Looking at the sudden sharp turn of public opinion, Cook's face turned pale!
Then he was furious: "Farke!"
"Fake!"
"Singyi Technology's statement is simply a pointing at our Apple's nose!"
"Although every word does not mention apples, every word does not leave apples!"
"Just say that everything is done by our Apple, we are the masterminds!"
"Not only that, we also tell the market that our iPhone and iPad sales plummeted and our stock price plummeted!"
"It's just revealing our truestness!"
"We Apple don't want to be faced?"
Cook roared hysterically, "How dare they?"
"How can I do this?"
"Now, Xingyi Technology has been whitewashed, but our Apple has been scolded so badly, right?"
The vice president sighed, but was extremely helpless:
"The chairman has indeed been scolded so badly, and even became a hot search, and it is a global hot search. The headlines of major portals are also scolding us!"
"Now the apples are rats crossing the street, and everyone shouts and beats them!"
"What's even more excessive is that they not only scold, but also keep laughing!"
"Not only are users scolding us, mocking us, mocking us, but also major media around the world are also constantly scolding us, mocking us!"
As he said that, the vice president handed over an iPad, which was the headlines of major portals:
[The backdoor incident of Xingyi mobile phones was actually caused by Apple's rumors and slander! The reason is that the iPhone's product strength was too low and it was severely impacted by Xingyi mobile phones, and sales plummeted by 42%, causing Apple to jump to the wall!]
[The sales of iPhone and iPads plummeted. On the eve of Xingyi X1's launch, Apple spread rumors and smeared Xingyi Technology on a large scale and made the "Oriental Prism Door"!]
[The protagonist of the Prism Gate company spreads rumors that there is a backdoor for friends, this is the biggest joke in the 21st century!]
[The sales of mobile phones and tablets are all cut in half, revenue and profits plummeted, and even the stock price has fallen by 37%. Where is Apple's future?]
[The rumors and smear incident was revealed, Xingyi Technology was whitewashed, Apple suffered a huge backlash, sales will be further halved, and the stock price will plummet across the board.]
[Apple's stock price decline of 37% is just the beginning. This slander and rumors have been revealed, which has increasingly highlighted Apple's decline, and may be completely abandoned by Wall Street, and its stock price will plummet further!]
Looking at these headlines, Cook sweated:
"It's so troublesome! It's so troublesome!"
"The most serious thing about this incident is not just slandering and spreading rumors, but Xingyi Technology uses this to directly expose our Apple sales plummeted, revenue plummeted, and stock price plummeted!"
"Originally, we were trying our best to cover up these declines, and some investors and capital were optimistic about us."
"Now that Xingyi Technology is making such a fuss, everyone knows that our iPhone sales have been cut in half, iPad sales have fallen by more than half, and revenue and profits have been cut in half!"
"In this way, the stock price will plummet!"
"This is the biggest problem!"
"Yes, Chairman, we were still in a secret crisis before. The majority of investors were slow to react and thought that our Apple was still the glorious Apple before and had a unique future. But now all of them have been exposed by Xingyi Technology. I guess when the market opens, these investors will sell in large quantities, and our stock price will plummet again!" The vice president also looked dazed.
Cook's face turned pale: "If those institutions lower our ratings at this time, it would be really troublesome."
"This..." The other senior executives also burst into cold sweats, and they didn't know what to say for a while.
This critical hit has had a great impact on Apple.
Many people have been trading stocks these days, but they don’t understand the specific market conditions and don’t understand Apple’s real financial reports. So how do they trade stocks?
It depends on the ratings of more authoritative institutions. They raise the price and investors buy it.
They lowered their quotations and investors sold them.
Sometimes the company's financial reports are good and the development is good. Some institutions will downgrade their ratings, which will cause huge shocks and cause stock prices to plummet.
What's more, Apple's current financial report is terrible and has developed in a mess.
It will be really troublesome if the rating is downgraded at this time.
Cook was frightened and said quickly: "Contact those institutions immediately. No matter what method is used, they cannot downgrade our ratings. At least not now! If this junction point is downgraded by Apple's rating, it would be really fatal."
The vice president nodded quickly: "Yes, I personally arranged it. The apples are now like a small boat floating on the sea, already full of holes and can no longer withstand any wind and rain."
However, before the vice president went out, the secretary rushed in in a hurry, with cold sweat on his forehead:
"Chairman, President, it's not good. Citibank downgraded our Apple rating, downgrading from the previous 'neutral' to selling!"
"What!" Cook sat up suddenly, panicking.
Citibank's influence is not ordinary terrifying, and the ratings they give are also the weather vane in the investment world.
Before Apple's sales plummeted, Citibank wanted to lower Apple's rating from "buy" to "sell".
Later, Apple and the major shareholder consortium behind it worked together to use a lot of money capabilities, which made Citibank restrain itself, but only lowered the rating from "buy" to "maintain", which gave Apple face.
But even so, the downgrade to "maintain" still caused Apple's stock price to plummet.
The previous plunge of 37%, part of the reason is this cut.
"Just lowering to 'maintain' will cause such a plunge. Now it has lowered to 'sell', so how will our Apple stock price fall?"
Cook was shocked and was in a bad mood.
The vice president was also very angry: "Damn Citi, I just took our money last time, and now I'm starting to get backstabs again. What a fuck! Farke! Farke!"
Another vice president understood a little: "There is no way. Under the current situation, if Citigroup does not lower our rating, other institutions will also lower it. At that time, Citigroup's professionalism will be questioned."
"Yes, to ensure its professionalism, Citigroup will also downgrade its rating."
"And it's not just Citi, I think other institutions will follow up quickly."
Upon hearing this, Cook's expression suddenly changed: "Other institutions will also downgrade our ratings? It won't be so miserable, right?"
However, what you are afraid of is what you come.
One after another, the bad news came one after another:
[Independent research firm Moffett Nathanson downgraded Apple's stock rating from 'neutral' to 'sell!']
[Rosenblatt Securities lowered Apple's rating from "neutral" to "sell", believing that Apple's stock price will continue to fall by 30%!]
[Goldman Sachs downgraded Apple's rating to "sell", predicting that Apple's stock price will fall by more than 50% compared to its peak period.]
【Morgan Stanley lowered Apple's rating to sell…】
[Bank of the United States downgraded Apple's rating to Sell...]
[HSBC predicts that Apple's stock price will be cut in half and downgrades the rating to sell...]
Starting from the release of Xingyi Technology's statement, in less than two hours, major institutions quickly made public statements to downgrade Apple's rating.
Regardless of whether it was "buy" or "neutral" before, all of them were lowered to "sell!"
Moreover, all the predictions are that Apple's stock price will plummet, with a drop of more than 30% lower than the current price and more than 50% lower than the peak price!
Seeing this scene, Cook was stunned:
"Fake! Fake!"
"This group of damn institutions are like blood-sucking bed bugs. It's not enough to suck our blood. We have to lower our ratings. Let's say that this blood is so terrible!"
"Fake!Fake!Fake!"
Cook's face turned red with anger, angry, too angry:
"So many institutions have all lowered our stock ratings and all lowered them to sell. Who dares to continue buying our stocks, those retail investors and small capitals?"
"Stop buying, I'm afraid I don't dare to continue holding it, and I will sell it as soon as possible!"
"The opening is imminent. Once the opening is open, it will be over, and our stock prices will all collapse!"
"Damn it! It's so damn!"
"Damn Xingyi Technology, damn Morgan, damn Goldman Sachs, damn Citi!"
"A bunch of bastards deserve to die, die!"
Cook trembled in anger, picked up the water cup on the table and threw it hard to the ground.
The other senior executives were also silent and dared not speak.
It took a long time for a vice president to break the silence: "This situation is too passive. It is only half an hour before the opening of the U.S. stock market. These institutions have issued a statement of lowering. American stock investors who got up early may have seen it. We have too late to have a crisis public relations."
"And our crisis PR doesn't work. Now downgrading Apple's rating has become the only choice for all institutions. Any organization that does not downgrade will be significantly unprofessional. Moreover, there is no time to go."
"Yes, Xingyi Technology chose to issue a statement before 7 a.m. Eastern Time, just to calculate the right time."
"Yes, a statement was issued before 7 o'clock, and two hours later fermented. The institution lowered the rating. The investors believed it and waited until the opening of the market at 9:30, and it happened to sell our stocks!"
"Fake! Xingyi Technology can calculate clearly!"
"It's so damn, so damn, Farke! Farke!"
"It's only twenty minutes before the market opens. What else can we do? We can't do anything, we can only wait for the opening and watch Apple's stock price plummet!"
"No wonder we fabricated the Xingyi Technology Prism Gate incident this time. Wang Yi did not fight back immediately. It turned out that he was waiting here!"
"Yes, I seriously suspect that he was trying to collect evidence, study strategies, and give us a fatal blow. Very well, now they have achieved it!"
"Oh, this time we fought with Xingyi Technology, we lost again in the end! Farke, it's hard to fight back."
"It's true that Xingyi Technology is not listed yet, so it's hard for us to do something, but Apple is a listed company. Xingyi Technology's output directly caused us to suffer heavy losses. When the stock market opens, the stock price will definitely plummet."
Listening to everyone's words, Cook was extremely melancholy: "There is nothing to do, raise funds as soon as possible, be prepared, and save the market!"
"If it is to save the market, our stock price may still be stable. If it is not rescued, our stock price will collapse!"
"That's all, alas!"
"Fortunately, our cash flow is quite sufficient, otherwise it would be a big trouble."
With a sigh, the apple began to rescue the market.
But unfortunately, the road to saving the market was not going smoothly.
After the opening of the US stock market, even if Apple makes every effort to protect the market, it will not be of much significance.
After only a stalemate for less than three minutes, Apple's stock price plummeted and plummeted wildly.
There is no way, so I am bearish on Apple investors and too much capital, and they sell them one after another.
And it’s not sold partially, but all!
This situation left Apple helpless.
Even if you continuously invest money to protect the market and forcefully raise the stock price, it is meaningless.
There are too many selling, and I can't even take over the board.
In this incident, Apple failed to discredit Xingyi Technology, but was exposed, revealing all Apple's plunge in sales, profits, and stock prices, which made the majority of investors and capital shake, and they all lost confidence in Apple, believing that Apple's stock price would continue to plummet.
The bearishness of major institutions has successively lowered Apple's ratings and the first-class "selling" has made the final conclusion of the plunge in Apple's stock price.
In this way, it is difficult for Apple's stock price to not plummet.
Even saving the market is meaningless.
On the first day alone, Apple's stock price plummeted 15% again. As of the closing, the stock price fell 46% compared with its peak period!
Although it was not cut in half, it was almost the same as it was cut in half.
Apple was frightened and angry at this, and Cook was even more angry:
"Waste, waste! Let you protect the market with all your strength, and you will make a plunge of 15% for me!"
"Now, our Apple's market value is only 54% lower than its peak, which is almost halfway through, which is really OK!"
"Waste, all waste!"
All the subordinates were scolded to the point of being scolded, but they dared not speak out.
"What's the use of silence for a bunch of waste? Wait until tomorrow, the stock price continues to plummet? Another 15% drop? Then our stock price will have to fall more than half of the peak!"
"Bad bastard! Fark!"
Finally, a senior executive couldn't stand it anymore and couldn't help saying:
"Chairman, it's not that we are not working hard enough, it's just the general trend."
Others also spoke:
"Yes, Chairman, we have all our strength to protect the plate. As soon as we pull back one point, the other party can smash two points or even three points, and it can't stop it."
"Waste! Who is the one who took action? Some institutions are against us? I deliberately short Apple?" Cook couldn't help asking.
"It shouldn't be, Chairman, if some institutions short selling, causing our stock price to plummet, that's fine. The problem now is that no one short selling, our stock price will collapse. It's because the majority of investors have no confidence in us. This is the fundamental reason for the plummet of our stock price and the biggest problem."
Cook's mouth twitched, and he didn't know what to say for a moment: "..."
As that person said, if some institutions or companies short sell their stock prices, it will be a small matter, just take it over and get it done.
But now all investors are not optimistic about it, they are voting with US dollars and selling Apple stocks. That is a big deal and they can't handle it at all.
"What should I do?" Cook was so angry: "How much will it have to fall again when the market opens tomorrow?"
Faced with the chairman's questioning, the whole room was silent.
But everyone understands that tomorrow is the node.
Previously, Apple's stock price plummeted again and fell again, only down less than 40% from its peak, never exceeding half.
But today, Apple's stock price declined by 46% compared with its peak period, and it will definitely fall by more than 50% tomorrow!
By then, Apple's stock price will officially enter a halving moment!
A moment of halving that has never been seen before!
By then, the market value of the entire Apple Group will be less than half of the market value!
This is a big trouble.
What’s even more troublesome is that when will this plunge end and when will this decline be the bottom are all problems!
"Farke, it's all because of Xingyi Technology. If they hadn't revealed our old background so crazily, our stock price wouldn't have fallen so badly!"
A vice president couldn't help but scold.
Another vice president suddenly sighed: "If I had known this, I wouldn't have provoked Xingyi Technology. Wang Yi would not be worried about playing cards. In the end, the one who suffered heavy losses was Apple itself."
"..." Hearing this, Cook was silent, feeling very painful.
That night, I was going to have insomnia again.
I had been worried about falling asleep and having nightmares before, and dreaming that the major shareholders would feed him fish.
It's good tonight, don't be afraid of having nightmares, can't sleep, or can't sleep at all.
Not only him, but even the major shareholder behind him can't sleep.
Apple's stock price has fallen to this point, and no one can sleep.
Except for Wang Yi on the other side of the ocean, he hugged the soft Lin Shu and slept soundly until dawn.
After breakfast, Wang Yi came to Xingyi Technology and felt that all the employees were refreshed and walked with wind.
Zhu Changlin came up immediately:
"Chairman, our offensive whitewashing was so successful. Apple's stock price plummeted by 15% last night, and the stock price fell by 46% compared to the peak. Hahaha! This is still under the premise that they are fully protecting the market, otherwise it will only fall even worse, and they may all be cut in half."
"Very good. Apple's stock price will inevitably be cut in half tomorrow, and it will even fall to 55% of its peak!" Wang Yi said with a smile:
"As far as Apple's decline is concerned, those shareholders who are still waiting and watching and still have a hint of expectation are completely afraid! They will definitely sell them all tomorrow!"
"The first day plummets by 15%, and tomorrow will only fall more."
"If this continues, cutting halfway is a trivial matter, or even just the beginning."
Zhu Changlin suddenly realized and smiled even more: "Haha, this is fun. Fortunately, rice stocks did not say that they would have hit the limit, otherwise Apple's stock price would not have fallen so badly!"
"Let's see, Apple's stock price will continue to fall in the next few days." Wang Yi said with a smile.
"What if Apple's stock price stabilizes in a few days and can't fall anymore?" Zhu Changlin couldn't help asking.
Wang Yi had long expected: "As the most glorious mobile phone overlord, Apple will not keep falling even if its stock price plummeted."
"Apple's market value will rebound when it falls to a certain level. Although the rebound will not be very high, it will eventually remain at a certain level."
"For example, it fell to 30% of the peak period, then rebounded to 40%, and finally stabilized at about 40% of the peak period."
Zhu Changlin thought: "In this way, Apple's previous peak market value is more than 500 billion US dollars. Even if it falls to 40% of its peak market value, Apple's market value is still more than 200 billion US dollars, and more than 130 billion RMB. It is still a super giant with a trillion-yuan market value!"
A lean camel is bigger than a horse.
Wang Yi said lightly: "So what we can do is to make Apple's downward cycle longer, the declined stock price becomes lower, and the market value evaporates more. If Apple's stock price does not fall and becomes stable, you will... like this..."
Upon hearing this, Zhu Changlin's expression became very exciting: "Chairman, this is a bit harmful!"
"But Apple has spread rumors and slandered us. We are naturally rewarded!"
"That's right, and our methods are much more civilized than Apple." Wang Yi smiled and said, "Next, let's wait and see Apple's good show. This is the first scene, and there is the second scene and the third scene! Apple will be dead and will be disabled this time!"
In the past life, Apple returned to its peak in the past two years, hitting a new high, with a market value of US$600 to 700 billion.
But this time I met Xingyi Technology and Wang Yi, I could only have a cool end.
Since the release of Xingyi mobile phone, Apple's market value has begun to decline, but Xingyi mobile phones were not internationalized before, and Apple has been hit by limited impact and has limited declines.
But now, everything is different.
Sure enough, as Wang Yi expected, Apple's stock price continued to fall in the following days.
The market value continues to decline.
On the fourth day, Apple's market value fell by 150 billion US dollars, only 30% of its peak period!
It can be said to be the lowest price ever.
But this state did not last long, and many investors and capital took action to buy at the bottom, causing Apple's stock price to begin to rebound rapidly.
No matter how bad Apple, the super giant that defeats Nokia, will not be worth only US$150 billion!
So both investors and capital began to buy at the bottom.
By the end of the United States that night, Apple's market value had already returned to more than 210 billion US dollars, which was a little more than 40% of its peak period.
This data is similar to what Wang Yi predicted.
On the fifth day, when the rice stock market opened, although Apple's stock price fluctuated and had a large trading volume, the overall stock price did not fluctuate much, and the market value remained around US$210 billion.
Wang Yi understood that Apple's stock price was at the end and was basically stable, so he immediately sent a message to Zhu Changlin.
Then, Wang Yi hugged the soft Lin Shu and fell asleep beautifully.
Zhu Changlin performed a series of operations again.
In the east, night falls, everything is silent.
The West is rising, and a new day begins.
At 9:30 am Eastern Time, Rice stocks opened again.
Looking at the stable stock price, Cook's expression was extremely complicated:
"It's not easy. The stock price, which has been falling continuously, finally stopped falling. Although its market value is only 40% of that of its peak period, it is at least stable."
The vice president also felt deeply moved: "The market value dropped from 500 billion US dollars to 200 billion US dollars. It's okay, let's go on the road lightly and accumulate strength."
"Yes, when the iPhone 6 series is released in the second half of the year, it can slowly pull back the stock price. As long as it does not continue to fall, it's fine."
"Don't worry, the chairman should not continue to fall. Now there are as many bearish Apple as bullish Apple. As many investors clear their positions, they will buy at the bottom. Our stock price is stable and will not plummet again."
"That's good." Cook breathed a sigh of relief: "I can't stand it if I fall like this anymore! Alas!"
But before I could relax for a long time, the bad news came again.
I saw that the Apple stock price, which had originally stabilized, began to plummet again, and it was a sharp plunge.
"How could this happen?" Cook was irritated!
The vice president was also confused: "Isn't it stable? Why did it start to plummet again? What's going on?"
For a moment, the entire Apple headquarters was in chaos.
Chapter completed!