Generally speaking, it is good for developers to get two or three benefits from a game's revenue, after all, it needs to be shared by multiple parties.
The revenue share of foreign games is generally 40% for R&D, 30% for distribution, and 30% for channels.
For example, Google and Apple channels both charge 30%, which is called Google tax and Apple tax!
Epic finds the 30% Apple tax and Google tax disgusting and unacceptable. Little does it know that the domestic channel tax is 50%!
That's right, it's such a trap.
In the previous life, domestic game revenue was divided into channels, 50% was directly divided, the remaining 30% was distributed, and R&D was only 20%!
That’s right, the research and development received only two components, that’s how little.
Platforms led by hardcore alliances and other channels all charge a 50% commission, which is worse than Apple tax and Google tax.
However, Wang Yi is more conscientious and adopts a 4:3:3 model in line with international standards, allowing developers to take the lion's share.
Xingyi Game Platform’s channel commission is only 30% of the channel fee.
However, the publisher of "Honkai Impact" is also Xingyi Technology, so Xingyi Technology gets the distribution + channel, 60%, and MiHoYo gets 40%.
But Wang Yi is the major shareholder of MiHoYo, with 45% of the shares. Therefore, Wang Yi can still get 80% of MiHoYo's 40%.
In this way, on the Xingyi game platform, Wang Yi + Xingyi Technology directly won 8+3+3, a total of 80%, and other shareholders of MiHoYo 20%!
But on the IOS platform and other Android platforms, without the channel fee of Xingyi Mobile, Wang Yi can only get 8+3, a total of 80% of the share. MiHoYo still gets 20%, and the other 30% is taken away by Apple.
It can be said that "Honkai Impact" was developed by miHoYo, but it was Wang Yi who made the big money!
However, Cai finally had to understand that without the release of Xingyi Technology, MiHoYo would have to spend his own money to promote the game, which would make it impossible to become a big hit.
What's more, MiHoYo has no money to distribute it at all, so it has to find a third party to distribute it.
In the previous life, "Honkai Impact" was distributed by miHoYo through Case Network, which was also the company of Song, the angel investor of MiHoYo in the previous life.
With the distribution and promotion of Case Network, the revenue of "Honkai Impact" in the first month on IOS exceeded 10 million yuan.
On the Android side, with the help of Bilibili, the turnover may be more.
At this rate, the annual revenue of "Honkai" is over 300 million.
MiHoYo's revenue is about 30%, with revenue of RMB 100 million in 2014.
But this time, with Wang Yi's support and all the resources of Xingyi Technology for promotion, the user base and revenue of "Honkai Impact" can increase tenfold compared to the previous life.
After all, Wang Yi’s influence now crushes Mr. Lu in his previous life, and Xingyi Technology’s energy resources also crush Case Network!
Not to mention anything else, the chat alone of 400 million users is enough to crush Case Network + Station B.
Coupled with Xingyi International's influence overseas, especially in Japan and South Korea, they like the style system of "Honkai Impact" very much, and there is a huge market for it.
Calculated in this way, the annual revenue of "Honkai Impact" has reached more than 3 billion, which is no pressure. Even if MiHoYo takes 20%, it will have 600 million!
The total annual turnover far exceeds the previous life, this is the meaning of hugging the thigh.
Of course, Wang Yi can also earn more.
At least more than 3 billion in revenue, Wang Yi can get 60-70%, almost 2 billion!
This is also the reason why Wang Yi spared no effort to promote "Honkai".
First, in order to make money, a turnover of 2 billion a year is not a small amount.
The second is to train MiHoYo, let them survive, become stronger, and develop "Honkai Impact III" and "Genshin Impact", thereby helping Wang Yi make more money.
The third is to accumulate users and reputation for the Xingyi gaming platform and expand the channel.
The IOS side is unique. All IOS games can only be launched on the Apple App Store and can only pay Apple tax.
But Android is different. There are many application platforms and channels on Android, and tax payment will also be diverted.
In the previous life, the overseas Android channel was the Google App Store, which took a 30% commission.
In the previous life, domestic Android channels were Alibaba Jiuyou, Bilibili, and Hardcore Alliance channels, all of which took 50% of the first-rate revenue.
No matter how R&D and distribution are divided, all sales channels will directly take half of the games downloaded through the above channels!
Wang Yi’s Xingyi game only charges 30%, which is considered very conscientious.
But if Xingyi Games doesn’t do well, 50% of the subsequent games developed by Xingyi Technology and launched on platforms such as Hardcore Alliance will also be deducted!
There is nothing we can do about this.
If Wang Yi wants to avoid being robbed of 50%, he can only start planning now to make Xingyi Games bigger and become the number one Android game channel!
Only in this way can we focus on users, allow more users to choose Xingyi Game Platform to download games, reduce dependence on other channels, and reduce sky-high commissions!
Similarly, only when Xingyi Games becomes big, other game developers will choose to launch Xingyi Games, or even choose to let Xingyi Games publish them, so that Xingyi Games can make more money.
At present, the number of activated Xingyi mobile phones and Xingyi tablets totals more than 60 million, which is equivalent to tens of millions of high-quality users. The number will continue to increase in the future, and it will not take long to exceed 100 million.
With so many user resources in hand, Wang Yi has no reason not to make the Xingyi gaming platform bigger!
MiHoYo's "Honkai Impact" is a benchmark and a model.
As long as "Honkai Impact" becomes popular on the Xingyi Game platform and MiHoYo makes a lot of money, other game developers will flock to Xingyi Game to actively and friendly cooperate with Xingyi Game and line up to send money to Xingyi Game!
Being a platform and collecting taxes is the most beneficial thing.
You know, in the previous life in 2023, Apple earned nearly 200 billion yuan a year from the 30% apple tax alone, and Xia State alone earned 40 billion yuan a year!
Someone has to eat this piece of fat. Instead of letting Apple, Hardcore Alliance, Alibaba and other channels eat it, it would be better for Wang Yi to eat it!
As long as the sales of Xingyi mobile phones increase and it captures Apple users, it will also indirectly capture Apple tax revenue!
And it is Wang Yi's strategic layout to promote "Honkai" and make Xingyi Game the number one channel!
The press conference continues:
"The fifth surprise, Zhenyou's new product, is for all female fans. What is it specifically? I'll ask President Song to reveal it!"
Song Sining walked onto the stage and smiled sweetly:
"Since last year, we established the high-end brand Zhenyou and have been investing heavily in R&D and innovation."
"Not only did we set up an overseas R&D team in the empire to build an international cutting-edge R&D center, we also hired Mr. Cornett, the former R&D director of Estee Lauder and the founder of Little Brown Bottle, as the R&D director. And his team served as the backbone of the R&D. Thus, we Zhenyou
Our products are inherently international, and they start at the top international level!”
Applause resounded throughout the audience.
These days, consumers just accept this.
The former R&D team of Estee Lauder and the founder of Little Brown Bottle, this sign is enough for Zhen You to establish a high-end brand.
As for whether it works or not? Is it effective? No one cares.
Do you really think Estee Lauder’s small brown bottle is that effective?
"In addition, we have simultaneously established a high-level R&D center in China! And we are recruiting top R&D personnel from all over the world at all costs."
"Fortunately, we have lived up to our mission and collaborated with domestic and foreign R&D teams to finally develop a new category of lipstick - lipstick!"
"You heard it right, it's not a new color lipstick, but a new category."
With that said, Song Sining waved her hand, and a comparison chart appeared on the big screen behind:
"Everyone is familiar with lipstick. It has a paste-like texture and has good color development, but it fades easily and has average durability."
"So, a brand new lipstick has become popular in recent years, which is the lip glaze that everyone is familiar with!"
"Lip glaze has a liquid texture and is easy to apply. It is very moisturizing, shiny, and highly moisturizing when applied to the mouth. It has many advantages. But the biggest problem is that it sticks to the cup! It sticks to the mask!"
"Drinking water will leave red lip marks on the cup, which is not only embarrassing, but also requires re-applying lip gloss to touch up the color after a few dips."
Everyone nodded one after another, and all the comments were in first-rate approval:
"Yes, it's so embarrassing. It's stained on cups, masks, and paper towels!"
"It's not just that! If I kiss my partner and touch his mouth, he will be embarrassed and I will have to repaint it. It will be fatal!"
"Don't mention it. Last time, I was almost beaten to death by the boss's wife because I left some lip prints on the boss's T-shirt. Made, that's scary!"
"6! Upstairs, you have a story!"
"Lip gloss is really something that people both love and hate. It's also very expensive. You have to reapply it after you apply it several times a day. It costs money not just lip gloss!"
"That's right, you can't use up your lipstick even if it's expired, and you can use up your lip gloss before it's expired."
…
Song Sining continued: "For this reason, we have specially developed a new category - lip mud!"
"Different from the paste texture of lipstick and the liquid texture of lip gloss, lip mud has a mud-like texture."
"Lip mud has a very strong covering power and can be used regardless of the depth of your lip color."
"The color is very full and the pigmentation is also high. After applying it on the lips, it has a matte matte mist feel, which is very textured!"
"What's more important is that the mud on your lips won't stick to your cup!"
Hearing this, everyone became interested.
Song Sining took out a lipstick: "For example, this one, Zhenyou Heroine Series Lipstick H01, candied strawberry, pink tone, slightly coral color, thin application, soft mist, very girly!"
With that said, Song Sining applied it on the spot and demonstrated it herself.
The scene was completely shocked: "Wow, it looks soft and cute, pink and girly!"
“It feels so texture even when applied thinly, the lipstick is amazing!”
"Candied strawberry, the name is very attractive, I want it."
"President Song has the same style and has placed an order for 599!"
"Fuck, why would you place an order as a man?"
"Men are also competing with us. What if the goods are out of stock? Get down!"
"Made, can't I buy it as a gift for my girlfriend? If you are single, you don't have a boyfriend, so you have to buy it for yourself!"
"..."
"Thick coating will also give you more texture." The press conference continued:
"This time, Zhenyou has launched a large number of lipstick colors, divided into different series to satisfy goddesses with different skin types."
"For example, the heroine series focuses on the goddess quality, making you look like a heroine wherever you go."
"In addition, there are three major series: C series, N series, and W series."
"The C series is suitable for cold-toned skin and cold white skin. Among them, C1 lip mud can improve the complexion without makeup. C2 lip mud is essential for cooling temperament. C3 is suitable for European and American skin tones..."
"The N series focuses on peach color and is suitable for neutral skin. N1 and N2 are suitable for light lips, and N3 and N4 are suitable for thick lips."
"W series is suitable for warm skin. W1 and W2 are elegant and generous, suitable for formal occasions, and can also be given to elders."
??????55.??????
"W3 apricot color, soft yet cool..."
"W5, the same style as Swift, her favorite."
…
Song Sining introduced all the colors one by one: "This time, Zhenyou has launched a total of 20 lipstick colors. Everyone is welcome to buy them."
Fifteen of the colors are available at a fixed price of 599.
After all, high-end brands will never be sold cheaply.
There are also five most beautiful colors, which are the same ones as Swift, priced at 799!
"This is the fifth surprise, for everyone. It will be available online and offline, at home and abroad, and globally. You are welcome to buy it."
Of course, overseas prices will be more expensive, this is natural.
However, even with such a high price, orders were still placed crazily.
Otherwise, as a new product of Zhenyou, it is high-end and certainly not cheap. Consumers have already had psychological expectations.
And the lipstick is the first of its kind created by Zhen You. It is the only one in the world and has no other branches. You can’t even buy it if you don’t want to.
What's more, girls are also curious, so they naturally want to experience or show off this unique lipstick.
Just like some people buy thousands of AJs, not just to wear them, but also to show off!
If Zhen You Lip Cream is sold cheaper, fewer people will buy it.
For example, if AJ sells for 99, will there still be people showing off every day and constantly speculating on shoes?
It's impossible, I don't even bother to wear it.
Similarly, as a new product, Zhen You Lip Mud, the more expensive it is, the more popular it becomes and the more sought after it is.
As for whether friends and businessmen will follow suit?
Wang Yi is not worried at all.
Meiyu Lip Mud is also produced.
If a friend dares to release a follow-up lipstick, Wang Yi will immediately launch a 5g standard package of Meiyu Lipstick, lowering the price to 300 a tube, leaving the friend with nowhere to go.
If it’s still not enough, then there is Meiyu Lightweight Lip Glaze, 150 per 5g!
Wang Yi will not take the initiative to engage in price wars, but reserves the right to use Meiyou and Qingyou to engage in price wars!
Song Sining continued: "Similarly, Zhen You Lip Mud supports online ordering and offline pick-up. In cities where Ele.me is online, it also supports hourly delivery!"
“If you want to experience Zhenyou Lip Cream earlier, you can also place an order online and pick it up at a nearby physical store. Or in cities where Ele.me is online, it can be delivered to your door within an hour, and you might be able to pick it up in half an hour.
Come to Zhen You Lip Mud!”
One stone stirs up thousands of waves.
As soon as these words came out, white-collar workers in first- and second-tier cities were all excited.
Today is not the weekend and I have to work, so I don’t have time to go shopping in a physical store.
In the past, I could only go there after get off work, as the color I liked might be out of stock.
Now that we are safe, we can only buy online and wait two or three days for the goods to arrive.
But now it’s better. Ele.me has covered many first- and second-tier cities. Orders can be placed directly online and delivered to your door within hours.
As Song Sining said, if you hurry, you can get Zhenyou Lip Cream in half an hour!
You can get new products by touching the fish and experience them.
Simply delicious.
There is no doubt that many white-collar workers have placed orders for hourly delivery.
Work is already so bitter, so naturally it is a little sweeter.
The sales volume of lipstick in the backstage surged rapidly, and the growth rate was very scary.
Wang Yi was in a good mood about this.
Song Sining on the stage continued: "Next, the sixth surprise!"
"It's already the end of April, and the new dresses for May will be released a few days in advance."
"Twenty new products of Zhenyou's pure desire style, 20 new products of Meiyou's pure desire style, and 10 new products of Qingyou's pure desire style, all are online!"
As soon as the words fell, the lights came on, and models with bright eyebrows, big eyes, and graceful figures walked onto the T stage to show off one by one.
Once again caused a sensation.
Song Sining said with a smile: "Zhenyou, Meiyou, and Qingyou's new pure-desire style products also support online ordering and offline pickup. In cities where Ele.me has launched, door-to-door delivery is also supported, so orders are welcome."
The barrage is lively:
"I just placed an order for three Zhenyou lipsticks, and I've also fallen in love with the new style of Meiyou's pure lust style. Don't talk about it, the deposit has been handed over."
"Me too, my boyfriend's credit card is almost maxed out."
"The damn Meiyou press conference is a stumbling block in my financial management. Forget it, buy it first."
"Two lipsticks, three sets of skirts, this month's salary has been paid. I hope they will be delivered to your door in a few hours."
…
Pure lust style skirts are selling like hotcakes, the press conference continues:
"Finally, there is the seventh surprise, which is also the last and biggest surprise. The chairman of Xingyi Technology will announce it to everyone!"
After Song Sining finished speaking, Wang Yi walked onto the stage:
"Thank you for your support. As for the final seventh surprise? Let's let it introduce itself!"
"Ah? Is this still possible?" Song Sining pretended to be confused.
Everyone in the audience was also confused:
"What is the seventh surprise? Can you introduce it yourself?"
“Amazing, really amazing!”
"Today's press conference is full of surprises, especially the seventh surprise at the end. I am even more interested."
…
Under the expectation of everyone, Wang Yi smiled and said: "Xiao Ai."
"Here you are!" the AI ​​speaker nearby sounded.
"What is the seventh surprise of today's press conference?"
"The seventh surprise is the smartest, smartest, and most epoch-making AI speaker - Xiaoai Speaker!"
The lights were cast, and a Xiaoai AI speaker appeared on the stage.
"The smartest? The most intelligent? Xiaoai Speaker, you are so immodest."
"To be too modest is to be proud. Xiao Ai has already restrained himself."
"Hahaha." Everyone was amused.
"Okay, tell me, what's your clever idea?"
"I can help the master check the weather, check news, check information, check exchange rates, check stocks, check travel restrictions, and check encyclopedias."
"I can also play music that the owner likes, storytelling, audio books, Internet radio, radio stations, etc."
“It can also help the owner with calculations, memo reminders, alarm clocks, countdowns, searching for mobile phones, Q&A, chatting, jokes, recipes, translations, etc. It’s all a piece of cake!”
"So powerful?" Wang Yi said, "Then let me test you. What are the names of the three horses?"
"Three horses are called Biao! Master, this is all childish. How smart is Xiao Ai?"
"Why is Xiao Ai so smart?"
"Because Xiao Ai's father, Mr. Wang Yi, valued Xiao Ai and invested heavily in developing AI algorithms for Xiao Ai, and launched them on Xingyi mobile phones and Xingyi tablets. Under the training of tens of millions of owners, Xiao Ai became better and better
As you become smarter and know more, you will naturally become smarter!"
"Very good, Xiao Ai, step back."
"Looking forward to meeting you again."
Wang Yi looked at everyone: "Xiao Ai's audio system is the seventh surprise."
"As you can see, after daily use and training by tens of millions of users, as well as the research and development of the Xiaoi Robot Team and the Xingyi AI Algorithm Team, Xiaoai has become smarter and smarter."
Everyone nodded. With this level of intelligence, he has already surpassed Siri.
Wang Yi continued: "In the past, only Xingyi mobile phones and Xingyi tablets could use Xiao Ai. But now, with a Xiao Ai speaker, you can enjoy all Xiao Ai's capabilities."
"In the past, if you wanted to listen to music on a speaker, you had to use your mobile phone to play it, and then connect it to the speaker via Bluetooth to play the music. But everyone knows that with Bluetooth transmission, the sound quality will be greatly reduced."
"If you don't want to compromise, you have to use a wired connection or a USB flash drive. However, a wired connection requires a playback device, which is very troublesome. For USB flash drives, many speakers do not support plugging in USB flash drives. Even if they support USB flash drives, you still have to download all the music.
Coming down will be more troublesome."
"This is a common problem with traditional audio - fool-like operation."
"To this end, we launch Xiaoai smart speakers!"
"With the Xiao Ai speaker, we can tell Xiao Ai what songs we want to listen to, and Xiao Ai will play it directly. And there will be no sound quality loss caused by Bluetooth connection, and there is no need for laborious wired connection, and there is no need to hold a USB flash drive.
download music."
"Xiao Ai Speaker is equipped with Xingyi Music Music Library, which has tens of millions of lossless genuine music. If you want to listen to any song, tell Xiao Ai, and Xiao Ai Speaker will play that song."
"Even if it's opera, audio books, radio stations, etc., it's all a matter of one sentence."
"Xiaoai Audio, the world's first AI audio. From then on, the world has completely entered the era of AI audio!"
Applause resounded throughout the audience, and everyone was excited.
The emergence of Xiaoai Audio has also subverted the traditional fool-like audio industry.
Wang Yi continued: "Perhaps, some people think that although Xiaoai Speaker is an AI speaker and although it is smart, the sound quality is average and the experience is not very good?"
Everyone nodded. After all, the speaker didn't look big and didn't look professional.
"Everyone should worry too much. Xiaoai Audio has built-in 8 digital microphones, supports 360-degree speakers, and is equipped with the H1 smart home chip self-developed by Xingyi Technology, which has powerful computing performance. At the same time, it is also equipped with a HIFI chip
, and it is professionally tuned by international HIFI masters to give users a HIFI-level sound quality experience.”
"It can be said that Xiaoai's audio system is equipped with a thousand-yuan audio system! Please feel free to experience it."
"As for the effect, we will demonstrate it on site."
"Classmate Xiao Ai, play Taylor Swift's song."
"Okay, I'll play Taylor Swift's new song "The Feeling I Go" for you."
The melodious and melodious voice resounded throughout the audience, shocking people:
"The sound quality is really good."
"The sound quality is as good as a thousand-yuan speaker."
“As long as the price is not too high, I must buy it!”
The press conference continued: "Everyone has experienced the sound quality and analytical capabilities of Xiaoai Audio. If you still don't believe it, you can go to an offline experience store to experience it."
"Actually, in addition to the above functions, Xiaoai Audio also has one of the biggest functions, which is to control smart homes!"
"???"
"!!!"
For a moment, everyone at the scene was confused.
"Smart home? Isn't that something from science fiction movies?"
"What do you mean? Director Wang wants to make smart homes and make science fiction come true?"
"Are you crazy? Smart phones, smart speakers, smart homes, this man is ridiculously powerful!"
Chapter completed!