598 [The Year of the Prosperity of Online Games]
Just during the US-Iran War, South Korea's Virtue Company sued Shenjian Network for infringement of "Legend" and opened a trial in the First Intermediate People's Court in Beijing. Moreover, this is the fourth trial of the First Intermediate Court on this case, and it has been more than a year since the international lawsuit was filed.
Because "Legend" is extremely popular in China, every trial can attract a lot of media, and even the game and judicial circles have been watching, because the verdict of this lawsuit will have a far-reaching impact. As long as "Legend" of Shenjian Network is judged to be legal, domestic game manufacturers can plagiarize Korean online games after replacing them.
The content of the lawsuit filed by South Korea's Meimeide is: "Legend" plagiarized "Mir 2" and infringed on the plaintiff's exclusive rights over "Mir 2". The defendant plagiarized as many as 294 items in terms of game characters, professions, props, skills, scenes, numbers, etc., and directly used the plaintiff's source code, requiring the defendant to stop the operation of "Legend", destroy relevant data and information, stop the promotion and sales of related products, close the official website of "Legend" game, and publicly apologize, bear the relevant litigation costs, and compensate the plaintiff for economic losses.
Today, the First Intermediate People's Court announced the final result.
Because of the commercial secrets involved, there was no public trial in several trials, so the reporters could only wait outside for news. This time, they waited from morning to afternoon, and finally waited until the relevant personnel came out, and the reporters were surrounded in an instant.
"Mr. Zhou, what is the result of the lawsuit?"
"Lawyer Qin, has Divine Sword Network won?"
"Lawyer Zhang..."
The representatives of the Korean company were all dark-faced and ignored these reporters at all. They walked quickly towards the car on the side of the road with their leather bags. However, the South Korean lawyer said: "I have tried my best. From the first trial to the present, this case has been going on for one year and three months. Regardless of the result, it is of great significance to the Chinese judicial community and also has a reference effect on similar cases in the future."
"In other words, the final trial result is that the defendant wins? Will the plaintiff continue to appeal?" the reporters asked.
The attorney said while walking: "I don't know whether the South Korean side will continue to appeal..."
At the gate of the court, Zhou Hao, the representative of Shenjian Network, said with a smile: "The content of the South Korean prosecution is very outrageous. "Legend" and "Legend of Mir 2" are two completely different games. It is simply a big deal to say that we use the source code of the Korean side. "Legend" is written in C language developed by Kingsoft Company Xishanju Studio; while "Mir 2" is written in other languages using the delphi engine of the Born Company. Two different game engines and two different computer languages, how can there be a possibility of copying the source code?"
The reporter asked again: "But "Legend" seems to borrow a lot of the gameplay and data of "Mill 2".
Zhou Hao laughed and said, "If all these things are to be sued, then did "Swordsman Love" copy "Legend of Swordsman"? According to this statement, "Mir 2" copied "Paradise" by itself, and "Paradise" also copied "Diablo"!"
"What about the game props? Some of the two game props are exactly the same name." The reporter asked again.
Zhou Hao suddenly said indignantly: "Since you ask this, I must declare a little. All props and equipment in "Legend" have been authorized by the original author for any copyright issues. For example, the weapon "Ying Zhongyue" belongs to Mr. Huang Yi's literary originals, and we have obtained the exclusive authorization of Mr. Huang Yi. If the Korean "Mir 2" dares to use the name "Ying Zhongyue", then Shenjian Network Technology Company reserves the right to pursue its legal responsibility!"
"Have the Dragon Slaying Sword and the Heavenly Sword also obtained the authorization of Mr. Jin Yong?" the reporter continued to ask.
Zhou Hao shook his head and said, "As far as I know, the Dragon Slaying Sword comes from "The Legend of the Swordsman of Shushan" and "The Legend of Dragon Slaying in the North Sea" by the Lord Huanzhu Tower. It is a magic weapon used by the Dragon Slaying Master in the book. It was left by the Changmei Zhenren before ascending. The origin of the Yitian Sword is even earlier. In "Romance of the Three Kingdoms", Cao Cao's two swords are the Yitian Sword and the Qingyan Sword, and are called the peerless double swords. Luo Guanzhong and the Huanzhu Tower have passed away, and their works have passed the literary copyright protection period, so we don't need to pay any copyright fees."
Some reporters persisted: "But according to netizens who have played "Mill 2", they knew they were copied as soon as they entered "Legend", because the two games were too similar."
Zhou Hao smiled and said, "What coincidence? The game story background is different. "Legend" belongs to the oriental background and is in the mainland of Zhongzhou. We can also capture wild horses as mounts in the game. If "Mill 2" also launched a mount system, can we also sue him for plagiarism?"
"How to explain the agency contract offered by South Korea Viagra?" said the reporter.
Zhou Hao said: "Mr. Zhu William, the president of our company, did act as an agent for "Mill 2". However, due to capital turnover issues, the agency had long gone bankrupt and had nothing to do with the current Divine Sword Network Technology Company. Mr. Zhu William became the president of Divine Sword Network. After his own failure to start his own business, the South Korean side could find another agent!"
...
Of course, South Korean Viagra has found new agents, and it started looking for them as early as last year. Many domestic manufacturers are rushing to cry and want to be an agent.
At that time, Guangtong defeated many Chinese colleagues and the agency contract was almost signed. Suddenly, it was discovered that South Korea had launched "Mir 3" ("Legend 3"). Guangtong, which had invested a lot, was of course unwilling to act as an outdated old game. So after negotiations from multiple parties and after promising to increase the game share, the South Korean side finally handed over the agency of "Mir 3" to Guangtong.
As soon as the final result of the lawsuit in the "Legend" was announced, the industry was uproared. Isn't this a plagiarism? Domestic games will start to be a copycat from now on!
Guangtong also took advantage of this public opinion boom and announced that it would be the agent of "Legend 3". The game just started to preheat the pre-production and before there was time for public beta, Shenjian Network Technology Company suddenly issued an announcement: "I advise Huadu Guangtong Communications Development Co., Ltd. that the original online game independently developed by "Legend" is irrelevant to "Legend 2" operated by Korean Vision Company. "Legend 3" represented by your company, please do not use "Legend 3" as the name of the game, and do not mislead consumers to think that this is the sequel to "Legend"... Shenjian Network Technology Company reserves the right to pursue legal responsibility."
Not only that, Shenjian Network also caused trouble to the approval department, Guangtong's "Legend 3" was stuck due to the game name.
The eating habit is really ugly!
Not only did I copy other people's games, I also came out to block other people's sequels.
But then again, the IP "Legend" is indeed made by the magic sword. What does it have to do with Korean companies?
Mr. Yang, Guangtong, also had a strong background. He ignored the announcement released by Shenjian Network and continued to promote and warm up "Legend 3" in a crazy way, and even fantasized that the name could pass the review. Until early April, the approval department clearly replied: "Legend" belongs to the registered trademark and game registration name of Shenjian Network Technology Company. In the fields of the Internet, computers, games, clothing, catering, etc. (all registered), other companies are not allowed to use similar trademarks or names again.
The arm could not twist the thigh, Guangtong had to rename the game to "Legend 3", which sounded like a copycat. However, in terms of publicity, he still used the sequel to "Legend" as a gimmick and openly shouted slogans such as "different legends" and "new legends".
Of course this kind of publicity is possible, because "legend" is a Chinese noun.
However, Guangtong's "Legend 3" just started public beta and was immediately sued by Divine Sword Network. Because the props in the game, Banyue, Wuji, Judgment, Purgatory, Soul Breaking, Lingfeng, etc., all belong to the original creations of Divine Sword Network Company and enjoy corresponding copyrights, the Korean names in the game are not these.
In order to save trouble, Guangtong and the Korean side directly copied the Divine Sword Company's set when translating the game.
The lawsuit started again, this time it was suspected of plagiarism by South Korea and Guangtong. The evidence was conclusive. The lawsuit ended after only half a year. South Korea was ordered to modify the name of similar equipment in the game, and compensate Shenjian Company for 8 million yuan in economic losses and bear 2 million yuan in litigation costs.
"Legend 3", which has only been operating for half a year, was originally very popular because of the sequel of "Legend", but its popularity plummeted because of the suspension of the server and modification of the equipment name, and the South Korean side actually delayed it for more than a month. When the server was opened again, the daylily became cold. Guangtong was crying and tears were gone.
Netizens who are familiar with the causes and consequences all say that Song Weiyang is really awesome, and the "thief shouts to catch the thief" is really awesome.
In fact, even if the Divine Sword Company does not come out to interfere, "Legend 3" or "Legend 3" will die miserably. Because Guangtong has no experience in online game operation, the game is full of plug-ins, and there are more than ten numbers per person to automatically fight monsters. Looking around, the map is full of robots. How long can this kind of game live?
...
"Old Song, congratulations on winning the lawsuit!" At the end of March, Xiao Ma brought Tencent game personnel to the visit.
This time in history, it was just that Brother Ma’s visit was Chen Tianqiao. Tencent’s main profit point was online text message business, but the competition in this field became increasingly fierce, so Brother Ma naturally focused on online games. But he had no experience in this, so he led a team to visit Chen Tianqiao, hoping that the industry’s bigwigs could give me some advice.
After Brother Xiaoma explained his origin, Song Weiyang smiled and said, "I'll call you back. You can go to Rongcheng to talk to William Zhu, and you can also learn from the operation team of the Divine Sword Company."
"I plan to go to the EA exhibition in May," said Xiao Ma suddenly. "Actually, I have already seen a Korean online game called "Triumph", a 3D game created by Unreal 2 engine. But I have heard you say that the domestic market needs rough and simple online games. I am afraid that "Triumph" will be too complicated. So I want to listen to your suggestions."
Song Weiyang said: "The game is rough and simple, or two years ago, and no one has any knowledge. But now it's different. There are already a large number of people who are very bored in playing "Legend" to cut monsters. Now it's time to make slightly more complicated games, and it's time to say it's a casual game."
"In other words, 3D online games like "Triumph" are still very promising?" Brother Ma took a reassurance.
Song Weiyang said: "But I want to remind you that it is best to get the source code for agents of Korean online games. Otherwise, bug fixes and version updates will drag you to death, and bugs in the kimchi game are flying all over the sky, which is something that everyone knows."
"I'll try it, but it's probably difficult to get it." Brother Ma said with a wry smile.
This has to be blamed by Song Weiyang. Originally, Korean game dealers were unwilling to provide source code. "Legend" was because the South Korean side could not find an agent, so they agreed to take out the source code after William Zhu gave the super high agent share contract. Now the Divine Sword Company has copied other people's games and has won the lawsuit. How could Korean manufacturers still give source code? They are afraid of creating a second "Legend"!
Song Weiyang said: "Be an agent first, train the team, and you still have to develop it yourself in the future."
Brother Xiao Ma said again: "In terms of operation and promotion, in addition to the routines on the market, I plan to 'play games and get QQ accounts'. What do you think?"
"A very awesome strategy." Song Weiyang smiled.
At this time, applying for a QQ account will not only charge a fee, but also limit the registration amount. You may not be able to successfully register. If the classmate in the class can help others apply for a QQ account, then he is definitely the most popular handsome guy in the class.
In history, many people were trying to send QQ accounts to play games, the first online game represented by Tencent. After Tencent announced this news, nearly 200,000 people signed up for the internal test one day. It has to be said that with the big killer of QQ, Tencent has taken too much advantage in promoting new products.
Unfortunately, "Triumph" is a Korean online game, and there are too many bugs. The equipment disappears for no reason, the characters disappear for no reason, and the data is abnormal from time to time, which reduces the number of online users by 90% in half a year.
This year is the year when the Chinese online game market is taking off. New games are launched every month, and sometimes four or five games are launched in the same month. Under the huge stimulation of "Legend", Amacao and Agou are all jumping here. Sohu, under the decision of Zhang Chaoyang, launched "Knight Ol" before the Spring Festival. So far, NetEase, Sohu, and Kingsoft invested by Song Weiyang, have all games online, Tencent plans to go online, and even Ding Ming wants to represent a game.
At the same time, World of Warcraft is here!
After the release of "Warcraft 3", Blizzard officially released "World of Warcraft", which has been secretly developed before.
As soon as this news came out, although everyone didn't know what World of Warcraft looked like, and didn't know when World of Warcraft would be completed, game manufacturers around the world began to rush to compete for agency rights because its stand-alone sister game "Warcraft" is too influential!
There are dozens of agents in China alone that have made a big deal. High-level officials of Victory Di frequently come to China for inspection, but they just don’t say who is going to be the agent of World of Warcraft.
In another time and space, after layer by layer of screening, the scope of agents was finally reduced to two companies, Jiucheng and Guangtong.
Guangtong is still too young. Jiucheng secretly joined forces with Singapore Telecom, Sohu and Intel to form a joint venture to win the agency rights of World of Warcraft. As a result, before World of Warcraft began public beta, Jiucheng left Sohu and other partners away and won the exclusive agency rights themselves. Don’t be too ugly!
As for Song Weiyang's "Shan Hai Jing", he is still working hard to develop, and the cost has exceeded 100 million yuan. The total number of development members of each group is more than 400, and more than 2 million yuan is used for salary alone.
Although the game progress is slow, the results are very gratifying. Zulong Studio successfully developed the "Divine Sword 3d Engine", which is even better than the engine of "World of Warcraft". Of course, you don't have to look too proud, because the "World of Warcraft" engine was not the most advanced at that time. The reason why the effect is so good is that the artist team is awesome!
"World of Warcraft" released the news of choosing an agent, and Song Weiyang was immediately surprised and quickly asked Zulong Studio to speed up the development speed.
Chapter completed!