She never thought that pomelo tea’s upcoming new product, fresh fruit, would actually use cherries!

You know, cherries are one of the luxury goods in the fruit world.

Its high price led to the emergence of a word on the Internet to describe wealth, called: realizing the freedom of cherries.

For some ordinary people, cherries are a fruit that they are reluctant to eat on weekdays.

And its expensiveness actually shows its specialness!

That’s right, when Cheng Zhu opened his new store, he launched cherry milk tea!

Special fruits have their own gimmicks and buzz.

And it will also become a co-branded model of Youcha and Momo during the co-branding period.

In his previous life, Cheng Zhu knew that many milk tea shops had their own series of cherries, and some of them sold very well.

What impressed him most was Nayuki's domineering cherries.

Many of Nayuki’s milk teas have names starting with Baqi, which is considered a Baqi series.

Cheng Zhuze named his milk tea Overbearing Cherry.

Just hearing the famous name, does it give people the impression that there are many pills in the cup?

The most important thing is that this milk tea has indeed attracted traffic since its launch.

He himself thought it was an excellent choice.

At this moment, Chen Yue has indeed got the answer, but he has also gained many new questions.

"What tea base goes best with cherries?"

"How many cherries does he use in one cup?"

"What does this milk tea taste like? There are many strawberry-flavored and grape-flavored things on the market, but there are not many cherry-flavored things!"

"And the most important point - how much does he sell for a cup!"

Chen Yue instinctively looked back at the queue, and felt the urge to queue up in her heart.

"No, no, I've appeared in financing news. Don't let anyone recognize me. I'll ask someone to buy it." Chen Yue has quite a bit of "idol baggage".

For some reason, Chen Yue started to feel more and more flustered.

At this moment, the time happened to be exactly 10 o'clock.

Pomelo Tea began to officially open to the public, and the big screen in the store that had been closed lit up and started playing GG by Domineering Cheerilee.

"Overbearing Cheerilee?"

"How dare you choose a name!" Chen Yue thought to herself.

"At 36 a cup, the price is indeed quite hefty."

However, she soon noticed another point.

There was actually written on the screen: Pomelo Tea × Momo.

During the co-branding period, publicity will be carried out in the form of this co-branded model. During this period, the cups and paper bags of Domineering Cherry will use special co-branded models.

Chen Yue was completely stunned on the spot.

"Momo?"

"Why is there Momo?"

"How did he manage to cooperate with Momo?"

It wasn't until someone beside her made a sound that she came back to her senses.

"Beauty, don't block the door!" Someone said dissatisfied.

In the end, Chen Yue, who put on the coolest make-up, walked in the direction of her Yue Cha in despair.

She will send a clerk over later to find scalpers to buy overbearing cherries.

Along the way, she couldn't figure out why he could cooperate with Momo.

"Co-branded?" She chewed the word carefully.

For a moment, she didn't know whether it was just Yucha who was riding on Momo's popularity, or whether Momo would also cooperate with the publicity?

In the final analysis, the mainstream group targeted by Internet celebrity milk tea is young people.

The overlap with the social platform Momo is really high!

In other words, from a certain perspective, people who play Momo must have a relatively high ability to accept new things.

After all, this is not something conservative people play!

"Why should Momo cooperate with him?" Chen Yue's face was extremely gloomy.

"I already logged into Nasdaq in December last year!"

What Chen Yue is most worried about now is that Momo will also promote Pomelo Tea!

If it is really a two-pronged sword, rather than a unilateral attempt to gain popularity by Pomelo Tea, then the situation will be the worst.

In this way, Chen Yue walked all the way to the door of his store.

There are also many customers outside Yue Tea Shop.

But these people are almost all shills specially invited by Chen Yue!

Yes, she also made some arrangements for the opening of Pomelo Tea.

At this time, she counted and found that there were really only a few real guests.

I could have blamed the weather, but there were so many people at Pomelo Tea, and I didn’t know what reason to comfort myself for a while.

There's no comparison, there's no comparison at all!

The most disgusting thing is that I have hired so many babysitters here, and the number of people queuing up is less than half of the number of pomelo teas. Isn’t it irritating?

Just when Chen Yue was lost in thought again, a flash of light woke her up.

She saw someone holding a camera and taking photos professionally in front of the store.

After taking the photo, this person ran away and headed towards Pomelo Tea.

"It can't be the media, right?" Chen Yue's heart dropped.

On the other side, something that could make Chen Yue's heart feel cold finally happened.

On the morning of the official opening of 18 stores, [Momo] began to cooperate with the joint promotion.

Since it is spring now, the slogan is:

"The flowers are blooming on the street, and I am destined to have pomelo for you."

As a social platform that mainly focuses on young users, [Momo] is still willing to have a joint brand with Pomelo Tea, which is a very popular internet celebrity.

To be precise, in the environment of 2015, this kind of joint operation is still relatively rare.

Momo also found this very new and regarded it as an experiment.

Of course, this is also because Momo, a social platform, is quite special in itself.

It is indeed a solid online platform, but its real attraction is actually its offline attributes?

Many people play this thing. Is it really to make friends online and meet some strangers?

Bah! I'm too embarrassed to expose you!

Offline attributes have always been one of Momo’s strengths.

Although Momo has always been controversial, many people say that the girls on the platform are fake.

But looking at real life, there are indeed many people who really rely on it to become successful!

Especially at this stage of 2015 and 16!

People who really know how to play will be even more powerful with it!

In some respects, Momo in this era really conquers everything.

Since one of the gimmicks of this online platform is its offline attributes, co-branding it with real objects like milk tea should still be effective.

What's more, milk tea is actually related to [social interaction].

Isn't it normal for a man and a woman to go out on a date together with each holding a cup of milk tea?

Of course, Cheng Yiyi initially set his sights on Momo because the brand was actually quite willing to try new things and was not pedantic.

In 2013, [Momo] cooperated with the Strawberry Music Festival.

In 2014, we collaborated with the Strawberry Music Festival again.

What’s even better is that now is the right time!

Cheng Zhu remembers very clearly that [Momo] was launched [Gift Mall] when he was a freshman in college.

Friends can give flowers, cosmetics and other physical gifts to each other.
To be continued...