Chapter 532: Beat Ali, Wang Yi wins!(1/3)
Wang Yi is not worried about this.
Even if the user cancels the order on Tmall and Taobao, he will go to Xingyi Mall, Meiyou Mall or other platforms to place an order again.
The product strength that is ahead of its peers is there. After users cancel their Taobao orders, they will only buy on another platform, and they will not stop buying.
In fact, more and more users now abandon platforms such as JD.com and Taobao and directly choose Xingyi Mall, Meiyou Mall, and Douyin Mall to place orders.
Orders from Wuta, JD.com, Taobao and other platforms are shipped from the eight largest warehouses in the country, with cross-city logistics and even cross-provincial logistics, and the timeliness is slow.
Orders from Xingyi Mall, Meiyou Mall, and Douyin Mall are all within the Xingyi Technology system. As long as there is Ele.me in the city, they can be shipped at nearby stores, and Ele.me riders will deliver the goods to your door.
If it's fast, you can get the goods in half an hour after placing an order, and if it's slow, it won't take more than an hour.
Such speed is unmatched by JD.com or Taobao.
Even in cities where there is no Ele.me, orders from our platform will be shipped from the nearest municipal warehouse. The logistics is very fast, mostly within the same city and delivered within half a day.
Some small cities do not have warehousing, so they are shipped from the warehousing centers in neighboring cities, and logistics within the province are basically delivered within one day.
With the development of Xingyi Technology, each province now has a provincial warehouse, usually located in first-tier cities or provincial capital cities.
Other second-, third- and fourth-tier cities also have a municipal warehouse that supplies their own city and adjacent fifth-, sixth-, seventh- and eighth-tier cities.
In this way, Xingyi Logistics can completely achieve delivery within 24 hours, and can also guarantee 48-hour delivery during the big promotion period.
This kind of logistics timeliness cannot be matched by JD.com’s self-operated logistics.
Without him, most JD orders are self-operated by JD and shipped from the eight major JD warehouses across the country.
Many of them are shipped across provinces and take about two days to arrive, even longer during major promotions.
These days, JD.com cannot provide 100% next-day delivery.
The same is true for other e-commerce platforms such as Taobao, which also ship from the provincial warehouse of Xingyi Technology.
However, Xingyi Technology’s own e-commerce company is different. They all ship from the nearest municipal warehouse!
Currently, Xingyi Technology has 34 provincial-level warehouses and more than 100 municipal-level small warehouses.
Each province has three or four warehousing centers, and the products are shipped nearby. They are all logistics within the province or even within the same city, so the efficiency is naturally higher.
There is no other way. In order to make Meiyou and Zhenyou, and to promote mobile phones and tablets, Xingyi Technology and Meiyou Technology have opened stores all over the country, and the warehousing centers must also be promoted simultaneously and distributed nationwide.
Before each new product is released, it will be sent from its own factory or OEM to major provincial warehouses.
Then it is distributed from provincial warehouses to municipal warehouses, and then further sent to major dealers' warehouses.
This kind of progressive and orderly distribution of goods ensures extremely high efficiency.
The inventory of major flagship stores and specialty stores is tight, and the unified purchase, sales and inventory system immediately reminds the store manager to place an order.
Nearby municipal warehouses will quickly deliver goods to your door for replenishment.
If it has to be shipped from the factory every time, the delivery time will be too slow and things will be delayed.
It is precisely because of such a powerful logistics and warehousing system and a unified purchase, sales and inventory management system that Xingyi Technology's own stores have sufficient supply of goods and will not run out of stock or be unsalable.
Of course, franchisee stores also supply goods in this way, but they require payment from the franchisee before delivery.
Xingyi Technology, like Meiyou Technology, does not sell on credit.
The construction of these warehousing and logistics systems has made the development of Xingyi Logistics easier and the logistics timeliness of online orders faster.
Basically, orders from Taobao and JD.com have just been sent out, while orders from Xingyi Mall and Meiyou Mall have been delivered to the city where they are located, and even to the user.
Such high efficiency naturally makes more and more users abandon other e-commerce platforms and choose Xingyi Mall and Meiyou Mall to place orders.
Recently, with the increased investment of Xingyi Logistics, there will be more and more warehousing centers in the future, and the logistics team will become stronger and stronger.
Next year Douyin Mall will be completely upgraded to a comprehensive e-commerce, and the honeymoon with JD.com will be completely over.
JD Logistics will also completely give up and be fully taken over by its own Xingyi Logistics.
If it really cannot be covered, then cooperate with third-party logistics such as SF Express and Postal Service.
This time Taobao was boycotted and many users canceled orders. Wang Yi didn't care much, but Jack Ma was furious!
"What's going on?"
"It's surprising that at such a critical time of June 18th, such negative news came out and even became a hot search topic!"
"Where is the public relations department? No action at all? Remove the trending search!"
Jack yelled angrily.
The public relations manager was a little helpless:
"Chairman, the hot searches on Sina Weibo have been removed immediately, but the hot searches on Tencent Weibo, Sohu Weibo, and NetEase Weibo are still on."
Jack Ma was silent: "..."
"There are also Douyin hot searches, Meiyou hot searches, and Tieba hot searches. They are all listed. They are not our platform and cannot be removed even if they are removed!"
Jack's face turned green: "..."
Tencent Weibo will definitely not be able to remove it, and even Jack Ma suspected that Goose Factory was responsible for this!
As for Douyin and Meiyou, they cannot be removed. They are both from Xingyi Technology and their old enemies.
Tieba cannot be removed either. Seeing something happen to Ali, Baidu wants to sing and dance. How can it help Ali remove the hot search?
Absolutely impossible!
"On the other hand, the hot searches on Sohu Weibo and NetEase Weibo are expected to be removed, but the price charged by the other party is not low..."
The public relations manager said helplessly that he was helpless in this situation.
Who asked Ali to make enemies everywhere? Is he okay now? He is surrounded by enemies on all sides!
"Forget it, alas! Other big platforms can't take it down, and the hot searches on these two small platforms won't mean much even if they are taken down."
Jack Ma waved his hands, feeling tired.
Then he couldn't help but said: "Has it been investigated? Who did this? If it was not exposed earlier, it would be later. It happened to be exposed at the most critical period of 618, causing us heavy losses. This is not normal!"
The vice president nodded: "It's definitely not normal, but we haven't found out who it is yet."
But the public relations manager couldn't help but said: "Could it be Xingyi Technology? Our relationship with them has never been good."
Jack Ma thought for a while and shook his head: "The possibility of Xingyi Technology is not high. They don't have a comprehensive e-commerce yet. They have taken action. The ones who take advantage are JD.com, QQ Online Shopping, and Amazon. They are completely making wedding dresses for others."
, the possibility is unlikely. Wang Yi has never been in the habit of making wedding clothes for others."
The vice president also said: "More importantly, the brand with the largest transaction volume on Taobao is Xingyi Technology. Now that this incident has been revealed, users have returned goods, and Xingyi Technology has also suffered a huge loss. They can't afford to kill one thousand enemies and lose eight hundred."
ah!"
The public relations manager suddenly realized: "Yes, it is probably JD.com or Goose Factory!"
Jack Ma nodded: "It's very possible that something happened to our Taobao during the 618 e-commerce war. Users and orders all flowed to JD.com and QQ Online Shopping, and they benefited the most. There is a high probability that one of them is responsible!"
“Especially JD.com, which just went public, it’s so possible!”
The vice president was convinced: "Yes, once something happens to Alibaba, JD.com will grow the fastest. Not only will they make a lot of money, but their stock price will also rise a lot."
"Yes, the market value has skyrocketed. The more I look at it, the more it looks like they did it!" Jack Ma was furious: "This little red guy is really hateful!"
Another vice president Mo Yi also sighed:
"It's too late to talk about this now. We can talk about revenge later. The only way now is to use crisis public relations to completely solve this problem. Now is the critical period of the 618 war, and it must be solved as soon as possible. Otherwise, users will withdraw in large numbers.
Alibaba will all suffer heavy losses! Not only revenue and profits, but also users will be lost in large numbers to other platforms!"
Jack Ma's face became solemn: "That makes sense. How to do crisis public relations? What do you think?"
Mo Yi was the first to speak: "The person who untied the bell must tie the bell. Since it is a matter of Taobao advertising, we must first reduce our advertising on Weibo. We must make a public statement and apologize to the outside world."
Jackma frowned. If this happened, it would be equivalent to Ali bowing his head and admitting his mistake!
Ali doesn’t want to lose face?
The public relations manager also changed his expression: "It's okay to reduce advertising, but it's not okay to apologize. Otherwise, our brand image of Alibaba will be affected."
Mo Yi sighed: "Under this situation, we have been boycotted by users. Taobao has been uninstalled by many users and returned a large number of returns! If you don't apologize or admit your mistakes, you continue to fight against users, because you want to make the remaining users
Also returned a large number of goods? Or even uninstalled Taobao?"
"This..." the public relations manager was speechless.
Mo Yi continued: "On the contrary, only by bowing our heads and admitting our mistakes can we stabilize and retain users, so that users will no longer uninstall Taobao and continue to cancel orders. If we don't bow our heads, users will not agree at all and will only continue to boycott us!"
If it were normal, that would be fine, we could spend it with our users, but now it’s 618! There are too many orders in these two days, we can’t afford it!”
Jack Ma's expression changed slightly, but he could only nod: "President Mo's words are reasonable. Otherwise, not to mention that the users will not agree, Sina and Lao Cao will probably fall out! This time, it is not just Alibaba that is affected, but also
Please remove some ads from Sina Weibo and Taobao, and prepare copywriting that bows your head and admits your mistakes.”
"yes!"
"How to do it specifically, President Mo, do you have any ideas?" Jackma looked at Mo Yi.
Mo Yi nodded: "One thing. When we bow our heads and admit our mistakes, we can't admit our mistakes directly. We can find someone to take the blame. Let's just say that the person who contacted Weibo was a temporary worker who was not skilled in the business and something went wrong, which led to Taobao ads.
Too much is not our original intention on Taobao.”
To be continued...