Chapter 606: The Scandal is Deeply Fermented

Some videos have the ability to become popular overnight.

Especially this kind of video with strong social nature.

At eight o'clock in the evening, this video about a rice delivery rider had already topped the trending list.

By nine o'clock in the evening, there were two derivative entries, both of which were in the top ten of the hot search list.

One of them is: let the delivery boy throw away the garbage.

.......

This made Zhang Xuhao admire his military advisor even more.

Because from the perspective of Mi Tuan’s opponents, they must hope that the nature of Mi Tuan riders is as bad as possible!

With the addition of the premise of throwing away garbage, it seems that everything happens for a reason.

It makes the whole scandal seem less ugly.

However, from a marketing perspective, it's completely different.

There must be as many topics and gimmicks as possible, and the ingredients must be as complex as possible!

Social platforms like Weibo love to quarrel and fight.

And there are all kinds of complicated people and marketing accounts.

If it is just a video of a very bad nature, although it will be shocking at first, the popularity index will eventually be lower.

Moreover, if there are no derivative topics, then there will be fewer hotly searched terms.

The situation is different like now. Maybe there will be many people who call the beasts out.

This group of bastards who stand and talk without pain in their backs will talk and point out the world in all kinds of weird ways that are not down to earth.

Then, I was scolded by netizens~

Cheng Zhu could imagine how big a fuss this matter would cause in the past few days!

The mastermind behind the scenes is observing everything quietly and is ready to take action at any time!

As this video of the rice dumpling rider quickly became popular, countless netizens felt that they were being disgusted.

"Nervous, it makes me want to vomit!"

"Damn, there's a hole in his socks!"

"It's crazy, I feel like I have athlete's foot just looking at it!"

"That's sweat. I think my socks are a little soaked."

"I can smell that bad smell through the screen!"

Many people said that they felt nauseous after watching it, and felt that the dinner in their stomachs began to rise.

Many people never imagined that a delivery rider would be so malicious that he would open the customer's meal and then step on her lunch, staining it with his own athlete's foot and sweat.

Moreover, sometimes the most terrifying thing about this kind of thing lies in four words - it’s terrifying to think about it carefully!

After watching the video, many people began to wonder, is their takeaway really clean?

In fact, many takeaways are not clean from the source!

damn it!

However, in the video, the problem is not in the delivery process.

"Would I have been fucked by a rider too?"

"Damn it, I just had a fight with the rider at noon today and gave him a bad review."

"I'm nervous, I feel panicked if I do this!"

"Damn it, some people are just psychopaths and they just like to take revenge on society. There's nothing they can do about it!"

Of course, there are also people who side with the riders.

"This woman is quite mean. She is just a food delivery person. She just delivers food to your door. Why should she help you take out the garbage?"

"It's so funny. If you're lazy, just hire a nanny. If you're poor, you'll have a lot to do!"

"The delivery boy is working hard too, so why should we increase the work burden on others?"

"I think this woman must have a very bad attitude, otherwise I wouldn't be so disgusted with her."

Once this kind of statement comes out, there will definitely be a skyscraper in the comment area.

Everyone's opinions will not be unified.

"Just for such a small thing, you have to do this kind of low-quality behavior?"

"You don't have to throw away garbage if you don't want to. Just refuse."

"It's so funny. If you refuse, you'll get a bad review! How to refuse?"

"Yes, yes, it turns out that it is right to step on rice with your feet."

"Isn't it hard for the delivery boy?"

"Who doesn't work hard?"

"Alas, in fact, the collapse of an adult only lasts for a moment."

"You were paralyzed for a moment, and when he mixed the rice with his toes, he smiled cheerfully."

Cheng Zhufan looked at the replies in the comment area. Sometimes he found them quite interesting and almost laughed out loud.

Everyone has different positions, holds their own opinions, and debates endlessly.

Just like this video, the number of comments exceeded 100,000 in a short time!

Here, there must be someone from the marketing department of Are You Hungry who is adding fuel to the fire?

In fact, even on [Youqu], this video has reached the top of the popular list, and many people are posting it, and the comment area is also noisy.

Once the popularity soars, various marketing accounts will spontaneously stop to gain popularity.

Marketing accounts definitely have no conscience and no position.

The reason is simple, this is their job and this is how they make money.

Therefore, the entry points for each marketing account to gain popularity are different.

In short, I will find an angle that I think is suitable to attract traffic, and then let this incident further ferment.

When Cheng Zhu saw this, he felt that the fire was not strong enough.

Ever since, the dog man clicked on Mi Tuan’s official WeChat account.

Sure enough, there are already more than a thousand comments under the latest official Weibo post, all talking about this incident.

No way, the yellow uniform of Mi Tuan is too conspicuous. From the video, you can tell that he is a rider of Mi Tuan.

"Mi Tuan! Give me an explanation!"

"What are we going to do with this rider?"

"Who the hell dares to eat takeout without worry!"

"This matter must be dealt with seriously."

After Cheng Zhu took a look, he immediately called Zhang Xuhao.

Business wars sometimes require adaptability.

"On Mi Tuan's official Weibo account, you can ask people from the marketing department to set the pace and make the comment area popular. It's best to create some memes."

"For example: rice dumplings, I didn't expect this kind of rice you sent."

"Use your feet to make rice balls."

"Then, do a hot search. The entry can be [Mi Tuan Comment Section], or [Mi Tuan Comment Section Fell] or something like that."

"In this way, we can further emphasize that this scandal is about Mi Tuan, further deepen the understanding, and let everyone know that this is the rider of Mi Tuan."

Upon hearing this, Zhang Xuhao immediately agreed: "Okay."

This is a war without smoke.

The first shot has been fired.

Next, the bullets fired one after another will definitely not stop!

On the other side, Wang Xin felt that he was going to lose his hair again.

This incident was so big that even the boss of Mi Tuan was alerted immediately.

The situation has become so big that the people below can no longer handle it.

This requires a crisis public relations!

Moreover, it is difficult to solve it beautifully!
To be continued...