After previously winning large orders of tens of millions from HTC and Sony, BYD has also won orders of fifty million from Apple.
Coupled with Xingyi Technology's large order of 40 million, the number of BYD antifreeze battery orders has exceeded 100 million!
However, other battery suppliers have all suffered a critical blow, with orders cut in half and even stock prices plummeting.
For example, Samsung, which could have won Apple's tens of millions of battery orders for the next-generation iPhone 5, has already negotiated and is ready to sign the contract.
As soon as the anti-freeze battery came out, Apple immediately turned its back and replaced it with BYD's anti-freeze battery, causing Samsung's stock price to plummet.
The same thing happened to LG.
What's even more terrible is that the order volume of ordinary batteries has dropped sharply, causing inventory pressure on major battery manufacturers to surge, and they have to compete for a few orders, which has triggered a price war.
The price of ordinary batteries has been cut in half!
Before there were BYD antifreeze batteries, everyone used ordinary batteries, which were profitable and made money.
With the BYD antifreeze battery, the price of ordinary batteries has plummeted. Not to mention making money, it would be good to get back the original investment, or even lose less.
It can be said that the emergence of antifreeze batteries has directly revolutionized the battery field.
The upgrading of technology brings dimensionality reduction blows that are so ruthless and cruel.
As a result, many battery manufacturers such as Samsung, LG, and Sony were speechless and had to invest heavily in research and development to develop their own low-cost antifreeze batteries.
In this round, BYD won in the atmosphere!
After all, it will take several months for Samsung, LG and other giants to develop low-cost anti-freeze batteries, and it will take several more months to purchase raw materials, adjust the production lines, and achieve mass production!
After mass production, it also takes time to ramp up production capacity.
It can be said that in the next six months, BYD's antifreeze batteries will be in an invincible state.
Due to various favorable conditions, BYD's stock price skyrocketed, rising directly to HK$70!
Regarding this, Wang Yi was in a good mood and had been waiting for this opportunity.
Decisiveness caused people to start selling crazily and reduce their holdings of BYD shares.
This was the case for the next few days, with a portion of the holding being reduced every day.
Wang Yi previously bought 500 million BYD shares.
Among them, 500 million shares are in the hands of Wang Yi and belong to Wang Yi's personal investment.
There are still 200 million shares in the hands of Xingyi Technology, which belongs to the company's investment.
When I bought it last year, it cost HK$10 per share, which cost a total of 3.5 billion.
Among them, Wang Yi’s personal stocks were spent 1.5 billion, and Xingyi Technology’s stocks were spent 2 billion Hong Kong dollars.
In the past five days, Wang Yi reduced the BYD stock held by Xingyi Technology by 50 million shares in the secondary market, and transferred 100 million shares to other institutions and shareholders, cashing out a total of 11 billion!
In addition, there are too many favorable policies at the moment, which has not caused a huge shock in the stock price.
This time, Wang Yi partially reduced his holdings, not only recovered the investment cost, but also made a huge profit of 7.5 billion!
Wang Yi still holds 200 million BYD shares, which are still worth HK$15 billion based on the current stock price.
Of course, this is under the condition of BYD's healthy development.
But Wang Yi knew that this kind of infinite scenery was only temporary.
Once giants such as Samsung and LG break through anti-freeze batteries, BYD's stock price will be impacted.
What's more, in 2012 in the previous life, BYD had a black swan incident and its stock price plummeted.
Maybe it will still happen in this life.
But no matter what, this is Wang Yi's opportunity.
With this 11 billion Hong Kong dollars, Wang Yi can increase investment in semiconductors, food delivery, and taxi-hailing, madly seize the market, and expand business territory...
And once BYD is affected and encounters a black swan incident, and the stock price plummets, Wang Yi will take action and take heavy positions against the wind!
Using real money to boost BYD's plummeting stock price can be considered a white knight.
This is Wang Yi’s promise to Shopkeeper Wang, and it will always be valid!
In this wave, BYD has made a profit, and so has Wang Yi!
Everyone is happy.
But giants such as Apple and HTC have suffered heavy losses.
Not only are the sales of contemporary products bleak, but you also have to spend extra money to buy antifreeze batteries!
Since BYD's production capacity is limited and the market is in short supply, the price of the antifreeze battery is much more expensive than the 40 yuan given to Wang Yi!
For example, if Apple wants a large quantity, 50 million pieces, it only needs to go up by 50%, and it costs 60 yuan a piece.
HTC and Sony are demanding large amounts, both in the tens of millions, and the price has increased by 80%, to 72 yuan each.
If you want less, the price will be doubled and you will have to queue up!
Prices are determined by market supply and demand, there is nothing you can do about it.
Of course, BYD's antifreeze batteries for Wang Yi are still given priority in supply and order placement, and are priced at the original price of 40 yuan!
It can be said that the cost of anti-freeze batteries alone for Apple and HTC is 50% to 70% higher than that of Xingyi Technology!
This makes Apple and HTC very helpless.
It really makes things worse.
But Wang Yi made more money. Not only did the xphone 1 sell better, but the sales volume was even more terrifying. The profit margin also increased by less than half!
It has been more than two months since the launch of xphone 1. Except for the anti-freeze battery, the market prices of other components have mostly dropped by about 30%!
In addition to the large quantity Wang Yi requested, the price of components dropped by 40% compared to the first batch of orders!
Therefore, the current material cost of xphone 1 has also been reduced by about 40%.
The original 16G xphone 1 cost 1,500 yuan in material cost + sales cost + diluted R&D cost. Adding value-added tax, it costs 2,000 yuan.
But now, the material cost + sales cost + diluted R&D cost is only about 900, and with value-added tax, it is only 1,400!
The selling price is still 3299, but the current profit of xphone 1 has increased from 1300 before to 1900 now!
The profit margin increased from 39% before to 59%!
Profits explode!
People's joys and sorrows are not the same.
Xingyi Technology won a big victory here, but Xiaomi headquarters is a different story.
Rebus's smile has disappeared for a long time.
Qualcomm processors are given priority to Xingyi Technology, causing Xiaomi's first-generation processors to be out of stock.
In desperation, Rebus learned from the pain and took the advice of his co-founder Lao Li to abandon the Qualcomm dual-core processor and replace it with an NVIDIA dual-core processor!
NVIDIA's quad-core processors are about to be launched soon, and the inventory of unsold dual-core processors is seriously piling up. Now someone actually wants them!
Lao Huang naturally welcomed this and sent a team to help Xiaomi connect and optimize.
So, after nearly two months of hard work, the Xiaomi Mi 1T equipped with an Nvidia dual-core processor finally took shape.
Regarding this, Rebus was in a good mood and decisively notified the foundry to quickly mass produce and prepare for a big fight.
Although Xiaomi 1T is not as good as Xingyi xphone 1 in everything, it is still cheaper!
It’s more than a thousand dollars cheaper, and with the fans accumulated by MIUI and Xiaomi, it can still be sold at a reasonable price.
At worst, we should stop engaging in hunger marketing and just sell it directly!
In addition, during this period, the cost of components has dropped a bit, and the cost of Xiaomi's first generation has also dropped a bit.
In the previous life, Xiaomi's first generation had large quantities and strong bargaining power. The total cost in February had dropped from 1,500 to about 1,000.
Unfortunately, Xiaomi did not take off this time. The order volume is still 500,000, and the bargaining power is low. Therefore, the total cost remains high, staying at around 1,300, but it is still profitable.
Selling one for 1999 and earning 700 is quite impressive.
But just when Rebus was about to show off his skills and make a lot of money, there was a freeze and shutdown incident!
There is no surprise, the Xiaomi Mi 1 also freezes and shuts down.
This is embarrassing.
Due to this turmoil, all models that freeze and shut down are currently unsaleable. Only anti-freeze phones like the Xphone 1 are hot sellers.
Especially for northern users, whether there is an anti-freeze battery and whether it will shut down due to freezing are the primary factors when buying a mobile phone.
As long as it is not anti-freeze, it will be rejected with one vote!
This made Rebus so painful that he could only convene a high-level meeting again:
"The current situation is like this. Xiaomi 1T is on the market. It does not have an anti-freeze battery. It will freeze and shut down. It will definitely not sell well. If it is not on the market, we have ordered 500,000 sets of components and have produced 200,000 units.
If you sell it, it will all be wasted!”
Rebus sighed: "Everyone, tell me, what should we do about this?"
Lao Li was the first to speak: "It is definitely going to be launched. If Xiaomi 1T is not launched, we will definitely die. For 500,000 sets of components, the material cost is more than 500 million! In addition to the diluted R&D costs, operating costs, and sales costs
, Of course, if there is no sales, there will be inventory costs, which is a full 500 million! If this money is wasted, how much working capital will we still have? "
"Yes, it must be listed." Everyone nodded.
"Xiaomi 1T will die if it is not launched on the market, but it will still have a chance of survival if it is launched."
"That makes sense."
"I support it and we will start selling it as soon as possible!"
At this time, another vice president frowned slightly: "It is certain to go public, but we can't fight a battle that we are not sure of. There are not many opportunities left for Xiaomi, or even only one! It will go on sale this time."
Rebus agreed very much: "Once Xiaomi 1T goes on sale, it will either succeed or fail!"
"Yes, that's it. So we have to think about it carefully."
"For example, I suggest replacing the battery with an anti-freeze battery. Even if the cost is higher, as the second mobile phone in the world equipped with an anti-freeze battery, sales will be much better!"
“Supportive, very supportive!”
"The extra money spent on anti-freeze batteries can be made up from other places."
"Get an anti-freeze battery as soon as possible. This is the only chance for our Xiaomi 1T to make a comeback!"
"No, I object. The supply of antifreeze batteries is now in short supply, and all major brands are rushing to buy them at increased prices. The quantity we want is small, so where are the opportunities?"
"That's right, BYD's antifreeze batteries for Xingyi Technology were priced close to the cost of 40 yuan at the beginning, and they are still there now. But we only need 500,000 units for such a small size. How much will it cost? 80 yuan! Or even 85!"
"Ordinary batteries are only 30 yuan, and an antifreeze battery costs 55 yuan. The sales volume is high, which is not a small amount."
"That's right, I suggest you just start selling it. The worst case scenario is lowering the price. If you can't sell it for 1999, just go for 1799. Anyway, you can make some money!"
"I object. For a price reduction of 200 yuan, it is better to add 80 yuan to replace the antifreeze battery."
"It's not a matter of 80 yuan. It costs 80 yuan to buy an anti-freeze battery. The ordinary battery we ordered before still costs 30 yuan and cannot be refunded. It costs 110 yuan for the positive and negative!"
"110 is fine, it's all worth it. With the anti-freeze battery, our sales will increase."
"Please, you don't think that the difference between Xiaomi 1 and Xingyi Xphone 1 is just an antifreeze battery? Of course not, there are other aspects."
"That's right, even if it has an anti-freeze battery, Xiaomi Mi 1 is far worse than Xphone 1. Xphone 1 only sells for 3299, we sell it for 1999, and it won't sell well. Why not lower the price!"
…
Listening to the arguments between the two groups of people, Rebus felt a little dizzy.
The result of this discussion was very good. Everyone agreed that Xiaomi 1T would be launched as soon as possible and make money back as soon as possible.
But they are divided into two groups. One group believes in direct listing, saving costs, and even price reduction promotions.
The other group believes that there is no rush to launch the product, replace it with an anti-freeze battery, and do not sell it at a price reduction.
Seeing that there was no result if the argument continued, Rebus coughed lightly:
"I know everyone's views, so let's do this and be prepared. Lao Li, please contact BYD first to see if you can give us a batch of antifreeze batteries. No more, just 500,000."
"If it can be obtained as soon as possible and at a suitable price, then we will postpone the launch and go directly to the anti-freeze battery."
"If we can't get it, we will use ordinary batteries and put them on the market as soon as possible."
"Okay, Chairman Yingming!"
"This strategy is the best!"
"Be prepared with both hands, maybe there will be a surprise!"
This resolution was successfully passed.
Soon, Lao Li contacted BYD shopkeeper Wang:
"Hello, Director Wang, I am Li from Xiaomi Technology. Your anti-freeze battery is really amazing. It is so amazing. It can prevent freezing at 15 degrees below zero. It's amazing!"
Shopkeeper Wang chuckled: "I have to thank Director Wang. If he hadn't made such a request last year, our R&D personnel wouldn't be able to make low-cost antifreeze batteries!"
"Director Wang..." The corner of Lao Li's mouth twitched. It was Director Wang who made Xiaomi, who was originally in great shape, completely destroyed. I really want to thank him!
"Ahem, Director Wang is very good." Lao Li sighed.
Shopkeeper Wang chuckled: "Mr. Li contacted me today, but for antifreeze batteries?"
Lao Li nodded: "To be honest, it's true. BYD's antifreeze batteries are too excellent, and we at Xiaomi also need them. Do you think you can give us 500,000 units? Price is not an issue."
These days, it would be nice if you could buy one. What kind of bike do you want?
Shopkeeper Wang sighed: "It's not a problem to give you half a million pieces, and the price is easy to say, but the cycle is a problem. At present, the orders from Xingyi Technology, HTC, Sony, and Apple add up to hundreds of millions, and the factory production capacity has been stretched to the next level.
Half a year."
The corner of Lao Li's mouth twitched: "..."
Second half of the year? What’s the use of that!
"Shopkeeper Wang, can't you really join the queue? Even if you give us 300,000 coins first!"
Lao Li has thought clearly that with thirty pieces, he can launch an anti-freeze upgraded version of Xiaomi 1T and a normal battery version of Xiaomi 1T. The former is 200 more expensive!
Shopkeeper Wang was very helpless: "Mr. Li, it's not that I'm not busy with you, it's just that there's really nothing I can do. Now all the mobile phone manufacturers have contacted me and want to jump in line, but we really can't arrange it. Please forgive me."
Lao Li was silent: "..."
I understand in my heart.
They all asked to jump in line. They were all respectable beings, and they all had some friendship with Shopkeeper Wang. Who would be allowed to jump in? And who would not be allowed to jump in?
They are all problems, and it is difficult to keep a bowl of water flat.
The simplest thing is that Xiaomi boss Rebus and Shopkeeper Wang are familiar with each other, so it stands to reason that he can help.
Duan Dong, the big boss behind OV, is also familiar with Shopkeeper Wang, so it stands to reason that he should help.
If Huawei is appointed as a director, let alone that!
However, BYD's production capacity is limited and it cannot mess around. It is a question of who it helps and who it does not help. It is difficult to get the same outcome.
It's better to just line up on schedule and no one will be offended.
"I know, excuse me."
Lao Li hung up the phone sadly, his expression extremely complicated.
Although I had already thought of such an outcome, I still had no choice but to do anything about it.
Rebus did not come forward to contact Shopkeeper Wang personally because he was afraid of the result and refused to save face.
Now that Lao Li has taken action, he has finally left some room. Rebus will not be too embarrassed when he meets Shopkeeper Wang in the future.
Lao Li looked at Rebus with a sad expression: "Chairman, you failed. You want to jump in line. BYD can't arrange it."
"As expected." Rebus nodded, a hint of loneliness flashed in his eyes, then he collected his emotions and looked at everyone:
"It's okay now. Anti-freeze batteries have to be postponed to the second half of the year. There's no need to think about it. We only have one option left, which is price reduction and promotion!"
"Since 1999 doesn't sell well, then just sell it for 1799 and sell Xiaomi 1T!"
"In order to control costs, we will not hold a press conference and sell directly off-the-shelf."
"It is officially announced tonight that the first batch of 200,000 units of Xiaomi 1T has been mass-produced and will go on sale in two days!"
"good!"
No one has any opinion on this.
After all, the biggest controversy no longer exists.
The question now is not whether to install the antifreeze battery, but whether it should be installed on the ground.
The result is obviously, I can’t get on!
Not worthy!
That night, Xiaomi’s official Weibo posted a message:
[Long time no see, I miss you so much. Xiaomi 1T equipped with NVIDIA processor will be on sale nationwide at 10 am the day after tomorrow! In order to thank the support and waiting of the vast number of rice fans, Xiaomi 1T has been discounted by 200, starting from 1799, see you there! 】
As soon as the news came out, Rebus thought it would cause an uproar and quickly became a hot search topic.
After all, Xiaomi is back!
After all, it dropped by 200 and the volume reached 1799!
But it's a pity that there are no eggs.
This news is like a drop in the ocean, not making much waves at all.
At the moment, the hot topics on the Internet are all about the Xphone 1 and the upcoming Xingyi Pad. On the contrary, not many people are paying attention to Xiaomi 1T.
This made Rebus very tired: "Last year, when our Xiaomi Mi 1 went on sale, there was no time when the whole network was not excited? When was it not a nationwide sensation? Everyone was rushing to buy it!"
"But now, we've come back with a strong force, dropped by two hundred, and still no one is watching!"
"How abominable!"
"This will be a big trouble."
"No, you have to work it out, buy hot searches, and give them to me!"
Once the money is in place, traffic will come.
Soon, this piece of news reached the third spot on the hot search list, attracting great attention:
"Xiaomi 1T? NVIDIA processor? It's interesting. It won't be quad-core, right?"
"Definitely not. Xiaomi can't grab the world premiere of Nvidia's quad-core processor."
"Xiaomi... haha, it's still alive. It's been out of stock for so long, I thought it was cold."
"If nothing else, the price of 1,799 is pretty good. I just don't know if it's frostproof or not!"
"It's definitely not antifreeze. What kind of bike do you want for the price of 1,799?"
"The price of 1,799 is quite a bargain."
"I don't even like 1599. It doesn't even have a front camera. How can I take beautiful photos?"
“That’s right, I’d better pay more to get xphone 1!”
“Xphone 1 is too expensive, but 1799 is more cost-effective!”
…
Looking at this scene, Rebus breathed a sigh of relief:
"There are still many users who like the cost-effectiveness and Xiaomi!"
"Yes, it will be difficult for Xiaomi 1T to explode in sales, but it will be no problem to return the investment with a slight profit."
"Two hundred thousand units are expected to be sold out soon. Once sold out, production capacity can be expanded!"
However, just when Xiaomi and other senior executives were in a good mood, a piece of news hit the hot search:
“Meizu MX has been reduced by RMB 300 across the board, with sales starting at 2099, and is now available nationwide!”
Rebus was numb: "He's here to cause trouble again!"
Originally, Rebus had a good idea. The xphone 1 was for the high-end range of three thousand to four thousand, and the Xiaomi 1799 was for the mid- to low-end range.
Do not interfere with each other and divide the world.
As a result, Meizu also followed suit and made mid-range and low-end products, and even reached 2099.
As a result, the advantages of Xiaomi 1T are greatly reduced!
()
Chapter completed!