Chapter 345 Xingyi Technology went crazy!
As expected, as soon as the news came out, all media went crazy and rushed to the Xingyi mobile phone factory.
Carrying long guns and short cannons, we arrived outside the Xingyi Mobile Phone Factory to take pictures of the scene.
I saw trucks one after another, transporting carloads of xphone 1pros, queuing out of the Xingyi mobile phone factory and driving in all directions.
At first glance, the long motorcade has no end in sight.
Such a scene not only shocked passers-by, but also shocked reporters at the scene.
No one knows how much Xingyi Technology will ship this time!
Wang Yi didn't pay attention to these. It was all expected. Jian Ziyan was there to greet the major media.
Wang Yi rarely shows up on such occasions anymore.
But Jian Ziyan's phone call soon came back: "Chairman, as you expected, CCTV is here."
Wang Yi smiled slightly: "It is expected that China's domestic products will rise and crush Apple. CCTV will naturally not reject such positive and positive things."
Jian Ziyan was overjoyed, and then changed the topic: "Yes, but CCTV also wants to do an exclusive interview. I hope to interview you and go to the workshop to film it."
"Exclusive interview?" Wang Yi's eyes lit up and he sensed the meaning behind this.
Shouldn't it be on the CCTV evening news?
If so, that's really awesome.
CCTV News rarely endorses companies, unless they are particularly outstanding and outstanding companies!
And Xingyi Technology is completely consistent!
"No problem, you can take them to the workshop. After shooting in the workshop, come to Xingyi Technology Park!"
"Okay, Chairman." Jian Ziyan said with a smile.
If Wang Yi refused such a good publicity opportunity, he would be stupid.
In 2012, as many people read news as netizens.
Especially those born in the 50s, 60s and 70s have long developed the habit of watching CCTV news every day.
Some people watch the news just to see the excitement, while some people watch the news to see the business opportunities!
So there is another saying that the biggest business opportunities are in CCTV news!
Of course, whether this is true or not depends on your level.
Following the news does not guarantee complete success.
But if you go against the news, you will easily fail.
For example, the news that Wang Yi and Lin Shu watched two days ago mentioned the regulation of Internet TV.
The meaning behind this is that Internet platforms also need OTT licenses to be able to access online TV and set-top boxes.
In its previous life, iQiyi followed this rule and jointly established Galaxy Internet TV Co., Ltd. with licensed CCTV and Suzhou TV to launch Kiwi.
Although iQiyi members on the TV side share half of the profits to Galaxy, at least they have an OTT license and are compliant.
LeTV Video is another option. It goes against the news and keeps running naked without a photo, insisting on selling its own memberships.
As you can imagine, not only did LeTV suffer a setback in adding new members, but LeTV also did not release a new phone for a year, resulting in heavy losses.
A lesson from the past and a teacher for future generations.
Wang Yi will not make the stupid mistake of LeTV.
On the contrary, Wang Yi wants to cut off Hu iQiyi and cooperate directly with CCTV to create a new joint venture-Galaxy Internet TV Co., Ltd.
In this way, CCTV provides the OTT license, and Wang Yi provides the content resources of Xingyi Video + Xingyi TV terminal!
This combination will benefit both parties, and iQiyi will definitely be out of the game.
If Xingyi Video had just started last year, it could not compete with iQiyi.
But now Xingyi Video is 50-50 on par with iQiyi, and even crushes iQiyi.
There is no way, although Xingyi Video started late, it has many good dramas.
Throughout 2012, almost all of the hit dramas every month were on the Xingyi video platform. iQiyi was simply incomparable and no match.
This is Wang Yi’s confidence to eliminate iQiyi and replace it.
It just so happens that we have this CCTV interview, maybe we can talk about this matter.
As for Xingyi Video applying for a new OTT license?
This is not realistic, not realistic at all.
Not to mention that Xingyi Video couldn't apply, most of the provincial satellite TV stations couldn't apply even with all the efforts of the province.
Moreover, the 7 OTT licenses have been issued long ago and will never be issued again. Even BAT cannot handle it, let alone open a back door for Wang Yi. This is unrealistic.
Eleven o'clock in the morning.
After the CCTV media interviewed the workshop of Xingyi Mobile Phones, they came to Xingyi Technology Park.
Wang Yi appeared on the scene and did a simple interview and recorded a few scenes.
After all, it’s on CCTV news, so if you add it all up for a few minutes, it’s pretty good.
What surprised Wang Yi was that in addition to reporters, there was also a deputy director who came this time.
Wang Yi was surprised by the importance attached to it, but it was also an opportunity.
Wang Yi looked at the time and said with a smile: "Mr. Meng, Reporter Lin, thank you for your hard work. It's time for dinner. Let's have a meal together?"
Director Meng waved his hand decisively: "Dr. Wang, you're welcome. Today we can come to Xingyi Technology for an exclusive interview and we have learned a lot. You're welcome. Xiao Lin still has to go back to write press releases and edit videos..."
"Yes, Director Wang, although I really want to have lunch with you, I am really busy with business." Reporter Lin said with a smile.
Wang Yi nodded: "Otherwise, Reporter Lin is busy with work, so I won't stay. But Mr. Meng, let's have a simple meal and talk about business matters."
"Business matters?" Mr. Meng was in a good mood, so Mr. Wang said, "It's not a waste of time to go there in person."
That's right, he came to Xingyi Technology this time with the intention of cooperating.
After all, the potential of Xingyi Video is stronger than iQiyi no matter how you look at it.
Compared with Baidu, Xingyi Technology may not be able to match it at the moment, but it is obviously more promising.
Unless Baidu's AI makes a big breakthrough and changes the entire Internet landscape.
But such a fantasy will not be possible within ten years.
"Then let's talk!" Meng Tai said with a long smile.
"please!"
Soon, the two parties arrived at a nearby hotel with elegant private rooms.
After three drinks, Wang Yi got straight to the point:
"Chang Meng, I heard that CCTV is looking for an Internet video platform to cooperate with us to jointly operate OTT?"
Director Meng was a little surprised: "Director Wang, you are well-informed! Yes, this is indeed the case."
"Last year, China Central Radio and Television received the GITV Internet TV license, but it lacked film and television content, so it needed a powerful Internet video platform as a partner to jointly create a joint venture and jointly operate OTT!"
Wang Yi's eyes lit up: "What a coincidence, if Xingyi Video wants to log into the TV station and do it legally, it also needs a license!"
The two looked at each other and understood what each other meant.
Meng Taichang smiled and said: "Does Mr. Wang want to cooperate with CCTV?"
Wang Yi smiled slightly: "People of the wise don't tell secrets. If we can join forces with powerful forces, we will have a bright future."
Director Meng changed the topic: "To be honest, I am also willing to cooperate with Xingyi Video, but it is a pity that iQiyi is one step ahead and is negotiating with us about cooperation."
Wang Yi is not surprised. iQiyi was established early and has already started planning for OTT.
Wang Yi waved his hand, full of confidence: "It doesn't matter, isn't it that the cooperation has not been completed yet? You can choose a more powerful partner!"
"Director Wang is so confident!" Mr. Meng was a little surprised: "Although Xingyi Video is developing rapidly, iQiyi is also an established overlord, backed by Baidu. Why does Mr. Wang think that Xingyi Video will definitely defeat iQiyi?"
Wang Yi smiled: "The reason is simple. The most essential thing about a video platform is high-quality content. To put it bluntly, everything speaks for itself. Our Xingyi Video not only has the best quality content, but we are also the most willing to invest huge sums of money to purchase high-quality copyrights and create S-level masterpieces."
On the other hand, iQiyi is petty and picky, unwilling to buy copyrights lavishly, and reluctant to spend huge sums of money to create S-level independent dramas. How can they compare with us?"
"That's true..." Mr. Meng had to admit that in terms of hit dramas, Xingyi Video is invincible.
Almost all the hit dramas so far this year are exclusively broadcast on Xingyi Video!
But then, Director Meng continued: "In the fields of TV series, animation and other fields, Xingyi Video is indeed invincible. But in the field of variety shows, Xingyi Video seems to be far behind, not as good as iQiyi!"
Wang Yi smiled slightly: "What a coincidence, we are currently doing a variety show, and it is doing very well and is very successful. It is an absolutely popular type that can be popular all over the country. It will be released next month!"
"A variety show that is popular all over the country?" Meng Meng became interested: "Is it possible that it can catch up with "Happy Camp"?"
Wang Yi thought for a while: "After it is broadcast, it won't take long for the popularity to surpass "Kuaiben"!"
Wang Yi has no doubt about the strength of The Masked Singer.
"This..." Director Meng didn't believe it.
"If Mr. Meng doesn't believe it, you can arrange for someone to come to Xingyi Media to investigate." Wang Yixiao said.
It just so happens that the satellite TV rights to The Masked Singer haven’t been sold yet!
CCTV is a good buyer and has money!
"Okay, if it is as good as you say, CCTV will take over the satellite TV copyright of your variety show!" Director Meng said boldly.
CCTV also needs strong variety shows to support it, especially CCTV 3 variety show channel.
But now, CCTV variety shows have been crushed by Nanhu Channel, and Big Brother has no face.
"Mr. Meng will like it." Wang Yixiao said.
CCTV is a big benefactor and is always willing to give money.
For example, if "The King of Masked Singer" is sold to other satellite TV stations for exclusive broadcast, the copyright fee will be up to 100 million, but if sold to CCTV for exclusive broadcast, the copyright fee may reach 200 million!
There is no way, CCTV is so wealthy.
"By the way, our Xingyi Media has also launched many high-quality animations. CCTV Children can also buy them back if they need them. They are broadcast annually and the ratings will still be good."
Wang Yi changed the subject.
If you can sell these copyrights more on CCTV, you can make more money.
"Haha, your "Xia Lan", "Qin Shi Mingyue", and "The Demonic Patriarch" are all very good, especially the first two. The children's channel is indeed considering introducing them. I will ask them to contact you later."
Mr. Meng said and changed the topic: "These cooperations are all fine, but the OTT cooperation still needs to be studied. After all, we have talked a lot with iQiyi. If we don't have enough advantages, I'm afraid it will be difficult for us to do it."
Give up iQiyi and choose Xingyi Video.”
Wang Yi smiled faintly: "We still have many advantages. For example, in addition to content advantages, we will also launch a truly smart TV. If CCTV and Xingyi Technology cooperate to jointly launch Xingyi Video on the TV side, then Xingyi TV
It can all be built-in directly!”
"Xingyi Technology is going to make a smart TV!" Mr. Meng became restless and was thinking in his mind:
There are many Xingyi video users, Xingyi mobile phone users, and Xingyi smart TVs are certainly no different.
iQiyi only has an online video platform, while Xingyi Technology not only has an online video platform, but also a TV terminal!
This is not a series at all!
After thinking about this, Chief Meng picked up his wine glass and said: "Director Wang, this matter is not a big problem. I will hold a meeting to discuss this matter later!"
Wang Yi also raised his glass: "I wish we can go hand in hand and create brilliance together!"
"Okay, let's create brilliance together!"
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The two of them drank wine and talked happily.
Wang Yi understood that if Xingyi TV became the king, iQiyi would be out of the game.
Fair? There is no absolute fairness!
Even if iQiyi was the first to make a move and almost reached an agreement, it was useless. In the face of absolute strength, everything was in vain.
Wang Yi won the OTT license of China Central Radio and Television Station.
LeTV's path is not going to work, so Wang Yi can only try to choose the best path among the paths that are going to work.
The cooperation with CCTV Group is also of great benefit.
In addition to Mango TV online broadcasting of many of Mango TV's S-level self-produced dramas, Nanhu Channel will also buy the rights to broadcast them.
Similarly, Wang Yi and CCTV cooperate. In the future, in addition to the exclusive broadcast of Xingyi Video Network's S-level self-made dramas by Xingyi Media, CCTV can also buy the copyright and broadcast them simultaneously.
For example, "Nirvana in Fire", once CCTV bought it, not only did it pay a higher price and it became a CCTV exclusive drama, its weight also increased!
This is also true for anime and variety shows.
This era is not an era for fighting alone, and since you are looking for allies, you might as well find the strongest one!
"Director Wang, please wait for my good news. From now on, CCTV and Xingyi Media will cooperate more!"
Wang Yi was in a good mood: "That's no problem, cooperation will benefit both parties!"
"Yes, hahaha!"
Wang Yi understood that this cooperation was stable.
I feel sorry for iQiyi for 1 minute.
In the evening, many people watched the news broadcast while eating.
Originally it was just an ordinary night, just an ordinary news broadcast.
But soon, everyone became interested.
The host suddenly changed the topic: "Xphone 1pro, the world's first quad-core mobile phone released by Xingyi Technology at the end of last month, caused a huge sensation. More than 4 million units were pre-sold in full within 20 days, and it is officially launched today."
The screen turned and a long motorcade appeared:
"These fleets of vehicles that you can see as far as the eye can see are carrying xphone 1pro to all parts of the country..."
Then, he went to the workshop of Xingyi Mobile Phone:
"The Xingyi mobile phone factory adopts the most advanced intelligent production line to ensure high efficiency and high quality at the same time."
"Every Xingyi mobile phone has undergone multi-faceted testing to ensure the highest quality control in the industry!"
Finally, the scene returned to Xingyi Science and Technology Park, and Wang Yi appeared:
"Xphone 1pro is officially on sale today, and early users have already gotten it. Other users don't have to worry, 3.5 million units of xphone 1pro will be sold at once. Subsequent shipments will remain at around 150,000 units every day. It is expected that next
Full stock will be available at the beginning of this month.”
"Xingyi Tablet X1 is a hot seller around the world. Within three weeks of its launch, sales exceeded 5 million units."
"Xingyi Tablet X1Pro is a hot seller around the world. Within three weeks of its launch, sales exceeded 6 million units."
"Xphone 1 has been on the market for nearly four months, and sales have exceeded 20 million!"
"In the future, Xingyi Technology will provide more and better products to users."
"Xingyi mobile phone redefines smartphones."
"The upcoming release of Xingyi Smart TV will also redefine smart TV!"
…
After the news was broadcast, everyone was shocked.
Soon, one piece of news became a hot search topic!
[Xphone 1pro is selling like hot cakes across the board, with more than 4 million units fully booked within 20 days, 3.5 million units shipped for the first time, and monthly production of 5 million units!]
[Big deal, Xphone 1pro shipped 3.5 million units at one time, logged on CCTV News!]
[Xingyi Tablet is selling well all over the world, with sales exceeding 10 million in three weeks, crushing the iPad!]
[Xphone 1 sales exceeded 20 million, causing iPhone 4s sales to plummet in summer!]
[Xingyi Smart TV is ready to go and redefine smart TV.]
[In thirty minutes of CCTV news, a full six minutes were spent reporting on Xingyi Technology!]
【Oriental technology superstars are rising!】
For a time, the whole network was shocked and the whole world was shocked.
Public opinion exploded:
"It's amazing. Xingyi Technology is really amazing. No wonder the evening news is extended by 6 minutes. It turns out to be reporting on Xingyi Technology!"
“Xphone 1pro, which started at RMB 5,000, sold 4 million units in three weeks. It’s really scary and unbelievable!”
"Tablets are even more terrifying, with sales exceeding 10 million in three weeks. Sales of xphone 1 exceeded 20 million!"
"The Xingyi Smart TV is ready to go. Damn it! Xingyi Technology is going crazy!"
"Even CCTV endorsed Xingyi Technology. Xingyi Technology is truly invincible."
"It's over. I still wanted to wait for the price reduction of Xphone 1 to buy one, but the sales volume exceeded 20 million! Mad, I can't wait for the price reduction!"
"Brothers upstairs, buy early and enjoy early. Xingyi mobile phones are selling so well, it is difficult to reduce the price."
"That's right, I have fully booked the xphone 1pro and hope it will be shipped as soon as possible."
"The full payment is 4 million, the initial purchase is 3.5 million, and there are still 500,000 orders left. It is very suitable to buy the xphone 1pro now. It is expected to be shipped in four days."
"The people above are crazy about it. Now the sales volume has exploded again. It has exceeded 4.5 million. There is still 1 million pre-sales left. It will take a week."
"It has exceeded 4.8 million, and it won't arrive in a week!"
"Damn it, are they all so cruel?"
"Nonsense, even CCTV's six-minute interview and Xingyi mobile phone and Xingyi tablet are selling more horribly!"
"Then we have to start sooner."
"That's right, Xingyi mobile phones are selling well anyway, so there won't be any price reduction at all. It's better to buy them early and enjoy them early!"
"That makes sense, let's place an order now! One xphone 1 for my wife, and one xphone 1pro for myself."
"Brother is awesome, worship me!"
"Young man, well done!"
…
The news has ended long ago, but the subsequent impact has just begun.
Those who originally held the currency to buy and waited for the price to drop have lost their mentality.
With Xingyi mobile phone selling so well, price reduction? It’s simply impossible!
Only mobile phones that cannot be sold will have their prices reduced like Waterloo.
In less than four months, Xphone 1 has sold 20 million yuan, and parallel imports have become popular overseas, so there is no need to lower the price.
In desperation, the waiting party began to buy aggressively, causing the sales of xphone 1 and xphone 1pro to soar rapidly.
There are also some middle-aged people who don't pay much attention to the Internet. Through CCTV, they learned about Xingyi Technology, which gave Apple a headache, and the Xingyi mobile phone that crushed the iPhone 4s, and immediately began to place orders.
There are also some people who are not very good at online shopping, but they call their children's phone: "Son, that Xingyi mobile phone is very good, buy me one!"
"Daughter, I think the Xingyi Tablet is very good, give me one!"
These middle-aged people may not have access to the Internet, but they have strong financial resources.
Not to mention the xphone 1, which starts at 3,299, even the xphone 1pro, which starts at 4,999, is affordable.
There are also some retired old men who also want to experience smartphones.
Moreover, these middle-aged and elderly people, who have experienced the era of blockade and embargo by Europe and the United States, most like to watch the rise of domestic products.
Now that Xingyi Mobile has beaten the iPhone to pieces, they will support it even more.
Just like Huawei in the previous life, why are there so many big bosses, people in power, and top-notch Huawei born in the 1950s, 1960s, and 1970s?
I just appreciate this courageous and proud feat of overthrowing European and American giants.
But now, Xingyi Mobile has also achieved this step, and has done it in advance, so its influence will be even greater.
The iPhone and iPad have been continuously crushed by Xingyi mobile phones and Xingyi tablets, and have suffered continuous defeats. At least in the Xia Kingdom, they will never be myths and revered for so many years like they did in their previous lives.
Once God falls off the altar, he is nothing.
The same goes for mobile phones.
For example, the iPhone in the previous life was still an absolute magic machine before 2023, capable of defeating the entire Android camp.
But after 2023, Huawei returned as the king, Mate 60 was born, iPhone fell from the altar, and domestic sales dropped sharply.
In order to increase sales, iPhone 15 had to cut prices crazily...
Similarly, this time, Xingyi Mobile will also knock the iPhone off the altar, but this time it will be much earlier.
It was partially realized in 2012.
At least in Xia Kingdom, Xingyi mobile phone has completely surpassed the iPhone.
Of course, the global market is still dominated by the iPhone. After all, the globalization of Xingyi mobile phones will still take some time, and the patent reserves are not enough!
But it's only a matter of time.
Looking at the huge increase in data in the background, Wang Yi burst into laughter.
The power of CCTV news is terror.
Xphone 1pro received an additional 800,000 orders overnight, which can only be said to be amazing, so amazing.
The Xphone 1 is even more terrifying, with more than one million orders added.
After all, many people have looked at the price of the xphone 1pro starting at 5,000, and still think the xphone 1 starting at 3,299 is better!
Similarly, the sales of Xingyi Tablet X1 and X1pro have also surged by hundreds of thousands.
The situation is great!
Wang Yi no longer paid attention to these things and fell asleep happily with Lin Shu in his arms.
But at Apple, Cook couldn't sit still.
As soon as I woke up in the morning, I saw the news about Xingyi Technology on CCTV, and saw Wang Yi showing off the sales of Xingyi mobile phones and Xingyi tablets.
This completely wiped out Cook's good mood for the day.
A high-level meeting had to be held quickly to discuss countermeasures:
"Did you know? In three months and three weeks, Xphone 1 sold more than 20 million units in Xiaguo!"
"In just three weeks, Xphone 1pro sold more than 5 million units in Xiaguo!"
"Together, there are 25 million units!"
"Moreover, our iPhone 4S has only sold 5 million units after more than two months since it was launched in Xia Guo, which is not as much as the pre-sales of the Xphone 1pro in one month!"
"What a waste!"
"What a waste!"
"If this continues, our Xiaguo market will be completely destroyed!"
In the face of Cook's rage, senior management remained silent.
There is no way, the iPhone 4s is far inferior to the xphone 1, and it is even more incomparable to the xphone 1pro.
And the price is as expensive as the xphone 1pro. How will consumers choose? Needless to say?
There is absolutely no need to buy the xphone 1, which has higher configuration and is 2000 cheaper, instead of buying the iPhone 4s.
This is unreasonable.
()
Chapter completed!