[At ten o’clock in the morning on the 25th, a new product launch conference was held at the Xingyi Science and Technology Park in the Imperial City! 】
The corner of Rebus's mouth twitched: "We finally bought a hot search, thinking about making Xiaomi 1T appear in the country, and the sales volume will also increase. Now it's okay, Xingyi Technology has held a press conference again. Okay, let's get the hot search
I’m afraid it will be gone soon!”
The expression on Lao Li's face was a little complicated: "Chairman, the popularity is gone. Now the public's focus is on Xingyi Technology's new product launch conference!"
Another co-founder was also very angry: "Xingyi Technology has really had enough. It holds press conferences every month! Doesn't it bother him?"
Rebus sighed: "Who would be bored with profitable business? Every time Xingyi Technology holds a press conference, it will launch a large number of new products, either subverting the industry or sensationalizing the country. In short, they all make a lot of money.
, but we friends and businessmen are in dire straits.”
"Yeah, Xingyi Technology doesn't follow martial ethics, it's just random! When it makes clothes, Zara and H&M both saw their revenue plummet. When it comes to social networking, WeChat almost gave away, let alone MiLiao. Now it makes mobile phones.
, because of this, our Xiaomi was forced to go to Asan Country to sell it. Who knows what they will do in this press conference."
Lao Li was full of emotions. Every time Xingyi Technology held a press conference, there must be big moves.
Maybe a certain industry or a certain field will be subverted again, causing many friends and businessmen to have a headache.
"Tomorrow night, I don't know who the big guys are, so I can't sleep!"
Rebus was filled with emotions, but what he didn't know was that Xiaomi was the same in his previous life.
With its super cost-effectiveness, it disrupts the situation everywhere, causing many friends to have headaches.
For example, Ms. Dong originally said that Xiaomi would not become big.
As a result, within a few years, Xiaomi not only far surpassed Gree in revenue, but even competed with Gree in the field of air conditioners.
The simplest one, with the same new level of energy efficiency and the same 5P on-hook, would cost 3,000 to 4,000 from Gree, but only over 1,000 from Xiaomi!
As for quality?
One Gree can buy two Xiaomi air conditioners.
Xiaomi air conditioners have a six-year warranty. Even if they break down after seven years of use, with the same budget, two Xiaomi air conditioners can last for 14 years, and their lifespan is even longer than that of a Gree air conditioner.
Air conditioners are not good if they are used for too long. Power consumption and odor are all problems.
A Gree that lasts for more than ten years is obviously not as good as two Xiaomi that last for more than ten years.
It is precisely because of this that Xiaomi air conditioners are selling like crazy.
Unrivaled value for money + Mijia smart home + low sound, which is enough.
Of course, the cooling effect of Xiaomi air conditioner is also good.
In his previous life, Wang Yi first installed Gree and Midea air conditioners after buying a house, and later installed Xiaomi air conditioners...
In the previous life, Rebus used cost-effectiveness + smart home to kill all the white goods giants and was a real industry disruptor.
But this time, the industry disruptor became Wang Yi.
However, Wang Yi's subversion is different from Xiaomi's. It will only be more extreme and terrifying.
Xiaomi's subversion is only a low-end subversion using cost-effectiveness + OEM, and it cannot do high-end.
For example, Xiaomi's refrigerators only cost 1,000-3,000 each, while Haier's Casarte can sell for more than 10,000, and the sales are pretty good.
It is conceivable that if the Xiaomi refrigerator sells for more than 10,000 yuan, not many people will buy it, and they will even accuse Rebus of being evil-hearted.
But Wang Yi is different. He will not only do low-end. On the contrary, he will do both low-end and high-end.
The low-end brand uses unbounded brands, focusing on cost-effectiveness, volume and market share.
As for high-end products, we use the Xingyi brand. We do high-end products for profit and will never sell them cheaply!
This is not only true for mobile phones, but also for subsequent smart home appliances.
This is also the reason why Wang Yi created Xingyi Logistics and opened Xingyi stores in villages and towns.
In the future, Xingyi stores in rural areas may not sell many high-end Xingyi smart home appliances, but Unbounded smart home appliances will definitely sell well.
It has unparalleled cost-effectiveness and down-to-earth quality, and is most suitable for selling in towns and villages.
As for the Xingyi store selling unbounded products, will it lower the style?
This is not a big problem.
After all, Xiaomi Home still sells Redmi. Before the separation, Huawei flagship stores still sold Honor thousand-yuan phones.
These are all things that don't matter.
As long as you don't sell Xingyi series products at low-end prices, it doesn't matter.
For example, the new products to be released this time, in addition to the Star God Card and "Honkai", there is also a hot-selling artifact-Xingyi AI Speaker!
A few months ago, when laying out the smart home, Wang Yi circled the products to be developed.
The one at the top of the list is AI audio.
Xingyi Technology has Xingyi Music to provide content services, Xiaoi Robot to provide algorithms, and tens of millions of Xingyi mobile phones and tablet users to use Xiaoai Robot every day, so that Xiaoai Robot is trained to become more and more intelligent.
In addition, it has also invested in Goertek, an acoustic giant that specializes in the development of OEM headphones, speakers and other equipment.
Some time ago, Xingyi Semiconductor's self-developed power management chip P1 and smart home chip H1 were mass-produced, directly solving the power chip and smart home chip of Xiaoai Audio.
For example, the smart home chip H1 is typically cost-effective and low-power consumption. It can be used not only for AI speakers, but also for smart home appliances such as sweeping robots, smart fans, and smart air conditioners.
To put it bluntly, the H1 chip, like the previous Amlogic chip A113 and Allwinner R16, is a highly integrated, low-power, low-cost, customizable, offline smart home chip, or IOT Internet of Things chip.
Through the H1 chip, everything is interconnected, turning traditional home appliances into smart home appliances.
Most of these chips have a wide range of uses and are highly integrated.
There is no way, there are so many smart home smart appliances, if they use the same main chip, the research and development costs alone will remain high.
On the contrary, this highly integrated and widely used H1 chip is the best solution.
Since the three chips were successfully taped out at TSMC in March, Wang Yi immediately arranged for large-scale mass production and then sent them to the Goertek factory.
Xiaoai Audio is manufactured by Goertek.
Although this kind of AI speaker is much larger than a mobile phone, it is much simpler and its production efficiency is much higher.
In addition, Goertek started out in acoustics. It not only produces Goertek brand audio equipment, but also helps other brands OEM audio equipment. It is also easy to OEM Xiaoai audio equipment.
Production started at the end of March. In nearly a month, Goertek has mass-produced 3 million Xiaoai speakers.
The first 1.5 million units were delivered to overseas physical stores and warehouses in various countries as early as half a month ago.
That’s right, Xiaoai Audio will be sold globally just like xbuds!
In the previous life, Xiaomi’s Xiaoai AI speaker was launched in 2017.
The world’s first AI speaker is the Echo launched by Amazon in 2014!
Echo is three years older than Xiao Ai, and the price is much higher than Xiao Ai, costing 99 US dollars, which is more than 1,200 RMB.
However, even if the price is thousands, it still sells well.
Without him, the first one to eat the crab will always be the fullest.
Xiaomi launched it three years later. To be honest, it is no longer considered an advanced technology. It can only focus on cost-effectiveness and small profits but quick turnover.
But Wang Yi's Xiaoai Audio is two years older than the world's earliest Amazon in its previous life, let alone that.
It can definitely be sold at a premium!
To put it bluntly, if you can make a lot of money standing up, no one is willing to fight a price war on their knees unless they have to.
Even Xiaomi, which has made money by making mobile phones and smart homes, goes for the high end when it makes cars, starting at 590,000 yuan, which is more expensive than BBA. After all, the BMW i3 only costs 170,000 yuan.
Similarly, Wang Yi cannot sell classmate Xiao Ai at a low price.
If you just sell it at a high price, it will be difficult to achieve terrible sales, so overseas markets are indispensable.
At present, Xiao Ai has produced 3 million units, 1.5 million units are distributed overseas, and 1.5 million units are distributed to warehouses and physical stores across the country.
The AI ​​speakers produced in recent days and in the future will be directly supplied to online orders.
Online orders in cities where Ele.me is not available, as well as in remote areas, as well as orders from e-commerce channels such as JD.com and Taobao, still require logistics and delivery.
The next day, when the entire Internet was speculating on the new products that Xingyi Technology was about to release, If You Are the One broadcasted as usual.
But what is surprising is that the title sponsor of If You Are the One became Xingyi Technology!
The main product is Xphone 1pro.
In fact, the cost of Xphone 1pro is only 700 yuan more than that of Xphone 1, but the price is a full 3,000 yuan more, and the profit is also several thousand higher.
For this reason, all the currently featured ads are for Xphone 1pro!
As for Xphone 1, please continue to sell it smoothly.
On April 24, the day before the press conference, Song Sining came to the Imperial Capital again to preside over the rehearsal of the press conference.
With Song Sining here, Wang Yi didn't need to pay attention to these things.
After being busy until evening, Song Sining dragged her tired body back to Wang Yi's apartment.
"Thank you for your hard work, President Song, come here, I will give you a massage myself!"
Wang Yi smiled and picked up Song Sining and put her on the sofa.
Song Sining's expression was a little complicated: "You...you have no good intentions!"
She was well aware of Wang Yi's virtues, and she probably got there as soon as she pressed her...
After all, at this age, one is full of energy, and a long separation is better than a newlywed...
"What? President Song doesn't like it?"
"No, I...I..."
"It doesn't mean you don't like it, that means you like it?"
"I..." Song Sining's face turned red: "It's so bad! Humph!"
Then he didn't bother to say anything more and directly took Wang Yi's hand and pulled Wang Yi to the sofa...
It wasn't until an hour later that the two of them stopped, hugging each other and chatting.
Song Sining beamed with joy: "As you expected, the effect of the title "If You Are the One" is very good. "If You Are the One" just aired last night. Today, the daily sales of Xphone 1pro are 300,000 units more than the previous few days! The effect is really good.
! In the past, after "Kuaiben" was broadcast every week, the sales volume increased by about 200,000 units the next day. Now "If You Are the One" has actually increased by 300,000 units!"
Wang Yi was not surprised: "As expected. Many of the audiences of "If You Are the One" are middle-aged people. They have high incomes and strong financial strength, but they don't pay much attention to the Internet. Therefore, in the past, they were interested in our Xingyi Technology and Xingyi
They know very little about mobile phones. Now with the title of "If You Are the One", they also know about Xingyi mobile phones and follow them to buy Xphone 1pro, so sales have naturally increased."
"Yes, it seems that in the future we will need to further segment the audience for advertising and focus on non-Xingyi user groups and fans."
"That's right, that's it. Marketing and promotion must also pay attention to strategies. If you do it well, you will get twice the result with half the effort. If you don't do it well, you will get twice the result with half the effort."
Wang Yi knows the meaning behind this: "We at Xingyi Technology used to mostly do online marketing. Among young people, almost everyone knows about it."
??????55.??????
Song Sining understood Wang Yi's plan: "But it is not enough for the middle-aged group and those who do not use the Internet very much. We will strengthen these aspects in the future!"
Wang Yi nodded: "There are still children."
"Children? They can't use mobile phones, right? Besides, our Xingyi mobile phone is so expensive, not many people will buy it for their children..."
Song Sining was very confused.
Ten years later, elementary school students and junior high school students will all have smartphones, but in 2012, many high school students did not.
Even many college students use Nokia or feature phones.
This was the case for Wang Yi and his roommate in the previous life. They were both sophomores and juniors, so they changed to Meizu MX2, Xiaomi 2S, Huawei P7...
"Yes, they can't use Xingyi mobile phones now, but they still need marketing and publicity. When they are young, they must establish that Xingyi mobile phones are a big brand, the best domestic mobile phone, and the best mobile phone in the world."
Wang Yi said: "When they were young, they had the idea that the Xingyi mobile phone could defeat Apple and be better than the iPhone. Once this impression is deeply rooted in their hearts, it will be ingrained and they will become loyal fans of Xingyi Technology.
.When they grow up they will buy our phones, our tablets, all our products!”
"I see, I have learned a lesson. Just like when we were children, we thought Nike and Adidas were very powerful?"
"Yes, that's the truth. Brand image should start from the baby!"
"You want to start harvesting from the baby!" Song Sining joked.
Wang Yiyi spoke sternly: "Don't talk nonsense, I'm not that kind of person!"
Song Sining rolled her eyes: "I believe you."
"Ouch? You are not convinced, please practice again!"
"Practice and practice, no one is afraid of whom!" Song Sining said with a smile: "I'm just afraid that you won't be able to get up tomorrow!"
"Okay, this is what you said, let's see who can't get up tomorrow." Wang Yi also became interested.
Subsequently, there were another series of battles...
The next day, Song Sining, who always got up early, couldn't get up.
Wang Yi had no choice but to wake Song Sining up: "It's time, President Song, today's press conference!"
"Xingyi Technology's press conference, go away, I can't get up!" Song Sining closed her eyes and continued to sleep.
“There are also new products from Meiyou Technology.”
"I don't care, I have a backache, please help me deal with it." Song Sining started to cheat, so she couldn't afford it.
Even though it was agreed that she would be responsible for Meiyou's part, she still couldn't afford it.
"Okay, you can continue to rest." Wang Yi had no choice but to cover Song Sining with a blanket, got up, dressed, washed, and went out.
Half an hour later, Song Sining sat up with a complicated look on her face: "He was so angry yesterday... I couldn't even get up. He was so full of energy after a nap!"
"Are all young men in their twenties so fierce? No way!"
"If this happens from now on, I can't bear it!"
Song Sining sighed, feeling a little melancholy.
On Meiyou, all the other girls disliked her boyfriend for not being strong enough, but she felt that Wang Yi was too strong and it was a bit too much...
Sure enough, those who suffer from drought will die from drought, and those who suffer from flood will die from waterlogging.
Afterwards, he got up, washed up, and went straight to the press conference.
At ten o'clock in the morning, the press conference was held on time, and it was already full of media and fans from all walks of life.
Similarly, the entire press conference was broadcast live on multiple platforms such as Xingyi Video and Meiyou.
Not only many domestic fans watched the whole show, but also many foreigners, and even European and American fans stayed up late to watch.
This scene is like a domestic Apple fan staying up late to watch Apple’s new product launch.
But this time, the target was changed.
Wang Yi walked onto the stage: "Thank you everyone from all over the country, and even all over the world, for coming to the Xingyi Technology Conference. I saw that there are also Waiguo friends at the scene!"
The director quickly cut the camera to the foreign fans in the audience.
A few foreigners even raised their thumbs and shouted: "We are all Star fans! Xingyi Technology is awesome!"
"Hahaha." The audience burst into laughter.
"Thank you for the support from fans around the world." Wang Yixiao said: "It is your strong support that allowed our Xphone 1 to have more than 30 million activations worldwide in less than five months after it was launched! Yes, it is the number of user activations, not
The dealer’s purchase volume is not the operator’s purchase volume!”
"Wow!" Thunderous applause resounded throughout the audience.
Many people were surprised, thinking that the Xphone 1pro was on the market and the Xphone 1 should be slow to sell.
As a result, Xphone 1 is still selling well, which can only be said to be incredible.
"It is also your support that allowed the number of global activations of Xphone 1pro to exceed 10 million within one month of its release!"
Xphone 1pro was released before the Global Mobile Communications Conference at the end of February and started pre-sale. It was not launched until late March.
More than four million units were delivered at the end of March.
More than six million more were delivered in April.
Now the number of activations has exceeded 10 million!
For a moment, the barrage exploded:
"What? Xphone 1pro, which starts at 5,000 yuan, sells so well!"
"It's crazy, it's really crazy. Xingyi's mid- to high-end mobile phones are all sold out!"
"Xphone 1 has exceeded 30 million, and Xphone 1pro has exceeded 10 million. No wonder no one is using iPhone 4s. They are all using Xingyi phones."
“The iPhone 4s is not as good as the Xphone 1, let alone compared with the Xphone 1pro, the Xphone 1pro is still better.”
"This is a vote by users with their money, and they have decided, so they will place an order for Xphone 1pro."
Wang Yi continued: "Two months after its launch, the Xingyi Tablet X1 has had more than 10 million global activations. The global Xingyi Tablet X1pro has had more than 15 million global activations! Thank you for your support!"
Applause rang out again.
Cook looked sad.
He didn't sleep at this time and stayed up late to watch Xingyi Technology's new product launch conference.
I was originally afraid of getting sleepy, so the coffee was ready.
It turned out that it was of no use at all and he was not sleepy at all.
Even if I lie down, I can't fall asleep. I can't fall asleep at all.
The Xingyi mobile phone is selling well in Xia Guo, and the Xingyi tablet is selling well all over the world, keeping Cook awake at night.
"In addition, the number of global users of our chat has exceeded 300 million! The number of users of Xingyi Music has exceeded 500 million, and the number of members has exceeded 80 million! The number of users of Xingyi Video has exceeded 600 million, and the number of members has exceeded 90 million! Thank you all
support!"
Seeing this, everyone at the scene was excited, but Ma Yuanming, the acting president of Kawaii Qiyi, wanted to curse:
"Shameless, really shameless. How many members have you given away just the Xingyi mobile phone and Xingyi tablet? Don't you know how many members you have?"
"30 million Xphones, 110 million Xphone 1pros, 10 million Xingyi Tablets X1, and 15 million Xingyi Tablets X1pro! I will give away 6,500 Xingyi Video Annual Members + Xingyi Music Annual Members
That’s it! Even if you remove overlapping users, there are still 50 million.”
"Excluding the free memberships, the actual paid membership of Xingyi Video is only 40 million. What's so exciting about it? Really!"
At this time, a strange voice sounded: "Forty million is not a lot, after all, the number of paid members of iQiyi is less than 40 million!"
Ma Yuanming's mouth twitched: "..."
"Made, who is this Yin and Yang me?"
But when Ma Yuanming saw the other party's identity, he chose to shut up.
Without him, that person was none other than Sun Yu, the former president of iQiyi whom he replaced.
His former immediate boss was replaced by himself again...
Forget it, bear with it!
After all, if things continue like this, who knows how long he can continue to serve as acting president.
When he gets out of class, Sun Yu might be reinstated to his original position.
The fight is too tense now, and the road will be narrower in the future.
Ma Yuanming suppressed his anger and continued watching the live broadcast:
"Because of the support of the majority of users, our Xingyi mobile phones and Xingyi tablets are selling well. Let's chat, Xingyi Video, Xingyi Music, Amap and other software have a surge in users."
"However, a big problem is that current traffic and phone bills are very expensive."
Everyone nodded, this is a big problem.
"It's okay for office workers. Many offices have wifi, but it's difficult when you go out."
"What's even worse is that these days, many people's mobile phones are still in the era of semi-featured and semi-smart phones. They don't even support wifi and can only use data traffic."
A little bit of trivia: Wi-Fi became popular among domestic mobile phones in 2011!
The emergence of wifi has led to a decrease in operator revenue. Therefore, in 2008-2009, all state-owned mobile phones must have wifi modules!
Whether it is Apple, Samsung, Nokia, Meizu, or China Mobile, the wifi module must be removed so that users can only use data.
If you want to use wifi, you have to buy parallel imports!
For example, the Meizu M8, the first domestically produced smartphone released in 2009, was bolder. It retained the wifi module but did not remove it. Instead, it blocked the wifi function at the software level in order to be 'compliant'.
Later, a big boss on the Meizu forum broke the blockade. From then on, all M8 users can unlock the wifi function through the forum method and realize wifi Internet access.
But other mobile phones are in dire straits. Bank of China has removed the wifi module from all of them.
So the Nokia Wang Yi bought in high school could only use data traffic. It wasn’t until I bought a Meizu MX2 in my sophomore year that I experienced the joy of wifi.
Similarly, current users who have upgraded to new smartphones can still access the Internet via wifi.
Users who still use old mobile phones can only continue to use data.
There are also college students who have new smartphones that are of no use because they have no internet access when they leave the dormitory.
Traffic is very expensive.
Wang Yi continued: "In order to solve the traffic problem and phone bill problem, Xingyi Technology teamed up with China Unicom to launch a customized 3G package - Xiaoshen Card."
"The Xiaoshen Card includes 150 minutes of nationwide calls and 50M of national data every month. It also provides caller ID and no roaming nationwide. Excessive calls cost 10 cents per minute, and excess data costs 1 yuan and 10M. And... all applications in the Xingyi series are free of charge.
!”
"Of course, after the 4G traffic is exceeded every month, the traffic speed will be limited. After the speed limit, watching videos will be stuck. But chatting, shopping at Meiyou Mall, reading Meiyou novels, listening to Xingyi music, Amap Navigation, and playing
"Defend Grapefruit", "Happy Xiaoxiaole"...it's all no problem. Such a package only costs 36 a month!"
"What, 36!"
"Fuck!"
Everyone at the scene was completely stunned.
Chapter completed!