Chapter 615: Pulling you to perish together(1/2)
Chapter 607: Pull you to perish together
Once Pomelo Tea's statement was released, it still attracted a lot of attention.
Not only Wang Xin was made bald by these contents, but also friends and businessmen in the milk tea industry were filled with hatred!
Here it comes, another pull!
What is pomelo tea? Is it the earliest and only milk tea brand in China that fully uses seals?
Hurry!
This sentence is the most heart-wrenching!
Just use it, why are you indirectly telling netizens that we are useless!
.......
Didn't you tell everyone by posting this map that in the milk tea industry, only Pomelo Tea is fully using seals?
Brother, please, if you don’t speak, no one will treat you as a mute.
The most important thing is that many of Pomelo Tea’s recent marketing contents use the trick of pulling and stepping.
But it just so happens that people have such confidence!
What is lower in calories, healthier and fresher?
It’s hard to argue with that!
In addition, Pomelo Tea is originally an Internet celebrity milk tea, and its fans are very loyal, so there is no way to make a fuss.
Well now, I have another one - safer!
The packaging of pomelo tea in all aspects is the most exquisite in the industry, and it is the kind that leads the trend.
Nowadays, such a small thing as sealing has suddenly caused such a big incident.
Pomelo Tea is increasingly highlighted as a conscientious merchant.
Like Chen Yue, this obedient madwoman who had long been taught by Cheng Zhu in an air conditioner, was already doubting life.
"Cheng Zhu is still too comprehensive!"
Surprisingly, the takeout packaging is so impeccable!
Today, Chen Yue has been saying in the company that he wants to compete with Pomelo Tea, and has always positioned Yue Tea as the only competitor of Pomelo Tea.
But she had long been convinced in her heart. She had infinite admiration for Cheng Zhu and considered herself to be an imitator.
I used to have fits at home, using toys from [Insistence Visit], and wanted to compete with him.
Now, I don’t know what I’m thinking about when using toys.
Chen Yue never expected that she had copied so many things about Pomelo Tea, but she hadn’t even copied them all!
As for other milk tea businesses, let alone them.
"A bunch of trash, they can't even imitate Cheng Zhu well." She still has an infinite sense of superiority over this group of trash on a psychological level.
After thinking about this, Sister Yue suddenly remembered something.
"What's going on over there at Mingcha?"
You must know that Mingcha has always been a part of Cheng Zhu's strategic plan. In the early days, it adopted a pincer attack method in the industry.
She clicked on Mingcha's official account and felt a little suffocated.
The reason is simple. Mingcha posted an official Weibo message a week ago, stating that all stores across the country are upgrading takeout packaging.
The packaging upgrade of all franchise stores is in progress.
Among them, there is a seal!
What’s even more interesting is that after Pomelo Tea and Mingcha entered Hungry Are you hungry, Mi Tuan started frantically signing up various milk tea brands to compete with them.
So much so that Internet celebrity milk teas such as Yue Tea are exclusively available in Mi Tuan.
This makes Hungry? When promoting sealing, the milk tea industry did not promote it at all!
Only a few milk tea brands are making progress in franchise stores.
Suddenly, the popularity of pomelo tea on the Internet soared again.
This is another extremely successful business push.
What's more important is that from the perspective of Chen Yue and others, they don't think deeply about it, and they don't think that the initiator of this turmoil is actually Cheng Zhu!
After all, the butt determines the head.
The positions they were in were different from what Wang Xin was considering.
Therefore, the friends and businessmen can only hate it with itch, but they don’t know who to direct their anger at.
"Damn it, how come this storm that has swept the entire takeout market has no impact on Pomelo Tea? It has even become a hot spot!"
These friends and businessmen have no idea that Cheng Zhu is sitting behind the scenes, and he is leading every rhythm!
The competitors you thought were already overlooking you from a higher place.
From a certain perspective, isn't this a dimensionality reduction attack?
At ten o'clock in the evening, the entire Internet public opinion was still intensifying.
Because once a scandalous video goes viral, there will be second and third videos related to riders that will be exposed!
Moreover, the group of delivery riders is really huge.
The forest is big, and naturally there are all kinds of birds.
Because riders are in a hurry to deliver food, it will also cause dissatisfaction among some groups on the road.
This has caused many conflicts to further intensify, and many new conflicts have also been intensified!
"I've been dissatisfied with the delivery riders for a long time. Damn it, I almost got into trouble with the riders while driving on the road several times!"
"Some riders are good and have good attitudes, but some riders really have bad character and are just garbage!"
"It's so funny. Nowadays, people always say that riders work hard. I ask you, who doesn't work hard? Ah? Who doesn't work hard?"
"Think about it for yourselves, it's those groups who don't have classes and end up delivering food."
"Yes, we are a group of people with very low education levels."
"What about your mother? There is no direct relationship between education level and quality, right?"
"I'm so disgusted that someone actually spits in the takeout. It makes me sick to my stomach. I'll never order takeout again."
Wang Xin was very anxious. What annoyed him most was that he also received a call from Ali.
A scandal of this magnitude will definitely affect more than just rice dumplings.
Because Alibaba invested heavily in Mi Tuan, Mi Tuan has the label of Alibaba.
This may even indirectly affect Alibaba’s stock price!
As mentioned before, after Mi Tuan switched to Penguin in his previous life, he also stabbed Penguin in the back, which indirectly caused the Penguin stock market to suffer five consecutive losses.
Therefore, this is also a major matter that requires crisis public relations for Ali at this moment.
On the phone, Wang Xin could clearly feel that the other party's attitude was very bad.
The person on the other end of the phone is a very talkative person and thinks he is a good talker.
Listening to him talking non-stop on the phone, Wang Xin became more and more angry.
He originally had special bones all over his body, and 80% of them were bone-reverse.
I, Lao Wang, am not the kind of person who accepts everything, I am just more tolerant!
After finally appeasing Ali's side, he began to connect Mi Tuan with Ali's public relations department, and everyone worked together.
I have to say that the public relations departments of Mi Tuan and Alibaba are actually very powerful and experienced.
They quickly settled on a way to minimize the damage to the company.
Everyone was preparing to take action, but as a result, the situation ushered in the worst scene.
——Official media speaks out!
A state media outlet took it upon itself to report the incident.
Suddenly, the nature suddenly became different!
Here, there is also someone who is adding fuel to the flames.
Weibo is a magical place.
Many people like to use Weibo to solve crimes.
If something happens, I don’t go through conventional channels. I like to expose it on Weibo and make things bigger.
Over time, a trend will develop, that is, once something happens, everyone will go crazy on Aite's official account or Crazy Aite's official media in the comment area.
In 2015, this trend was actually not as strong as it was later.
To be continued...