The first generation of Xingyi mobile phone is progressing so smoothly. First, Wang Yi has a high-level position and overall planning, avoiding many pitfalls.
Second, the hardware development team is strong and the implementation is in place!
Zhu Changlin and others are all former HTC hardware development elites with considerable strength and rich experience.
Coupled with Wang Yi's guidance, there are basically no problems with Xingyi's mobile phone hardware.
But for the sake of safety, it is better to test the prototype first and then the engineering machine.
Make sure there won't be any hardware issues.
If the hardware problem is discovered only after mass production, it will be a fatal blow.
For example, on the Xiaomi generation, the battery was loose and there was a sound when it shook, which caused a lot of commotion at the time.
The solution is just to put a piece of paper.
The later Smartisan generation also had problems such as easy bending of the body, large gaps in the middle frame, peeling paint on the camera, debonding of the screen, and light leakage.
Part of it is a workmanship quality problem, and part of it is a hardware design problem.
But these will cause fatal blows.
Especially for new brands, if the workmanship is not good and the quality is poor, then it’s over.
Unless it can be like Apple, even if it has various problems, even if the signal problem has been criticized for more than ten generations, it will still be called a miracle machine.
The most successful marketing is called faith!
Most brands that can achieve this are extremely successful.
Wang Yi is very convinced of Apple.
Other brands serve users and listen to their advice. Apple tames users and makes them listen to their advice!
The signal is not good? I won’t change it. It’s because there is no signal in remote areas and the network speed is slower!
Notch is ugly? I won’t go for full screen, Smart Island is not bad either!
Charging is slow? I am slow. Android can charge 2 million watts and 3 million fast charging. I only charge 20 watts or 30 watts. It is not unusable!
If Xingyi Mobile can develop to the level of Apple and have such terrifying user belief, it will be a complete success!
By then, even if there are hardware problems, users will not mind whether they should buy it or not.
But now, Xingyi Mobile does not have the capital. As an emerging brand, it can only be cautious and perfect.
There must be no hardware problems or workmanship problems!
"Chairman, the first batch of accessories has also arrived, almost 1.5 million sets, enough to mass produce 1.5 million mobile phones!"
Zhu Changlinhui reported: "The annual production capacity of the factory is about 20 million. If the firepower is fully activated, it can reach about 1.67 million a month. Considering that the yield rate is lower in the early stage, it is still no problem to produce 1.5 million qualified mobile phones per month!"
Wang Yi nodded: "Okay, then mass-produce engineering machines first, make 500 units, no, a thousand units, and conduct large-scale testing!"
Testing time is limited, so increase the amount of testing.
If you can’t test 500 engineering machines for one month, then you can test 1,000 engineering machines for half a month!
"There will be no problem after testing. It will be mass-produced later this month, released in early December, pre-sold, and shipped in mid-to-late December!"
From mass production in mid-November to launch in mid-December, there are exactly 1.5 million units in stock.
At that time, 500,000 yuan will be sold in offline flagship stores and specialty stores, and 1 million yuan will be sold directly online.
In addition to the 800,000 units produced in the second half of December, 2.3 million Xingyi mobile phones were shipped in the entire December, which is enough.
The iPhone 4s was only launched in China on January 13th. Xingyi Mobile was launched one month ahead of schedule and shipped more than 2 million units in advance, so there was no big problem.
After the 4S is launched, it won't matter even if the subsequent sales of Xingyi phones decline a bit.
Apple's sales cycle is as long as one year, while Android phones are updated very quickly, and the sales cycle of a new generation is only about half a year.
Among them, the best-selling golden period is only two months before the launch!
After two months, sales will definitely be cut in half!
This is a curse that no brand can escape.
Wang Yi’s strategy is to ship 3 million units crazily in the first two months!
In the next three months, sales were cut in half, with two million units sold slowly!
In this way, within half a year, the first generation of Xingyi mobile phones was completely sold out, and production was discontinued without any price reduction. Then the quad-core version of Xingyi mobile phone 1 pro was launched!
The development of Xingyi Mobile 1 pro will be much easier.
It doesn’t even require R&D, just replace Qualcomm’s dual-core processor with NVIDIA’s quad-core processor on the basis of one generation!
In addition, the battery has been increased to 2800mah, and a 2G version of the memory is available as an option, but that’s it.
Everything else is exactly the same as the first generation, just use the design and grinding tools of the first generation.
On the contrary, the second generation of Xingyi mobile phone in the second half of next year will have to be developed from scratch and fully upgraded!
Why did Xingyi continue mass production and sales without lowering the price after the first generation was sold out?
Naturally, the cost of Xingyi Phone 1 Pro has not increased compared to the first generation of Xingyi Phone, but has actually decreased!
After all, half a year later, the prices of mobile phone components have dropped across the board.
Xingyi Mobile 1pro, even though the price of the quad-core processor is a little more expensive, the prices of other components have dropped, so the total cost will naturally drop as well!
At that time, instead of lowering the price by $1,000 and continuing to sell Xingyi 1, it is better not to lower the price and directly sell Xingyi 1 pro.
You can earn more this way.
When the Xingyi 2nd generation is launched and the Xingyi 1pro is later reduced in price and continues to sell well, it will be stable.
"There is also a workmanship problem!" Wang Yi asked again:
"We must keep an eye on our own factory. It should be well managed and there should be no problems with workmanship! The first generation of Xingyi mobile phones is our face. If there are quality and workmanship problems, you tell the factory and the management will directly lay them off! All employees
Get the lowest coefficient for performance, and all year-end bonuses will be deducted!"
Even at Xingyi Mobile Phone Factory, even at the grassroots level, the salary is basic salary + performance + year-end bonus.
There is a big difference between high performance and high year-end bonus, and low performance and no year-end bonus.
As for performance and year-end bonuses, in addition to employees’ efficiency and production capacity, they also look at the yield rate!
"Chairman, don't worry, I'll go to the factory and keep an eye on you!"
Zhu Changlin understood how much Wang Yi attached importance to workmanship: "Add two more quality inspection links to ensure the highest yield rate in the industry!"
Wang Yi nodded: "I'll leave this matter to you, as well as the production capacity, coordinate with the suppliers, and let them supply as soon as possible!"
"good!"
Wang Yi continued: "In addition, the hardware department continues to recruit people, and later it will have to develop the Xingyi 2nd generation and the Xingyi tablet!"
In the future, the clothing industry will shrink as a whole.
In previous lives, the profits of Nike, Adidas, HM, Zara, etc. will continue to decline in the next few years.
The entire clothing industry is like this. It is a general trend, and Meiyou and Zhenyou cannot escape this disaster.
The electronic product industry is constantly growing!
The simplest thing is that in 2011, Zara and H&M sold three to four hundred pieces each. Ten years later, most of the Zara and H&M stores were closed, but the selling price was still three hundred or four hundred pieces.
The Xiaomi flagship phone in 2011 only cost 1999, but ten years later it will sell for 4,000 to 5,000 yuan!
Therefore, Wang Yi had to take precautions.
Before the cold winter in the clothing industry, make plans in advance to develop electronic products!
Not only do we have to make mobile phones, we also have to prepare for the tablet market in advance, and we even have to make laptops next year and next year!
The future is the competition between ecological family buckets.
Apple has its own ecological family bucket, including iPhone, iPad, and Mac.
Huawei also has its own ecological family bucket, including Huawei mobile phones, Huawei tablets, Huawei notebooks, Wenjie Auto...
Even Xiaomi has its Mi Family bucket, which includes Mi phones, Mi tablets, Mi notebooks, Mi cars, Mijia smart homes...
Similarly, Wang Yi also exerts his efforts in many ways!
New energy vehicles are not urgent for the time being, but mobile phones, tablets, notebooks, and smart homes must all be arranged within two years!
And it will start earlier than Xiaomi and Huawei, do better, and seize the opportunity!
The earlier you do it, the more advantage you have; the later you do it, the more passive you are!
Compared to laptops, tablets are undoubtedly simpler and easier to use.
"No problem, Chairman, tablets are easier to develop than mobile phones, and there are not many technical difficulties!" Zhu Changlin said with a smile: "Tablets do not require a baseband, and the space is large, so they are easy to operate! After making a mobile phone and then making a tablet, it is a dimensionality reduction attack.
!”
"Okay, recruit people as soon as possible! We will divide it into two business divisions in the future, with the mobile phone business unit as the main one, specializing in the research and development of mobile phones. Then we will create a tablet business unit, specializing in tablets!"
"Okay, Chairman." Zhu Changlin couldn't help but said: "Do you need to plan the notebook?"
Wang Yi waved his hand: "Don't worry, we will take it step by step. The mobile phone will be released early next month. As for the tablet, we can wait until April next year and release it together with the quad-core Xingyi Phone 1 Pro!"
It just so happens that NVIDIA's chips do not have a baseband. When Qualcomm's quad-core chips are launched in the middle of next year, sales of NVIDIA's quad-core chip Tegra 3 will definitely drop sharply and prices will plummet.
When the time comes, Wang Yi will order another five million quad-core Tegra 3 chips at a low price!
Part of it is used to produce Xingyi mobile phone 1pro, and part of it is directly used to produce Xingyi tablet!
Or from the first batch of five million Tegra 3 chips, one million will be extracted first and used to produce Xingyi tablets.
The second batch of five million chips will arrive later, and they will be supplied to Xingyi mobile phones.
Anyway, Xingyi Mobile 1 Pro will be sold from April next year until September and October.
In the first half of the year, there were 5 million chips, and the Xingyi mobile phone could not be used at all. The Xingyi tablet used some of them first, and it was fine.
The biggest benefit of both having the same chip is resource exchange.
Afterwards, Zhu Changlin immediately set off and went straight to Xingyi Mobile Phone Factory.
Wang Yi came to the software department next door.
Yang Yan has been feeling a bit heavy these days.
The adaptation progress of Android 0 system is not that smooth, and there are many bugs.
Time is so tight!
"Chairman, you're here." Yang Yan walked out quickly, with big dark circles under his eyes.
Wang Yi waved to him and called him outside: "Do you often stay up late recently?"
Yang Yan sighed: "I'm a little insomniac and anxious."
He was recruited first by Wang Yi, followed by Zhu Changlin.
As a result, the hardware that Zhu Changlin was responsible for progressed rapidly, and Xingyi Mobile was about to mass-produce engineering machines.
But the software department he is responsible for has not yet completed the adaptation to Android 0.
There is no way, the pressure is too much!
"Don't be anxious, it's not your fault. Android 0 was only released in late October. We are in-depth customization and adaptation, which is indeed a bit overwhelming."
Wang Yi patted him on the shoulder: "Let's do it this way. Just adapt to Android 0 directly and adapt it well. As for our deeply customized XUI based on Android 0, if we can't complete it, we can put it aside later."
Yang Yan looked a little complicated: "Chairman, I know you are thinking about us. But if the Xingyi mobile phone is launched with only native Android 0, it will not highlight the characteristics of our XUI!"
"This is indeed a problem." Wang Yi was also a little helpless.
This is embarrassing now. Android 0 was released too late and time was too tight!
If we directly launch XUI based on Android 0, it will be too late at all, unless the mobile phone is pushed to release in January, which is unrealistic.
If native Android 0 is directly launched, there will be no way to talk about the XUI, various fun gameplay, and innovations at the press conference!
dilemma.
"What should we do?" Yang Yan sighed, feeling helpless.
This is also the reason for his anxiety recently.
Wang Yi suddenly thought and came up with a good idea:
"Let's do this, we will castrate the functions of version 0! Since time is tight, we will work on the most important functions and basic framework first, and release them directly in December. The Xingyi mobile phone equipped with version 0 of XUI will be launched. As for other functions of XUI,
We also released it at the press conference, but put it into January and implemented it in the XUI 1 version upgrade."
"Chairman is wise!" Yang Yan's eyes lit up:
"In this way, we can get the best of both worlds and only use some functions. After the Xingyi mobile phone is launched, it can be directly adapted to XUI 0 in time. Later, we can upgrade version 1 through OTA to realize other functions!"
"Yes, let's do it this way! There are always more solutions than difficulties, so don't worry." Wang Yi patted Yang Yan on the shoulder.
"No more anxious, no more anxious." Yang Yan breathed a sigh of relief.
"How is the imaging training in the imaging department going?" Wang Yi asked.
"With the technical support provided by the Sony team, the process is going smoothly and there are no problems. However, the beauty algorithm is still a bit difficult."
"This must be done. The beauty algorithm is one of the core selling points of Xingyi mobile phones and cannot be castrated!" Wang Yi emphasized.
"Okay, I'll urge them and make sure they get it done!" Yang Yan issued a military order.
Wang Yi nodded, turned and left.
We have hired so many engineers during this period. If we can’t even figure out the beauty algorithm, it will be useless!
With the beauty algorithm, Xingyi mobile phones can sell at least two million more units!
Yes, it's that exaggerated.
Girls simply can’t resist having their beauty photos taken.
Many boys also use beauty cameras to take photos.
The general trend is the trend, there is no way.
Beauty is like a nuclear weapon. If you don’t use it, no one will use it.
As long as one person uses it, everyone else must use it!
The only thing that can defeat magic is magic.
Later, Wang Yi returned to the office and called Song Sining:
"Sining, how are the talks about the parts factory going?"
"We are almost talking. The largest company has certain R&D capabilities and the workmanship quality is first-class. It can make power banks, charging heads, charging cables, wired headsets, Bluetooth headsets, mobile phone cases, and mobile phone films. Let's talk about the purchase price.
When it reaches 10 million, it can’t be reduced.”
"Ten million, just ten million, just take it!" Wang Yi said boldly:
"Then start work immediately to produce these accessories. Bluetooth headsets can be put aside for a while. Charging cables, chargers, wired headsets, mobile phone cases, and tempered films are all started. The first batch of stock will go directly to two million sets. If it is not enough,
More to come later!”
"Ah? So many!" Song Sining was startled: "Chairman, will these accessories be sold in so many quantities?"
Wang Yi smiled slightly: "Of course. Our first stock of Xingyi mobile phone is 1.5 million. It has just been launched, and the matching tempered film and mobile phone case are not available on the market. Users can only go to official malls and physical stores to buy!
I don’t have to worry about selling it at all, I will just put it together with the Xingyi mobile phone in Zhenyou and Meiyou stores and sell it.”
"Okay, Chairman." Song Sining understood the truth.
Wang Yi continued: "We also produce some selfie sticks, selfie lights, mobile phone holders and the like. We are aiming to produce millions of products! By then, half of them will be put online and half will be distributed to agents and physical stores."
Song Sining immediately grasped the key: "These things have low cost, high profits, good sales, and can bring terrifying cash flow!"
"Yes, that's the truth!" Wang Yi continued:
"Reproduce some good-looking mobile phone pendants and accessories. Like mobile phone cases, they are aimed at female users and are more attractive or cute. For male users, they can be designed to be cooler. There are also landscape pendants that are also good, of course.
Solid colors are also available. You need to communicate with the designer about this. Make more types of accessories and pendants, and stock 50,000 pieces of each type. We will make adjustments based on market conditions."
"Okay!" Song Sining responded one by one.
Even though these things are inconspicuous, the profits are really not low.
Today’s smartphones have just started, and accessories are a mixed bag.
Not to mention selfie sticks and the like, even power banks are rampant in copycats.
Falsely labeled low-quality power bank, sold for 180 yuan!
In the previous life, until 2014, Xiaomi power bank came out, with 10400mah and only sold for 69!
This price not only outsells brand-name power banks, but also knocks off copycat ones.
After all, counterfeit power banks in 2014 cost 180 yuan.
The brand's 10,000 mAh is more than 100!
Redmi 799 has defeated the copycat phones.
Xiaomi Power Bank 69 directly beats the copycat power bank.
Rebus's contribution in this aspect is still very great.
In 2011-2012, power banks were in their infancy and were more expensive!
Wang Yi remembers that in his previous life, he bought a Biao Wang SSK 6600 mAh mobile power supply, which cost 139!
It can barely be considered a small brand, and the actual price is less than 5,000mah.
Currently, 5000mAh mobile power supplies from brands such as Patriot and Scud cost 169-250!
A 10,000mAh mobile power bank from Patriot, Scud and other brands costs 300-600!
Even the counterfeit power bank, as long as the actual battery life is around 5000mah, costs 130-150.
Counterfeit power banks from the 1970s and 1980s will run out of power after a single charge of 2000mah.
These days, mobile power supplies are so expensive!
Wang Yi made a 6600mah Xingyi mobile power bank 1st generation, sold for 188, it will definitely sell out!
Let’s make a 10,000mah Xingyi mobile power bank 2nd generation and sell it for 299, which will also sell out!
As for profits?
The selling price is 188, and the profit is at least 100 yuan. Wang Yi has his own factory and his own sales channels, and the profit is 130 yuan.
299, profit 200+ is stable!
As for annual sales?
Selling 15 million to 20 million units a year is not a problem.
Xiaomi’s mobile power bank sold 55 million units in three years, with revenue of more than 4 billion!
The more small things like this, the more money you make!
In 2011, mobile phone batteries were around 2000mah, which was not durable at all, and mobile power supplies were in their infancy.
To put it bluntly, the entire market is in a blank stage, the most expensive stage!
Wang Yi launched a mobile power bank in 2011, which sold more than Xiaomi and made more money!
And it is still a necessity, so I have to buy it.
Especially for Apple users, the 1420 mAh battery is even less durable.
Especially when playing games.
Later, Wang Yi drew a sketch of the appearance of two power banks and sent it to Song Sining, asking her to hand it over to the designer for improvement.
After acquiring the factory, arrange the factory for production.
As for the battery cells, Wang Yi directly ordered BYD.
As the major shareholder of BYD, the wealth does not go to outsiders.
Just tell shopkeeper Wang and the price will be the lowest.
The control chip of the mobile power supply is naturally Texas Instruments.
Without him, Texas Instruments mobile phone chips are on their knees, but the power control chips are very good and the price is much lower than Qualcomm.
In previous generations, Xiaomi mobile power supplies used chips from Texas Instruments.
Of course, when Xingyi Semiconductor's own power management chip is successfully developed and mass-produced next year, there will be no need to continue purchasing.
By then, both mobile phones and mobile power supplies can use self-developed battery control chips.
The power control chip is the same as the smart home chip and is not difficult.
Wang Yi handed it over to Williams, and Williams could arrange a few people to get it done.
After the research and development was successful, we directly found SMIC as an OEM and mass-produced 40 million pieces, half for mobile phones and half for mobile power supplies.
This kind of power management chip has little technical content and low manufacturing process. It only costs more than ten yuan to purchase one.
The cost for Wang Yi to find a foundry for mass production is only three or four yuan. If the production is too small, it will not be cost-effective.
Produce more, mobile phones + mobile power supplies, they will be used up sooner or later.
Wang Yi also wrote the specific parameters of the mobile power supply and pricing strategy in the email.
Don't worry about the other Wang Yi, Song Sining will take care of it.
Being a good wife is more than just words.
After sending the email, Wang Yi opened the background data and checked the recent revenue and profit.
Entering November, domestically produced Meiyou and Zhenyou pure lust-style skirts and autumn clothes continue to be slow-selling.
But the bare legs artifact is selling out!
Within a week of its launch, the bare-leg artifact has become an instant hit, with total sales exceeding 3 million!
It has not only become the sales champion of Meiyou Mall and Meiyou International Mall, but also the sales champion of Taobao, JD.com, Amazon and other platforms.
The Meiyou flagship stores of the four major e-commerce platforms have also been open and operating.
Although the revenue and profit are not as good as Meiyou Mall, they are still very good.
As long as you can make money and make profits, you have to continue operating.
If Wang Yi closes his store and withdraws from the four major e-commerce platforms, those merchants who copy Meiyou will flock to it, and the gain outweighs the loss.
Three million items, revenue exceeding 700 million, and profit exceeding 400 million!
All I can say is making money, it’s so profitable!
The single category of bare leg artifacts has a weekly revenue of 700 million, and an average of 100 million sales a day. I can only say it is crazy, too crazy.
So much so that Chen Chuanqing went straight to the factory and asked several major factories to increase orders and produce like crazy.
I can't help it, the sales are too hot.
Fortunately, domestic pure lust-style skirts and autumn clothes are currently unsaleable. In order to prevent excessive inventory, the two major OEMs have stopped working, and other factories have also reduced their production lines.
The freed-up production capacity can be used to produce bare-legged artifacts!
Domestic and international online + offline sales of four to five million pieces a day, it’s crazy!
The 5 million bare-leg artifacts that Wang Yi stocked were expected to be sold within two months.
Now, 3 million units are sold in one week, and the remaining 2 million units cannot last a week at all!
I can only add orders like crazy.
Looking at this posture, the bare-leg artifact has been selling like hotcakes all winter, so it won’t be a problem.
Wang Yi never imagined that Meiyou could survive the cold winter crisis with the help of the bare-legged magic weapon!
Of course, a down jacket is also a must!
The sales of Meiyou Beauty Cosmetics are also very good.
It has dropped a bit compared to when it was first released, but adding up online + offline every day, the revenue is stable at more than 50 million.
Coupled with Meiyou and Zhenyou's clothing field, domestic online and offline revenue exceeds 100 million, and overseas revenue exceeds 50 million.
The current daily revenue of the entire Meiyou Group remains at around 200 million!
If game revenue is added in, it can reach 300 million!
"Defend Grapefruit" currently has 200 million users worldwide and a total revenue of over 200 million, but its daily revenue is only about 10 million.
After all, it is just a stand-alone game. If you recharge it once, the gems can be used for a long time.
Even so, with a revenue of 200-300 million a month, it is already very successful.
It is more successful than "Defending the Carrot" in its previous life.
The reason is that in the previous life, "Defending Carrot" was only available in China, and its revenue and users were limited.
And "Defend Grapefruit" has been internationalized since the beginning, not only domestic users, but also a large number of overseas users.
At present, overseas users account for 30%!
Even if the domestic market is saturated, there are still abundant overseas users. The revenue and profit are naturally many times that of "Defend Carrot".
This low-cost mini-game earns two to three hundred million a month and has become the envy of everyone.
Not to mention major game companies such as Penguin and NetEase, even MiHoYo was almost destroyed.
When I met Mr. Cai two days ago, Mr. Cai was still a little doubtful about life.
I just feel that Wang Yi makes more money from a low-cost small game than the games that his entire department plays every day. I am really envious...
What can Wang Yi say?
I can only smile and comfort, "Your game will have a better future..."
But in terms of earning power?
"Honkai Impact" may not be as good as "Defend Yuzu"!
But the meaning of "Honkai" is to accumulate experience and talents, and then create "Genshin Impact".
The profitability of "Genshin Impact" is dozens of times that of "Defend Yuzu"!
To Wang Yi's surprise, the sales of the magazine "Youyan" were also very popular.
The unit price is 30 yuan per issue. Within one week of its release, 200,000 copies were sold!
This kind of performance is not much worse than that of old magazines such as "Men's Wear".
As a new magazine, it has been very successful.
The 2007 Adour issue of "Men's Wear" sold out 500,000 copies in three days, which is a miracle.
But the sales volume of other issues is only 20,000 to 300,000, or even tens of thousands.
The first issue of "Youyan" sold 200,000 copies in the first week, which is already very impressive.
It is still selling like hotcakes and eventually exceeded 300,000 copies, which is no problem.
It can only be said that Ye Xiaohe has become really popular after "Thirty-three Days of Love".
As a cover character, she sold really well.
Of course, another reason is that the outfits inside are all current trends.
Many people bought "Youyan" for Ye Xiaohe. There are female fans and male fans.
And many girls bought "Youyan" in order to learn the outfits in it!
In a university dormitory, a copy of "You Yan" can be used as a style bible, and is studied by the entire dormitory!
With this, Ye Xiaohe's popularity has also increased again.
After all, "Youyan" is not only sold domestically, but also at Meiyou International Mall, and also abroad.
Foreigners also need to study their outfits.
Many celebrities even ask their assistants to buy them back and study them secretly.
After all, the outfits in "You Yan" are the most fashionable outfits at the moment!
They are all based on what will be worn ten years later, and naturally reflect the current style of dressing.
Two days later, 1,000 engineering machines came off the production line and were all shipped back to Xingyi Technology Park.
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Chapter completed!