The reason why we only have a 2% rebate is not that Taobao is stingy, but that Alibaba’s platform commission is only 3%-10%.

Anyone who gets a little more back will have no profits and will even lose money!

It is impossible for Alibaba to lose money and make a name for itself.

If you can get a 2% rebate, it is considered a heavy bleeding.

“Do it quickly.”

"yes!"

Soon, Alibaba issued a statement:

[According to improper communication between temporary workers, there are too many Taobao advertisements on Weibo, which affects the user experience. Alibaba expresses deep apologies. Now it has communicated properly with Sina Weibo marketing department, which has completely reduced Taobao advertising investment and allowed everyone to surf the Internet with peace of mind...]

Although this statement is a bit painless and unreliable, it finally has an explanation.

Seeing Alibaba bowing its head and reducing Taobao advertisements, some users expressed support and were too lazy to cancel the order and then go to other platforms to place orders again.

Some users were still angry and continued to apply for refunds decisively.

But at this time, I received a reminder from the Taobao system: [The product you purchased is very cost-effective. If you cancel the return application, you will be given a X-yuan no-threshold coupon.]

Now, many people are moved.

For example, users who purchased xphone 2pro were originally 5299, but now they directly received a 105 yuan no-threshold coupon.

It's equivalent to being 105 yuan directly cheaper!

Then I can't bear to cancel it.

After all, if you cancel your Taobao order and go to other platforms to place an order again, you still need 5299. It is better to keep the order and choose a 105 yuan unblocked coupon.

For a time, many people who canceled the order gave up the cancellation, chose coupons, and continued to place orders.

After some operation, fewer people cancel orders, but more people continue to place orders.

Jack Ma was in a good mood about this.

Even Jian Ziyan had to praise her: "There are experts in Alibaba!"

Wang Yi nodded: "First he bowed his head and apologized, with the courage of a hero. Then he subsidized 2% to make the user give up canceling orders and place orders again. He is indeed capable. But he is afraid that this mechanism will be bugged!"

"What does it mean?" Jian Ziyan was puzzled.

"You think, what will happen when those who didn't plan to apply for a refund know about this subsidy?"

"They will also apply for a refund for subsidies..."

"Yes, if you have a advantage, you won't take advantage. Once you know that there is a subsidy for returns, you will apply for a refund and ask for subsidies."

"If Alibaba keeps giving subsidies, it's fine. Users get subsidies and continue to consume on Taobao. Alibaba just makes less money, or even doesn't make money."

"But if Alibaba stops subsidies, then after that, those who cannot receive the subsidies will be refunded."

"Don't worry about the lack of weight but the unevenness!"

Jian Ziyan smiled and said, "So that's it. If this happens, wouldn't Alibaba be in a dilemma?"

Wang Yi nodded: "Look at how Alibaba chooses. Sometimes, if you just do this, you will suffer endless troubles when you commit suicide once."

As Wang Yi expected, a post soon became popular online:

[I don’t believe it was a temporary worker. My sister bought 5,000 cosmetics and decisively applied for a refund.]

[As a result, in order to keep me, Tmall will give me a 100 yuan no-threshold coupon as long as I don’t refund it!]

[Because of Tmall being so sensible, I think it should be given a chance, so I won’t give up now.]

[100 yuan without threshold coupon, I bought a 799 xbuds headphone, and I paid 699 in real time!]

As soon as this post was released, the barrage below became popular:

"I, Cao, can I still do this? Is it possible to directly subsidize 100? Is there any?"

"Okay, I bought more than 5,000 xphone 2pro, applied for a refund, Tmall gave me a 105 coupon, and I bought a Xingyi mobile power supply."

"I bought Xingyi TV X60 and directly paid for 240 yuan without threshold coupons! I decided to buy a borderless mobile phone, and the actual payment was 999-240,759!"

"Damn, there are all, I'll return the goods too."

"Brothers, I've made it. I've made up for more than 3,000 orders, about 2%!"

"As long as the order is cancelled, Alibaba will send you no-threshold coupons, all of which are 2%.

"This is interesting, I'll apply for a refund, too."

...

As Wang Yi expected, those who had not planned to refund the order for a while began to apply for refunds.

In the 618 big promotion, many people spend a lot of money, and it is normal to spend thousands or even tens or 20,000 yuan.

Now that the subsidy is 2% all at once, there is also a threshold compensation of tens to thousands of dollars, and you can buy a lot of things.

It's not reasonable to not apply for a refund.

Seeing the surge in the number of refunds applied for in the backend, Alibaba's headquarters was shocked.

Vice President Mo Yi even came to Jack Ma directly:

"What happened to the chairman, and those people actually took our subsidies and got the bug in that! For our subsidies, those who had not refunded originally started to apply for refunds."

"..." Jack Ma's lips twitched, and he was speechless: "Can you still play like this?"

"Okay, really!"

Jack Ma was shocked.

Mo Yi sighed: "Now these users are asking for free subsidies for us. It's hard for us to deal with it."

"It's hard to deal with? It's not hard to deal with at all. Stop all subsidies immediately. If you really want to refund the money, let them refund it!"

"This..." Mo Yi was a little worried: "Chairman, once the subsidy is cancelled, will it anger users again and make them even more angry..."

Jack Ma waved his hand: "President Mo, you are good at everything, but sometimes you are too kind to women!"

"How many users can we be scared by our brand as big as Alibaba?"

"joke!"

"Cancel means, don't worry about anything else. Our Alibaba cannot be led by users!"

"Yes!" Mo Yi said, and felt it was reasonable and immediately arranged for someone to do it.

Therefore, when I subsequently cancelled the order and prepared to get free compensation coupons without thresholds, I found that the compensation coupons did not exist, and a new dialog box popped up:

【The price of the product you purchased is very low, will you continue to cancel the order?】

“Where is no threshold coupon?”

"Why are there no threshold coupons?"

The user was confused and after repeatedly confirming that there was no compensation coupon, he was very angry and decisively cancelled the order.

Similar scenes happened all over the country.

It is destined to be a tragic ending.

A user was angry and Taobao suffered heavy losses.

Jack Ma's face turned pale, but he was helpless.

Alibaba cannot retreat again and again, as it is destined to be a lose-lose situation.

Looking at the increasing returns and the decreasing transaction volume, Jack Ma's expression was extremely complicated.

I just feel that this 618 is even harder than the previous Double Eleven!

I originally wanted to use the 618 promotion to increase performance and increase many users!

However, unexpectedly, the performance did not reach success, but instead caused a lot of fishy behavior and even lost a large number of users.

On the contrary, platforms such as JD.com, QQ online shopping, and Amazon are in a good mood.

The users lost by Taobao have all flowed to these major platforms.

The lost orders on Taobao have also made these major platforms profitable.

Jack Ma was helpless about this.

In the early morning of June 19, the 618 promotion came to an end, and Jackma breathed a sigh of relief.

Now that the 618 promotion is over, everything will slowly pass.

The Internet has no memory.

As time goes by, netizens' boycott of Alibaba will gradually fade.

"Huh! It's finally over!" Jackma sighed long, feeling exhausted both physically and mentally.

However, at this moment, Mo Yi rushed in: "Chairman, something is wrong!"

"What's wrong?" Jackma's face changed sharply, and he had an ominous premonition.
To be continued...