Chapter 610 Bytes, beating!

Rebus, a person whose life is even more outrageous than the cheating male protagonist in Shuangwen.

Some urban pleasure articles make readers unable to extricate themselves, so exciting that they feel suffocated, and they are so exciting that they don’t feel tired even after reading them all night long.

Rebus took a look: This is not good!

No matter which industry he enters, this man who lives a cheating life will be hated by his friends and businessmen.

In the live broadcast rooms of major product delivery anchors, they often say that they can help their families lower the price!

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But what about actually?

Mr. Lei can indeed fight.

So much so that many people later clamored for him to enter the sanitary napkin, camera and other industries.

When it comes to marketing, Mr. Lei is indeed an expert among experts.

This man has repeatedly created marketing miracles.

And many passers-by may not realize that this is a marketing miracle.

For example, [Ximi] spent 2 million to change its logo, and it looks like it hasn’t been changed.

As soon as this incident came out, the entire Internet was hotly debated.

Some people laugh at it, some make fun of it, some people say it’s really easy to make money, and some people think it’s okay to have sex with me.

A mere 2 million yuan produced a heaven-defying GG effect.

But everyone still enjoyed it.

Perhaps this is why in a program where entrepreneurs gathered together, even Brother Dong said: "Don't compete with Lei Jun in marketing, we can't compete with him in this area."

How big is his flow?

He was going to Paris and posted a video of packing his luggage. A bottle of hot sauce appeared in his luggage.

Then, this bottle of hot sauce was sold out of stock online.

Yes, in a few seconds, a factory will be in short supply!

As for the nickname "King of Capital Cash", that's the literal meaning.

Nothing else, just a lot of cash!

Under normal circumstances, if a company enters the automobile manufacturing industry, it must be prepared to be unprofitable for a long time and incur a lot of debt.

It's a good thing for him. He has been building cars for three years and has more and more cash reserves, but he owes a lot of cars.

It can’t be delivered! The car can’t be delivered at all!

It is true that there is no person in this world that everyone likes, nor is there a product that everyone likes.

There are many praises for him on the Internet, and there are also many people who criticize him.

But no matter what, in terms of marketing, investment, and cash reserves, Mr. Lei does meet the three words he often said at press conferences - explosive.

It is now the end of 2015, and Mr. Lei must not have reached the level of hundreds of billions of cash on his account.

To be precise, [Ximi] has been at a low point recently.

This year, a certain meter has not completed its shipments.

Even due to the arrogance and rudeness of a certain executive, the screen supplier cut off supply, causing Rebus to fly over in person and apologize.

By the beginning of 2016, we had gone through several ups and downs and the supply chain was completely out of control.

It can be said that in the next few months, Xiaomi will also encounter a collective attack from its friends and businessmen, and they will chase and beat them fiercely.

Prior to this, the sales of mobile phones were increasing year by year.

2016 was the only time sales fell.

This is Mi's darkest moment.

In the end, he personally ended up cleaning up the mess in the supply chain and adjusting the organizational structure on a large scale.

After surviving this year, mobile phone sales reached an astonishing more than 90 million units in 2017, and exceeded 100 million units for the first time in 2018, reaching 118.66 million units!

How to put it this way, Cheng Zhu wanted to make short videos, and Mr. Lei’s popularity on smartphones provided indirect help.

In Cheng Zhu's view, Shunwei Capital is definitely a good partner.

The reason is simple.

First of all, if the old and new generations of marketing kings come together, what kind of sparks will there be?

Secondly, if an APP can establish a close relationship with a smartphone manufacturer, there is no need to elaborate on the benefits, everyone understands.

Also, although Xiaomi has been in its darkest moment recently, Mr. Lei is still extremely wealthy personally.

In the 2015 Forbes China Rich List, Mr. Lei ranked fourth.

Second only to Onion Daddy and Shuangma!

Finally, Cheng Zhu still has a bit of mysticism about him.

"Shunwei Capital invested in Kuaishou and Douyin in the previous life. As a result, my goodness, these two apps really became kings in the field of short videos."

"No matter what the reason is."

"Anyway, it's auspicious to at least think about it!"

If you don't do business, you won't understand the lethality of the word "geely"!

Therefore, Shunwei Capital will be on Cheng Zhu’s final list of candidates.

The end of the year is always a bit busy for many companies.

This is even more true for Rebus.

Because at this stage, certain Mi mobile phones are in a stage of internal and external troubles.

Just two days ago, he received a call from Xu Dalai, CEO of Shunwei Capital.

The purpose of Xu Dalai's call was Mr. Lei, the legal person and chairman of Heshun Capital, to talk about a project he is optimistic about recently - Youqu!

Xu Dalai has been paying attention to Cheng Zhu for a long time.

He has been paying attention to this young man since Pomelo Tea became popular all over the Internet.

There was no way around it, it was hard not to pay attention, because he saw a lot of familiar things in this young man!

"picture!"

"Some places are so similar!" Xu Dalai thought to himself.

From the perspective of appearance, temperament, conversation, etc., Cheng Zhu and Rebus are definitely incomparable.

But judging from some marketing methods and life experiences, the sense of déjà vu is a bit strong!

There is no need to say much about marketing, each has its own merits.

All in all, the Internet experience is very strong!

Judging from their life experiences, both of them are young and promising, and have already become influential figures in the student army during their college years.

This made him find it quite interesting.

"This guy is definitely a talent!" he thought to himself.

Xu Dalai even felt that for a young man of this level to just sell milk tea, it was a bit of an underachievement!

In the minds of people like them, how far can you sell milk tea?

Then, he watched helplessly as Youyoucha raised funds and rose to prominence, and its valuation even exceeded the tens of billions mark after Penguin’s strong participation!

At that moment, Xu Dalai felt that his knowledge in some aspects had been subverted!

Before the emergence of pomelo tea, no one would have imagined that there would be a milk tea brand with a valuation of over 10 billion!

But this college student named Cheng Zhu did it abruptly.

What makes Xu Dalai even more interesting is that after his boss entered the industry, he lowered the price and took the mid- to low-price route, focusing on cost-effectiveness.

However, Cheng Zhu is lucky because he takes the high-price route. The price of a small cup of milk tea is almost the same as Starbucks! It is three times the price of traditional milk tea!

Even so, it sold out!

This makes Xu Dalai pay more and more attention to Cheng Zhu this year.

Later, there was another article about Are You Hungry about Investing in Stocks, another about investing in stocks, and finally, it seemed that I had a "no fight, no acquaintance" with Bao Fan, who is famous in the investment community.

This made Xu Dalai think: "Why is there so much fun to watch!?"

Tossing! It’s so fucking tossing!

Then, he saw that Cheng Zhu suddenly started to cross boundaries, and this crossing entered Xu Dalai's area of ​​concern!

——Short video!
To be continued...