When the public opinion war began, Gu Ao himself was in Watsonton.

For today's affairs, he specially hired a large sum of money to hire an American executive, a handsome middle-aged man in his thirties named Shulhoff, as the spokesperson and image representative of a series of subsequent debates.

After all, Shi Yuzhu is too vulgar, and how can a Chinese who has been sentenced appear in the media in the US market? It will cause resistance from American consumers.

If Gu Ao wants to carry the banner of anti-Adari and protect American consumers, he must learn Sony's route and downplay the international attributes of Tiankun Entertainment and even Tiankun Media. Perhaps this style is a bit like Lenovo's "conscience of the United States", but its essence is completely different.

Because Gu Ao wanted to dismantle Americans' defenses and let Chinese make money from Americans. It was much higher than Lenovo's "acquiring Americans to make money from Americans by themselves".

Mr. Schulhoff, hired by Gu Ao, is not an ordinary person. He graduated from Harvard Business School 10 years ago and studied at MBA. After graduation, he worked in several multinational groups. He became the department director in 10 years and performed very well.

Because Schulhof's tutor was a close friend of Professor Kissinger at that time. Before President Nixon was elected in 1969, Kissinger was a professor at Harvard University, so he had a wide range of people at Harvard Business School. In addition, Schulhof was also a new German immigrant, which is similar to Kissinger's resume, so the two have some friendship.

Historically, Schulhof would have recommended it to Akio Morita after Akio Morita and Kissinger, and became the second foreign president of Sony's American company, becoming an important part of Sony's later internationalization process.

But now, since Gu Ao needs an international spokesperson, and he himself is a doctoral student led by Kissinger, of course, he has stopped talents like Schulhof without hesitation.

With Gu Ao's strength half a year ago, Shulhoff would definitely not come, even if Gu Ao could make friends with him, he regarded himself as a "junior brother".

But in just a few months, Tiankun Entertainment had the opportunity to challenge Atari to carry the banner, and with Kissinger's face, the situation was completely different.

After some hard mediation, Schulkhov agreed to try to switch to Gu Ao, just to show his favor to his mentor and Mr. Kissinger.

As soon as Schulhof took office, he received the task on the front line. Gu Ao met him in his villa in Watsonton.

"Senior brother, don't let me down. As long as the public opinion battle is perfect, you will be the executive vice president of Tiankun Media (USA), and I will serve as the president himself.

Maybe you don’t think it’s very interesting to manage a business with a turnover of only tens of millions of dollars this year. But you have to know that you have the opportunity to block a powerful enemy with a sales of billions of dollars a year and carry the sign of ‘We are the only ones fighting Atari’.”

Schulkhof: "If the situation really develops as you expected, I'm willing to contribute my talents to this company with a lot of potential."

Gu Ao: "Very good. Considering your resume, as long as you deal with this debate and the company's brand value growth meets expectations, I can give you 0.5% of the dividend options for US companies.

If we achieve the expected market share growth in the competition with Atari within the next two years, I will promote you to be the president of an American company and increase the dividend ratio to 2%. In addition, your annual salary is currently $300,000."

This price was given by Gu Ao after careful consideration, and it is quite in line with the industry rules of Wall Street.

After all, the other party is a senior person who has been working for ten years after graduating from Harvard Business School. He has worked as an executive in a multinational group. If you are willing to come to Gu Ao, the 2% dividend option is a necessary benefit to hiding people. Their talent is originally the talent of Sony's US president.

Later generations Ma Feng held Cai Chongxin, and his salary was only 500 yuan, but the shares he gave were far more than 2%, so that Cai Chongxin only invested his own labor and did not invest any cash for Alibaba. In the end, he could become the second largest individual shareholder after Ma Feng.

This is not because Ma Feng is stupid, but because before Cai Chongxin came to Alibaba, he had already earned an annual salary of US$700,000 in a German investment bank. He was willing to quit his annual salary of US$700,000 to get Ma Feng's monthly salary of RMB 500,000, which was originally a gamble on his future with shares options.

In contrast, Gu Ao is more confident in his business, so he has a high basic salary and a high salary. If the options are reduced, he can keep people. It is more cost-effective than Ma Feng's method of keeping Cai Chongxin.

...

After some preparation, Schulhof stood at the front desk and was interviewed by Fox Business Channel.

In the interview program, the recording of the arrogant remarks of Atari Company and Tiankun Entertainment were previously recorded during the authorization negotiations.

Recording is the main focus, recording is the auxiliary focus.

Because the video will show Gu Ao's face, Tiankun Entertainment tries to downplay Gu Ao's position information so that ordinary American consumers will misunderstand Gu Ao as an Asian elite under Shurhof if they see TV.

The female reporter sent by Fox TV station is of good quality to lead the rhythm, and basically every problem is brought to the point.

So, Shurhof roughly completed the public declaration under the support of the other party:

"Our tencoin entertainment has always attached the most importance to consumer experience! As early as two or three months ago, Atari proposed a cooperation model of 12% sales licensing fee to our company for the home machine adaptation rights of "Earth Defender" and "Adventure Island" two now popular arcade games.

But we refused! The reason for our rejection was clearly stated at the time, and there was a recording as evidence: We were not unwilling to make money, nor were we so arrogant that we felt that we could enter the home machine market by retaining the right to adapt—

We are clearly aware that Atari's power is unshakable. They have the advantage of the platform stock of 11 million gaming consoles, and they can sell out any bad things they sell. Confronting them head-on is undoubtedly a mantis arm to get a car.

However, our tencoin entertainment will never tolerate our game being adapted to worsen the consumer experience and damage the eyes of underage players. We must make money by making the game with our heart.

Atari has already achieved $150 million in sales based on the counterfeit cassette orders of these two games. If we agreed at the beginning, we could get $18 million at the 12% licensing fee!

Didn't we expect how much of this profit would be? No! We expected it. But even if it expected it, we would rather throw away the $18 million just because we don't see the despicable behavior of using inferior products to deceive consumers! Here we warn Atari:

Doing unrighteous things will kill you. The patience of American players is limited. Playing with consumers' feelings in this way and overdrawing the credibility of the industry will eventually lead to a shameful ending that will drag down the entire industry into the abyss of a crisis of trust! We put the prophecy ahead, hoping that Atari will stop and end the overdraft, and do not say that it is not predictable."

This interview was soon on Fox's TV in the form of a talk show, and it caused a big sensation in an instant.

The owners of large-scale arcade halls who had bought newspapers and other graphic media reports were also very excited after seeing the report and supported them through various channels.

In a short period of time, the media power of the Colombian system also joined the Black Atari team, and the Paramount system hid behind without any trouble and secretly fired a few black guns.

Within three days, 6 TV stations reported on special topics in related industries, which was equivalent to free advertising for Tiankun Media/Tiankun Entertainment.

Although it is mainly commercial and technology channels, it has not risen to a comprehensive channel with national influence.

Of course, under such a fierce publicity offensive, Warner people are not vegetarians.

Since Warner Bros. can hold Atari, it has more than just film companies and game console companies. TV stations, review magazines, newspapers and magazines controlled by Warner are all in dozens.

After receiving the news that Atari was in a hurry and was criticized by his opponent, these units also received a public relations red envelope from Atari, and then helped Atari support him at the friendly price and stir up trouble.

However, Gu Ao was obviously not afraid of such a confrontation.

Because when Jiaduobao carried the banner to fight against Wanglaoji, he was in a state of disgrace.

Atari is the absolute leader in the industry with annual sales of more than US$2 billion and a global monopoly giant. Isn’t Atarikan’s argument with Tiankan Entertainment equivalent to indirectly agreeing that Tiankan Entertainment is their only main opponent?

Japanese small Japanese factories such as Nintendo, Korome, and Namco are like a complete cold. In the future, Atari will be over, and people will only remember Tiankun Entertainment.

Although this move is a bit shameless, it is similar to the trick of later generations Liu Dong for many years that he emphasized "we are the main opponents in fighting Tmall". But I have to say that the effect of this move is really good - don't you see that around 2010 in history, Liu Dong, who was originally anonymous, was still struggling to use Dangdang.com, who also sells books, as his main opponent.

As a result, I hyped up the milk tea table incident and said to the media: "There is nothing, milk tea has nothing to do with me. This must be because Ma Feng wanted to insult me, so he let the news and framed me."

Then overnight, according to the Baidu search index statistics, tens of millions of people who were watching the melons searched on Baidu, "Who is Liu Dong, who is actually qualified to be Ma Fengyin." Then Goudong's popularity soared overnight, leaving Li Guoqing, who was originally of equivalent segments, to an unknown distance.

After the Warner Group scolded for a while, it found that there was no effect, and gradually recalled the logic of the problem. It quickly changed its playing style and began to dig into other black materials for Tiankun Entertainment.

Then, after digging, Tiankun Entertainment began to disclose that it had a foreign investment background.

But unfortunately, Gu Ao hired Shulhoff, an executive, as his representative of his external image. He hid himself without showing up at all, and the Warner Group lost many opportunities to fire.

What's more, the United States in 1981 did not have "***". In their eyes, China was still weak and had nothing to be wary of. There was only the "Japanese threat theory" in the world, because Japanese goods were indeed invading the US market and eliminating American jobs.

As the first generation of new immigrants in history, Wang An bought a lot of Wang An computers when American consumers knew that "Wang An computer was run by a Chinese who had first become a naturalized person", because ***** was very weak in the 1980s.

Schulchoff expressed his resume to the media openly: he was the first generation of German immigrants, born in Germany after World War II, and when he was young, he followed his parents away from his ruined motherland to the United States. He was a MBA from the Harvard Business School and worked on Wall Street for more than 10 years, when he was an executive of a multinational company.

As soon as this resume was made public, 70% or 80% of the attacks on the company's components were extinguished.

Then Schulhoff revealed another tactfully: the company's controlling shareholder is Professor Kissinger's favorite student, but because it involves the political circle, we cannot say too much.

In this way, Americans' vigilance against "cultural invasion" was completely hit to the bottom.

The two factions later fought each other intermittently for several months. By the end of 1981, whether it was the ones who bought game consoles at home or the ordinary people who didn’t buy them, they had a rough impression in their minds:

In the gaming console industry, there is a very domineering and awesome company called Atari, and there is also a small company that is overestimating one's own ability to act as a fat man, called Tiankun Entertainment.

As for what Nintendo is, I'm sorry I haven't heard of it.
Chapter completed!