Chapter 617: Capital Cash King(1/2)
Chapter 609 Capital Cash King
Wang Xin was really scared this time.
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The food delivery war has reached this stage, and the winner of every major event is crucial.
But he never expected that this young team that he once mocked as the "Student Army" would suddenly become dirtier than the middle-aged people like them.
There was no big event, they actually created it themselves!
And the layout started a long time ago.
"Are you hungry? What you want is not to survive the storm of public opinion."
"Are you hungry? What you want is to stand on the commanding heights in the public opinion storm, and then create a huge wave of traffic!"
But this time, the opponent is really invulnerable!
A small seal stirred the nerves of people across the country.
Overnight, countless people were paying attention to this matter.
The official Wechat account of Are You Hungry has just posted the announcement, and public opinion across the country has been abuzz!
"Recalling carefully, it seems that the takeaways I received recently from Are You Hungry did have seals."
"I actually don't notice it on weekdays, and I don't even notice that there is such a thing on the package."
"Okay, this platform is very detailed!"
"The previous bad behaviors were handled beautifully and efficiently!"
"I'm a food delivery rider. What makes me feel the most heartwarming are the last few sentences. I've actually been on both platforms. I won't talk about the other platform. Anyway, these four words - I understand everything!"
"Support! Food is the most important thing for people, and food is no small matter!"
"Are you just hungry from now on?"
"Mi Tuan, speak!"
Wang Xin is also a bitch, so he couldn't help but read the comments from netizens.
The more I looked at it, the more panicked I felt, and the more I looked at it, the more blocked I felt.
Who would have thought that two takeaway platforms with similar reputations would create such a huge gap in reputation in just a few hours!
The bowl of foot bibimbap in the video will do immeasurable damage to the rice balls!
I don’t know if there is an organization behind it, but more and more netizens started to expose Aite Mi Tuan after seeing Hungry’s statement, telling Mi Tuan not to be dumb.
However, Mi Tuan’s public relations department was feeling miserable.
Because this is a dilemma.
If Mi Tuan had already issued a statement on Hungry?, then the statement sent by Hungry on the other side would have been more serious.
Because from the current point of view, they are indeed more comprehensive in terms of food safety than rice balls.
However, if you issue a statement later, although you can carefully study what the other party said, you will definitely lose the opportunity.
After several internal considerations within the rice dumplings, we finally decided to send it out later, so we should be more thoughtful.
It is foreseeable that Mi Tuan will also make it mandatory for all merchants on the platform to use seals starting tomorrow.
But this is nothing more than making up for the situation.
In the next few days, Are You Hungry will definitely seize this opportunity and start crazy marketing.
Media reports will be flying all over the place, and various marketing accounts will be dispatched one after another.
If nothing else happens, the official media will also come to an end.
To what extent has this matter escalated tonight?
As we all know, behind the food delivery war, there is actually a "two-horse battle" that we like to hear about.
Tonight, these two business tycoons named Ma must have been alarmed.
It's just that one horse is happy and the other is sad.
Brother Xiao Ma, who was far away in Shenzhen, made a special call to Zhang Xuhao at night and asked about the situation.
Facing the consultation from the sponsor's father, Haozi naturally told everything he knew.
Moreover, he doesn't take any credit.
I will not take all the credit for myself as the CEO.
Whose credit is due, that’s who’s credit!
Zhu, my brother, a blood brother who is not related by blood!
Brother Ma, look at him, look at him more, he is awesome!
In his opinion, if a young man can get a little more support from Brother Ma at this stage, it will definitely be a good thing to skyrocket.
After hearing this, Xiao Ma's first reaction was: "This person is so dirty."
A small seal actually caused such a "murderous crime"!
How can I put it this way? This wave of business war is really fierce!
Fortunately, okay, this Cheng Zhu is one of our own.
It doesn’t matter, as long as it makes me money~
Mi Tuan's statement was not issued until the next day.
The attitude in the statement is very sincere, and every word has been carefully considered.
The short text contains the wisdom of the two public relations departments of Mi Tuan and Alibaba, and it is true that there are no major flaws.
It’s just that everyone doesn’t buy it anyway!
No matter how nice your beautiful words are.
Let’s talk first!
These days, the keyboard is full of firepower as soon as you hold it.
But Cheng Zhu was not idle.
He began to continue to set the pace online.
He asked the marketing department of Are You Hungry to do only two things these days.
The first thing is to smash the rice balls like crazy.
The second thing is to take advantage of the opportunity to start a trend of "posting seals" on the Internet.
This thing is easy to handle.
For example, some people ordered takeout today, then took a photo and sent it to Moments or Weibo or Youqu with the text: Okay, there is a seal, let’s eat!
The most indispensable thing on the Internet is followers and busybodies.
Otherwise, how could something like [the first cup of milk tea in autumn] become so popular?
Taking advantage of the fact that it is a hot topic right now, this trend of "posting seals" is sure to be popular for a few days.
This kind of continuous popularity can drive the orders of Are You Hungry? It can also continue to nail the rice balls on the pillar of shame.
Not to mention, the effect is really damn good.
Zhang Xuhao never thought that a seal would be so easy to show off?
As everyone knows, some people just love posting things on social platforms too much.
I want to post everything all day long.
They were eager to see such a trend, so they quickly joined in and posted it.
For people who don’t post anything on social platforms all year round, it won’t have much effect.
Cheng Zhu never followed this trend in his previous life.
But many of the anchors in his company are the kind of people who love to make fun of themselves.
Once a certain trend suddenly sweeps across, Cheng Zhu opens Moments or Weibo and takes a look, and he may still see repeated copywriting.
This continuous popularity has caused the total number of daily active users of Hungry Me to surge every day!
Haozi's admiration for his own military advisor has reached its peak.
"Sure enough, Cheng Zhuzhen is the king of marketing!"
Not only did it expose the opponent's scandal, it also set off a trend here.
He had never dared to think about such a thing before.
The next day, it was once again on the Weibo hot search list.
The entry is "Eat with seal".
To be continued...