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Chapter 132 Imperial Capital Real Estate, a new chapter!

Of course, height restrictions will be issued in many years to restrict the construction of new skyscrapers above 500 meters.
However, the impact on Wang Yi, a skyscraper, is limited.
After all, that was many years later.
By then, Wang Yi's skyscraper would have been approved for many years and construction would begin.
Even if the height is indeed restricted, it is still a force majeure factor.
By then, the High-tech Zone will lower the height from 518 meters to more than 400 meters, thus Wang Yi will also save costs.
But to be honest, it’s really not that short of a few dozen meters.
With his determination to build skyscrapers, Wang Yi obtained real estate qualifications and 1,000 acres of high-quality and low-priced residential land. He can earn 55 billion in six or seven years!
Spending 3 billion to build a 518 is really nothing.
When doing business, you have to have both in and out to achieve long-term success.
What's more, with the height restriction order, there will be no new skyscrapers over 500 meters in the future.
By then, Wang Yi's 518-meter skyscraper will not only be the tallest in Jeju, but also the tallest in the province, and will be among the top ten nationwide!
This is a very good publicity for Meiyou and Wang Yi's new enterprise.
A few years later, some mobile phone companies spent more than one billion a year on advertising, and the effect was much better?
After the two parties signed the contract and exchanged polite greetings, Wang Yi returned home with a full load.
So far, Meiyou has not only received 300 acres of commercial and financial land in Meiyou Science and Technology Park for free, a 500 million interest-free loan, but also land for a 518-meter skyscraper.
We even acquired 1,000 acres of residential land at a low price, with astonishing potential for appreciation, as well as the most important real estate development qualification!
After the process was completed, Wang Yi had a new company - Xingyi Real Estate!
Last month, Wang Yi asked Chen Chuanqing to register a series of new companies and brands when he went to the Imperial Capital.
For example, Xingyi Technology, Xingyi Games, Xingyi Mobile...
From now on, Xingyi Technology will be the parent company!
Meiyou Technology, Xingyi Real Estate, Xingyi Games, etc. are all subsidiaries of Xingyi Technology.
As for the Meiyou brand, it still focuses on the female market. For other comprehensive markets, the Xingyi brand must be used!
For example, if a mobile phone is recommended for women, it can be a Meiyou mobile phone.
But for mobile phones targeting all consumers, you definitely can’t use Meiyou, you have to use Xingyi Mobile!
Wang Yidu plans to name this 518-meter building Xingyi Financial Center!
In this way, Xingyi's reputation will be completely established.
The game "Defend Yuzu" is also under the Xingyi Games banner.
Wang Yi is preparing to use "Defend Pomelo", a game played by hundreds of millions of people, to popularize the Xingyi brand!
Promote it into a big brand known to everyone!
In this way, it will be much easier for Xingyi Group to launch other new products and categories in the future.
Just like the Xiaomi mobile phone a few years later, with the help of the Xiaomi brand, Xiaomi TV, Xiaomi washing machine, Xiaomi air conditioner, etc., all became giants in a short period of time!
It took Midea, Gree, and Haier decades to conquer the home appliance market, but Xiaomi has overtaken it in just a few years!
Regardless of the quality, the price/performance ratio is really high and the sales volume is really scary.
Back then, Miss Dong and Rebus bet one billion, and Miss Dong was determined to win.
The results of it?
Gree failed to make mobile phones, but Xiaomi's air conditioners were really successful.
Even though it is still not as good as Gree, it still grabs a lot of market share from Gree!
It is already very scary for a mobile phone maker to sell air conditioners to the top ten or even the top five in the country.
The reason is that in addition to the trendy appearance of Xiaomi air conditioners, Xiaomi has taken over the smart home market!
When Wang Yi renovated in his previous life in 2018, he installed a smart home!
At that time, smart home was not yet mature. There were many brands, but few were big.
It is impossible for Wang Yi to use Midea Smart Home for dishwashers, Haier Smart Home for refrigerators, Gree Smart Home for air conditioners, and Xiaomi Smart Home for TVs...
In this way, he would have to buy four or five sets of smart homes, with different brands of AI speakers, gateways, and human body sensors, one for each brand, which is unrealistic.
As for JD Smart Home and Tmall Smart Furniture, they are even more unsatisfactory.
Huawei's smart home had not yet started back then.
After a final weighing, Wang Yi chose Xiaomi Smart Home, which started early and is the most mature.
Xiaomi has been making smart homes since 2013.
They range from speakers and night lights to sweeping robots, refrigerators, air conditioners, TVs, and Xiaomi!
So much so that people who are accustomed to using Xiaomi smart homes also choose Mijia or Mijia supply chain for other home appliances.
Even if you don’t trust Xiaomi’s major appliances, there are air conditioner companions, infrared smart speakers and other artifacts. Connect Gree and Midea air conditioners to the Mijia smart home ecosystem!
It is precisely by relying on the trump card of the "Mijia Smart Furniture Ecological Chain" that Xiaomi's home appliances have risen rapidly, stealing food from home appliance giants such as Midea, Gree, and Haier!
Of course, the worst thing is foreign brands.
The former high-end overlord has been wiped out, and it has long become "others" on the sales list.
You can buy an 85-inch domestic TV for 2,000 to 3,000 yuan, and not many people will spend another 2,000 to 3,000 yuan to buy a Sony or Samsung TV.
Maybe the screen quality of the latter is better, but the system is also anti-human.
Moreover, if a naughty child causes mischief and the screen breaks, you will have to spend 10,000 yuan to replace the screen, which is not cost-effective at all.
But if you buy a domestic TV that costs two to three thousand yuan, you won’t feel bad at all, just replace it with a new generation.
Similarly, the Xingyi brand can also adopt the Xiaomi model!
From point to surface, from smartphones to smart homes, to various smart home appliances!
But the difference is that Xiaomi focuses on cost-effectiveness and takes the low-end route, while Xingyi focuses on branding and takes the mid-to-high-end route!
Reborn in 2011, there were not many opportunities for Wang Yi to catch up.
There are only outlets for mobile Internet, smart home, and new energy...
Making new energy vehicles is not that easy!
At least 1 billion to 2 billion in R&D funds must be invested, and a R&D team of three to four hundred people must be established.
Xiaomi Motors invested tens of billions and a R&D team of more than 1,000 people worked for many years before it achieved results.
Wang Yi doesn't consider such a big thing at the moment because he doesn't have enough funds.
Moreover, in the next ten years or so, the world will still be dominated by gasoline vehicles, which is not a good time to develop new energy vehicles!
But smart home started in 2013, and the threshold is much lower!
For example, routers, smart light bulbs, smart curtains, smart door locks, and sweeping robots are all easily accessible.
Even TVs, air conditioners, refrigerators, washing machines, etc. are all mature categories and there is no difficulty.
Whether you directly find TCL or Changhong OEM, or hire a home appliance factory yourself, we can do it!
These traditional home appliances, then plug in a low-end chip, become smart home appliances!
There are no technical barriers, it’s very simple.
But it was such a simple thing that allowed Xiaomi to complete the decades-long journey of the established home appliance giants, and almost overthrow the established home appliance giants.
Even if Xiaomi TV is not as good as Hisense, Xiaomi air conditioner is not as good as Gree, Xiaomi refrigerator is not as good as Haier...
But the problem is, Xiaomi has all these things, and they sell a lot of them.
A single category is not as good as the industry hegemon, but when all categories are added up, the total revenue of Xiaomi Home Appliances is terrifying!
Being the third in ten fields for a thousand years is much better than being the hegemon in one field!
Quantitative change surpasses qualitative change, there is no problem.
But this time, Wang Yi is going to seize the spotlight of smart home!
Make money and accumulate funds in 2011.
Making smartphones in 2012.
In 2013, we began to deploy smart homes, starting with routers, smart lights, and smart curtains, which are products with few technical barriers.
Smart door locks, sweeping robots, etc. will be launched in the future.
For example, for routers, you can directly cooperate with Feixun and let Feixun manufacture them.
If you can't cooperate, then just poach people directly!
Of course, if you can cooperate, you should cooperate. When Feixun is gone, Wang Yi will directly take over their R&D team.
In this way, the Xingyi router is T0 level!
Take the Xiaomi route and leave Xiaomi with nowhere to go!
After handling the matters here, Wang Yi went straight to the high-speed rail station and headed to the Imperial Capital.
Tomorrow, Meiyou No. 2 flagship store will open in Sanlitun, and we will have another busy day.
By the time Wang Yi arrived at the store, it was already seven o'clock in the evening, and everyone was still in the store making various preparations.
Knowing that everyone had not thought about eating yet, Wang Yi immediately ordered KFC and milk tea and delivered them:
"Thanks everyone for your hard work, let's eat first."
"thank you boss!"
"thank you boss."
Everyone was delighted, stopped one after another, and started eating.
The days before opening a store are always the busiest.
While Wang Yi was eating, he and Song Sining walked towards the window:
"Following up, Meiyou should also set up a branch in the Imperial Capital, or directly build the Xingyi headquarters!"
Wang Yi asked Chen Chuanqing to register Xingyi Technology and Xingyi Games in the Imperial Capital!
In this way, the headquarters of Meiyou Technology is located in Jeju, and the headquarters of Xingyi Technology is located in the Imperial City, which can be regarded as being exposed to both rain and dew.
It's just that the current Xingyi Technology is still empty, not even an office space, nor any employees!
Song Sining took a bite of the chicken leg and said, "Let's build the Xingyi headquarters first, then just buy a small office building!"
"This is a good idea!" Wang Yi also had this idea.
Nowadays, the price of office buildings in Imperial City is still low, and the rental-to-sale ratio is more cost-effective than residential buildings.
Even the selling price of office buildings in Zhongguancun was only over 20,000 square meters per square meter in September, but it is skyrocketing every month!
If this momentum continues, by November, it will rise to 30,000 to 40,000!
What a familiar scene!
The growth trend of imperial office buildings in 2011 is very similar to the housing prices in Jeju from 2016 to 2018.
Wang Yi remembers that at that time, house prices in Jeju increased by 100 yuan a day, and when the market opened every other week, prices increased by 500-1,000 yuan!
Seeing the skyrocketing housing prices, developers are reluctant to sell their properties and only sell one building at a time in order to make more money!
Later, only half the building was sold at a time!
This week the odd-numbered floors in Building 5 are sold for 15,000 per square meter.
Wait until next week to sell the even-numbered floors in Building 5, directly for 16,000!
Next week, the odd-numbered floors in Building 6 will be 17,000...
The price skyrocketed like this, and everyone took the lead.
You have to queue up all night to choose a room, and even have to do a lottery.
The sales consultant was even more arrogant and kept saying the classic words:
"Those with full payment come first to choose a house, those with 80% down payment wait a little longer, those with 60% down payment wait a little later, and those with less than 60% down payment, go back, there is no room left!"
That’s how crazy it is!
So much so that the price in the suburbs of Jeju increased from 6,000-8,000 per square meter at the beginning of 2016 to 10,000-50,000 per square meter at the end of 2016. In 2017, it even reached 3-2, and in 2018 it rose to 8-5!
The booming property market has made real estate consultants earn a lot of money.
In an ordinary second-tier city like Jeju, it is not a problem for a newly graduated college student to sell houses and earn three to four hundred thousand a year!
Of course, in a few years, there will only be 30,000 to 40,000 a year...
Similarly, the property market has also dropped, especially in suburban areas, with prices falling by one-third to half.
If you start early in 2016, the value will increase a lot.
There are many people who started late in 2017-2018 and have been on guard all the time, and have lost their down payment.
On the other hand, housing prices in the eastern suburbs have remained strong.
Even after housing prices began to plummet across the country, housing prices in other places fell by one-third to half.
Because Dadongjiao is located in the financial center, science and technology park, and many high-tech industrial parks, it has become a new city center. The price is still strong at more than 20,000, and the school district housing is more than 30,000!
High-quality areas, where there are many high-paying industries, are where value is maintained.
Similarly, office buildings in the core areas of the imperial capital will not depreciate, but will only become more expensive.
As it happens, Zhongguancun is the Silicon Valley of the East, where IT talents gather and incubate countless Internet giants, and it is also close to Beihang University.
Wang Yi made up his mind to buy an office building in Zhongguancun!
Let’s place the headquarters of Xingyi Technology in Zhongguancun and start a new chapter in our business!
After the opening is over tomorrow, I'll go look at the house.
Although office buildings in Imperial City are not cheap, they will only become more expensive in the future.
Of course, you can’t afford Class A office buildings, and you can’t afford Class B office buildings either.
One floor is 2,000 square meters, and based on 50,000 square meters per square meter in early September, one floor will cost 50 million.
An office building with 15-20 floors is 500 million to 1 billion!
Can't afford it, can't afford it at all.
Of course, if it is a smaller single-family office building and the budget is controlled within 200 million, it can still be enough.
Wang Yi planned to use all the funds from Meiyou to acquire a small office building in Zhongguancun, then mortgage the loan and lend the money out without delaying other businesses.
As for this small office building, will it be demolished in the future?
Wang Yi doesn't know either, but it doesn't matter, just keep it for yourself if you don't take it apart.
The money is still little!
There is also the matter of investing in Wenxuan School later, which will cost money!
Gotta make money as soon as possible!
Thinking of this, Wang Yi looked at Song Sining:
"Si Ning, arrange another hot search, let's say that Meiyou No. 1 flagship store's first-day revenue exceeded 800,000, no, the profit exceeded 500,000!"
Rather than revenue, store owners care more about profits.
Many stores with a revenue of one million yuan may only have a profit of 20,000 or 300,000 yuan.
"In addition, the franchise fee reduction and exemption for Meiyou store will be stopped immediately, and all original prices will be charged!"
Song Sining's expression changed slightly: "Boss, isn't this a bit too hasty?"
Wang Yi waved his hand: "Don't worry. Seeing our profits, they will not be able to sit still and compete to join, especially in the south. It is a good time to collect franchise fees. And the more free you are, the less anxious they will be. The more you charge, the less anxious they will be."
The more people rush to join us!”
Just like the real estate market from 2016 to 2018, prices rose crazily, and everyone rushed to buy, emptying their wallets to buy, even if they stood guard.
A few years later, the real estate market cooled down and house prices fell by one-third, but no one bought them.
Even if the real estate consultant wears black stockings, picks up and delivers the property, and begs to buy it, no one will buy it!
"Okay." Song Sining agreed.
What Wang Yi didn't say was that he wanted to buy an office building in Zhongguancun and was in a hurry for money.
Last hot search, let the profits of Meiyou Mall explode again and earn more.
At the same time, we encourage those who want to join to collect some franchise fees as soon as possible!
In this way, I will have enough money to buy a larger office building in the imperial capital!
Then, Wang Yi looked at everyone.
Everyone was full and got up to work.
Unexpectedly, Wang Yi waved his hand: "Everyone has worked hard today. Let's go back and rest."
"???"
For a moment, everyone was confused.
When the boss treats guests to dinner, shouldn’t it be to help everyone work overtime better?
Why did you leave work directly?
What is this operation?
Seeing everyone's confused expressions, Wang Yi smiled: "Let's do the unfinished business tomorrow morning. That's it for today, get off work!"
After another moment of disbelief, everyone laughed: "Yeah!"
“The boss is so nice!”
“The boss is a great guy!”
Wang Yi frowned slightly and complained in his heart: "You are the good person, and so are your whole family."
In fact, Wang Yi is against invalid overtime.
After several days of hard work, the opening of Meiyou No. 2 flagship store is almost ready.
Continuing to work overtime is just a matter of striving for excellence.
But striving for excellence is a false proposition, and there will never be true perfection.
Letting employees stay up until the early hours of the morning will not be in good condition for opening tomorrow, but it will be counterproductive.
It's better to have a good meal, go back to rest, recharge your batteries, and get busy again tomorrow.
Everyone left excitedly, full of joy, and their sense of belonging to Wang Yi and Meiyou was greatly enhanced.
Wang Yi does not want his employees to treat the company as enemies or opponents.
On the contrary, I prefer my employees to take Meiyou as their family and rely on me.
Go to work happily and make money happily.
As long as they complete the tasks with quality and quantity, Wang Yi does not advocate 996,007, let alone invalid overtime.
None of this makes sense.
As for the mid-life crisis at 35, when people are laid off at that age, it does not exist in the United States.
Unless the ability is insufficient, or there is a problem with the character, and it does not fit the company culture, the employee will be dismissed and sufficient compensation for layoffs will be given.
For other employees, Wang Yi plans to hire them on a long-term basis and cooperate with them on a long-term basis.
After all, many employees in their thirties are the breadwinners of their families.
Once you are laid off or unemployed, it will be difficult to find a job, and your family will be in trouble.
Later, Wang Yi and Song Sining followed the employees to a nearby hotel.
Song Sining has already ordered these.
The employees of the flagship store Imperial City went back to their respective homes.
Employees who come from Jeju to help are all reimbursed as business trips and receive business trip subsidies.
At eight o'clock, a hot search hit the ninth spot on the hot search list.
[The first-day profit of Meiyou’s Jeju flagship store exceeded 500,000, and the No. 2 flagship store will open in Sanlitun tomorrow.]
This hot search immediately caused an uproar, and the following comments were completely explosive:
"The profit of a single store exceeds 500,000 yuan? What is the concept? Is this a physical store?"
"The Meiyou No. 1 flagship store is in Jeju, right? In a second-tier city, the spending power is so terrifying!"
"The profit in a single day is only 500,000 yuan, so the revenue is more than 1 million yuan, right?"
"In Jeju, we can make a profit of 500,000 yuan in a single day. If the imperial capital opens tomorrow and its spending power is higher, I'm afraid the profit in a single day will exceed 1 million? What about the single-day revenue?"
"Estimated two million!"
"Holy crap, Meiyou's physical store is so profitable? No, I have to join!"
"It's definitely profitable. Clothes are something you have to see and touch with your own eyes before you can buy them with confidence."
"The most important thing is that Meiyou's dress is so beautiful. When you enter the store, you can't leave without buying two pieces!"
"Sisters, who knows! I was traveling nearby and just went to Meiyou store to enjoy the air conditioning. I ended up buying three pieces and spent 2,000 oceans!"
"Yes, that's the case for me too. I passed by the Meiyou store and just took one more look and couldn't walk anymore. When I came out again, my hands were full but my wallet was empty! Alas!"
()
Chapter completed!
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