning manuscript by critic Yoshiichiro Kawahata: "Forever Youthful, Forever Beautiful Seventeen".

In his article, Yoshiichiro Kawahata took the 17th anniversary of Nanshaori's debut as an introduction to the development of society and the changes of the times. During the two oil crises, the public who gained support from idols during the recession period wrote that the failure of the left-winged youth caused the young people to lose that kind of positive action.

Of course, what we will never miss is the current era. Kawahata Yoshiichiro is different from the worried Ryohei Sato, who is optimistic about the current era.

This song "17 Years Old" only appears once at the beginning and end of this article. It starts with the 17th anniversary of Nansaori's debut, and at the end, it ends with Mori Takashi's new version of "17 Years Old".

"I recently heard the cover of "17 Years Old" by Nansa Orisan, a singer named Mori Takara. It is really touching that someone can re-perform this song after seventeen years."

"But I feel more deeply about the completely different styles of the two "17 Years" that have been separated by seventeen years. We are in an unprecedented era, an era where even a fast-paced dance will not fall off."

"And Mori Takara's 17 years old has deepened my impression of this."

...

"Weekly Modern" is a super best-selling magazine with a steady distribution of comprehensive magazines, and is far from comparable to "musiclife" as a top music magazine.

After the magazine was released, at the same time, there were people standing in front of the newsstand watching the magazine, people sitting at home reading magazines leisurely, office workers who took a break to read magazines to pass the time, and housewives who were bored to read magazines after finishing their housework. There were a variety of people, and there were all kinds of people.

Some readers don’t take it seriously after reading the article, but there are still other readers, on the one hand, are aroused from nostalgia for Nansaori and the past era, and on the other hand, are aroused from curiosity about Mori Takara.

Nanshaori's "17 Years Old" is well-known, and what does Mori Takara's "17 Years Old" look like?
Chapter completed!