Character: Cheng Zhu.

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At this moment, Cheng Zhu didn't know that Yue Dongyi actually told Yue Lingjing that he had the same demeanor as he did back then.

It can only be said that the way of pretending to be cool may be different between the forced kings and the forced kings, but the coquettish energy in their hearts is definitely similar.

Speaking of which, if two people are both young and aggressive, they may not like each other and may be offended by each other's aggression.

But the two were not of the same generation, and the appearance of classmate Xiao Cheng actually made the veteran Wang Yue Dongyi start to reminisce about the glorious past.

——The young classmate Qia is in his prime!

The commercial vehicle was speeding on the road in Hangzhou, and Yue Dongyi was going to Ali.

.......

He thought he had completely figured out Cheng Zhu, but he didn't know that this bitch had a deeper and more personal purpose in his heart.

【Pomelo Tea】, outside the store.

Cheng Zhu looked at the sentence "Create a new force in Chinese beverages" on the screen and inexplicably wanted to put his hands on his hips.

Then, he did it as soon as he said it.

He just stood here with his arms crossed and looked up, his heart full of pride!

100 million, this is 100 million in financing!

Even with Cheng Zhu's state of mind, he was still a little overwhelmed.

This means that 2015 is destined to not be a peaceful year.

He can completely let go of his hands and feet and do it boldly!

The reality is that [Pomelo Tea] will not be allowed to develop slowly, because once you have a sign, other people will 100% pick the fruit.

Yucha needs explosive development, crazy development!

He can already imagine what kind of chaos the butcher knife in his hand will bring to the entire milk tea industry in 2015!

He held a man with a knife and chased the entire traditional milk tea industry to chop!

Without blinking, there is no need to worry about getting dry eye syndrome, which can last for a year!

"In fact, if the person I met today was not a big shot in the investment circle like Yue Dongyi, I probably wouldn't have needed to talk about the joint venture so early." Cheng Zhu said in his mind.

"This person is so aggressive that I can't control him with my PPT." In this regard, he was a little helpless.

If he was a partner of Tiancheng Capital, then it would be enough for Cheng Zhu to put out the PPT and talk about the current business model of Pomelo Tea, which would be enough to make the other party's eyes shine.

But Yue Dongyi is not good at it. He can see through the phenomenon and see the essence. He has already seen through Youcha's current operation.

Then, you must give him something new and unheard of!

——Joint name, an extremely precise sickle.

This harvesting of certain groups is really like bringing your own GPS positioning. You can't escape at all!

For example, if you like a certain anime character very much, and you want to drink milk tea today, and two cups of milk tea are placed in front of you, of course you will choose the one co-branded with the anime, and after buying it, you may not be able to help but post it on Moments.

Another example is a new drama co-branded with a top star. Are fans going to go crazy?

In 2015, it was not yet an era when joint names were very popular.

Unlike many years later, joint names can be seen everywhere.

The effects this innovative method can achieve in the early stage will be very terrifying.

It's not just for making money.

Again, what Cheng Zhu earns is never just money from selling milk tea!

"Co-branding is ultimately a form of hype, and it can also be said to attract mutual attention."

"It can quickly expand the brand's popularity, gain 1+1 greater than 2 communication, and even break the circle!"

"In this era of big information, if you only work in the milk tea circle, how many tricks can you do? But in your own circle, the limitations are too strong."

"The difference between joint names is that you can jump repeatedly in various circles."

As far as Cheng Zhu knows, Heytea was a master at co-branding in his previous life. Statistics show that Heytea has collaborated with a total of 74 different brands in just four years.

These brands cover various categories, including Okamoto and Du Reis.

Of course, when it comes to co-branding, you still need to be cautious sometimes, otherwise it can easily overturn.

For example, Heytea’s collaboration with Mr. Powerful in 2021.

As a reborn person, Cheng Zhu knows very well that the road to co-branding also involves risks and opportunities.

Some ideas are good, and they want to take a novel path and come up with new ideas, but whether the final result will be good or bad is unknown.

But he is a cheater, so he has no worries in this regard.

He knows very well what kind of co-branding is good and what kind of co-signing is bad.

At the same time, he is also very aware of some co-branding practices.

Take Heytea’s old rival Nayuki’s tea as an example. Nayuki’s most popular recent collaboration is the one with Jay Chou. But the strange thing is that Nayuki’s official promotion never included Jay Chou.

These three words.

The reason is very simple, because there is no authorization from Jay Chou at all, and Jay Chou himself is probably very confused.

Nayuki just spent a little money to cooperate with an app called Mint APP.

When the "Metaverse" thing first became popular, Jay Chou authorized Mint APP to use the Metaverse digital collection of Fantasy's album.

Mint APP has the right to use Fantasy’s album image to sell digital virtual collections.

There seems to be no real objects involved here.

Then, here comes the naughty part.

Naixue and Mint APP have created a virtual space of the Fantasy Music Universe. When you buy milk tea, you can scan the QR code to enter and receive a virtual keychain.

In order to guide you on how to enter the virtual space, I specially made a batch of activity materials for you. Is there anything wrong with it?

Anyway, I only used Fantasy’s album cover on my event materials. Who told you that you took the cover of this album by yourself? It has your own face on it, Jay Chou.

Anyway, Nayuki officially didn’t mention Jay Chou at all. Although the photo of Fantasy’s album was printed on the cup, the co-sign was also written: Nayuki × Mint.

However, marketing accounts are overwhelmingly mentioning Jay Chou, and customers who don't know why are also frantically posting the word "Jay Chou" on their WeChat friends, and sighing about their youth.

——Hey! I didn’t say Jay Chou! They were the ones who said it!

This operation can be described as breaking a leg.

Naturally, the result is that milk tea is selling out all over the country!

This is just one of the cool tricks in the joint branding routine.

Of course, the most sensational collaboration in the beverage industry recently is definitely the Maotai-flavored latte between Moutai and Luckin Coffee.

Although many people said it was a bad drink, it did not affect its popularity across the country. The supply exceeded the demand, both parties made a lot of money, and the popularity soared.

"For me, with the advantage of being reborn, I can learn from a lot of things and even copy them."

"Of course, we must do our best to do better than them! Find ways to fix some of the areas that are criticized."

He even turned and looked at the Starbucks opposite.

"If conditions permit, it's not impossible to do it with Starbucks."

"In a few years, tea and coffee will be very popular."

"By that time, it won't be me who's trying to make trouble."

After a while, Cheng Zhu took out his phone and checked the time.

"Shen Minglang is probably still with the supplier now. I'll give him a call later." He thought to himself.

The reason why Cheng Zhu refused to let Pulin Capital invest 160 million was because he did not want such a powerful capital to take too much.

He doesn't care about tens of millions of money, he has it himself.

What he wants is resources and leverage.

100 million is completely enough. Just wait until the process is completed before throwing this bomb to the world!

160 million is indeed too much, and he needs to leave more room for himself.

Also, leave some space for the Shen family!

"If only someone like Shen Minglang joins in, the Shen family's investment in pomelo tea in the early stage is indeed a bit small." He thought to himself.

He wanted to "kidnap" the entire Shen family and make them unable to get off his warship, so naturally they had to invest more in the early stage.

To put it simply, [sunk costs] are not enough!

If the Shen family didn't spend any money, it would definitely be pointless.

Based on his current understanding of the Shen family, the young stepmother Wang Yushan does not have much power and does not have a high say in the Shen family. Basically, Shen's father has the final say.
To be continued...