Chapter 295 The International Situation of Aluminum Alloy Automotive Sheets (Seeking Monthly Pass)(2/2)
Mu Yang was a little curious and read the business visit letter in Chinese and English printed by the public relations department.
"Dear Mr. Mu Yang, Chairman of Xinghai Group,
Hello!
We are Hydro Aluminum, founded in 1905, with revenue last year of NOK 78.818 billion (USD 8.11 billion) and 20,000 employees worldwide. In the field of automotive aluminum sheets, our market share is second only to Novellis...
In view of your and Xinghai Group's status in the business community, our group president and CEO Aa Sheim (Asem) would like to visit you in the near future to deepen our contact and friendship with you. We would like to initially plan to arrive at the end of July.
In early August, the specific time can be arranged by you. Please contact me for related matters and I look forward to hearing from you."
Mu Yang read the content of the email and walked around in the office thinking.
Visit my company and plan to cooperate?
Mu Yang frowned, feeling a little different. What did Asem want to do, come and visit him in person?
Is it really a collaboration?
Of course he knew about the Hydro Aluminum Company, but he didn't know about Assem, and of course he had never met this person.
At present, Xinghai Group has not yet seized Hydro Aluminum's overseas business, but it will soon.
Mu Yang thought for a while and then replied to him, agreeing to meet.
They came all the way to China, showing their sincerity.
Mu Yang didn't believe it either Novelis or Hydro Aluminum Company.
Novellis has a market share of almost 50% in aluminum alloy automobile plates. It is the boss and cannot cooperate with Xinghai Group. It can only be a deadly rival and only wants to annex Xinghai Group's aluminum alloy factory.
It is impossible for Xinghai Group to cooperate with Novelis, there is only one boss.
When Xinghai Group did not enter the aluminum alloy automotive panel, it did not expect that a company from a country whose economic strength is far worse than that of China would actually develop and produce aluminum alloy automotive panels with excellent performance, although Novelis was previously a Canadian company.
China Aluminum Corporation.
Ten days later,
Muyang sent a car and employees to pick up Asem at the airport, and met Asem and others in front of the old company's office building.
Asem was about sixty years old, with blond hair and a thin build. He was very happy to see Mu Yang.
"Hello, Mr. Mu, I've wanted to get to know you for a long time."
Mu Yang shook hands with Assem and smiled: "Hello, Mr. Assem, and everyone, welcome to China, welcome to Xinghai Group."
"Mr. Mu, your English is very good. This must be the fifth time I have come to China. This time, I want to cooperate with Xinghai Group in business." Asem had a gentle smile on his face.
He opened the company door and asked, "I heard that Xinghai Group has built a skyscraper, but it hasn't been put into use yet?"
"This is the old site of our company, and the new company building has not yet been put into use."
After Mu Yang greeted the visitors, he took them to his office to sit for a while.
Asem plans to visit Xinghai Building, and Mu Yang also satisfies him.
Ten minutes later, Asem stood in front of the Xinghai Building, extended a thumbs up to Mu Yang, and said at the same time: "This is like the Xinghai Group. To be honest, when we first arrived at the old site of your company, I thought we were here in the wrong place.
place."
Before Assem comes to China, he must understand Xinghai Group.
After visiting the Xinghai Group headquarters base, Assem said sincerely: "Mr. Mu, I came to China this time mainly to visit your company's aluminum alloy automotive sheet factory. I want to know how big the gap is between us and you.
How did the other party produce the world's advanced aluminum alloy automotive panels, and then confirm what kind of cooperation, of course, my request may be a bit excessive, and I don't look at the core things."
Mu Yang looked at his expression and was silent for a moment, neither agreeing nor refusing.
Asem was stared at by Mu Yang, smiled, and said calmly: "For now, our company has very few conflicts of interest with Xinghai Group, and Xinghai Group's main opponent is Novelis. We are very interested in your company
We have conducted experiments on aluminum alloy automobile plates and found them to be very good, better than Novelis. It is no exaggeration to say that they are number one in the world.
However, Xinghai Group is a Chinese company, and both EN and Meimei are hostile to Chinese high-tech companies and are unwilling to see the rise of Chinese companies. They will then impose high tariffs on Chinese high-tech companies to protect local companies.
As a result, even if Xinghai Group has aluminum alloy automotive panels with excellent performance, it will not be able to enter the European and American markets. Maybe it is not restricted yet, but I believe that this day will not be too far away, unless Xinghai Group just wants to occupy a little bit.
It’s just the overseas market.”
Mu Yang listened carefully and of course agreed with what Asem said.
Xinghai Group has no background or strength overseas, so it is very difficult to open the market. Currently, all products sold overseas go through trading companies.
We are currently setting up an overseas company and the progress is not very fast.
Mu Yang was not afraid that Assem could steal anything. The core of the aluminum alloy factory was the process procedures and equipment, and he couldn't see it either.
"Of course, I was just thinking of taking you to take a look." Mu Yang smiled.
Assem got the promise and stretched out his hand to shake hands with Mu Yang: "I believe that we will have a win-win cooperation."
Half an hour later.
Muyang took Asem and others to the company's aluminum alloy factory and passed through three security checks.
The strict confidentiality measures surprised Asem and others.
From the outside, Xinghai Group's aluminum alloy factory is not much different from other aluminum factories, except that the greening is more beautiful and the factory buildings are newer.
But after Assem and others walked into the factory and walked on the safety passage four meters above the ground, they were shocked when they saw the very advanced automation equipment.
"Mr. Mu, are these equipments developed by your company yourself? As far as I know, other aluminum factories do not have such advanced equipment."
"Yes, they are all independently developed by our Xinghai Group. How do you feel when compared with your factory?"
Assem had to face this reality and admitted directly: "To be honest, there is no comparison. I finally understand why you are able to produce and develop the world's number one aluminum alloy automotive panels, including lasers and secondary welding machines."
, your entire company’s equipment is very advanced.”
The three followers Assem brought, including aluminum alloy experts, were also shocked.
Assem asked again: "It's so advanced, what's the failure rate?"
"Since it started running, there haven't been any big problems because I haven't been to this factory for a long time. I don't know about the small problems. Our engineers can solve them by themselves."
"Why?"
"If there is a big problem, only our chairman can solve it, because he designed this production line." Secretary Luo Zhize helped translate. He looked at the chairman's eyes and knew what it meant.
Asem and his entourage were stunned for a moment, then extended their thumbs to Mu Yang: "Genius!"
Assem's previous hesitation was gone. He came to China just for cooperation. They couldn't compete with Novellis, but if they cooperated with Xinghai Group, they would definitely be able to do it.
He expressed his sincere willingness to cooperate with Mu Yang, and Mu Yang said that he would think about it for a day and let them check into the hotel to rest first.
Assem understood that after leaving the Xinghai Group with his entourage, they also had to evaluate how to cooperate with the Xinghai Group.
Muyang arranged for a driver to take Asem to the hotel for check-in.
After everyone in Asem left, Mu Yang returned to his old company to find personnel from the strategy department and company executives to hold a meeting to discuss whether it was worth cooperating with Hydro Aluminum Company.
Mu Yang won't express his opinion for now, let's see how everyone analyzes it.
"I think the other party is very sincere. Our company does not have any advantages overseas. We can use Hydro Aluminum Company as a springboard to enter EN countries."
"The springboard idea is a good one, and it is also the entry point for our Xinghai Group to enter EN. We only thought about establishing a company abroad first, but without roots and support from teammates, just like Warwick Company back then, it was really difficult to gain a foothold overseas."
"Warwick Company's experience is worth learning from. We first find an entry point. Aluminum alloy automobile plates have been successful. Then it will be easier for products such as second-hand welding machines and handheld laser welding machines to enter overseas, instead of always relying on foreign trade companies.
"
"They are all here for profit. If both parties cooperate, we must take the dominant position, and we do not necessarily have to cooperate with Hydro Aluminum Company. We have more room for choice. Of course, the president of Hydro Aluminum Company came first
Hua Guo, and expressed cooperation to the chairman, which is very sincere and relatively reliable."
"The old man is right. Europe and the United States are very hostile to Chinese companies, especially high-tech companies. They are afraid that our country will rise and our company will be sanctioned sooner or later."
"Anyway, be careful and you won't make a big mistake."
After listening to everyone's opinions, Mu Yang said that he could cooperate, but he had to be cautious and first heard how Asem wanted to cooperate.
"Okay, everyone's analysis is very good. There is still one day left. Let's collect each other's information and negotiate the day after tomorrow to see how the other party wants to cooperate." Mu Yang concluded that cooperation can be done, but selling equipment and technology is
impossible.
Chapter completed!