The higher-end the chip, the more difficult it is to develop.
But the low-end chips used in thousand-yuan machines are much easier.
Wang Yi continued: "There are also baseband chips. The same is true. There are two versions. A 28-nanometer Wing Loong 3000 and a 40-nanometer Wing Loong 2800. The 40-nanometer Wing Loong 2800 will be taped out in the second half of the year for use in thousand-yuan machines.
.28nm Wing Loong 3000 for next year’s flagship aircraft!”
"no problem!"
Williams had no comment.
Try a simple one first to gain experience in advance, and then do a difficult one, and your success rate will naturally increase greatly.
What's more, after the 40nm trial production in the second half of the year, it will be able to be taped out in its own wafer factory, which will be even simpler.
In fact, many of Qualcomm's mid-to-low-end processors are castrated or modified from older processors, and it is impossible to develop them all from scratch.
The biggest benefit of doing this is that research and development costs are greatly reduced.
A 7-nanometer mobile phone chip, not counting other expenses, the design cost alone is 2 billion yuan!
The design cost of a 3-nanometer mobile phone chip is as high as 4 billion yuan!
It is precisely because of such high costs that there are very few companies that can develop high-end mobile phone chips.
Even if the design cost of a 28-nanometer mobile phone chip is lower, it will still cost 300 million yuan.
As for the 40-nanometer mobile phone chip, the design cost is even lower, costing 200 million yuan.
Xingyi Semiconductor launches so many mobile phone chips a year, including Kunpeng 500, 700, and 900, baseband Wing Loong 2800, and Wing Loong 3000, a total of five models!
If it were all developed from scratch, not to mention it would be time-consuming and labor-intensive. The R&D cost alone would exceed 1 billion. The subsequent tape-out costs, production line costs, etc. are all significant.
If the Kunpeng 700 is castrated, modified, and upgraded to the Kunpeng 500 or 900, the research and development costs will be much smaller.
Coupled with the cost of baseband research and development, it is estimated that 500 million can be completed, saving at least half.
Like the bomber, instead of researching many new models and failing to master each model, why not crazily modify the Sixth Master!
Ten years later, Mr. Liu will have almost no use for his 26 letters, and no one knows how powerful he is.
Wang Yi’s strategy is magic reform!
In this way, the Kunpeng 500 chip + Wing Loong 2800 baseband will be in production by the end of the year and will be used for thousand-dollar machines next year.
In this way, the launch time of the thousand-yuan phone cannot be postponed to the middle of next year. On the contrary, it must be released early next year!
Therefore, the research and development of thousand-yuan machines must be accelerated across the board.
Wang Yi had some calculations in his mind.
In 2012, the flagship Xphone 1 Pro used the 40nm quad-core processor Nvidia Tegra 3.
The 2013 Qianyuan phone uses the 40nm quad-core processor Kunpeng 500, and there are no problems at all.
Even the quad-core low-end processors from Qualcomm and MediaTek were only launched at the end of 2013, and mobile phones were not launched until 2014.
And the cost of self-research and production is even lower.
The total R&D cost of five chips is 500 million, and the R&D cost of one chip is evenly divided into 100 million.
Assuming mass production of 100 million chips, the diluted R&D cost of each chip is only 1 yuan.
As for the material cost, it depends on the wafer price.
A 28-nanometer wafer costs TSMC $3,000, which is 18,900 yuan based on the average exchange rate in 2012.
It can cut out about 700 chips, and the yield rate is almost 550. The wafer cost of a single chip is about 3 yuan.
Coupled with packaging costs, evenly distributed R&D expenses, marketing expenses, etc., the cost of a single chip is over 70.
It is precisely because of this that the costs of Qualcomm 800 and Apple A5 are around 70.
As for 40-nanometer wafers, TSMC sells them for US$2,000. Based on the same calculation of 550 wafers, the cost of a single wafer is about 23 yuan.
Fortunately, the development cost of low-end chips is low. Adding other costs such as packaging, the cost of a single 40-nanometer mobile phone chip is about 40 yuan.
However, if the Xingyi wafer factory produces it in-house, the cost will be lower.
For example, a 40-nanometer wafer costs US$2,000 per wafer if manufactured by TSMC. However, if it is produced by Xingyi Wafer Factory in-house, it is estimated to cost around US$1,500. After all, TSMC has to make money as an OEM!
1,500 US dollars, which is 9,450 RMB. If 550 chips are cut out, the cost of a single chip is 17 yuan.
Plus R&D costs, packaging costs, etc., it's about 30.
It is much cheaper than buying Qualcomm chips, and a quarter cheaper than TSMC OEM.
But unfortunately, this is just the processor, and the external baseband chip must be included.
The cost of the baseband chip is also nearly 30 yuan.
In this way, a Kunpeng costs 500 + a pterosaur costs 2800, which costs 60 yuan per set.
The cost has doubled.
No way, this is the difference between external baseband and integrated baseband.
System-on-chip (SOC) with integrated baseband, one chip includes CPU, GPU, baseband, DSP, IPS, GPS, Bluetooth, Wifi...
The technical difficulty is much higher than that of plug-in baseband, but the cost is much lower!
Wang Yi sighed and looked at Williams:
"William, if you make a 40nm SOC with an integrated baseband chip, can you be sure? It will be mass-produced before New Year's Day."
"Mass production before New Year's Day!" William frowned and thought for a while: "Chairman, we started developing the 28-nanometer integrated baseband Kunpeng 900 last year, but we couldn't make it before New Year's Day. The fastest would be the middle of next year.
"
"However, the low-end SOC with 40nm integrated baseband is much simpler. If we go all out, there is great hope before New Year's Day!"
"But in this case, the 28nm high-end chip Kunpeng 700 will not be available until after New Year's Day!"
Wang Yi nodded: "That's no problem. The second generation of Xingyi will only be released in September this year. The next generation of flagship mobile phones will be released at least half a year, so there is no rush until March next year!"
"Okay, that's no problem." Williams responded: "Then we will first make the 40-nanometer SOC Kunpeng 500 with integrated baseband and mass-produce it before New Year's Day. As for the high-end 28-nanometer Kunpeng 700 with external baseband, it will be launched next year
Mass production in February. Kunpeng 900, a 28nm high-end chip with integrated baseband, will be mass produced by June next year!”
"Okay!" Wang Yi nodded.
The release time of high-end phones must be staggered, and one model every six months will be enough.
It's a thousand-yuan phone, and it can be released in January.
The time to market can be slowed down to February.
A month's time for public opinion to ferment can actually cause a greater sensation.
After all, smartphones priced at 1,000 yuan were absolutely king in early 2013.
This 40nm SOC Kunpeng 500 with integrated baseband saves a baseband chip, and the cost of a single chip can be controlled to 30 yuan!
The cost of the thousand-yuan machine is completely reduced to 550 yuan, and the profit is very considerable.
"Looking forward to your results!" Wang Yixiao said: "But the performance cannot be too bad. At least it must have the performance of NVIDIA's quad-core chip Tegra 3!"
"This is no problem." Williams said with a smile: "Our chips have the advantage of starting late. NVIDIA and Qualcomm's chips are all ARM's V7 architecture, and we directly adopt the latest ARM V8 architecture. Architecturally,
One generation ahead of them, even if it is a 40nm low-end processor, its performance will not be inferior to that of Tegra 3."
"That's good." Wang Yi couldn't help but sigh with emotion.
Chips these days are produced one generation per year and are developing rapidly.
In the first half of 2012, the 40nm Tegra 3 was still the most powerful quad-core chip in the world.
But in the second half of the year, the 28nm Qualcomm quad-core 8064 is the most powerful, a generation ahead of the technology.
By the beginning of 2013, the performance of the Kunpeng 500 chip in Xingyi Technology's thousand-yuan phone was not much worse than that of Nvidia's flagship Tegra 3 a year ago.
There is nothing we can do about it, chip upgrades are so fast.
For example, the dual-core CPU Qualcomm 8X60 of the
After all, the 8X60 dual-core processor is at the level of Qualcomm Snapdragon 200, which is considered low-end among low-end.
Even Qualcomm's flagship processor APQ8064 in the second half of this year is only at the level of Snapdragon 600, and will become a mid-range processor next year.
Mobile phone processors are updated too quickly and are downgraded by one level every year. There is nothing we can do about it.
The Kunpeng 500 quad-core processor will be launched next year. Even if it is not as good as the 28nm quad-core processor APQ8064, it will still have to compete with the quad-core Tegra 3!
Otherwise it is simply untenable.
The Xingyi wafer fab will be fully operational next year, with an annual production capacity of 300,000 wafers. Taking into account the yield rate, it can manufacture 6.5 billion Kunpeng 500 SOCs!
These 6.5 billion self-developed and self-produced chips are not only enough for a thousand-yuan phone, but there are also 65 million more chips that can be used for xphone 1pro!
The second generation of Xingyi will be released in the second half of the year, and the dual-core Xphone 1 will be completely discontinued next year.
The quad-core Xphone 1pro will continue to be sold, but the processor will be replaced by the self-developed and self-produced Kunpeng 500 from Nvidia Tegra 3!
After all, Kunpeng 500 and Tegra 3 are both 40nm quad-core processors with similar performance, but the cost is much lower.
The Nvidia processor of the xphone 1pro will definitely be greatly reduced in price next year, but no matter how cheap it is, it will cost 17 dollars, and it will cost another 13 dollars if it is equipped with a Qualcomm baseband. The two add up to 30 dollars, 190 yuan!
You can develop and produce the Kunpeng 500 by yourself, with integrated baseband, and the cost is only 30 yuan!
190 for 30, you save 160 yuan per unit, and the chip cost is reduced by 84%. This is definitely a good deal.
What's more, once the sales volume of Kunpeng 500 exceeds 500 million, the cost can be reduced to less than 30!
The Xingyi Tablet X1 will also be discontinued next year to make way for the Xingyi Tablet X2.
The Xingyi tablet X1pro will continue to be sold, and the processor will also be replaced by Kunpeng 500!
Even the processors of Xingyi TV X40 and X50 will be changed from Tegra 3 to Kunpeng 500!
In a word, except for the new flagship which still uses Qualcomm’s 28nm technology, all other mobile phones and tablets are replaced by the self-developed 40nm Kunpeng 500!
After all, self-research and production are the primary productive forces!
However, the Xingyi wafer fab’s production capacity is all used to produce Kunpeng 500 SOC, so low-end chips such as the smart home chip H1, fast charging chip C1, and power management chip P1 can only be handed over to SMIC for foundry.
This kind of low-end chip has low cost and low profit, so there is no need to waste the limited production capacity of Xingyi Wafer Factory.
SMIC happens to be mass-producing 40nm in the second half of the year. It can definitely take these orders next year, which can be regarded as supporting SMIC.
Now that the chip matters are properly arranged, all that remains is to advance the supply chain of the thousand-yuan machine.
s??????.???
The supply chain of high-end mobile phones is ready-made and can be done with money.
But the supply chain for thousand-yuan machines is mostly domestic enterprises, and they have to be cultivated and developed one by one.
For example, in the case of screens, Samsung has been arrogant in recent years and will cut off supply to whomever it wants.
If he wanted to get into Xiaomi's neck, Rebus would have to fly there in person to drink and make amends in order to get the Samsung A screen.
But ten years later, BOE and China Star Optoelectronics have fully emerged, and domestic products have fully replaced them!
All Huawei flagships are from BOE, and all Xiaomi flagships are from Huaxing Optoelectronics.
As for Samsung's A screen? No one cares about what it is, so it can only have overcapacity!
At that time, let alone being superior, Samsung would cut off supply if it wanted to. On the contrary, Samsung had to beg Huawei and Xiaomi to use their screens!
But unfortunately, even if Samsung signs a huge liquidated damages as a guarantee of continuous supply, Huawei and Xiaomi will not pay for Samsung's excess production capacity!
This is the significance of the rise of domestic supply chain!
This is also Wang Yi’s original intention to support the domestic industrial chain.
The next focus is to cultivate the domestic industrial chain and build a thousand-yuan machine!
SOC chip, Kunpeng 500, self-developed and produced.
The battery, casing, etc. are not a problem, BYD will take care of it.
Speakers, headphones, etc. are also stress-free, Goertek can handle them.
Then the remaining four components are the screen, memory, flash memory, and lens!
As for screens, BOE, Visionox, Tianma, and AUO can all be considered, especially BOE!
In the previous life, Huawei supported BOE. This time, Wang Yi will use RMB to vigorously support BOE!
The simplest one, a large order of 100 million screen modules for a thousand-yuan machine can make BOE gain a lot of profits!
As for lens modules, you can see if OFILM and Sunny can do it.
As for memory and flash memory, this is more difficult.
In 2012, or even 2013, domestic production was relatively weak in this area, and maybe Toshiba, Samsung, Hynix and other companies would have to be used.
Even so, Xingyi Technology's thousand-yuan phone has basically achieved more than 80% localization, which is very rare and valuable.
BYD is easy to talk to, they have cooperated many times, and everything can be done with just one phone call.
But BOE, OFILM and Sunny have to negotiate one by one.
Thinking of this, Wang Yi approached Zhu Changlin: "Changlin, most of the components of our Xingyi mobile phone are currently in the international industry chain, but we must vigorously cultivate the domestic industry chain. In the future, it is natural for domestic products to replace the international industry chain."
Zhu Changlin agreed very much: "The chairman has a big picture. Over-reliance on the international industrial chain is not only costly, but also easy to get stuck. At present, we are developing chips by ourselves, and we can cultivate some other aspects. Chairman, do you have a goal?
"
Wang Yi nodded: "Screen suppliers BOE, Visionox, Tianma, lens module OFILM, Sunny. Bring a team to find out their technical level and development potential. If they are strong, next year
If you have a thousand-yuan machine at the beginning of the year, you can consider cooperating with them!”
"Okay!" Zhu Changlin understood what Wang Yi meant: "Then I will arrange the manpower and go to BOE first tomorrow."
On the supplier's side, let Zhu Changlin and the others go check it out first and see the situation.
After the results are obtained, Wang Yi will consider whether to make another investment.
Now BOE, Visionox, and Tianma are short of money and their product lines are lagging behind.
With Wang Yi's super large orders and resource support, we can naturally develop rapidly.
Wang Yi's resources will only be given to one or two companies, and they will choose the best.
The night is like water.
Wang Yi and Lin Shu were eating together and watching the reset version of "Qin Shi Mingyue".
Lin Shu was full of praise: "After the reset, Qin Shi Mingyue is so exquisite. The special effects and modeling are several dimensions better than before!"
Wang Yi smiled slightly: "That's right, 25 million funds are not in vain."
Since getting the copyright back, Wang Yi has invested money to reset all 62 episodes of the first three seasons of "Qin Shi Mingyue"!
Two episodes will be aired a week, making it an adult series.
After the first three seasons ended in almost November, the new fourth season will be aired one episode a week.
In this way, the entire first four seasons of "Qin Shi Mingyue" have become an S-level masterpiece, which can be regarded as giving the audience the best visual experience.
After all, the picture quality and modeling of the first three seasons were so poor that it was really hard to watch.
The result did not disappoint Wang Yi. Since the reset version of "Qin Shi Mingyue" was aired at the beginning of the month, it has attracted a large number of Qin Shi fans!
Although everyone has watched the previous seasons of Qin Shi Mingyue, most of them were a few years ago, and many of the plots have been forgotten. The modeling quality at that time was also poor.
Now that Wang Yi has spent a huge amount of money to reset, and Qin Shifen has cut off membership support, Xingyi Video’s membership income has begun to increase dramatically again!
The reset version of "Qin Shi Mingyue" has only been broadcast for three weeks, and it has brought 500,000 new VIPs to Xingyi Video!
Coupled with the annual broadcast, more than half of the users have annual memberships, generating more than 50 million in revenue for Xingyi Video!
It can be said that the first three seasons of Resetting Qin Shi Mingyue cost 25 million, and the fourth season cost 19 million, which adds up to only 44 million.
But the income from new members in three weeks has already paid back and made a profit!
It will continue to be broadcast in the next few months, and the new members added will all be profits!
Especially when the new fourth season is aired, it will definitely add more than one million new members.
In this wave of resets, not only did I not lose money, I also made a lot of money.
Such an unexpected result left Youku speechless.
What's even worse is that although Youku also has the first three seasons of "Qin Shi", their versions are all shoddy old versions, which are simply unable to compete with the new version reset by Xingyi Video.
On the contrary, Qin Shi fans gave up Youku and switched to Xingyi Video!
The contract between the two parties only completed the fourth season and distributed it to Youku for free. It was only the fourth season and naturally did not include the reset of the first three seasons!
For a moment, the vice president of Youku shouted that he had been fooled.
He never expected that Wang Yi would be willing to spend 25 million to reset the first three seasons, and he never expected that this wave of operations would attract countless fans. Not only did he not lose money, he also made a profit!
It makes absolutely no sense!
It can only be said that the people at Youku don’t understand traffic, and they don’t understand what Ye Qinghui is!
Wang Yi had already expected such a result when he first reset it.
Soon, after watching an episode of "Qin Shi Mingyue", Lin Shu felt a little unsatisfied: "I can't hold the progress bar anymore."
Wang Yi smiled slightly: "It's okay, I will let them make more high-quality dramas for you to watch in the future."
"Well, "The Legend of Zhen Huan" will be released in one week! Looking forward to it!" Lin Shu said with a smile.
Wang Yi thought of this: "Yes, "The Legend of Zhen Huan" is about to be released. It will be broadcast exclusively on the online platform Xingyi Video, and it will make a lot of money again."
This time, just the reset version of "Qin Shi Mingyue" has increased its membership by half a million. By the time the new fourth season is released, the number will increase even more, at least one million, or even 1.5 million.
And the number of members brought by "The Legend of Zhen Huan" is even more terrifying, there are definitely millions!
Gotta make a lot of money again!
Of course, Boss Jia, who sold the copyright to Wang Yi, had to cry and faint in the toilet.
Boss Jia has been having a hard time recently. He found that Wang Yi seems to be already doing the new model he just thought of...
This is magical!
"By the way, Xiao Shu, I have to go back to Jeju in two days to prepare for the new product launch conference." Wang Yi thought of this.
In late March, when spring comes and flowers bloom, it’s time for the wind of pure desire to sweep across the world again.
To this end, Wang Yike has deployed several new factories and opened many stores around the world!
If you don't show off your skills, it won't be justified.
Lin Shu was in a good mood: "It looks like I have a beautiful little skirt to wear again, it's great!"
"Yes, last year's pure lust style is not worthy of this year's young lady. Meiyou and Zhenyou have to launch a large number of new products and start a new wave of harvest! No, it will benefit the young lady!" Wang Yixiao said.
People can't forget their roots. He started his business out of pure desire, so he can't give up on his old profession!
"Hehe. Okay, then sleep well tonight."
"good."
The next day, Wang Yi came to Xingyi Technology.
Jian Ziyan came up and said: "Chairman, today, March 20, xphone 1pro will be launched nationwide. Xingyi mobile phone factory and BYD OEM factory are all ready, the logistics is in place, and they are shipping like crazy! The first batch of goods, 150
Tens of thousands of units have been sold to stores across the country two days ago!"
"Okay." Wang Yi nodded.
After the xphone 1pro was released in advance at the end of last month, full pre-orders began on March 1.
Now in twenty days, more than 4 million units have been fully booked.
With such a large order volume, Xingyi Mobile Phone Factory's monthly production capacity of 2.5 million units is completely insufficient, and BYD's OEMs are frantically adding orders of 2.5 million units.
After working frantically, as of the 20th, the inventory was only over 3.5 million units.
But I can handle it.
"Chairman, how much will we ship this time? All of them?" Jian Ziyan was full of curiosity.
Wang Yi nodded: "Send them all, no matter how many goods there are, and notify the media and invite them to interview the delivery site!"
"Okay!" Jian Ziyan instantly understood what Wang Yi meant.
Posturing!
You have to be high-profile when making mobile phones!
Especially the Xphone 1pro, which starts at 4999, is a high-end mobile phone. It is not high-profile enough and has not sold much.
"CCTV, do you want to invite me?" Jian Ziyan had a bold idea.
"CCTV?" Wang Yi thought for a while: "This matter can be considered. If CCTV reports, xphone 1pro will become popular all over the country!"
"Okay, then I'll invite them all!" Jian Ziyan said with a smile, "But will they come?"
Wang Yi nodded: "Definitely! Our Xphone 1pro is going to be high-end, with a full booking of 4 million in 20 days. It is the highlight of Xingyi Technology and the highlight of domestic mobile phones. For such positive things, CCTV will most likely come
!”
"Okay, I'll invite you right now!"
"Well, when the time comes, we will directly invite you to the Xingyi Mobile Phone Factory. Nothing can compare to the shock of truckloads of mobile phones being shipped out of the factory!" Wang Yi said meaningfully.
Xingyi Factory still has 1 million in stock and will keep shipping!
The situation is similar at BYD.
Fortunately, the first batch of RMB 1.5 million was distributed in advance to flagship stores, specialty stores, and franchise stores across the country.
Otherwise, it would be troublesome to deliver so many goods.
Wang Yi has been stocking up for 20 days, stocking up 3.5 million yuan in stock before going on sale, just to explode it all at once!
The price of the xphone 1pro starts at 5,000, and it is difficult for the market performance to continue to be as popular as the xphone 1, which starts at 3,000.
Wang Yi could only think of French marketing and gimmicks.
For example, the initial shipment was 3.5 million!
It’s just a good gimmick, a gimmick that caused a nationwide sensation!
If there is another CCTV report, then...
()
Chapter completed!