Chapter 411 [Momo] [Pomelo Tea]

[Momo] This is the co-branding party that Cheng Zhu first contacted.

According to the strategy from the beginning, his first joint venture was just for the sake of hype and to increase the momentum!

For him, the purpose of a joint name is twofold.

The first one is the model co-branded with [Momo], which has gimmicks and explosive points.

The other is to accurately harvest fans and increase sales, such as those milk tea shops and Genshin Impact in the previous life, as well as the co-branding of Jay Chou's digital collection.

Relatively speaking, the current pomelo tea is definitely more suitable for the first mode.

After all, the current stores are concentrated in several major cities in China, and the nationwide coverage is actually very small.

The number of stores is limited, which means that the number of customers that can be catered for is also limited.

Harvesting fans accurately will result in little profit.

.......

It’s better to further expand the brand’s popularity and build momentum!

"18 stores covering all first-tier cities will open on the same day!"

"At the same time, we will also launch a fresh fruit milk tea with special fruits!"

"In addition, it is co-branded with the currently popular social platform [Momo]!"

"Little Yue Cha, I threw three bombs in one go. Do you want to be able to afford this card?"

2015, March.

[Pomelo Tea] 18 new stores in Beijing, Shenzhen, Guangcheng, Shanghai, and Hangzhou are officially open to the public.

Cheng Zhu specially picked an auspicious day, but it seemed a bit unfavorable.

Today, the weather in Guangcheng is very good, but it is cloudy in both Shanghai and Beijing, and it is raining in Shenzhen and Hangzhou.

Among them, it was not raining lightly in Shenzhen City, but heavy rain!

Weather has a huge impact on business.

Lin Lu got up early today. When he saw that it was raining lightly in Hangcheng, he couldn't help but be a little worried about the business of the new Pomelo Tea store in Hangcheng.

She was lying on the bed, and her swollen part seemed to be spread out on both sides, and her elastic flesh was being squeezed.

After Xiaolu checked the weather in other cities on his mobile phone, he immediately sent a WeChat message to Cheng Zhu: "The weather in Hangzhou and Shenzhen is not very good today."

"Are you worried about my business?" Cheng Zhu replied.

"Will it have any impact?" Lin Lu was indeed a little worried.

"Of course it has an impact, and it has a great impact!" Cheng Zhu replied.

The vitality girl's heart immediately rose: "Ah! What should I do?"

"I have no choice but to enjoy a wave of Internet popularity again because of the bad weather. Alas." Cheng Zhu typed with a smile.

Lin Lu looked at the text he sent and was slightly stunned, wondering if he had made a typo?

So, the great influence that this bad guy said is actually a good influence?

"Are you kidding me again?" Lin Lu typed angrily.

"Of course not." Cheng Zhu replied: "The worse the weather is, the more people queue up at the milk tea shop. This can better highlight how good the business is."

He characterized the weather in Shenzhen and Hangcheng: "This is a timely rain!"

In Cheng Zhu's impression, when Heytea's Beijing store opened in his previous life, the weather was extremely bad.

But so what?

It doesn't matter that there is a long queue at the door of the store. Some people have to spend up to four hours to buy a cup of milk tea!

This situation is completely incomprehensible to some people.

But it doesn’t matter, it’s reasonable if it exists.

It can only be said that you are not Cheng Zhu’s current target customer group.

He didn't think that because it was raining heavily, no one would line up in Shencheng.

You know, today is Saturday.

There are so many people in Shencheng, and there are definitely some who follow the trend and join in the fun.

What's more, the worse the weather is, the more scalpers make, and many people who want to profit from it will also come and queue up.

In this case, it is more suitable for speculation, isn't it?

Next, let’s see what the scene will be like when it officially opens to the public at 10 o’clock.

At this moment, in Century Plaza in Shenzhen City, Chen Yue, who was wearing full makeup, drove to the underground parking lot of the shopping mall early.

Last night, she couldn't sleep.

Just a few days ago, after receiving 100 million yuan in financing from Shendu Capital, her mentality really expanded.

She was very excited in those days, feeling that she could show off her talents, and this year she could even go head-to-head with Yucha!

But after the excitement cooled down, she still felt an inexplicable feeling of panic in her heart when she faced the scene of the Youcha Century Store being about to open.

Obviously I have a lot of money in my hands, my family is also very rich, and Shendu Capital is standing behind me, but why do I still feel that I lack some confidence?

The reason is very simple. The reason why she opened Yue Tea in the first place was because she was deeply shocked by pomelo tea after a trip to Hangzhou.

Smelly sister, don’t deny it, before you opened the store, you were actually a fan of pomelo tea, right?

If she doesn't recognize Pomelo Tea, how could she imitate Pomelo Tea?

This caused Chen Yue to toss and turn in bed last night, unable to fall asleep. Even after taking a pill of melatonin, she still didn't feel sleepy.

At the back, this woman, who was temporarily single and had studied abroad, simply took out a small toy from the drawer, and after having a good time, she fell into a light sleep.

What's interesting is that she is using the newly purchased "Insist on Visiting" headphones.

Chen Yue went to bed after three in the morning and woke up before eight o'clock in the morning.

After waking up, she started putting on makeup.

In her opinion, she must appear in front of the employees with exquisite makeup and radiant face today, so as to stabilize the military morale!

If you look haggard today, what's the point?

Therefore, today she specially put on the coolest makeup and did the most sneaky thing.

"I'm really curious about the new product launched by Pomelo Tea today." This is Chen Yue's inner voice.

After she took the elevator directly from the underground parking lot to the first floor, she didn't go to her own store first, but went straight to Pomelo Tea, which was not open yet.

As a result, she saw people lining up at the door from a distance!

"This store hasn't even opened yet, so there's already a queue?"

Not to mention, the arrangement is quite orderly.

On the way to the mall, she looked at the heavy rain and was in a good mood. She felt that this would definitely affect Pomelo Tea's first-day business!

Of course, the business of your own store will definitely deteriorate.

But that doesn't matter.

What others want is a good start, but I don't need it.

But she never expected that so many people had gathered.

"It's just a cup of milk tea. Is there something wrong with you?" As the founder of a milk tea brand, she had such a double-standard thought in her mind.

Chen Yue began to forcefully shift her focus.

"What kind of fruit will he have to make fruit tea?"

"What kind of tea base will be used?"

"What ingredients will be added to it? It should be cheese tea, right?"

Chen Yue ignored the queue and walked directly to the front of the queue, ready to peek into the closed store to see if he could find any details.

As a result, a middle-aged scalper at the back of the queue thought that the little girl was going to jump in the queue, so he said, "Hey, eh, eh! Queue at the back!"

Chen Yue: "."

Which of your eyes saw that I was about to queue up to buy pomelo tea?

I was so confused that I came to help him increase sales on the first day he opened his business.

If my identity as the proprietress of Yue Tea is discovered, will I still be involved in the milk tea industry in the future?

Chen Yue was too lazy to pay attention to this middle-aged man with a lower head. She put her cheek close to the glass door and looked at the production room from the side.

As a result, she actually found some clues!

"Che Lizi? What the clerk just took out was Che Lizi?" Chen Yue was shocked.
To be continued...