651 [Frequent Scandals]
Boss, something big happened!”
Song Weiyang had just been in Huadu for seven days and was waiting for Chen Tao to finish his work. The two went to Hong Kong City to play together, so Chen Fuxing called him personally.
"What big incident?" Song Weiyang asked.
Chen Fuxing said excitedly: "Dell's sales manager sent an email to former ibm PC customers. The content of the email was exposed. Dell said that Lenovo is controlled by the Chinese government. Every dollar spent by American consumers on ibm products will directly support or fund the Chinese government, so as to advise American customers not to buy Lenovo's ibm-branded computers."
"It's interesting." Song Weiyang smiled.
Chen Fuxing was also happy and laughed: "This email has spread in Silicon Valley and is expected to be reported by Chinese media soon. I just convened a meeting between the publicity and sales departments, and I took the opportunity to hype it up. I can't just let Lenovo play the patriotic card."
"Come on," said Song Weiyang. "This time you can choose to cooperate with Lenovo to suppress Dell and HP. Brothers are just outside to defend against their insults. We and Lenovo are both Chinese brands. We should fight together and not be bullied by foreigners."
Chen Fuxing immediately said: "Since the boss also supports it, I will let people contact Lenovo now."
What is "brother Ni's brother is fighting against his insults" is nonsense. To put it bluntly, Dell has developed too fast in China in the past two years and has become the common enemy of China and Lenovo. Even if China does not take the opportunity to cause trouble this time, Lenovo will decisively launch a public opinion war, and Lenovo must be the protagonist. China Technology is purely a melon-eating crowd that is riding on the popularity.
There was no need to wait until the next day, the "Dell Mail Door" was spread online that night, which really aroused the indignation of countless Chinese online games. Moreover, the cents dared not stand up and speak because the content of the email was real, and Dell clearly had hostility towards the Chinese government.
The next day, major media across the country reported on the matter, and Lenovo President Liu said in public: "A serious enterprise should not do things that violate morality, but do things that are serious!"
Originally, this matter had nothing to do with Shenzhou Technology, but Chen Fuxing held a press conference in a swagger and said indignantly: "Dell is the fastest-growing brand in the Chinese computer market in the past two years, making hundreds of millions of profits from China every year. But such a company that makes a fortune in China actually expresses such a bad view when snatching customers! This is not only contrary to morality, but also expressing a wrong political stance and completely ignoring the national and national emotions of the Chinese people. As a Chinese citizen, I strongly protested against this. Dell must be responsible for this matter and must deal with the protagonist of the "mail door" seriously! Shenzhou Technology, as a national brand, is firmly on the side of Lenovo. I dare to say loudly that computers of the same price are not only not worse than Dell, but also do better than Dell! Chinese national brands will surely rise!"
A wave of public relations publicity costs have been spread, and dozens of media across the country have reported the content of this press conference. Shenzhou Technology has inexplicably changed from being a supporting actor to the protagonist.
Lenovo has no choice but to cooperate with China. Because if the situation continues, the limelight will be snatched away by Chen Fuxing and Shenzhou Technology. With no choice, Lenovo President Yang also held a press conference. While condemning Dell, he did not forget to thank Chen Fuxing for his help.
Then the two companies jointly launched a public opinion offensive, and then each carried out promotional activities to crazily exclude Dell computers, and also made HP a wave.
HP China quickly came out to clarify that the "email door" is not related to HP's affairs. HP firmly supports China and loves the Chinese people.
Dell China also quickly held a press conference, and while apologizing "sincerely", he threw the blame to the sales manager who sent the email. He emphasized that the "email door" belongs to the sales manager's personal behavior and has nothing to do with Dell, nor does it represent the position of Dell.
Dell's public relations reports have also come, and various soft articles have been posted, whitewashing Dell, and trying every means to restore Dell's image.
However, Shenzhou and Lenovo were unwilling to let go. Many cooperative media posted articles to question, believing that Dell's apology was not sincere at all and that it has not dealt with the sales manager involved.
Dell China could only report to the U.S. headquarters, which held a meeting for more than a month and finally stated that it had fired the relevant personnel. As for whether it was fired or not, or whether it was fired, it was unknown.
Anyway, due to the crazy biting of Shenzhou Technology, the "mail door" incident caused Dell to be quite injured. China's sales, which had been growing wildly for three consecutive years, suddenly fell to a standstill in the past two months. Immediately, some media revealed that Dell's Chinese factory was suspected of violating the Labor Law, and employees' overtime hours per month were far more than the statutory 36 hours. Dell factory was accused by the media of being a "sweatshop". Under pressure from public opinion, local regulatory authorities could only issue rectification notices to Dell factory.
Most of these rhythms were brought up by Shen Fuxing. Anyway, the cost of public relations is not high, so you can just provide clues and materials. The media is very happy to cooperate with him to make trouble for the sake of newspaper sales.
Song Weiyang has a strong character saying that he is a dragon, but Shen Fuxing is a living wolf. He skillfully uses wolf culture, but he does not leave a way out for his opponents and takes this opportunity to destroy Dell. Although the final effect did not meet expectations, many Chinese people still buy Dell computers, it greatly limits Dell's expansion speed in China.
Not only is Dell, a foreign brand, caught in a scandal, but other foreign brands are not having a good time. This year, the Chinese media are very surprised that they are rushing to report on foreign companies’ black news.
The cause of the incident was that during the Spring Festival, some consumers sued Procter & Gamble’s cosmetics for false advertising. Procter & Gamble not only did not apologize and admit their mistakes, but instead slandered consumers for their impure motives and malicious hype. They also arrogantly and refused to cooperate in the interviews with the media.
Do you want to run away if you offend the media?
Soon, some media exposed similar products of P&G, which were found to have corrosive ingredients in Japan benzene. The General Administration of Quality Supervision, Inspection and Quarantine intervened in the investigation and then announced that the cosmetics contained banned substances chromium and neodymium. Public opinion was in an uproar. The media that came out to expose the facts also became famous and sales rose sharply.
When other media saw that this could cause trouble, and it increased its fame and sales, they tried different ways to interview and report on the dark side of foreign brands.
Just before Shenzhou Technology made trouble with the "Dell Mail Door", KFC was exposed by the media that the seasoning contained carcinogens. This news was even more sensational than cosmetics black materials. KFC, which had thick eyebrows and big eyes, actually did such a crooked way! Even the People's X Daily spoke out: "What's interesting is why KFC only contains Sudan Red in China? Does the cute Uncle Sam think that we are the safe island of Sudan Red?"
While the "Dell Mail Door" was exposed, the media also revealed that Colgate's toothpaste contains carcinogens, and Colgate in supermarkets in various places was removed from the shelves. Online voting results showed that only 9.84% of voters were willing to continue using Colgate's toothpaste.
Well, Colgate was actually wronged. It is probably a media outlet that wanted to join in the fun and wanted to be a hero who exposed the shady story of foreign brands. So he intentionally or unintentionally translated an American document and published it in the newspaper. In the end, he made a big mistake and made Colgate so hard that he was ecstatic.
Colgate's fake news just now came down and something happened to Nestlé milk powder again. This time it was true. Nestlé milk powder's iodine content exceeded the standard, and the National Standards Commission publicly stated that it required a ban on production and sales.
Then it was Haagen-Dazs again, and the masses reported a fake production den. When the law enforcement officers rushed to investigate, they found that the factory with dirty and messy sanitary conditions was actually an authentic Haagen-Dazs processing factory, and it also supplied the Haagen-Dazs store in the entire Special Administrative District. If you love her, don’t invite her to eat Haagen-Dazs, because it may cause diarrhea!
Then there was a general strike in Toshiba's Chinese factory, Fujifilm evaded tariffs and sold refurbished machines as new products, and Sony broke out in three major scandals...
Foreign brands and foreign companies are in a serious credibility crisis, while Chinese media are caring. Every day, reporters secretly visit foreign companies' factories, buy foreign brands from time to time for testing, hoping to expose the dark side every day, so that reporters and newspapers can win both fame and fortune.
These are all the foreigners who committed suicide by themselves. Seeing that China's supervision was not effective, they tried their best to do everything possible. Since there had not been any incident for many years, they were still arrogant after being reported and prosecuted by consumers, and even media reporters took it seriously. The last scandal broke out collectively in a short period of time.
Affected by this, some Chinese people began to reflect, are foreign brands really better than Chinese products? Even KFC contains Sudan Red, even Haagen-Dazs is produced by black factories, and even Fuji cameras are second-hand refurbished. How do people believe in the quality of foreign brands?
Shenzhou mobile phones and Shenzhou computers have seen a wave of sales increase.
(Milk a new book, "The Era Upgrade Plan", I guess this book will be slaughtered by me again. Well, I hope I won't be slaughtered by me.)
Chapter completed!