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065 [Breaking the Market]

In fact, although the song "Thousand Paper Cranes" has been put on the market in Tianjin, the canned products have not yet been sold.

First, the marketing team is small in size and the manpower is not enough for the time being; second, local dealers are waiting and watching and lack trust in unfamiliar brands from other places.

This is true in other regions except Xikang and Hubei provinces.

Take Beijing for example. Song Qizhi personally led the team to rush over, and the name of Xifeng canned food spread due to the song. But the dealers just didn't buy it, and they were unwilling to buy it first and then. They thought the canned products were too occupant in the warehouse and did not think that Xifeng canned food could be sold well.

Song Qizhi was so anxious that he could only take samples to go to shopping malls one by one. Almost all the big shopping malls kept him out and gave him free of charge to the mall for trial sale, because the product content had been ordered long ago.

In the broken hotel, Song Qizhi stared at the canned samples and asked, "What should I do?"

Several of the hands looked at each other, and they tried all the methods, but unfortunately they couldn't even put out the goods.

There are still two trucks of canned foods that are stored in the warehouse near the Beijing Railway Station. Every day of unsold sales, you have to pay an extra day of warehouse rent.

A marketer said: "Director Xiao Song is probably wrong this time, and his method is useless."

Another said: "Why is it useless? I heard that the 'Thousand Paper Cranes' series sells very well in Xikang and Hubei provinces. It must be because of the problem with our marketing method."

"What's the problem? All those who should run away are gone, and they're almost out of selling on the street." The man said earlier.

Another person said: "Actually, Xifeng's fame has been opened, and many people in the capital know about our canned food."

“That’s because the songs are popular.”

"The problem is useless. I sing well, but I can't sell it!"

"I think the people in Beijing are too arrogant and look down on the brands of our small place."

"That's right, those dealers are sluggish, and so are shopping malls, so they don't want to give them free trials."

“…”

Everyone was unconvinced, and Song Qizhi had no choice but to smoke one by one.

...

Far away in Shenghai, Zhang Guodong encountered the same situation. He ran for half a month but failed to break through Shenghai's canned market.

"Mr. Zhang, this is not possible. Shenghai's warehouse rent is so expensive!" said his subordinate.

Zhang Guodong thought for a long time, spread out the map of Shenghai City and made a decision: "Xiaolin, I will write a questionnaire immediately, and you will print 1,000 copies. After the questionnaire is printed, everyone will go to the street to do a questionnaire, and each person will be responsible for a region. Also, focus on the survey at the doors of shopping malls, schools, institutions, and entertainment venues, and find out the specific situation first!"

Zhang Guodong quickly formulated a work plan and began to take action in batches that afternoon.

At night, Zhang Guodong smoked cigarettes and summarized the situation. The investigation showed that:

The respondents who knew about the Xifeng brand accounted for 52% of the total number of surveyed people, which is a very terrifying data. You should know that Xifeng canned food was still unknown a month ago, but now they just went to the questionnaire, and more than half of the respondents knew about Xifeng.

The reason is simple, the songs are so popular, and it is rapidly gaining popularity with frequent song orders and pirated tapes.

"Thousand Paper Cranes" is the top ten Chinese golden songs next year. Its album of the same name even once crushed the four kings in both sides of the Taiwan Strait and the three places!

Song Weiyang specially added two dialogues between the male and female protagonists to the song.

For the first time, the male protagonist said: "You also like to eat Xifeng canned food." The female protagonist replied: "I like Xifeng Thousand Paper Cranes."

The second time, the hero said: "It is said that if you fold a thousand paper crane every day and persist for a thousand days, you can make your beloved happy."

When the song "Thousand Paper Cranes" brainwashed the audience, Xifeng Canned also brainwashed the audience, and he remembered this brand without realizing it.

But why are there no dealers and shopping malls favored?

Zhang Guodong analyzed carefully again:

Among the respondents who knew Xifeng canned food, women accounted for 76%, song listeners accounted for 94%, novel readers accounted for 5.3%. 12% were aged 10 to 15, 36% were aged 15 to 20, and 33% were aged 20 to 25. Students accounted for 71.6%!

School!

Zhang Guodong finally found the key to solving the problem. He summoned his subordinates and said excitedly: "Tomorrow, everyone will go to the shops near the school according to their own responsibility. It would be better if they could enter the school. Consign canned food in the school's convenience store! If you don't have any money, give them all to sell, 20 bottles per store, and leave a contact number!"

"Mr. Zhang, this has to be a lot of waste." Someone reminded.

"This is a waste!" said Zhang Guodong.

Small shops are different from regular shopping malls. You don’t want to give canned food to regular shopping malls, but the owners of small shops like to be greedy for cheap things.

In just one day, Xifeng Canned Food was opened in 82 stores near various schools in Shenghai, including 16 even the convenience stores in the schools.

Two days later, all the cans were sold out, and the owners of the small shop called to restock.

...

In the capital, Song Qizhi did not have Zhang Guodong's marketing acumen, so he chose to do it directly.

Song Qizhi personally led people to set up stalls on the streets and was rushed to death. Not only did he be arrested and paid a fine, but he even almost fought with local vendors.

After three days, Song Qizhi found that the school was selling best near the school, and many little guys rushed to buy it.

Without Song Qizhi's efforts, a small shop near the school took the initiative to inquire about the situation and asked him where he could buy Xifeng canned food.

Song Qizhi's depression was wiped out and he stopped bringing people to set up stalls. He dealt with those small shops every day.

The local dealers were not fools. They soon learned that Xifeng canned food was selling well in school, so they took the initiative to seek cooperation and were preparing to sell the canned food to major shopping malls.

...

Xifeng canned food in Tianjin is on the market and has to wait until January.

The final exam is almost over, Geng Xiaoyun came to school as usual. As soon as he entered the classroom, he saw many classmates gathered together.

"Wow, this is the canned food that Ma Junhao and Chen Yiyi like to eat."

“It’s exactly the same as on TV.”

“The canned cup is so beautiful.”

"Of course it's beautiful. Chen Yiyi also uses it as a pen holder. I also want to put it on the writing table as a pen holder."

"It's best to put paper cranes."

"You can also put lucky stars."

"What is a lucky star?"

"Thousand paper cranes are for your lover, and the lucky star is for your friends. There is an instruction manual in the canned packaging to teach you how to fold the lucky star of thousands of paper cranes. Each bottle of canned food also gives you five colorful plastic strips that fold the lucky star."

"Look at me the instruction manual, I want to learn to win the lucky star."

“…”

Geng Xiaoyun leaned over and the canned bottle was indeed the same as in the MV. She hurriedly asked, "Where did you buy it?"

"There are school convenience stores." said the classmate.

"How much?" Geng Xiaoyun asked.

"Six pieces." said the classmate.

Geng Xiaoyun said: "It's so expensive."

The classmate smiled and said, "It's not expensive, this is the canned food between Ma Junhao and Chen Yiyi. Moreover, the canned food is delicious and tastes better than other cans. How about you try one too?"

Geng Xiaoyun tasted a piece curiously, which was canned apples. At first, he felt that it was ordinary and no different from the canned food he had eaten before, but it seemed to be better. He nodded and smiled: "It's really delicious. Ordinary canned food is far worse than this one. Chen Yiyi likes it so much."

"I said yes, they don't believe it yet." The classmate said happily.

Geng Xiaoyun touched her purse, which contained her pocket money for a week, so she could already buy a bottle. She decided to buy it at noon.

As soon as he returned to his seat, Geng Xiaoyun found that there was a bottle of canned food in his desk.

The can has been eaten, and there are several paper cranes inside. The lid can still smell the fragrance. It should be the can I only opened this morning.

Geng Xiaoyun was afraid that other students would see it, so he quietly took out the top one, but saw a line of words written on the wings of the thousand paper cranes: I wish Geng Xiaoyun happiness every day—j.

Geng Xiaoyun's face instantly blushed to the ears and peeked at the male classmate in the classroom. Could this "j" be "Jiang"? It may be "Jiang" or "Jin".

It would be great if Jiang Hepeng was really good. He was so handsome and had such good grades.

Does Jiang Hepeng like me?

Oh my God, do I want to reject him? Junior high school students cannot fall in love early.

But it is not good to refuse. You can be friends first, study together, and get off school together. It’s not going well with me, but it doesn’t matter. You can ask him to review his homework on Sunday.

Well, when I bought canned food at noon, I will learn to change the lucky star. Lucky star represents friendship. If you fold a bottle and give it to him, Jiang Hepeng must be very happy.

Geng Xiaoyun became happier the more he thought about it. He stuffed the thousand paper cranes into the can and hid them in the innermost part of his schoolbag.
Chapter completed!
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