"Slaying male sex?"

Luo Xi and Yue Lingjing were stunned for a moment when they saw this word. They felt a little unable to explain.

At first glance, this word does seem very alternative and weird. It is even a bit bloody and violent.

"Behead the man?" Yue Lingjing was also chewing the word carefully. The smart girl quickly understood.

"Beheading doesn't mean killing, it should be beheading," she said.

Luo Xi nodded in agreement: "Actually, it's not wrong to say it's killing. Straight men will be killed by this kind of lip color! Haha!"

She also has this lip gloss from YSL.

This color is quite popular in this brand. It is considered one of the most popular items and its sales have always been good.

Especially pure girls like them are not likely to put some flaming red lips on their mouths.

Therefore, this light and translucent color is also their first choice for purchasing.

In any case, these three words, "kill men and lust", are now deeply engraved in their minds.

Both women think this word is quite funny. Moreover, it does have its own drawbacks.

There were two girls in their dormitory who were in love. They had complained about their boyfriend during night chat in the dormitory before, saying that the boy's understanding of lipstick was really funny.

However, Yue Lingjing and Luo Xi now have no idea what kind of trend this term will set off on the Internet! In just one night, the three words "Zhannanse" were swiped in front of many Youqu users. A sense of presence.

Many young people immediately remember these three words after watching it once. Girls find it interesting, and many boys also find it interesting.

The next day, inside the Starlight City in Hangzhou.

The first floor of Starlight City mainly sells luxury goods, and the first floor below sells beauty products. Zhang Yingying is an ordinary store clerk of YSL in Starlight City.

She came to the store to work as usual today.

Since it is Saturday, the flow of people in the mall today will be larger than on weekdays.

Moreover, once the weekend comes, there will be more student parties and young people in society.

Many of these people have mediocre purchasing power and are very stubborn. However, Zhang Yingying is not the kind of shop assistant with a bad attitude.

On the contrary, her service attitude has always been very good.

"I am just a part-time worker. I can't think that just because I work for a big international brand, I have become a superior person, right?"

Beauty stores like theirs are actually better, and the counter girls in some luxury stores often look down on people.

Today, while working, Zhang Yingying experienced an episode. At about five o'clock in the afternoon, two girls walked into the store. They were not very beautiful, but they were also youthful.

Zhang Yingying felt that they looked like college students at first glance, because they didn’t have that classy smell about them.

Man, once you become a member of society, you will have a lingering taste of class in your body!

With her eyesight, she could tell at a glance: "The girl on the right is here to buy something, and the one on the left is here to accompany me."

Moreover, judging from their slightly restrained appearance, they probably haven’t shopped in big-name stores very often. Many young people nowadays are a little afraid of society.

Obviously I am here to spend money and consume, but as a result, as God, I shrink back.

"Hello, how can I help you?" Zhang Yingying showed a professional smile on her face and took the initiative to greet her in a kind manner.

She saw the little girl's eyes lingering on the shelf of lip gloss, and then she added a lip: "Do you want to buy a lip gloss?"

The girl nodded, pulled her best friend and walked inside, her eyes continuing to scan, as if she was searching.

Well, it’s that common reserved mute “God” again.

"Do you need me to recommend it to you, or have you already decided which color to buy?" Zhang Yingying's attitude was still enthusiastic: "You can try all the colors."

The girl turned around and looked at her best friend, then asked softly: "Um... I want to see [Beheading Men's Sex]."

Zhang Yingying was slightly stunned when she heard this.

"Can you say it again?" She was a little confused.

"Uh, [kill male sex]." The girl repeated, still a little embarrassed. It was a little embarrassing to say the word directly like this.

Her best friend next to her picked up her phone and looked at it again and said, "Oh, that's the No. 12 lip gloss."

My best friend also raised her cell phone.

Zhang Yingying understood now.

Isn’t that one of our flagship products?

The sales volume of this color lip glaze has always been good. She can sometimes sell several tubes a day.

Obviously, the two girls came here for this lipstick. After a brief swatch, they paid directly.

Zhang Yingying also enthusiastically gave them some samples.

After the two girls left, she still muttered in her mind: "Zhan Nanxian?" "It has a new nickname?"

While chatting with other store employees, she even mentioned it.

Then Zhang Yingying learned that this was because her own brand had GG on Youqu, and the core selling point of GG was to kill men.

In the next few days, all the employees in this YSL store began to hear this word frequently from customers!

Moreover, everyone clearly feels that the sales of lip gloss #12 are getting better and better day by day!

When they chatted privately, they all felt it was amazing. "Is the GG effect so good this time?"

"I feel like it is going to become the most popular item in the store!"

"Haha, I can't sell any other lip gloss colors anymore!" But these shop assistants don't know that everything has just begun! 4

Time passed, and a week passed in the blink of an eye. Slowly, [Zhannanse] began to be called away.

After a certain product is labeled, everyone will soon just call it a nickname.

This phenomenon is also common in bezels. For example, in the Rolex Daytona series, everyone will call a certain watch "Shawn Yue", and now there is an "All Red Chan".

This kind of star effect is quite common.

But the benefits of a nickname and label like [Zhannanse] are really great! Zhannan! It’s very tempting when you hear it, isn’t it?

If this can be firmly bound, can we still worry about sales? Advance.

In fact, when a meme is created like this, many people will start to follow it

Gradually, when some beauty bloggers recommend lip gloss, they also directly call it "Slaying Male Color".

"Come on, sisters, the product I'm going to recommend next is very windy recently!"

"Dang Dang! This is it!"

"YSL's [Slaying Male Sex]!"

"I don't think I need to say more about its characteristics."

"Everyone, look at the effect of this on the lips. Sisters, believe me, this one is really... close your eyes and enjoy it!"

Many marketing accounts have also started to cause trouble.

Especially on places like Weibo, people start making up stories again.

What kind of boyfriend buys more than a thousand shoes for himself, but refuses to buy me a lipstick that costs several hundred dollars? Do I want to split it up?

Anyway, if the controversial point is relatively strong, it will become popular!

In addition, some bloggers have begun to record videos and randomly go to the streets to recruit a few straight men to let them choose the lip gloss color that they think looks best.

The end result is that many people actually chose this one! Of course, some actually have scripts.

In this era where the dog-licking economy is prevalent, YSL’s male-cutting products have recently become the first choice for gift-giving for many boys!

There is no way, there is some truth in why this thing is so popular. It does fit in with the aesthetics of many straight men.

This makes the wind start to get stronger and stronger!

In the lipstick industry, YSL is relatively strong, but it cannot be said to be the only one.

Chanel, Dior, Armani, etc. also have their own flagship products, and they all sell well.

Each of these friends and businessmen were a little confused. "Beheading men?"

"How did they come up with such a word?" "I'm speechless, this can also be popular!"

They just watched each other's sales getting better and better. As the popularity continued to ferment, an amazing scene happened. For example, in YSL's Taobao flagship store, lip gloss #12 was sold out!

Even many offline stores have sold out of stock! In the beauty industry, this kind of thing happens from time to time.

But this basically means that a hot [big item] has appeared! YSL's lip glaze has a very good foundation and is already very popular. As a result, with the blessing of Cheng Zhu, the king of marketing,

Next, it soared into the sky! These three words, "kill men's sex", have been frequently searched on Weibo recently.

Within the YSL company, people are extremely satisfied with the GG effect of [Youqu]. These people have seen the horror of [Algorithm] for the first time!

GG differentiates itself into automation, it’s so scary!

8 GGs with different styles are recommended to the right people with the help of algorithms. In addition, the Internet celebrity vocabulary such as "Zhan Men Lu" was created, it is difficult not to think about it! "10 million, we only spent 10 million!" "

"It's such a small amount of money, but it has such a terrible effect?" The people at YSL were crazy with joy.
To be continued...