With the experience of success in Beijing and Shenghai, Song Qizhi and Zhang Guodong quickly promoted it. They sent people to the pre-stops of major events. Once there was a breakthrough, they rushed to expand the channels themselves, and almost half of their time was spent on the train.

Capital, Tianjin, Shenghai, Shencheng, Huadu, Jiangcheng, Jinling, Shancheng... These cities have become the top priority of promotion.

Because the "Thousand Paper Cranes" series has a petty bourgeoisie flavor, it sells faith, love, and feelings, and it requires a large number of students and white-collar workers to support it.

As a reborn person, Song Weiyang was actually a bit misleading this time.

The "Thousand Paper Cranes" series canned food he targets, with the target consumer group of young people aged 18 to 30. As a result, there was a big error in market feedback. This kind of canned food actually sells best in middle schools in big cities, with at least 60% of the sales contributed by the vast number of high schools and junior high school students.

Song Weiyang was a little confused when he received the news. This was different from what he imagined.

Canned food with a market price of 6 yuan per bottle is very expensive compared to the national average salary. How can those little kids have such high consumption capacity?

Even though canning factories no longer invest money in ordering songs, as songs and novels continue to spread from piracy channels, Xifeng's "Canned Paper Cranes" has become popular in schools in big cities almost in the form of virus transmission. Even when it comes to elementary schools, young kids who are a few years old learn to give each other cans to express their love - of course, they usually express friendship.

In the next six months, due to the fuel caused by dealers in various provinces, this trend quickly became popular in small and medium-sized cities.

It was probably early March that the Beijing Evening News suddenly reported a news: Early love in various middle schools in Beijing became a trend, which had a serious impact on the school atmosphere. After the Spring Festival, students returned to school and gave each other thousands of paper cranes, lucky stars and canned fruits to test, and gradually developed into the so-called "lovers" relationship. Some parents also reported that their children used all their New Year's money to buy canned food, or even stole the money from their families to buy canned food. They didn't do homework when they got home. They only knew about orchestrating paper cranes and breaking stars all day long, and even wrote love letters to students of the opposite sex.

As soon as this news came out, it immediately aroused strong response from parents, and they wrote to the newspaper, saying that the same was true for their children. They asked to ban the songs and novels of "Thousand Paper Cranes", and at the same time they hoped that Xifeng Canning Factory would stop producing the "Thousand Paper Cranes" series of canned foods and give students a pure and pollution-free campus.

It’s a big deal. The songs have not been officially released, and all the circulating on the market are pirated. TV stations and radio stations don’t care about that. Anyway, they play them if someone orders the songs, and the law does not stipulate that “wild songs” cannot be played.

The novel has been published, but only tens of thousands of copies were sold, and the rest were all pirated, with at least a few million copies. These days, Qiong Yao and Korean dramas are too lethal, and even a 40-year-old aunt can read the novel with relish.

However, many schools have taken compulsory measures, and the campus convenience store is not allowed to sell canned "Thousand Paper Cranes" again.

But the stricter the teachers and parents manage, the more they will increase the students' rebellious mentality. They secretly buy cans, secretly fold lucky stars and paper cranes, and all become underground workers.

The wisdom of the working people is also infinite. They take the opportunity to launch colorful paper strips with thousands of paper cranes and lucky stars, and even promote their business to small county towns in the 18th tier.

Putting aside canned food, the Thousand Paper Cranes and Lucky Stars have been fryed and become a very popular campus culture.

When this group of students grow up, the Thousand Paper Cranes and Xifeng canned food will become their youthful memories. Just like Water Margin Card, Saint Seiya, and Calabash, they laugh with tears and full of feelings.

No matter what, Xifeng Canned Food has gradually become famous and its sales channels have gradually spread out in various places.

In this case, canned water cups and canned gifts were also distributed. The three canned foods were popular, which attracted countless copycats and followers across the country.

...

The last management meeting before the Spring Festival.

Guo Xiaolan excitedly announced: "The company's sales in January were 23.08 million yuan! The detailed financial report has not been released yet, so I will slowly count it."

"So many?" Chen Tao said in surprise.

Song Weiyang poured cold water and said: "The early publicity investment is too high, recording songs, recording MVs, ordering songs, custom pirated versions... These combined cost more than 3 million. With the production and sales costs, there is definitely not much profit left, just don't lose money and make a name for yourself."

Zheng Xuehong smiled and said, "This is something that must be done, to open up the market."

Zhang Guodong waved his hand with high spirits and said: "Now the channels of various provinces have been deployed, and he strives to achieve sales of 40 million yuan next month!"

Song Weiyang nodded and said, "The sales of 40 million yuan can be achieved. The Spring Festival is coming soon. We will mainly promote canned gifts. Mr. Song and Mr. Zhang, your task is very heavy. You must stabilize the channels and carry out advertising bombing in various provinces. We will strive to sell canned gifts to every city in the country during the Spring Festival!"

Song Qizhi said: "The last lecture advertisement can be directly posted by deleting the Mid-Autumn Festival sentence."

Zhang Guodong said: "The price of spam advertising is now rising."

"You can do it yourself." Song Weiyang just asked about such a small matter.

Yang Xin reminded: "The channels are spread too fast, and the output still cannot keep up."

Guo Xiaolan said: "Then add the joint-operated factories."

"Yes." Song Weiyang agreed.

Yang Xin said: "Do you want to buy another production line and continue to expand production capacity?"

"No," Song Weiyang denied, "Our canned food is easy to sell now because of its good marketing, but it has not changed the recession of the canned market. When the heat cools down, our canned food may be unsalable. We must consider the issue of product diversification now. I decided to launch beverages in the summer and gradually shift the focus from canned to beverages in the future."

"What drink?" Yang Xin asked.

Song Weiyang said: "I haven't confirmed yet, I'll contact the Light Chemical Engineering Institute and jointly develop a new beverage with them."

After everyone discussed the product market, Yang Xin suddenly said: "Chairman, now our factory has a very important problem that needs to be solved!"

"Please speak." Song Weiyang said.

Yang Xin said: "More than 90% of the workers in canning factories are still employees of state-owned enterprises, and their relationships are affiliated with many state-owned enterprises in the city. Even the wages of workers, strictly according to regulations, must be handed over to those state-owned enterprises first, and then paid to specific employees by those state-owned enterprises. We just omitted this step. And we cannot make decisions on their wages, we can only rely on bonuses and fines to adjust them."

This is a historical issue.

When Song Shumin asked his eldest son to buy a canning factory, the nature became a private enterprise, but the workers were not easy to deal with, so he asked the workers to attach the staff to other units, and the wages were paid by Song Qizhi.

Yang Dexi, the office director and chairman of the compensation committee, who has not spoken, said: "This problem does need to be solved, otherwise there will definitely be trouble in the future. Even I am still a state-owned enterprise. I can take the lead in resigning and follow the company in the future. Even ordinary workers may have some difficulties."

Song Weiyang thought for a while and said, "The newly recruited workers will each increase their salary by 5 yuan after the Chinese New Year. The salaries of employees in state-owned enterprises will remain unchanged unless they automatically give up their iron rice bowls."

Guo Xiaolan said: "I'm afraid it won't work."

Zheng Xuehong said: "This is creating internal conflicts."

"What should I do? Let a private enterprise boss pay them to buy out their working years and then pay them monthly salary?" Song Weiyang asked back.

"Think about other ways," said Zheng Xuehong.

Song Weiyang frowned and thought, and soon came up with a bad idea: "Contact the government and state-owned enterprises to lay off all these workers!"

Guo Xiaolan smiled and said, "It's feasible."

Zheng Xuehong also said: "Yes, we can't do this evil person anyway."

Song Weiyang added: "When the Spring Festival is over, let those state-owned enterprises announce the layoff of workers, and we will announce wage increases. State-owned enterprises are evil people, and we will be good people. Internal publicity should also be done well. Let me introduce the miserable situation of workers in other state-owned enterprises. Comparing the favorable conditions of our factories, I don't believe that there are still people holding an iron rice bowl!"

Zhang Guodong suddenly said: "We have to recruit people, but the marketing team is not in enough staff."

Song Qizhi nodded and said, "At least 100 must be recruited at one time."

"Yes, you can decide for yourself," Song Wei raised his head and said, "Okay, let's go to the meeting. Secretary Fan will come to investigate and express condolences in the afternoon."

...

Fan Zhengyang came soon and asked for help. The first sentence was: "Yangyang, you have to help Uncle Fan."

Song Weiyang smiled and said, "Uncle Fan has something to say, I will definitely help you!"
Chapter completed!