"The stock price that has fallen to the bottom has rebounded steadily, and will it plummet again?"
"how so?"
Similar questions appeared in the minds of all Apple executives, and they couldn't figure it out or at all.
Cook was so angry that his face turned green. If this continues, it is not because he won’t finish class, but whether he will be done!
Apple's stock price fell like this, and those major shareholders suffered heavy losses, so he was almost done.
Cook knew that, that is, Mr. Qiao had left now, and the board of directors could not find a suitable candidate to take over his position, otherwise he would have changed the chairman long ago.
With Cook here, at least it can stabilize the situation, otherwise this mess will be even more difficult to deal with.
After all, when Mr. Qiao was alive, Apple had suffered continuous losses. It was Mr. Qiao who invited Cook to make drastic reforms and shut down all overseas factories, which made Apple turn losses into profits.
It can be said that Mr. Qiao made Apple great, and Cook made Apple profitable!
It is precisely because of this that Cook made great contributions. After Mr. Qiao left, Cook received the most support and became the new president of Apple.
But unfortunately, Cook's performance was extremely disappointing.
Even the major shareholders who support Cook are now starting to have other ideas.
However, Apple is now a giant ship that is about to sink, and it is already full of holes. If someone else takes over, it will be much better.
And not many people are willing to take over this hot potato.
And Cook also knew that the ending he faced was probably not over, only accidents!
Whenever I think of this, Cook is so worried that he can't sleep all night.
Now, the market value has evaporated by 60% compared to its peak period, and it is already the bottom of the valley, a valley that has never appeared before!
But now it's starting to plummet again, that's really over.
Cook felt that he was one step closer to the accident.
"Fake! Fake!"
Cook's body trembled, his back was already wet, he was covered in cold sweat, and his eyes became very wrong.
Seeing this, the vice president knew that the chairman was in a wrong state, so he quickly looked at the others and shouted:
"Waste! Why are you all standing there? Why don't you check it quickly? See what's going on!"
"Yes!" The subordinate acted immediately.
"Yes, check it out and see what's going on!"
Upon hearing this, Cook also came back from panic and anger.
Soon, the reason was found:
"Chairman, President, this is how it is. Today, someone suddenly broke the news online that some institutions are not optimistic about Apple and shorted Apple with big deals, which led to a new round of plunge in our originally stable stock price!"
“Short?”
“???”
“!!!”
Cook was dumbfounded and furious: "Fake! Fake!"
"Who is it?"
"Who is it? It's like shorting Apple at this time, it's like killing people in the snow!"
anger!
Unstoppable!
It would have been fine if it had been before. Apple had a big business, outstanding performance and good profits. Even if it was notorious for shorting in muddy waters, Apple would not be afraid of anything.
I even dare to say confidently, even if I come, we are not apples if I don’t let you get hurt!
Apple was so domineering before, and was not afraid of short selling by any institutions.
But unfortunately, this is the moment, the moment!
Apple is no longer the same as before, how can it withstand such short selling?
More importantly, the news came out that it was not a single institution short selling, but a number of institutions short selling together!
This is a big trouble.
"Fake! Fake!"
"At this time, there are news like this. So many institutions short us together. Is our stock price still at the bottom?"
"It's gone!"
"Not at all!"
"Not to mention that the market value has evaporated by 60%, it is possible to evaporate by 70%!"
"Damn, who the hell is it?"
"Who shorted Apple at this time?"
Faced with Cook's questioning, his subordinates were also frightened.
This is not adding insult to injury, but adding hail to the snow!
It’s still the kind of hail as big as a football, one can knock investors out and kill apples!
A vice president spoke in a deep voice: "Is it a muddy water?"
Then someone nodded: "The infamous muddy water can be completely done."
“Citibank is also possible!”
"Yes, Citi is the first dog thing to jump out and downgrade Apple's rating to sell!"
"Other Goldman Sachs and Morgans are possible. These bastards are typically ruthless."
"All A-Series Consortiums are possible, and they like to put down the wrong things on us the most."
"Don't forget, there is Xingyi Technology!"
"Yes, this bastard Wang Yi, I must have shorted our Apple!"
"This guy has taken action many times before, shorting many hostile companies. This time, there is no suspense for shorting our Apple."
"That's right, Wang Yi is as abominable as Muddy Waters, so terrible!"
"No wonder we fabricated the Xingyi Mobile Phone Prism Gate incident. Xingyi Technology took two days to fight back. I suspect they were preparing to short Apple at that time."
"This is not very reasonable. In such a short time, just a few days, it is not enough to short Apple."
"Is it possible that Xingyi Technology has already started shorting Apple long before this?"
"It must be so. Xingyi Technology is expected to have started this short-selling plan for two or three months, and it even started last year."
"That's right, it started when Xingyi mobile phones were fully internationalized."
"This is more reasonable, but how can Xingyi Technology calculate that our Apple stock price will plummet? If there is no such incident?"
"Yes, that's hard to say."
"Simple, from sales, market share and profits. Xingyi Mobile is internationalized, Apple's sales plummeted, market share shrinks sharply, and profits plummeted. In this situation, Xingyi Mobile has no problem shorting Apple in advance."
"Farke, the damn Xingyi Technology is afraid that not only they short, but also bringing several other institutions to short. If so, it will be a big trouble."
"Oh, after thinking about it carefully, it's true. Xingyi Technology is well prepared and progressing layer by layer."
"First of all, Xingyi mobile phones are internationalized, and the unbounded thousand-yuan phone beats the iPhone 5, and the unbounded note beats the iPhone 5S, which led to the first wave of plummeting our Apple stock price. Then, we fabricated Xingyi mobile phone prism door and Xingyi Technology's statement directly revealed our Apple's old foundation and let us start the second wave of stock price plummeting."
"After these two waves, our stock price has fallen by 60% compared to its peak period, with only 200 billion US dollars left."
"Although the loss was heavy and the stock price evaporated by 60%, fortunately it was stable."
"Now the short selling storm has come out again, and the third wave of plunge has begun!"
Upon hearing this, all the senior Apple executives were silent.
Cook even twitched the corners of his mouth and said after a long time:
"From the globalization of Xingyi mobile phones, to revealing our old truths, to the short-selling storm, three consecutive moves, progressing layer by layer!"
"Wang Yi wants to really kill our apple!"
"Yes, Wang Yi is too cruel."
"It is a disaster for us Apple to meet such an opponent."
"There is no way. This time, we also want to kill Xingyi Technology. This is not a failure, but it was killed by Xingyi Technology."
"After all, Xingyi Technology is the best chess."
"What I worry most is whether there will be a fourth wave next?"
"this……"
The whole room was filled with people looking at me, and I looked at you, and they were silent.
The atmosphere at Apple headquarters has become bleak.
Sure enough, as soon as the short selling storm broke out, Apple's stock price, which finally stopped falling in the next few days, plummeted again and continued to fall.
Even if Apple makes every effort to save the market, it doesn't make any sense.
When news of many institutions shorting Apple spread, no matter whether it is true or not, the majority of investors chose to sell.
It is better to believe that such things are than to believe that they are not.
The bottom-buying team that rushed in before became cannon fodder, and had to stop the losses in time and leave the market in a bleak manner.
There is no short selling storm, the lean camel of Apple is bigger than a horse, and its market value can be stable at US$200 billion.
With the short selling storm, no one can say how far Apple's stock price will fall.
Selling is more reliable.
As a result, this wave of concentrated selling triggered another stampede, and Apple's stock price plummeted again.
As of the second day, the rice stock market closed, Apple's stock price was only 28% of its peak period. It once had a market value of 500 billion US dollars, but now it only has 140 billion US dollars!
However, this is just the beginning.
On the third day, Apple's stock price continued to plummet.
Apple's stock price is only 20% of its peak, and its market value is only 100 billion US dollars.
What concept?
5 JD.com!
That’s right, Apple’s market value has shrunk from 15 JD to 5 JD!
It's just so miserable.
Apple headquarters.
Looking at the terrible stock price, Cook was creepy and his voice was trembling:
"In just three years, Apple's stock price fell by 80%, and its market value evaporated by 80%!"
"I'm a sinner, I'm finished!"
"We're all done!"
“I…I…I…I…I…”
In an instant, Cook was furious and shaking his body, covering his chest and falling on the table.
"Chairman!"
"Chairman!"
The other high-level people's expressions changed drastically and rushed forward.
"doctor!"
"Quick, first aid!"
The entire Apple headquarters was in chaos.
Some manor in the United States.
An old man with white hair sat on the balcony, looking at the sunset outside the window, his mouth twitching:
"I didn't expect that my great stock god was also trapped when he was misled!"
"Apple's stock price evaporated by 80%, which is almost back five years ago!"
Five years ago, in 2009, Apple's stock price was around 100 billion US dollars.
At that time, Buffett looked down on Apple, but instead held a heavy position in IBM.
But unfortunately, over the years, the world has been developing rapidly, and only IBM is standing still and even turning back.
As a result, Buffett made no profit in his investment, but fortunately he did not lose a lot, which could be considered as a way to maintain his reputation.
Seeing that IBM was not doing well, Buffett began to find new goals.
He is optimistic about Xingyi Technology, but Xingyi Technology has not been listed and has no chance to invest.
Buffett can only retreat and choose Apple next.
It’s just a pity that the rapid development of Xingyi Technology has led Apple to retreat step by step.
Buffett gave up his plan to invest in Apple.
Until this time, Apple's stock price plummeted continuously and was directly cut in half. Buffett was a little moved!
The original price of Apple stock is not worth buying, but the 50% discount of Apple stock is worth considering.
However, Buffett had not considered the result yet, and Apple's stock price collapsed again!
From 50% off to 40% off, even to 30% off!
What a good guy, the 30% discount on Apple stocks, that's really good!
Buffett thinks that Apple is the second largest mobile phone giant, tablet giant, and the second largest mobile ecosystem giant after Xingyi Technology.
There are so many Apple users, who are extremely powerful.
No matter how far the decline is, the stock price will not be 30% discounted.
So, Buffett decisively took action and became the bottom-buying commando!
Like other capitals and investors, they believe that Apple stocks with a 30% discount will definitely not be lower and are definitely worth buying. Buffett immediately opened a position and held a heavy position!
Without any surprises, with the bottom buying of capital such as Buffett and investors, Apple's stock price stopped falling and rose.
From the 30% discount at its peak, it quickly rose to the 40% discount at its peak stock price, and it stabilized at 40% discount.
Now, Buffett's bottom-buying quickly achieved value-added, and the value-added amount was as high as 30%!
However, just as Buffett was waiting to make a lot of money, Apple's stock price finally collapsed again.
Not only did it go from four to three, but it also went from two to two!
This is scary!
Too scary.
Buffett didn't know what to say.
After all, Cook's blood pressure was high and he almost couldn't breathe.
Many of Apple's major shareholders have also entered the ICU, and the elderly Buffett is a little overwhelmed.
"Sure enough, the water in the technology circle is too deep!"
Buffett was filled with emotion and quickly asked someone to take out antihypertensive drugs and continue taking them.
Yesterday, the value increased by more than 30%, but today it fell by 60%, and was trapped!
The former peerless stock god is now trapped.
It’s not OK to take antihypertensive drugs.
There is no way, even if you beat the stock god to death, you would never have thought that Xingyi Technology would develop so quickly, nor would you have thought that Apple would collapse so quickly.
Just like Buffett could not have imagined that IBM, which was at its peak, would suddenly fail.
Buffett was filled with emotion: "Although my investment in IBM was not profitable, I didn't lose much."
"But when you get to Apple, you can't buy Apple stocks at 30% off, you're trapped!"
"This apple is so unsatisfactory!"
The stock god doesn't know what to say.
I can only hope that Apple can support it in the future, especially the next generation of iPhones, which must be innovated on a large scale.
If you continue to follow the previous path, you will inevitably die.
"Cook, Cook, don't let me down."
"As for Apple's stock price, it should be 20% off and it will not continue to fall, right? And I guess it won't take long to rise again, return to a 30% off or even 40% off. Then the stocks I lose can also protect the capital and even make a profit!"
The stock god said so secretly, and there was a hint of expectation on his face.
The principal loss is just a 30% small matter.
It will rise back.
Sure enough, by the next day, Apple's stock price did not continue to fall, and remained at about 20% off at its peak.
The market value is also maintained at 100 billion US dollars, 20% of its peak market value!
Looking at this scene, Cook, who had just been discharged from the hospital, breathed a sigh of relief:
"It's finally stable. If this continues, Apple's new flagship will rise again."
"Yes, Chairman, everything is moving towards the good side."
“Especially our iPhone 6 series has begun a comprehensive innovation!”
The iPhone 4s is the last masterpiece of Chief Qiao.
Although the iPhone 5 was released after the death of Chief Qiao, it started research and development as early as 2010 when Chief Qiao was still alive.
Unlike other mobile phone brands, the R&D cycle of each generation of iPhone is as high as two years!
It can be said that Zhang Jun Qiao has also participated in the development of iPhone 5, and it is still in the traditional design style.
Even the development of iPhone 5s has some influence, but it is not big, and it is more of an internal problem of Apple.
At that time, Cook had just taken office and wanted to make drastic reforms and imitate Xingyi's mobile phone.
I also want to give up the small screen design on the iPhone 5s and replace it with a large screen.
Unfortunately, Cook, who just took office, has limited energy and cannot fully coordinate the R&D department.
In the end, the iPhone 5S is still in Apple's traditional design style, with a 0-small screen + 2 million front-end.
As a result, he was first abused by the Xphone 3 series, then abused by the Unbounded S series, and later abused by the Unbounded Note series.
Three consecutive waves of abuse, directly destroying the iPhone 5s, sales volume halved, selling prices fell again and again, and Apple's stock price plummeted.
Cook was so angry that he was itchy.
But the advantage is that after this big defeat, the original conservatives were no longer conservative about the development of iPhone 6.
Cook made a quick decision and made a comprehensive reform.
Large screen!
High front!
Large battery!
Arrange all!
In a word, if you have Xingyi’s mobile phones, you can try to have them as much as possible for Apple!
The former R&D director still had some opinions and wanted to be more conservative, but Cook was dismissed from get out of class directly.
After taking office, the new R&D director followed Cook's instructions to create a brand new iPhone 6 series and ushered in the era of large screens!
There is no way. Only by imitating Xingyi mobile phones and following the path of Xingyi mobile phones can the iPhone get back to its disadvantages and compete with Xingyi mobile phones!
Of course, some people inside say that in this way, the iPhone is no different from other Android phones. They are all imitating and borrowing from Xingyi phones, and are seriously homogeneous.
Cook agreed with this, but there was no way out.
Even if you change, you can live. If you don’t change, you will die!
Cook took a deep breath: "Our iPhone 6 series has a lot of upgrades, and I'm not worried about sales. The only thing I'm worried about is that Xingyi Technology has created another super flagship phone - Xingyi X1!"
The vice president also became melancholy: "If Xingyi X1 is strong on the outside and has a name but not a real thing, then that's fine. I'm afraid that Xingyi X1 will innovate again on a large scale and create a series of far-leading operations, that's trouble. Our iPhone series will be in danger."
"Oh! Let's see." Cook sighed, feeling sad.
I knew in my heart that if no one was willing to take over Apple's mess, those shareholders would have been able to find a more suitable person in a short period of time, and they would have removed themselves from their posts long ago!
And shareholders don’t give themselves too much time.
If the iPhone 6 series succeeds, that's fine.
If the iPhone 6 series fails, it will be really over.
But after this, it’s not as simple as the get out of class being over, but an accident.
Either succeed or succeed!
“The iPhone 6 series must be successful!”
Cook was filled with emotion: "I hope Xingyi X1 is just a paper tiger and has no technical content!"
"I hope so, they will release it soon!"
The vice president couldn't help but say.
The other senior executives also looked complicated and were nervous.
Everyone knows that the strength of Xingyi X1 directly determines the sales of the iPhone 6 series and the life and death of Apple.
That night, Apple's senior executives and shareholders were nervously staying up late to watch the press conference of Xingyi X1.
Except for those who have not yet come out of the ICU.
Similarly, many Omi users and fans are also staying up late to watch Xingyi Technology's new product launch conference.
Xingyi Technology's Douyin official live broadcast room is already crowded with people, and the barrage is flying:
"Super flagship phone, looking forward to it, looking forward to it."
"To be honest, the Xphone 3 and Xphone 3 plus are already extremely powerful, without any shortcomings. I can't imagine how strong the Xingyi X1 will be."
"It's probably just a gimmick, how much stronger can it be?"
"Agree, the phone has reached the level of Xphone 3 and Xphone 3 plus, and it has reached the end. How much more can it be improved?"
"Don't improve it, and it won't be able to sell it even more when improving the iPhone 5s, hahaha."
"Haha, who still buys iPhones these days? It's better to buy Unbounded Note1!"
"Yes, the Unbounded Note 1 is better than the iPhone 5s and is cheaper."
"If you have the strength, Xphone 3, Xphone 3 plus, a limited budget and unbounded note, and an unbounded S series are all OK. What is the iPhone? Nothing is."
"Only companies like Xingyi Technology can let us see how backward the iPhone and Qualcomm are."
"It is said that the Samsung Galaxy S5 Broadband LTE-A version equipped with Qualcomm's annual flagship processor Snapdragon 805 is about to be launched."
"How is it? It's much better than the Samsung S5 version of Snapdragon 801, right?"
"That's sure, after all, the 805 is Qualcomm's flagship processor of the year this year."
"Don't talk about it. The latest news is that Snapdragon 805 has a serious overturn. It has a strong parameter and a strong heat generation. Its performance is comparable to five slags. The actual performance is not as good as Snapdragon 801! The Samsung Galaxy S5 Broadband LTE-A version, which should have been launched in April, has to be launched until June."
"What? Snapdragon 805 is not as good as Snapdragon 801? Is this too weak?"
"What's wrong with this? Qualcomm has failed again and again."
"Fake a fake news? You're a black fan of Qualcomm."
"What fake news is you a black fan. The news has been released, and not only Samsung, Motorola has also postponed the launch of the new Snapdragon 805 phone. All new phones using Snapdragon 805 have been postponed. It is because the 805 has been seriously overturned and cannot be solved, so it has to be postponed."
"Oh, Qualcomm is really trash. I'm still looking forward to the new Snapdragon 805 phone. Now it seems that it still needs Xingyi Technology to stay stable."
"Yes, the new Snapdragon 805 is not as good as the Snapdragon 801, and even worse than the Xphone 3 and Xphone 3 plus. As for the comparison with Xingyi X1, it is absolutely incomparable."
"If you buy a mobile phone, you should recognize Kunpeng chips. Qualcomm chips are all useless."
Looking at these public opinion, Jacob, chairman of Qualcomm, who also stayed up late to watch the press conference, looked ashen:
"Has the incident of our Snapdragon 805 broken down spread all over the world?"
The vice president was speechless: "..."
Snapdragon 800 is not a rival to the same generation of processor Kunpeng 902. Qualcomm launched Snapdragon 801, but it still is not a rival.
In desperation, Qualcomm directly used a killer weapon and released its annual flagship Snapdragon 805 in advance to fight Xingyi Technology's flagship Kunpeng 902 last year.
As a result, because Snapdragon 805 was too radical, it turned out to be ruined again...
"Farke, if I had known this, it would have been better to be steady!" Jacob spoke in a deep voice and looked at Evers Van Buren, the head of the Snapdragon 805 project. His eyes could kill people.
Chapter completed!