Wu Zhaowei knew clearly that the chairman was knocking everyone down!
The sales volume of Wujie mobile phones is so good that the entire business department, whether it is the senior management or the middle management, whether it is the R&D department or the marketing department, all feel that they are taking the most credit, that they are superior to others, and are a little impetuous.
!
Wu Zhaowei saw all this.
If this continues, the Unbounded Business Department will have big problems.
Next year’s Unbounded 2 will have problems, which is not a good thing.
But unfortunately, he is only a R&D director and can only say a few words about the R&D department.
But he has no control over other parts of the middle management.
If the senior executives of other departments are at a similar level to him, then there is nothing they can do!
Fortunately, Director Wang was also aware of this problem and took action in time, so that the chaos could be rectified.
As for the channel manager Ren Yuan sitting at the door, he was lucky enough to be the first person to be beaten.
There is no way, who makes him the laziest and the last to come to meetings.
If you arrive a little early, you won't be able to sit at the door.
Ren Yuan's face changed drastically, and his voice trembled: "This month, we sold 25 million units in 20 days, and we should be able to sell 25 million units in 30 days next month!"
Wang Yi didn't say anything, but felt in his heart that Ren Yuan was too conservative, not aggressive enough, had little potential and development, and was not suitable to be a channel manager.
Channel manager is a very important position, suitable for those who are pioneering and enterprising.
If Ren Yuan has good character, he will be transferred to the logistics department and marginalized.
If the character is average, then it can only be optimized.
Wang Yi continued to look at the second person.
Finance director Dou Yun was also a little nervous, but still said: "I estimate that sales in July will be around 20 million."
Wang Yi didn't say anything. It was indeed a bit overwhelming for a financial executive to predict the market.
Then look at the third person...
"22 million!"
"19 million!"
"23 million!"
…
All the senior executives spoke one by one, and most of them had more than 20 million, and the least one person had 19 million.
When Wang Yi felt a little tired, Feng Tao, the director of the marketing department, finally said: "I guess it will fluctuate around 16 million."
"Oh? How do you guess that?" Wang Yi became interested.
This data should be considered relatively close.
The speculations of Wang Yi and Wu Zhaowei are similar.
Feng Tao responded: "Chairman, there is no historical sales volume for the launch of the Unbounded mobile phone. We can only compare it with other mobile phones. I have studied the sales of Xingyi mobile phones before. Under open supply and excluding out-of-stock situations, based on the next month
Based on the sales changes in the first month, I made a simple sales model, and added a few changes based on experience and market response. The calculated sales volume is 15-17 million."
"I made a sales forecast model!" Wang Yi became interested.
If nothing else, this idea alone is very good.
Big data is calculated through data models.
"What major do you major in?" Wang Yi asked.
"I am majoring in mathematics and minoring in marketing." Feng Tao replied.
"Very good, the same result as Director Wu." Wang Yi nodded with satisfaction, and then showed Wu Zhaowei's prediction results to everyone.
Everyone's expressions changed drastically.
They all guessed more than 20 million, and the least was 19 million.
But Feng Tao and Wu Zhaowei guessed it was around 16 million.
This difference is not just a little bit, but 25%-50%!
Completely two levels!
Wang Yi calmly said: "To be honest, my sales forecast for Unbounded Mobile Phone next month is also the same result."
Everyone continued to be silent: "..."
"You are too optimistic and too impetuous." Wang Yi sighed and said seriously:
"For a brand to be completely successful, it needs to continue to sell well for many years and multiple generations of products."
"Even a successful brand, once it gets carried away and cannot keep up with the development of the times, will become the second Motorola and the second Nokia, leading to destruction and decline!"
"These two big brothers are familiar to everyone, right?"
"Motorola's sales are bleak and it is on the verge of bankruptcy. Lenovo is communicating about an acquisition."
"Nokia's sales have declined severely. It was still the dominant player the year before last, and it was still one of the three giants last year. This year it is completely useless."
"Look at the sales volume in the first five months, how ugly it is!"
"The sales volume of pure smartphones is even worse."
"Maybe it will be acquired!"
"Such a hegemon can fall, not to mention the Unbounded Generation, which is a very successful first launch, but is still far from being a complete success of the brand."
"A few achievements will make you get carried away, complacent, overly optimistic, and collectively impetuous."
"If this continues, it will only lead to the Waterloo of the next generation, and even the entire brand going into the abyss."
“It’s hard to build a brand, but it’s so easy to destroy it.”
Everyone's expressions changed drastically, and their impetuous moods became much less intense.
As Wang Yi said, overlords like Nokia and Motorola can all fall and be acquired, let alone the just-started Unbounded Mobile Phones?
The sales volume of the first mobile phone exploded at the launch, so we got carried away and we really shouldn’t have!
For a moment, everyone broke out in a cold sweat, and then realized that they had been really impetuous recently.
Immediately they all sat up straight and became solemn.
Seeing this, Wang Yi breathed a sigh of relief.
As long as these senior officials knew what they were thinking, Wang Yi didn't want to talk about it.
But most people are like this.
When I was a student, I got good grades this time, I was complacent, stopped working so hard, and my ranking will drop next time... There are many people like this.
After working, there are many such people.
I can only knock once or twice.
Seeing everyone's correct state, Wang Yi said no more:
"This month's launch advantage means that sales can reach 25 million units, but it also consumes a lot of stamina. Especially the online stamina consumes a lot. If it continues to develop like this next month, it will reach 17 million units at most, and it will be difficult to break through 20 million units."
Everyone nodded, and once they calmed down, they understood the reason.
The hot sales after the supply was opened in June consumed the online consumption power in the following seven months!
With such a cheap Unbounded mobile phone, as long as you frequently surf the Internet and need to replace it, you will buy it in the first month.
Otherwise, the price of 5,499 for xphone 2pro is expensive. I will wait until the big sale. I will wait until xphone 3 comes out in half a year and the price of xphone 2pro will be reduced before buying it.
But the Unbounded 1st generation, priced at 999, is so cheap that there is not much room for price reduction.
It is impossible to reduce the price just after it is released, and the price is extremely low, so it is better to buy it directly, buy it early and enjoy it early.
As a result, online sales in June completely exploded.
But some of the online sales in July and August have also been prepaid.
The amount will drop naturally in the future.
Wang Yi changed the topic: "Although the monthly sales volume of 17 million is not bad, it will only get lower and lower in the future. More importantly, in half a year, many friends will make thousand-yuan phones to compete with us!"
"ZTE, Huawei, Coolpad, and Lenovo, among the four giants, at least three will make thousand-yuan phones next year."
"They released it half a year later than us, so they have a late-mover advantage in terms of configuration."
“In terms of brand, it is also bigger than us!”
Everyone nodded, this is all true.
Young people who often surf the Internet know the power of Xingyi Technology and know that Xingyi Mobile is more powerful than China Cool Alliance.
But the older generation who don’t often surf the Internet have never heard of Xingyi mobile phones, let alone Unbounded mobile phones. They still think that China Cool Alliance is great.
After all, these days, there are very few Internet users and even fewer smartphone users.
Just like the Xiaomi Su7 car more than ten years later, it became very popular on the Internet, and no one among young people knew about it.
But among the middle-aged and elderly people, they don’t know what SU7 is at all.
Those older generations who like the military thought it was a Su-57 fighter jet!
The same is true for Xingyi mobile phone and Wujie mobile phone.
Among middle-aged and elderly people, Xingyi Technology has risen rapidly in a few years, but it cannot compare with the brand accumulation of China Cool Alliance for more than ten years.
Consumers are like this. They trust familiar brands and big brands and buy them.
But for unfamiliar brands, those that have not been heard of, and new brands, they are all regarded as miscellaneous brands...
"Once China Cool Alliance's thousand-yuan phone is released, even if the actual experience is not as good as the Unbounded Phone, as long as it is sold cheaper than us and coupled with the brand influence, it will have a serious impact on the Unbounded Phone!"
"Are you still optimistic?"
Everyone fell silent collectively.
Everyone thought that Wujie Mobile was invincible, but they didn’t expect that the top enemy was already sharpening his sword!
It is not difficult for giants like China Cool Alliance with mature supply chains to make thousand-yuan machines.
Now these giants even have their own mobile phone factories!
It is precisely for this reason that when Redmi launched a thousand-yuan phone, the first generation of Redmi failed completely before it was launched, and the investment of 40 million was wasted.
However, the four giants have been making mobile phones for so many years and have a complete industrial chain, R&D, channels, and physical stores, so they will not fail at all.
Wang Yi continued: "Therefore, the sales volume in the second half of the year cannot be lowered and must be increased!"
"The purpose of this meeting today is how to increase sales in July from 17 million to more than 20 million!"
"Increase sales in the seven months of this year from 70 million to 100 million units!"
Hearing this, everyone instantly felt tremendous pressure and knew the reason for Wang Yi's anger.
It turns out that the situation is really not optimistic.
The pressure is also very high.
The deputy director of the marketing department quickly said: "100 million units in seven months. Excluding the 25 million units in June, the total sales in the second half of the year will reach 75 million units."
"According to normal market conditions, sales will decline month by month."
"The sales volume in the three months of July, August, and September must reach 50 million units, and the sales volume from October to December must reach 25 million units before we can hope to reach the target."
"As a result, sales in July will exceed 20 million units, August will exceed 17 million units, and September will exceed 13 million units."
"It will exceed 11 million units in October, more than 8 million units in November, and another 6 million units in December."
"This is how we can accomplish our goals."
Sales are declining month by month, halving after three months, and only 20 to 30 percent remaining after half a year.
Unless there is a large-scale price reduction promotion, a one-time price reduction of 500 to 1,000 can increase sales.
But it’s a pity that the 999 Unbounded mobile phone doesn’t have much room for price reduction.
Wang Yi nodded: "The analysis is good. The sales volume next year will all depend on how far the Unbounded Generation can grow in the second half of the year. If it is fully established and sales exceed 100 million, it will be stable. Even if China Cool Alliance spends a thousand yuan next year
Even if all the machines are combined, they are no match for us!"
"But if it fails to stand up and its sales performance is mediocre, once the thousand-yuan phones from competitors come out next year, the sales of the Unbounded generation will only become even more sluggish, and the future is unpredictable!"
Everyone nodded, timing is everything.
In the next six months, friends are still developing thousand-yuan phones. Unbounded mobile phones are monopolizing the market. This is the best time!
If you don't take the opportunity to grow bigger, it will be in vain!
"Okay, let's start brainstorming and think of ways to make Unbounded Generation's sales exceed 100 million units in the seven months of this year!"
Everyone fell into deep thought.
After thinking for a while, the marketing director took the lead and spoke: "Chairman, for the marketing plan for the second half of the year, I think we should focus on the offline market. Especially the middle-aged and elderly people, who are the main consumer group of thousand-yuan phones."
"In addition, most of these people do not use the Internet very much and know very little about Unbounded Mobile Phones. They have great potential and can be vigorously developed."
Wang Yi nodded, Feng Tao had a bright future, which was similar to what he thought.
Unlike other people who thought about it for so long, nothing came up.
"What's the specific plan?" Wang Yi asked, wanting to see Feng Tao's level.
"First, increase offline publicity, such as the previous method of sending eggs to attract users, which still works."
"Second, use traditional media in a targeted manner. If the cost is low, you can do radio ads, newspaper ads. If the cost budget is sufficient, you can find a celebrity to endorse and do TV ads!"
Wu Zhaowei also said: "TV advertisements are good. There are very few middle-aged and elderly people online, but watching TV, especially CCTV and satellite TV advertisements, is still very good."
But both of them lacked confidence.
Wujie mobile phone is positioned at the mid-to-low end, starting from 999 yuan, and the profit is very low. Will Chairman Wang agree to find endorsements and do satellite TV advertisements?
It is precisely because of this concern that Feng Tao also proposed newspaper advertising and radio advertising. These two methods are less effective, but the cost is lower!
Wang Yi saw the two people's worries and said with a smile: "Newspaper ads and radio ads can be done."
Hearing this, both of them felt their hearts go cold. It seems that Unbounded Mobile Phone is still not worthy of TV commercials!
Unexpectedly, Wang Yi changed the topic: "TV ads also need to be done, but in terms of spokespersons, do you have any suggestions?"
In an instant, everyone became excited, thinking that Wang Yi thought the cost was high and rejected the TV commercial, but they didn't expect that it turned out to be a full promotion!
What a surprise.
The marketing director was the first to speak: "I suggest finding some celebrities that middle-aged and elderly people like, such as Uncle Benshan."
"Yes, Uncle Benshan is great. As long as he endorses it, middle-aged and elderly people will like it."
But the director of the marketing department objected: "Uncle Benshan is very good and has enough influence. But there is a problem. Once uncle Benshan endorses it, he will label our Unbounded mobile phone as an elderly smartphone! What will happen to the subsequent development of Unbounded mobile phone?
, are all fatal.”
Wu Zhaowei also nodded: "Yes, the users of Unbounded Mobile Phones are not just middle-aged and elderly people, but also young people, students, and people who have just started working. They are all our target customers. Once Unbounded Mobile Phones are labeled as 'elderly smartphones'
Labeling is equivalent to excluding young people."
Wang Yi strongly agrees with this: "That's right. The positioning of Unbounded Mobile Phones is to break boundaries and not box yourself in. As for the spokesperson, you have to find someone who is suitable for both young and old, as well as for both men and women."
The director of the financial department thoughtfully said: "Chairman, if that's the case, then let's find an artist in Xingyi Media. Whether it's Hu Xiaoyao or Zhao Xiaodao, they can do it. These two people have a lot of hit dramas, and they can be enjoyed by both young and old.
.More importantly, compared to other artists, our own artists save money, trouble and worry. They won’t make any mistakes.”
Wang Yi's eyes lit up. The director of the finance department had a good idea. He knew how to maximize benefits and save money for the company at the same time!
very good!
It's definitely cheaper to have your own artists than to hire someone from outside.
If the endorsement fee is tens of millions, and other artists are used, it will be a net expenditure of tens of millions, the star will get three million, and the agency will get 7 million.
Using our own artists will cost tens of millions of dollars, the stars will get four to five million, and Xingyi Media will get five to six million.
Artists' money will not be withheld, but Xingyi Media's money can be used as an internal kickback to brother units.
The meat was rotten in the pot.
"Then let's go to Hu Xiaoyao!" Wang Yi made the final decision.
Although Zhao Xiaodao is also very good, in 2013, Zhao Xiaodao had just become famous and had not yet reached the stage of becoming a big success.
Many years later, Zhao Xiaodao was no less competitive than the four young actors, or even slightly better.
But Zhao Xiaodao, who has just become popular, is still not as good as the four famous actors.
But Hu Xiaoyao is different. His popularity and popularity are now much higher than those of the Four Little Actresses, and he is popular among both men and women.
Once Hu Xiaoyao endorses Wujie Mobile Phone, it goes without saying that young women will buy it because of their appearance.
Young men grew up watching fairy swords, flying immortals, and myths, and they also buy them.
As for middle-aged and elderly women, it goes without saying that Hu Xiaoyao’s aunts have many fans.
Middle-aged and elderly men have also watched Hu Xiaoyao's TV series.
A perfect take-all.
More importantly, the spokesperson of Xingyi Mobile is Xiao Lizi, and the spokesperson of Wujie Mobile cannot be too low.
"Okay, it's up to Hu Xiaoyao to be the spokesperson. Next, you will make a marketing plan and promotion plan, and everyone will be assigned KPI assessments."
Wang Yi suddenly became serious: "In the past seven months of this year, the sales of the first generation of Unbounded mobile phones have exceeded 100 million. Everyone has received year-end bonuses, at least starting from S level. If it cannot reach over 100 million, let's collectively go to C level. Let's adjourn the meeting!"
After saying that, Wang Yi left the conference room directly, but everyone in the room changed their minds.
Everyone is familiar with Xingyi Technology’s year-end bonus levels.
Wu Zhaowei looked around at everyone: "The S-level year-end bonus starts from 6-8 months, and the C-level bonus starts from 0-2 months. There is a full 6-month salary difference. Let's weigh it."
Everyone's expressions changed again and again. There was a full six months' salary difference. This was too serious!
"No, you have to get S level, half a year's salary, more than 100,000 yuan!"
"That's right, if you get C-level, it will not only be a loss of money, but also embarrassing! Xingyi's mobile phone department will be at least S-level this year, or even SS-level."
"Everyone, let's have some snacks. If you really get a C grade, let's drink the northwest wind together and get out of class."
"Yes, let's discuss how to proceed."
Everyone started discussing seriously again, and both their attitude and professionalism were much higher than before.
There are also endless golden ideas.
Wang Yi's efforts this time and the KPI assessment can only be said to be very successful.
The people in the Unbounded Mobile Phone Department are not incompetent, it's purely a matter of attitude.
This is the importance of KPI assessment. As long as there is no hard target of annual sales exceeding 100 million, they will just mess around.
And as soon as this KPI came out, we worked hard to achieve the six-month gap in year-end bonuses!
At noon, while Wang Yizheng and Song Sining were having dinner, a piece of news shocked the entire Internet:
[Alibaba and Sina Weibo reached a strategic investment and became the major shareholder of Sina Weibo, accounting for 18% of the shares. The two parties have strategic cooperation in many aspects. Sina Weibo showcase will become a new traffic entrance for Taobao and Tmall...]
Song Sining frowned slightly: "3.8 billion investment, accounting for 18% of the shares, Sina Weibo's valuation exceeds 20 billion, Ali is too generous, it always feels a bit worthless."
Wang Yi smiled: "There is no way, Taobao and Tmall have blocked Changchao payment, Let's Chat, Douyin has also blocked all links to Taobao and Tmall. All of a sudden, the traffic of Changchao and Douyin was lost.
In terms of entrance, Taobao has suffered heavy losses and its traffic has declined, so it can only invest in Weibo and use Weibo's showcase to open a new traffic entrance."
"I see. No wonder Jackma wants to be taken advantage of. He has no choice but to do so. But will the cooperation between the two parties have an impact on us? Especially Douyin and Douyin e-commerce."
Weibo and Douyin have business conflicts.
Taobao and Douyin Mall next year are in complete conflict.
The difference is that Weibo has traffic portals but no e-commerce, while Alibaba has e-commerce but no traffic portals.
But Douyin has a traffic portal and an e-commerce platform.
For this reason, Alibaba invested in Weibo and joined forces with Weibo to fight against Douyin and Douyin e-commerce.
They also use Weibo showcases to attract traffic to Taobao.
It is worth mentioning that Sina also has an e-commerce dream and even launched a Sina Weibo showcase.
Unfortunately, there was heavy thunder and little rain, so there was not much improvement.
Now we are cooperating with Alibaba to directly display Taobao products in the Sina Weibo window. Users can buy them by clicking on them, and Taobao gives them money, which can be regarded as generating income.
And with the traffic flow from Sina Weibo’s showcase, Taobao can also make more money.
It seems to be a strong cooperation, which is perfect.
But Wang Yi didn't care: "Don't worry, Jackma thinks Weibo Showcase is an excellent cooperation, and it will definitely lead Weibo's traffic and users to Taobao and generate revenue for Alibaba."
"I can only say that the ideal is very full, but the reality is very skinny."
Among other things, Wang Yi remembers that in his previous life, Taobao ads were online on the Weibo display window. There were so many Taobao ads all of a sudden, and there were also advertisements hanging at the bottom of the page. They were dazzling and the users were angry!
They all boycotted Sina Weibo and wanted to uninstall Sina Weibo.
Seeing the situation getting serious, Sina Weibo had to compromise and reduce advertising...
Wang Yi is not worried about this.
It’s hard to say how effective the Weibo showcase will be in attracting traffic to Alibaba.
But the impact and negative impact it has brought to Sina Weibo is very serious!
For this reason, Sina Weibo in my previous life had a headache, and I even regretted taking money from Alibaba.
Now the situation will only become more serious.
Especially when Douyin appeared in advance, it took the opportunity to stoke the fire, add fuel to the fire, grab a large wave of users, and even Sina Weibo cried!
Ali also felt uncomfortable!
Wang Yi was looking forward to this and quickly made a phone call to arrange this.
Just waiting for Sina Showcase to launch a large number of Taobao ads, causing users to be angry.
After spending another wonderful night with Song Sining, Wang Yi returned directly to the imperial capital.
Chapter completed!