The words are divided into two ends.

The battle between Tiankun Entertainment and Atari's mouth-bending battle was fought until Gu Ao ended his first semester of doctoral students, and he could not finish it until he returned to China.

It is impossible for him to bet all his energy on this aspect.

The reputation accumulated in household electronic devices cannot be realized overnight.

First plant the seed in the mind of consumers that "Tiankun Entertainment represents using conscience to make entertainment products" and lurk for a year and a half, and it is not too late to harvest it again.

Successful people should have the patience and vision to delay gratification, otherwise why should they be successful people?

While the mouth-blowing war continued, in Los Angeles, the distribution and publicity work of "Terminator" finally reached the final sprint stage.

The final release schedule that the publisher Miramax helped to finalize was on the evening of May 22, that is, the Friday night before Children's Day. This happened to be the first weekend after the small outbreak, and the reputation of the movie and public opinion were brewed, and the subsequent June 1st period became a hit.

The distribution work was handled by Harvey Weinstein himself.

According to the original industry practice, if it is a 433 share, the producer spends 8 million to make movies, and the publisher has to spend 5 million to advertise and attract theaters.

But because the share of this film became 523, Miramax surrendered to a lower price. After negotiations between the two sides, Gu Ao also allowed Weinstein to reduce the advertising expenses paid to third parties to $3 million.

The advertising that you can make for this little money is really limited.

Miramax was very careful in his calculations and roughly divided the 3 million US dollars into three parts, TV media spent 1 million, movies and entertainment magazines spent 1 million, and finally ordinary newspapers and radio stations spent 1 million.

Finally, on two national entertainment and television channels, 20 seconds of trailers and promotional advertisements were displayed for one month before dinner every day before the prime time and midnight time.

I also bought several well-known film magazines such as "Movie Review" and "Hollywood Weekly", and put out the cover color pages of the weekly magazine and the back cover color pages.

More than 20 newspapers, seven or eight entertainment radio stations and transportation radio stations are all slightly covered.

There is very little money. However, the ability of Harvey Weinstein is unquestionable.

He is definitely the top three "rhythm masters" in Hollywood history. He has the best kung fu to lead the rhythm and is a natural instinct to ride on popularity. Although this person in later generations has a little reputation because of sleeping with women, he does not conceal his awesomeness.

Gu Ao has a temper that can make full use of people and things. He never cares about the personal ethics of his partners. He only knows that he has good abilities and is honest in his business, so he must cooperate with all his strength.

Besides, sleeping in Hollywood is not a big deal. So many women are given to them for the sake of popularity. What are the innocent and easy-to-pretend ones?

The reason why Harvey was in the future was that he was a little unreliable and had a handle on his words: at the level of the Criminal Law, no matter which country, there is a basic principle in the subjective definition of **** and forced molestation, regardless of the subjective definition of **** and forced molestation, regardless of the country.

That is, "coercion" may be illegal, but "inducement" doesn't matter. As for the reasons for "coercion" and what conditions are considered "coercion", it is very complicated and can be analyzed in detail based on the case.

In other words, men use their power and interests to exchange for women to sleep. When "coercion and temptation", it is best to choose "coercion"-type wording, and don't use "coercion", then nothing will happen.

If a Hollywood publisher says to a woman, "If you sleep with me, I will help you win the Oscar for the Best Actress" it is definitely not a crime. But if you say, "If you don't sleep with me, don't want to win the Best Actress" it is more serious and has risks and hidden dangers.

Similarly, in the workplace, you should say, "If you sleep, you will get a promotion and salary increase." Don't say, "If you don't sleep, you won't want to get a promotion and salary increase in your life." The former blames the woman for being greedy, while the latter is because the woman is forced to endure humiliation.

People who understand the Dharma should always pay attention and don’t be drifting.

It's a bit far, and I'll go back to the release of the movie.

On the premise that the major shareholder of "Tiankun Entertainment" cannot be exposed that it is Chinese, and there is a close investment relationship between "Tiankun Entertainment" and "Terminator", Harvey racked his brains to play the edge and take advantage of the popularity.

It has also repeatedly speculated about the feelings of investors and "people-oriented".

Harvey even exposed some competitors of Kuka robots through some untraceable channels. During the filming of "Terminator", he hoped that the producer would add the trademark logo of "Kuka" to the murder assembly line in the film. However, the producer refused righteously.

Of course, these things do not exist from scratch, but things that cannot withstand conspiracy theories are always very marketable and are easily accepted by the mindless melon-eating crowd.

A little bit of expenditure triggered a bloody hype drama of "technology and capital giants suppressing people-oriented artistic sentiment."

The final result, in a nutshell, was that Harvey spent $3 million in advertising and obtained more than doubled actual media appearances, and caused a small-scale social discussion.

This has not counted the exposure brought by the director and photographers union.

If all of them are included, the effect is at least equivalent to spending $8 million on advertising.

In addition, the distribution work, advertising and publicity of a movie are only one aspect, and the most important aspect, accounting for about 60%.

The remaining 40% of the workload is mainly to negotiate with theaters one by one. After a movie is officially released, the theaters' screening rate will basically be adjusted according to real-time feedback from the box office.

No one can get along with money by the owner of the cinema. The invisible hand adjustment of the market is the most profit-seeking and icy rational.

However, in the initial original screening rate, the publisher will come forward to help the producer discuss it. This involves lobbying and the deposit for attendance guarantee. (If the producer and the publisher are particularly confident in themselves, they will pay the money, which is usually shared)

This involves whether the film can become a hit in the first few days and how high the growth curve starts.

In this regard, the influence of advertising is very small. Drama bosses rarely arrange more films because of the fierce advertisement of a movie, and only decide based on the director and cast of the movie. Cameron, the newcomer of "Terminator", is the biggest star, and the second-tier supporting role, Arnold Schwarzenegger. These two obviously lead to negative news.

Fortunately, the influence of the director and photographers union has slightly impacted the initial screening of theaters, and "Terminator" has at least slightly better screenings than the same period in history.

...

In order to promote the sprint, everyone from Cameron to Schwarzenegger worked hard to find opportunities to expose themselves.

Li Lianjie is not very famous. Gu Ao just spent money to arrange a few challenge reality show variety shows for him. In the early 1980s, this kind of variety show has appeared and is quite new. However, no one will associate these shows with movie promotion.

Most people will only regard it as watching the "Tik Tok Challenge" in later generations, and they will joke around.

Gu Ao gave Li Lianjie money to challenge him, which was nothing more than giving him the opportunity to show his true kung fu. In the American market, a Chinese newcomer only had the selling point of kung fu. If he said too much, he would only have negative publicity effects and would be disgusting.

In the last few days before the movie was released, Princess Tiffany also came to the United States again under the supervision of her mother.

During this period, because her mother strictly controlled her to participate in the promotion and promotion as a Monaco royal family, she was arrested and returned to Paris to study for two months, from the middle of the term to the end of the term. Now that she has finished the final exam, she has at least passed the qualification, Princess Kelly has let her go abroad.

It is said that Princess Kelly and Princess Tiffany had agreed on conditions, and Tiffany worked hard for two months to ensure that she passed or was good in every course. It can be seen that she also worked hard to see the premiere of the movie she made in the United States.

After she met Gu Ao at Watson, she begged Gu Ao to ask her to do some distribution and publicity work.

Gu Ao was entangled and had no choice but to give her a few publicity platforms that only show her face and do not introduce her identity. She also took care of her makeup and put on a thicker makeup, which was enough to be different from her usual slightly immature image.

Tiffany was very happy as long as she could have something to do, and of course she followed the arrangements in full.

Before she knew it, she was already deviated by Gu Ao's rhythm in the mediation between Gu Ao and her mother. She had already formed a subconscious mind:

If you want to do something crazy that is declining to the royal family, you will definitely be stopped by your mother. However, if you listen to Gu Ao's words and modify it slightly, you can deceive the mother's inner rebellious scales and make things...

So she got used to listening to Gu Ao.

May 22nd arrived as scheduled.

Just two days ago, Gu Ao completed his final defense of the first semester at Professor Kissinger, and even the second long review paper published in the journal International Security this semester.

Therefore, even if he had a break and one year off for his first doctoral semester in the United States, he was successfully completed with the professor's approval.

Gu Ao will return to his country at the end of the month and report back to his unit.

However, in the last few days of Watsonton, he could still witness his own success in his layout.

"Tiffany, we will fly to Los Angeles tomorrow morning. You can go back and pack up. Don't bother me, I will pack up my things too. After attending the premiere in Los Angeles, I will fly back to China for a few days and will not come to Watson again within a year."

In the evening, Gu Ao packed up his greetings in the villa on the Potomac River, and Tiffany came to pester him again. She had just arrived in the United States for a few days, so she hadn't been to the West Coast yet and had been in New York. Watsonton participated in a promotional event and would fly to Los Angeles with Gu Ao tomorrow.

"What's wrong with me? I just packed my luggage, it doesn't matter if I'm watching you!" Tiffany was very dissatisfied with Gu Ao's order to expel him.

While we were entangled, there was a sound of turning the keys from the door lock of the villa. A girl walked in unpredictably as if she was going back to her own home.

Gu Ao quickly put down the clothes in his hand and washed his hands.

"Yezi, I can't take some things away. Maybe I'd like to ask you to help me watch. I originally wanted to fly to Los Angeles tomorrow and then call you."

Ye Wan didn't pay attention to Gu Ao's words. She just looked up and down at Tiffany: "Who is she?"
Chapter completed!