Zhao Qing: "No! Has he achieved commercialization now?"

[Paipai] Headquarters, founder Zhao Qing thinks all this is a bit incredible. He just cooperated with YSL on a GG, Youqu’s GG business model.

The style immediately exploded!

For the sake of user experience, Youqu does not have too many GG pushes. Therefore, now it is like a group of merchants are queuing up with money. This kind of grand occasion is extremely rare in the short video industry. In other words, , the only one!

After hearing some rumors, he immediately invited Shang Qi to his office.

Shang Qi walked in with Wen Ting, his face extremely ugly. As soon as he sat down, he got straight to the point.

"Trouble! I guess the numbers and valuation of Youqu's next financing will be scary!"

From a capital perspective, investing money in you when you first raise funds is to allow you to open up the market and develop it.

To put it simply, what everyone is asking for is just four words - a promising future!

Many large companies are losing money every year, but capital is still willing to invest money in them.

The previous Yutuan battle and the subsequent takeout battle all proved this point.

But if you have started to develop stably, and you have also figured out a mature business model, and achieved profitability during the rapid development... then you are really going to detonate the capital market!

Of course, with the current rate at which Youqu is burning money externally, it is actually unrealistic to rely solely on GG to achieve profitability.

What's more, Cheng Zhu now cherishes feathers very much and attaches great importance to user experience, and will not let GG flood the screen on a large scale.

But at least we are no longer crossing the river by feeling for stones, we have already embarked on a path of GG distribution automation!

On the other hand, Paipai is still worried!

Shang Qi looked at Zhao Qing with a lot of disgust in his heart, and sighed: "Cheng Zhu is really a business genius."

"If he hadn't personally done this GG launch and achieved the effect of an explosion on the entire network, Youqu's commercialization path would not be so smooth, at least it wouldn't be a big hit at the beginning!"

When Zhao Qing heard this, he was so mad that he was so angry that his teeth almost broke. But he couldn't do anything.

[Paipai] Now they are only thinking about regaining the lost market share. They are not qualified to think about how to promote commercialization for the time being.

The comedy variety show that I invested in and sponsored basically failed to gain popularity. It was not even half as popular as "Happy Comedian", and its drainage effect was extremely poor.

What’s even more fatal is that [Paipai] has always followed a funny route. On a platform with this kind of positioning, there will be some restrictions when playing GG.

Your soft advertising should also follow this path, and it should also be inserted into some spoof videos.

Of course, if you can really do it well, you will definitely shine. But there are too many rules and regulations, right?

On the other hand, Youqu takes a young and trendy route.

"It really gives me a headache!" Zhao Qing sat on the sofa and rubbed his temples. Shang looked at him and thought: "Have a headache? Ha! It's not your turn to have a headache!" You are now being affected by Cheng in every aspect. Rubbing it on the ground one by one, why do you have a headache?

Don't treat him as an imaginary enemy, just do the job at hand well!

At present, Paipai has lost its competitiveness in all aspects. The throne of the second brother in the industry is no longer qualified to be a beautiful ship!

It would be great to be able to sit firmly at the third place in the industry and prevent our market share from being eroded too much!

"The real headache is [Block Shou]!" Shang Qi's eyes cleared up and he said in his heart...

Block Hand Headquarters, CEO Office.

No matter how Buddhist Su Hua and Chen Yixiao are, they must have had a close relationship with You Qu recently.

The process of industrialization has been heard.

There is no way, the commotion this time is really too loud!

The series of GG directed by Cheng Zhu himself has become a hit in all aspects of the Internet.

I dare not say that these three words "New Male Sex" are well-known to everyone recently, but they have definitely become something that can be written into the year-end summary of famous memes in 2016.

As for the GG mode, [Block Hand] must have been working on it for a long time. In fact, it has already become popular.

This is also one of the main sources of income for [Block Shou] at present.

But what left Su Hua and Chen Yixiao speechless was that their journey had been bumpy.

"Our commercialization process is not as smooth as his." Su Hua expressed his feelings.

Chen Yixiao nodded and finished his sentence by saying: "The bitterness there is not enough for outsiders to understand.

Speaking of which, since the rise of [Block Hand], this is the first time they are wary of a friend!

Youqu has done really well in all aspects. Its growth rate is also really fast.

"Why do I feel that in the past six months, he has completed the journey we took in the previous two years?" Su Hua couldn't help but say.

"I feel the same way." Chen Yixiao looked a little solemn.

The fastest growing period for block players was from June 2015 to February 2016.

In just 8 months, the number of users has jumped from 100 million to 300 million. But this is because of previous accumulation.

They both believe that with the help of capital, it is not difficult to increase the number of users from 100 million to 300 million.

As long as your platform is doing well, this is a natural trend. But from 0 to 100 million, it is really difficult!

In this process, Su Hua and Chen Yixiao suffered too many setbacks, and their hearts sank to the bottom of the valley many times.

They spent many restless nights together.

On the other hand, Youqu...\n. It's so damn smooth! And every step is very solid!

Since the number of registered users exceeded 300 million in February this year, Su Hua and Chen Yixiao have become more relaxed than before.

No, no, to use popular vocabulary, this is called...\n.Relaxation! But now, they all have alarm bells ringing!

The two had a simple exchange today. They felt that [Baishou] would not be able to continue to be so Buddhist in the second half of this year as in the previous half. In terms of marketing... it would not cost a penny.

It still costs some money!

Although everyone has different positions, we still need to defend ourselves.

Of course, our focus now must still be on expanding the live broadcast function. "As long as the live broadcast is launched, it will be useless no matter how hard it is!" Su Hua said

road.

"Looking at the GG model, Youqu relies on a powerful [algorithm], which actually has its own natural advantages, and the GG effect will be better."

"But in fact, these domestic platforms rely solely on GG to make money, and they are completely incomparable to those big foreign platforms." Su Hua has long recognized this.

In fact, his idea was not wrong.

Like Douyin in 2020, it has become extremely popular.

The proportion of ByteDance GG revenue in China's Internet GG total revenue has increased year by year, reaching 36.6% in 2020.

What is this concept?

One company accounts for more than 30%!

But even so, there is still a huge gap with Google, Facebook, etc.

Therefore, Su Hua and Chen Yixiao are thinking about opening up new tracks at this stage, which is actually quite far-sighted.

Chen Yixiao listened to what Su Hua said and nodded in agreement. "Let's see if the live broadcasting business can be launched!" He smiled. Now, the live broadcasting industry has the potential to fully blossom.

Several major domestic live broadcast platforms are doing very well.

Behind these platforms, there are also some of the most powerful capitals at the moment. It is not easy for [Baishou] to do a good job in this aspect. "Take your time and train a few top anchors first.

"Su Hua said.

The two of them still know how deep the water in the live streaming industry is and how complicated the doorways are.

In fact, they have been discussing recently and feel that just relying on the audience to purchase gifts does not seem to be a long-term solution.

"It would be best to create some new models." Chen Yixiao has always thought this way.

Recently, the management of [BaiShou] have had several ideological collisions, and there is currently no better idea.

Su Hua couldn't help but think again: "In the final analysis, it is still a short video model, and it is too difficult to monetize traffic!"

"If the traffic monetization ability of the short video itself is strong enough, we don't need to bother with live streaming."

Chen Yixiao looked at him and said with a smile: "Don't get the advantage and act like a good boy.

"If the potential of short video traffic monetization is really that huge, Penguin will end it himself. How will we play then?"

[Microvision] Being idle within the company is the best thing for everyone.

Time passed, and the next month, [Block Hand] began to take action.

[Bai Shou], who spends no money on marketing expenses, plans to spend 30 million in the next three months!

This number is neither too much nor too little. However, this is a [block hand]!

A block player who was once famous for his Buddhist style and searching!

Its uncharacteristic behavior has plunged many friends in the short video industry into despair.

Even Cheng Zhu started to feel a little pressure.

"If we follow the normal timeline, Kuaishou would not have reacted so early. "By the time Kuaishou reacted, Douyin had already successfully stolen the house!" He
To be continued...