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Chapter 295 The International Situation of Aluminum Alloy Automotive Sheets (Seeking Monthly Pass)(1/2)

The company's talent training plan was announced, which aroused enthusiastic responses from all employees, especially new employees.

For master's and doctoral graduates, of course they want to set up their own projects. If they can't handle it alone, they will find someone to build a team.

In the evening, master's and doctoral students who plan to set up a free project visit dormitories to find like-minded people to join the team. They usually first find people from their own school, or find new colleagues they have met recently.

The idea of ​​​​a small number of people is to enter an old project, where there is less pressure, there are experts to lead the team, they can learn knowledge, and it is more stable.

Most people want to join seven major projects, including industrial robots, sensors, new energy, 3D printing, high-temperature coating, high-strength steel, and advanced mechanical software. New projects have great opportunities for advancement.

But some graduates still want to try it out. If they succeed, they will gain more, but the possibility of failure will be greater.

Dr. Wang Zhengchuan from Shanghai Jiao Tong University found Dr. Mei Jie from Harbin Institute of Technology, and the two planned to collaborate on a free project. They also found a few like-minded master's students and gathered in a dormitory to discuss.

A master's degree asked worriedly: "Boss Wang, if we set up a project, how much funding can the company give us? How much dividends can we get if we succeed?"

Wang Zhengchuan said: "Don't think about dividends first. According to the chairman's temper, the company will not treat us badly. We still want to do some projects and whether they can pass the review. Regarding the scientific research funds for the projects, I think based on the company's situation, we

Don’t worry, a few million is definitely no problem, tens of millions or more is a bit difficult, and over 100 million is impossible. The company has the space and resources, we don’t need to pay additional wages, and many things don’t cost money. I think a million

It’s enough money.”

The published free project approval documents for talent training make it very clear that if the project team needs to purchase parts and components, they can apply from the company, but this cost must be calculated into the project. Others, such as site fees, machining fees,

Companies such as water and electricity bills can not be billed.

"It would be great to have one million scientific research funds. My mentor, any application for hundreds of thousands of scientific research funds must go through layers of review."

"The situation in schools is different from that in companies. Besides, there are not many people as rich as our company. Our company's scientific research environment is really good. I guess what the chairman means is that even if he spends money, he will kill us."

Cultivate it,"

"When it comes to the scientific research environment, our company is indeed great. There are not so many twists and turns. We have everything we need. The equipment is advanced. Foreign research institutions may not be able to match it. Everyone works hard to get rewards. Once the strength is achieved,

Raise the level, and if you are not satisfied, go to the chairman."

"To be honest, how can free projects be so easy? I also want to build drones. Oh, by the way, if there are duplicate project applications, how will the company handle it?"

"We should not be allowed to engage in duplicate projects, which is a waste of resources. We can merge them together, or the winner takes all and eliminate the ones with poor plans."

"Although the free project does not say there is a limit on the number of people, once there are more people, the project must have social value and create profits for the company. Otherwise, the company will invest money in vain and support us in vain.

According to the company's advice, if there is no suitable project, it is best to stay away from the company's projects and help the company solve some technical problems."

They still need to train for more than half a month. After the training, they have to submit the project plan within a week. The time is very tight.

If there is no suitable project, then you have no choice but to enter a new project in the company.

Just like Wang Zhengchuan's team, there are many others who are discussing the establishment of free projects. If there is really no choice, then we have to accept our fate.



Xinghai Group, an old company.

Mu Yang has not yet moved to the headquarters base to work. He will not move out for the time being. Other senior executives are also working in the old company.

The staff of the technical department have basically moved to the headquarters base. Before the Xinghai Building was put into use, the office space was placed in the laboratory building to facilitate experiments.

This morning, Chinalco's senior executives visited Xinghai Group's aluminum alloy production base and were shocked by Xinghai Group's advanced production lines.

Moreover, only two hundred acres of land are enough to arrange an annual production of 200,000 tons of aluminum alloy automotive panels.

For the same aluminum factory with an annual output of 200,000 tons, the factory area is estimated to be 500 acres of land.

Xinghai Group's aluminum alloy factory has a compact factory site. Firstly, the raw materials occupy a small area and can be digested quickly. Secondly, the inventory is very small and can be shipped within five days of production.

Chinalco intends to purchase the production lines of Xinghai Group, but Muyang won’t sell!

Not for sale!

How can a company's core technology be sold?

The top management of Chinalco was embarrassed and knew it was impossible.

Speaking of Chinalco, we have to first talk about the world's major aluminum producers. Currently, they are Goose Aluminum, Rio Tinto Mining Group, Chinalco, Alcoa, Hydro, Canada DA Aluminum, etc. Each of them produces millions of tons of aluminum.

In terms of level, among the top ten, China has five seats.

At present, the one with the highest annual production capacity is goose aluminum, which is close to three million tons.

Domestic aluminum factories mainly include China Aluminum, Nan Ya, Jianmei Aluminum, Feng Aluminum, New Zhongya Aluminum, Xingfa Aluminum, Nanshan Aluminum, Jingge Aluminum Profiles, Hongqiao, etc.

Xinghai Group purchases aluminum ingots from Chinalco and Hongqiao Group, purchasing at a ratio of 3:2, with Chinalco taking the lead.

The former is a state-owned enterprise and the latter is privately owned.

Chinalco is the largest alumina producer in China and the largest primary aluminum producer in China.

Chinalco's operating revenue in 2010 was 200.3 billion yuan and profit was 2.7 billion yuan. Among them, the aluminum industry's revenue was about 50 billion yuan and the aluminum production was about 2.5 million tons.

With more than 100,000 employees, this profit situation is not really good, but it is not easy to make a profit.

A later domestic private aluminum giant is Hongqiao, which has not yet reached a production capacity of 5 to 6 million tons. It only had 960,000 tons last year, but its profit margin is much higher than that of state-owned enterprises.

The energy consumption of electrolytic aluminum is of course electricity!

Chinalco uses electricity from the power grid company, while Hongqiao operates its own coal-fired power plant and builds its own power grid. From power generation, supply to electricity sales, it is a complete link, breaking the monopoly of the power grid company. In addition to its own use, it also supplies to nearby residents and businesses.

, because of this integrated model with few intermediate links, the sales price of electricity is 30% lower than that of the State Grid.

This is also true, and the management team is not as bloated as Chinalco, but the profit per 10,000 tons of aluminum is several times that of Chinalco.

Last year, the national electrolytic aluminum production was about 17 million tons, and the market aluminum price was 15,500 yuan to 18,000 yuan;

There is not much difference in the price of aluminum ingots this year, with the lowest price falling to 14,500 yuan and the highest price still being 18,000 yuan.

This price is very good. In 2008, the surplus of electrolytic aluminum was expected to reach 500,000 tons. The production cost of electrolytic aluminum ranged from 15,000 yuan/ton to 17,500 yuan/ton, while the price of electrolytic aluminum was only 13,400 yuan/ton.

, the industry suffered serious losses.

It’s really not profitable to sell aluminum ingots or low-end aluminum materials. Only Xinghai Group or imported aluminum alloy automobile plates can make huge profits.

The 6009 aluminum alloy automobile plates sold by Xinghai Group to various automobile manufacturers are priced at 34,500 yuan/ton, and the 6010 is priced at 37,000 yuan/ton, which is 1,000 yuan per ton lower than the import price.

The comprehensive cost for Xinghai Group to smelt aluminum ingots into aluminum alloys is approximately between 20,000 yuan and 21,000 yuan.

Domestic aluminum production capacity is overcapacity and technology is backward. The major domestic aluminum factories have never imagined that Xinghai Group would develop and produce top-notch aluminum alloy automotive panels. This business does not conflict with them at all, and they are also begging Xinghai Group to purchase aluminum ingots.

This is also the day when Chinalco's senior executives came to visit in person. Otherwise, the senior executives of a group with an annual output value of 200 billion are too proud to visit in person.

But Xinghai Group is a customer, and it is a group that purchases 200,000 tons of aluminum annually, and may reach hundreds of thousands of tons of aluminum in the future, and also purchases other non-ferrous metals.

In addition to aluminum business, Chinalco also has many other non-ferrous metal businesses.

Nowadays, Xinghai Group also exports aluminum alloy automotive panels. Even if Chinalco is a large company, it can only be defeated.

Mu Yang just smiled indifferently to please the top management of Chinalco. Now, Xinghai Group's aluminum alloy automotive sheet business is in trouble.

Xinghai Group started to market aluminum alloy automobile plates in April and exported them in May.

It was only in May that international aluminum alloy automotive sheet manufacturers realized that there was a strong competitor in the market.

These manufacturers are mainly Novelis (Novelis), Alu NmbH (Arunov), Alris (Aleris), (Constellium Aluminum), Hydro Aluminum (Hydro Aluminum), ALCOA

Alcoa, etc.

Novelis was founded in 2005 and was separated from the aluminum manufacturer Alcan. However, currently, Novelis is a wholly-owned subsidiary of Alcan Aluminum Industry Company. It is headquartered in Atlanta, the beautiful country.

There are 33 factories in 10 countries around the world.

This year, Novelis’ revenue in the first half of the year was US$5.5 billion. It is the world’s largest manufacturer of aluminum alloy automotive sheets.

It can be said that the biggest competitor of Xinghai Group is Novelis.

In the field of can materials, Novellis is the world's largest aluminum beverage can material supplier and the world's largest waste beverage can recycler.

Moreover, it is still an enterprise from Asan Kingdom. Although this country is not as good as China in various ways, it also has great advantages.

In 2010 last year, because the company was optimistic about the market prospects of aluminum alloy automotive sheets, it planned to invest US$600 million to add an aluminum alloy automotive sheet factory. It has already invested US$200 million and plans to invest US$120 million next year to build China's first factory in Chang ZHOU.

A continuous heat treatment line for automotive aluminum plates.

Unexpectedly, more than half of Porsche's orders were snatched away by Xinghai Group!

Novellis has always maintained good cooperation with Porsche, but now it is purchasing aluminum alloy automotive panels from a Chinese company!

Why?

Just because the price is cheaper than them?

What about material performance and quality?

Novellis executives didn't quite believe it, but after mechanical performance testing in the laboratory, all aspects of the data were much better than their aluminum alloy automotive panels, such as key tensile strength, elongation rate and other major properties.

At this time, the top management of Novellis realized that the wolf was coming!

Everything can be faked, except material performance.

Moreover, the planned investment in China will come to nothing.



July 20,

The Public Relations Department of Xinghai Group received a business visit letter from Hydro Aluminum Company and forwarded it to Mu Yang.
To be continued...
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