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352. Publicity strategy

Shinichi Iwahashi thought so, but his face was not revealed at all, and he turned the topic back, "Although it was a bit off-topic music review, but when I saw this article, I thought of another thing."

"Sato San reminds of the times through music. On the other hand, it can be said that Morigasan's single has such a charm that can connect music with the times."

"ah."

The executive producer's expression was calm and thoughtful when he heard Shinichi Iwahashi's statement.

This is a very interesting thing in the times.

For example, with the development of the times and the improvement of living standards, people's life span has increased, and they have begun to pay attention to maintenance, and even middle-aged women pay attention to dressing up.

Aesthetic diversification, the definition of beauty becomes wider and attention is paid to maintenance. The shelf life of beauties becomes longer. They no longer have the same condition as in the past. Once they are over thirty years old, they begin to enter a state of loose skin, loss of muscles, and distorted figure.

With the same development of the times, women gradually got rid of the vassal state of the past, went to college, became office workers, lived a refined life in the metropolis, shone in the professional field, and poured in various professions into women who wanted to work hard to prove their own value. Their choices have increased, and the road ahead has become wider.

What has such a historical background brought about?

What is reflected in the entertainment industry is that actresses have a wide range of acting careers, and older actresses’ situations are different from those in the past.

In the past, actresses had a bit of a youthful life. No matter how popular they were, they would have fewer opportunities to play the leading role after thirty years. After thirty-five, they would start playing supporting roles, being a wife and a mother in the play.

But in this era, they can also return to the protagonist's position, and can not only play the protagonist with their properly maintained beauty and beauty that young actresses do not have, but also become the protagonist because they play a professional woman.

Not only that, they have good looks and temperament, but also have accumulated experience in life. Such middle-aged actresses will also become objects of women's longing for. It can even be said that they appropriately play the life that contemporary women yearn for in the play.

The middle-aged actress appears calmly and continues to shine as the absolute protagonist, and can still fascinate people at the age of fifty. So, can this situation be said to tear apart the actress's short flowering order in the past?

Of course not. If you think so, it would be completely unreasonable.

The same is true for the popularity of music.

Since the "era" was mentioned, it was as far away as the influence of Ome music on Japan in the 1950s and 1960s, and then to the 1970s and 1980s, idols were fighting all over the world, without any popularity for no reason.

"Music may not be just for listening, but also for conveying, expressing and placing. In this regard, this single has characteristics that other songs cannot have, and is better than many ordinary songs." Shinichi Iwahashi said.

"Since that's the case, why not consider amplifying this 'sense of times' for publicity?" Shinichi Iwahashi gave his own answer.

"In this single, Sato San saw the simple old era torn apart. But, from another perspective, this is also something from the old era. In this new era, it has revitalized the vitality of being in line with this era. Isn't this great?"

"Um."

The executive producer was a little fascinated by the sound of it and was willing to be brought into his thoughts by Shinichi Iwahashi.

"I didn't want to destroy the simplicity of the Southern Girls, so I proposed to cover "17 Years Old". Everyone wanted to create a girl who made people in this golden age feel just right, and worked hard with such ideas."

"Seventeen years ago "17 years old" was a simple and seventeen years old from the South. Seventeen years later "17 years old" was a seventeen years old who was in a big city and in the golden age, confident, frivolous, lively and cute."

Shinichi Iwahashi said this and expressed his plans. "San Sato can use music to talk about the times in music magazines, and others can also use music as an example when talking about the times in comprehensive magazines or even comprehensive TV programs, and use this song "17 Years Old" to make an article."

The era of Nanshaori is an era of striving for progress. The age of seventeen is also the age of seventeen with an upward spirit.

However, the era when the mountains are thousands of miles high is an era when we stop struggling, come to the top of the mountain to enjoy the fruits of our struggle, and enjoy the results of our struggle. The age of seventeen has become the age of seventeen who squanders and enjoys timely fun.

But no matter what age you are at, it is only once in your life, and the best age.

"The two different styles of "17 Years" in the 1970s and "17 Years" in the 1980s are not the excellent manifestation of the development of the times?" said Shinichi Iwahashi. "The Japanese today will not feel unhappy because the development of the times."

On the contrary, once Japanese people who are squandering now, once guided, think that Morikazu's "17 Years" is an excellent embodiment of the current era. Then, with their personality that once developed and once developed, they reject the past and their extremely inflated style, they will highly praise this version of "17 Years" to prove that this is correct.

This song is an excellent embodiment of the development of the times and is correct in their lifestyle at this time.

"Awesome, Iwahashi Sang." After hearing his plan, the executive producer immediately looked at him with admiration.

"Do you even want such a thing?" The executive producer sighed. This guy can really take advantage of any loophole and borrow any force. If you give him a bean, he can bring back the hen that can lay golden eggs.

Faced with the reaction of the executive producer, Shinichi Iwahashi showed a modest smile, "It's just to promote a small weight to fill the balance. What role can it play."

"No, even if you say that, I can't think of any words except 'very powerful'." The executive producer said seriously, "I will give up the idea, conduct meeting discussions, and find a suitable solution."

There is no lottery turntable in the world that cannot get a free prize, and there is no idea to win every opportunity.

Especially for celebrity publicity, no company will be so stupid that it is hanged on a tree, and it will be made efforts from multiple parties. Therefore, even if it is a very confident idea, you must be prepared to not be able to hit the heart and then take action.

But, the same goes for the idea, no matter how much success you get after doing it, as long as it is feasible, you must do your best to operate it.

The executive producer of Mori Takashima received this unique publicity strategy and was eager to try out how to operate next. Shinichi Iwahashi was also satisfied with the purpose of this trip.

After the topic was over, since we met, the executive producer and the music producer met, we would inevitably have a few more talk about Morika's new single.
Chapter completed!
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