Chapter 323 Xiaomi’s new strategy, Wang Yi kills Baidu to sacrifice to heaven
Meizu MX has advantages over the Xiaomi generation in terms of appearance design, materials and configuration.
The starting price of MX2999 in the previous life was one thousand more expensive than Xiaomi, so it naturally did not sell as well as Xiaomi.
But now, due to the impact of the Xphone 1, the launch price of the MX has been set at 2299, which is only 300 more expensive than Xiaomi. The advantage is huge, and the sales volume is naturally good.
In addition, Xiaomi's first-generation processors were out of stock some time ago, so there are no machines available for sale.
The Samsung processor used in Meizu MX is directly used and is not affected.
As a result, powerful users will go directly to the Xphone 1, which starts at 3299.
Users with limited strength and old Meizu friends all choose the 2299 Meizu mx.
Therefore, after more than two months of sales, the sales of Meizu mx are actually good, with total sales of more than 600,000 units, which is slightly more than the first generation Xiaomi that has been discontinued.
If this continues, Meizu will sell three to four million units a month, three to four million units a year, which is pretty good.
But who would think that the Xiaomi generation that lacks chips is back and the price has been reduced to 1799!
This is simply for Meizu’s heart!
Can Meizu endure it?
Lao Huang made a decision directly without any hesitation: "Follow!"
Moreover, the price will be reduced immediately, both online channels and offline physical stores, and spot prices will be reduced across the board.
Yes, Meizu these days, as the originator of domestic smartphones, already has its own physical store.
If other senior executives hadn't stopped him, Lao Huang would have lowered his price to 2099 last time to work on Xiaomi Generation 1!
After all, all old and new grudges must be settled!
Now that Xiaomi is taking the lead, Huang will certainly not hesitate.
This time, other senior executives did not stop it. Meizu shipped more than 600,000 units and has achieved profitability.
Next, it is normal to cut prices to seize the market and snipe Xiaomi One personally.
But the pressure suddenly came to Rebus.
Rebus was very angry: "Meizu is here for me and Xiaomi!"
"Made!"
“Xiaomi 1T has a direct price of RMB 200,1799, and will only go on sale in the morning of February 21st.”
"As for Meizu mx, 2099, the price will be reduced across the board today, and it will be sold in stock!"
"It's two days ahead of us, and we have offline after-sales service. It's more secure and our products are stronger. What should we do?"
Rebus had a big head and was a little scared.
Fortunately, BYD's anti-freeze batteries are out of stock. If they were in stock and the anti-freeze batteries were added at a higher price, the cost of Xiaomi's first generation would be higher and it would be harder to sell!
A vice president also looked solemn: "MX sells for 2299, and we sell it for 1799. We have the advantage, and it will definitely sell out. Now that the difference is only 300, it will be difficult. Unless we continue to lower the price, it will drop to 1599!"
"No, if it is reduced to 1,599, the profit margin will be smaller. Is it enough to earn 200 from selling one?"
Lao Li decisively objected: "More importantly, once we lower the price to 1,599, Meizu will also lower the price to 1,899, but the result will be the same."
Rebus nodded: "Lao Li is right, we can't have a vicious price war. If we really go to 1599, and Meizu can follow up to 1899, we still can't sell well, and we will make less money. By then, both parties will suffer, and only the consumers will suffer."
It’s not cost-effective to make a profit. Just 1,799, and sell as much as you can!”
"That's all we have to do. Let's sell it first and see if it sells well. If we can sell well, that would be great. We don't want a big hit. Just sell all our 500,000 sets of components."
"Yes, it's better to make less than nothing."
Lao Li sighed: "I am now afraid that the price of Xphone 1 will drop. If it drops to 2,999, it will make Xiaomi and Meizu uncomfortable. If it drops to 2,799, then we will be miserable!"
Rebus waved his hand: "The price of Xphone 1 will not be reduced. They are selling so well. Their overseas parallel import shipments alone are higher than our national sales. There is no need to reduce the price at all."
"Yes, with Xiao Li Zi's endorsement, the sales of xphone 1 have soared, and foreign parallel imports are selling very well. It's incomparable, I can't envy it, ugh!"
"Abroad..." Rebus's eyes suddenly lit up: "Lao Li, how are you talking about Ah San's place?"
"I have visited Asan's place. They are too backward, but they have great prospects. Most Asan think that the 5,000 iPhone, Samsung, and HTC are too expensive, and even the middle-class people in Asan are buying them.
No, only a few wealthy people can afford it."
Lao Li said eloquently: "And if our Xiaomi 1st generation goes there, the price of 1,799 will probably be affordable to the middle class of Asan. The market is very huge."
Rebus was overjoyed: "Since it's so difficult in China, why not go to Asan's place? Domestic high-end has Xphone 1 dimensionality reduction attack, and mid-to-low-end has Meizu's personal combat. Mader, it is simply hellish difficulty. Xiaomi has no need.
If we fight with them at home, we can directly go overseas and focus on the Asan market!"
"A good idea. This is a very good way out. I support it with both hands."
"I also agree that Asan's market has endless potential."
"Not only does it have endless potential, but the key is that it has no rivals!"
"That's right, our Xiaomi is not popular in China, so we can go to Asan and make Asan's Xingyi Technology!"
"This is a broad road!"
Seeing that all the senior executives agreed, Rebus immediately made a decision: "Then it's decided. We will continue to sell in the domestic market, starting from 1799, and we will pay as much as we can. Develop the Asan market immediately!"
"Lao Li, you guys go to Asan country together, negotiate, and reach an agreement as soon as possible. Next, all Xiaomi 1T will be produced. The 500,000 units will be sold in China as much as you want, and the rest will be thrown to Asan!"
"good!"
"no problem!"
Lao Li and others nodded, this is Xiaomi's way out, and it is also their future!
As the co-founders and core executives of Xiaomi Technology, their interests have been deeply bound and closely related to Xiaomi from the beginning.
"By the way, Chairman Lei, do you want to advance the sales of Xiaomi 1T in China? Mention it tonight!"
Rebus thought for a while: "Bring it to me! If you wait two days, all the users will be taken away by Meizu! Make an official announcement immediately and it will be sold tonight!"
"Okay, I'll arrange another hot search."
"Um!"
Soon, a piece of news once again hit the hot search list:
[Xiaomi 1T has been discounted by RMB 200,1799 and is now on sale!]
For a time, Xiaomi and Meizu were fighting to the death at the 2000 level, fighting hand to hand.
But unfortunately, the effect is not obvious.
It cost 2,000, and many people don’t mind spending another 1,000 or so to get an xphone 1.
After all, the xphone 1 has an anti-freeze battery, 720p high resolution, a 3-inch large screen, super good looks, dual memberships, Xiaoai AI voice assistant that surpasses Siri... and it also has the endorsement of Xiao Lizi!
With so many advantages, it completely exceeds the value of one thousand.
Of course, there are still some users who are strapped for money and choose Meizu MX or Xiaomi Mi 1.
But there are not many such people.
With the endorsement of Xiao Lizi and the impact of the anti-freeze battery controversy, it is not a problem for the domestic sales of Xphone 1 to exceed 4 million in February.
Coupled with the parallel imports dumped overseas, the total sales in February exceeded 5 million, which is also no pressure.
Wang Yi is not worried about the subsequent sales of xphone 1, but his focus is on AutoNavi!
I deliberately came to the AutoNavi headquarters the next morning.
Tian Guanghan, the person in charge of AutoNavi Taxi, was very excited: "Chairman, the number of AutoNavi Taxi users has exceeded 10 million, and the number of registered drivers has exceeded 200,000!"
Originally, the development of AutoNavi taxi-hailing was slow, but since Wang Yi launched AutoNavi taxi-hailing at the last press conference, the number of AutoNavi taxi-hailing users has soared rapidly.
After all, that press conference had DiCaprio on stage!
So many fans of Xiao Lizi also know about AutoNavi and download and use it one after another.
Especially female fans need it the most.
Wang Yi was very satisfied with this.
Amap Taxi has been online for more than a month, and it has achieved such results, which is already very good.
After all, there are not many competitors in the current taxi-hailing market, and there are still channels such as Changchao, Amap and other channels to attract traffic, as well as the built-in Xingyi mobile phone!
If this development continues, AutoNavi's taxi-hailing business will have a bright future and its revenue and profits will be considerable.
The reason why taxi rides suffered losses in the past was because the major platforms burned money to subsidize them.
Didi Dache invested by Tencent and Kuaidi Dache invested by Alibaba were so popular that they burned money like crazy and suffered serious losses.
But now, capital is burning money in the group buying market, but no one is involved in the taxi field.
The few peers we have are just small businesses like Yidao Car Rental, which pose no threat at all and cannot be considered opponents.
Therefore, Amap’s taxi-hailing does not require any money-burning subsidies. On the contrary, each order can earn a commission, making it a completely profitable industry.
As for how BAT will follow suit in taxi-hailing?
Wang Yi doesn't mind at all. Taking a taxi requires the support of the underlying map.
The current Baidu map is useless and there is no underlying map data.
Goose Factory invested in NavInfo to have the underlying map data, but Tencent Maps failed to develop it.
Not to mention other companies, if they want to take taxis, they have to rely on Amap and Amap Navigation.
Just using Amap and Amap navigation, but competing with Amap for taxis, is simply a suicide attempt.
It’s too difficult!
What's more, behind AutoNavi's taxi hailing there are Xingyi Technology, Changchao, and Meiyou, as well as two popular games "Happy Xiaoxiaole" and "Defend Youzi", as well as the Xphone 1, which has a terrible sales volume and is directly built-in!
There is no way he can beat Gaode!
And once Amap stops subsequent authorization and there are no maps available, it will be completely over.
Therefore, the current taxi-hailing market is very calm, and AutoNavi has no competitors at all.
Using AutoNavi to hail a taxi and Changchao to pay have become the daily routine of more and more people.
Wang Yi’s diversified strategic layout is being realized step by step.
Wang Yi was pleased to hear this and said decisively: "Well done, but don't be careless, continue to advance quickly and make great progress!"
"I will, Chairman!" Tian Guanghan said with a smile.
Wang Yi reminded: "There are no rivals now, but it does not mean that there will be no rivals in the future. If I guessed correctly, Tencent is rapidly developing its own Tencent Maps, and will consider launching a taxi-hailing business online or investing in taxi-hailing companies to compete head-on with Amap."
!”
"This..." Tian Guanghan's expression changed slightly, and he suddenly realized: "Yes, Tencent has invested in NavInfo and has underlying map data. It would be unreasonable not to take the opportunity to expand."
Wang Yi nodded: "Yes, these good days without rivals are numbered. Tencent may launch an upgraded version of Tencent Navigation in as soon as half a year, and it may launch a taxi service next year!"
"Thank you, Chairman, for reminding me. I understand. Next, Amap Taxi will enter a state of combat readiness and advance quickly."
"Very good!" Wang Yi nodded and said seriously:
"As long as AutoNavi captures the national market and hundreds of millions of users before Tencent launches the taxi-hailing business, AutoNavi will monopolize the taxi-hailing field. By then, Tencent and other capital will be unable to make a comeback when they enter the taxi-hailing market!"
"I understand, Chairman." Tian Guanghan firmly remembered: "The time when Tencent improves the map is our opportunity!"
"Yes, come on!" Wang Yixiao said.
Based on Wang Yi’s understanding, Goose Factory will never give up its map business and 020 local life business!
This was the case in the previous life, and it is the same in this life.
Even Baidu and Alibaba will not give up!
The work style of domestic Internet giants has always been to work in all industries.
Regardless of whether there are dates or not, let’s hit two poles first!
BAT will lay out any promising industry and promote dozens of projects a year. If it succeeds, we will continue to increase investment. If it fails, we will cut it off, review it, give up completely or start again!
Others are more radical, directly launching multiple platforms in one field and developing like a worm.
Similarly, BAT will not let go of such important areas as navigation and O2O.
It's just Wang Yi's arrogant operation that made them fall behind in terms of basic map services, making them a step slower.
But in the future, they will follow sooner or later!
Sure enough, it was just as Wang Yi expected.
Director Ma looked at the performance report of AutoNavi Taxi with an extremely complicated expression:
"Wang Yi is really amazing. Other giants are struggling in the group buying field, but he has found a new way to do taxi-hailing. It's amazing, it's amazing!"
"The prospects of taxi-hailing are comparable to those of group buying! And the threshold is high!"
“In the field of group buying, anyone with money can do it, and anyone without money can raise funds to do it.”
"The taxi-hailing business not only requires funds, but is also closely related to the underlying map, navigation services, user scale, etc. The threshold is not generally high, and many companies simply cannot do it!"
The vice president nodded: "Yes, Chairman, the group buying business is a red ocean precisely because the threshold is low. But the taxi business has a high threshold, but there are few competitors. We can lay out the layout, but we must first improve the map and navigation. Or
Cooperate with Baidu!”
Director Ma waved his hand: "This strategic layout will not be reliable, and there is no point in cooperating with Baidu. We should make our own map business bigger and stronger!"
"Change SOSO Map to Tencent Map, upgrade its strategic status to S-level, integrate NavInfo's new underlying map data, and make our map and navigation services bigger and stronger!"
"Yes!" the vice president responded quickly, knowing that Director Ma was serious.
"In one year, we will build Tencent Maps to a level comparable to Amap. Then we will launch a taxi-hailing business!"
"Yes!" the vice president responded: "As long as Tencent Maps is developed, WeChat will also be able to launch surrounding food, surrounding tours, and surrounding group purchases, thus fully catching up with Changchao!"
"WeChat..." Ma Dong's mouth twitched: "It's hard to say whether there will be WeChat after Tencent Map is launched next year!"
"..." The vice president's expression changed drastically, but he was helpless.
Changchat is developing so fast at the moment. Whether it is functions, user experience, or user growth, it far exceeds WeChat.
At the end of last month, the number of monthly active users of Changchao exceeded 70 million, which is not much different from WeChat.
This month, with the endorsement of Xiao Lizi, the number of users of Changchao has soared. The number of monthly active users has reached 90 million, which has already surpassed WeChat. It is simply terrifying.
It is normal for users to exceed 100 million before the end of the month!
Even Chairman Ma feels that the future of WeChat is unpredictable. It’s no wonder that WeChat CEO Zhang Long bangs the table at every turn.
Faced with the rapid development of Changchao, WeChat is losing ground and is unable to resist!
Director Ma sighed: "Fortunately, we still have QQ, QQ is our foundation. There is also the game business, which is also difficult for Xingyi Technology to catch up in the short term!"
Just talking about the game business, Director Ma felt disappointed again: "Xingyi Technology is also very powerful. We just made two small games, and they became popular. We invested millions and made billions! Ma De, it's just a money grab."
!”
"The previous "Defend Youzi" was enough to make money, but now "Happy Xiaoxiaole" is even more profitable!"
The vice president nodded: "With Leonardo DiCaprio's endorsement, "Happy Xiaoxiaole" has also become a hit, and it's a global hit! Especially overseas, DiCaprio's influence is too high, "Happy Xiaoxiaole" overseas monthly
Revenue is expected to exceed 2 billion yuan. Including domestic revenue, it will reach 3 billion yuan a month, which is more profitable than the large-scale client games in which we have invested hundreds of millions!"
"It's such good luck. How can a good game and a money-making game be ruined by them?"
"I can't figure it out! I really can't figure it out!"
Chairman Ma can only envy Xingyi Technology's revenue and development.
On the other side, Li Yan, the old director of Baidu, looked even more livid:
"What's going on? In February, our Baidu search engine's market share dropped by 13%? And Sogou's search engine's market share actually increased by 14%?"
"Who can tell me what is going on?"
There are some data that you don’t know even if you look at them, but you will be shocked when you look at them.
As Baidu's core business, search engine has always been in an absolute dominant position in the search engine field.
At first, Baidu search monopolized 76% of the country's market share. Later, Wang Yi took it to about 70%. Later, after the human blood steamed bun incident, it dropped to 64%!
Well now, Baidu’s search engine market share has dropped by another 13%, leaving only 51%!
Such a huge drop made Li Yan frightened.
On the contrary, the market share of Sogou search engine has soared rapidly, from the first few points to more than a dozen points, and now it has reached 30%!
Basically, all the market share that Baidu lost was taken up by Sogou Search, which was acquired by Wang Yi.
"how so?"
"Even if Sogou search is built into Xingyi mobile phone, it will not have such a high growth rate. This is unreasonable!"
Li Yan was furious and couldn't understand anything.
Qu Xin was shocked when he looked at the data. After careful analysis, he suddenly realized:
"Chairman, I know what's going on, it's 360!"
"360? What do you care about them?" Li Yan frowned slightly, and then suddenly realized: "No, you mean Wang Yi's previous cooperation with 360?"
"That's right!" Qu Xin took a deep breath: "At the Xingyi Technology Conference at the beginning of the month, Wang Yi officially announced the security center of Xingyi mobile phone, which is equipped with the anti-virus and virus database data provided by 360, which is equivalent to the built-in Xingyi mobile phone.
360 Antivirus has caused the market share of 360 Antivirus to soar rapidly."
"At first we thought it was strange that Xingyi Technology had no reason to help 360 like this! It turns out that resources were exchanged. Xingyi xphone 1 has built-in 360 anti-virus, and 360 browser has built-in Sogou search engine!"
With that said, Qu Xin opened the 360 browser and tried a search: "Sure enough, the built-in 360 browser is Sogou search!"
Li Yan's face turned dark: "I see. 360 browser does not have a search engine. Before, 360 users used Baidu search engine. Now it's better. Sogou is built-in. No wonder Baidu's search engine market share suddenly dropped by 13%. It turns out that
360 browser collective rebellion!"
"Made, those surnamed Zhou and those surnamed Wang are not good people!"
"They exchanged resources, each benefited from it, and Baidu was sacrificed to heaven!"
"It's really good, it's so good!"
"I can't swallow this breath. I really can't swallow it. I must take revenge!"
Qu Xin nodded: "Then where do we start?"
Li Yan took a deep breath: "iQiyi... iQiyi is useless. I can't beat Xingyi Video. I am no match. Now Xingyi Video has hit dramas every month. Iqiyi can't compare with it. Let's invest."
No matter how much you do, you are bringing shame on yourself."
"Other Baidu maps... forget it, the underlying map data cannot be solved, and there is no future. Then we can only continue to invest in Nuomi.com!"
"Didn't Wang Yi invest in Meituan? Let's increase our investment in Nuomi. We will invest another 300 million in Nuomi, and use Baidu search resources to promote Nuomi crazily, overthrow Meituan, and cause Wang Yi to suffer heavy losses!"
"Okay, Chairman!"
Qu Xin responded and quickly went to make arrangements.
Although he wanted to say that the group buying market was already a sea of blood, there was no way around it. Baidu had already invested a lot. If it didn't continue to invest and gave up halfway, it would lose everything.
Sometimes, once you start, it's hard to end.
That's the case with Baidu right now.
Equally miserable is Ali.
In order to retaliate for Meituan’s introduction of Wang Yi’s investment, Alibaba separated Word of Mouth from Taobao and launched Word of Mouth group buying, which also resulted in a huge investment.
But the group buying market was in a sea of blood, and Alibaba began to feel frightened.
But there is no choice but to bite the bullet and continue to invest more and continue to burn money.
Wang Yicai didn't bother to pay attention to this, and let Bald Qiang Wang Xing deal with it.
He believes in Wang Xing’s fighting power!
The most Wang Yi has to do is to make additional investment when necessary and acquire some Meituan shares.
Wang Yi’s money will not be given away for free, it must be exchanged for Meituan’s shares.
Faced with the crazy additional investment from Alibaba and Baidu, Meituan's pressure instantly increased.
Even Wang Xing was speechless: "Are you crazy? Are you all crazy?"
"Baidu will invest an additional 300 million in Nuomi, and Alibaba will invest an additional 500 million in Koubei!"
"All the money comes from the strong wind? What a crazy dog!"
"Especially Baidu. You were abused by Chairman Wang, so go to Xingyi Technology for revenge. What does it mean to catch Meituan Hammer?"
"How shameless!"
"I'll throw your mother away!"
In desperation, Wang Xing could only call Wang Yi: "Dr. Wang, do you know the actions of Baidu and Alibaba? I am under a lot of pressure!"
Wang Yi smiled: "Calm down, I believe in your strength!"
Wang Xing's mouth twitched: "..."
I don’t even believe it myself!
Wang Yi smiled slightly: "Don't worry, Changchao has given Meituan a first-level entrance. The number of users on Changchao will soon exceed 100 million, and it will definitely bring terrifying traffic to Meituan. You just have to play it slow and steady! If I can't bear it anymore, I will take action."
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Chapter completed!