Just after the Lantern Festival, Ding Sanshi flew to Shenghai and found Song Weiyang who returned to Shanghai from his hometown of Xikang.

The two made an appointment to meet at the Time Cafe. Song Weiyang sucked the juice and asked, "I'm so anxious, are there anything I'm coming to see me?"

"Two things," Ding Sanshi said, "one is to ask you how to make online games, and the other is to speed up the plan to acquire NetEase stocks as soon as possible."

Song Weiyang smiled and said, "Didn't you say last year that you will release "A Chinese Odyssey" at the end of the year? It's been several months since then."

Ding Sanshi explained helplessly: "The game studio I bought has no experience in making online games at all. There were too many bugs during the closed beta, and the public beta time was constantly postponed. Before the Spring Festival, I simply canceled the project and pushed it down and re-made "A Chinese Odyssey 2". Your "Legend" is so popular, I have to come and learn some experience."

Song Weiyang said: "The products are the same. Find the right audience group and then develop them based on this group. "American Journey" is a 2D turn-based online game. You can learn more about the successful experience of "Stone Age" and also summarize the other party's poor work."

"I mean operation and promotion," Ding Sanshi said. "Other game agencies also learn "Legend" to promote Internet cafes, but the one that is really popular is "Legend". Even your "The Legend of Gods and Demons" is now in dying. I really can't understand the promotion of "Legend"."

Song Weiyang smiled and said, "The core gameplay of "Legend" is very simple, it is to cut monsters and upgrade equipment. The essence is that it is rough and simple, and it can attract countless Chinese people who have never played games before. Another essence is social interaction, which is that good brothers make an appointment to cut people. The game environment is a bit like the Hong Kong film "Young and Dangerous". However, a turn-based game like "A Chinese Odyssey" is not suitable for the route of the young and Dangerous, you have to find another way."

Ding Sanshi sat upright and listened carefully and said, "Tell me something."

Song Weiyang said: "The Westward Journey can be done more q and leisurely, which can attract many girls. If there are a large number of female players in a game, then are you worried that no male players will get involved?"

"Yes!" Ding Sanshi slapped his thighs violently.

This marketing method has appeared very early. For example, in the 1990s, the number of dance halls was very popular, resulting in increasing numbers and lower fees, and the competition in the industry was extremely fierce. So some dance hall owners came up with good solutions and publicized that girls could go in and dance for free for a long time. As the number of girls increased, men would move, and this model quickly spread across the country.

Ding Sanshi, who often plays with Di Bar, is naturally very familiar with this business model, so now she is revealed by Song Weiyang.

Song Weiyang asked: "What's going on with NetEase's stock?"

Ding Sanshi smiled bitterly: "The stock price has fallen to 16 cents, and a large number of investors have collectively filed lawsuits, on the grounds that they released false financial reports last year. Originally, on New Year's Day, NetEase's stock price had returned from 60 cents to 1 US dollar, but because the news of investor class action lawsuits was revealed, it fell directly from 1 US dollar to 16 cents. For a month and a half, the trading volume of NetEase stock has been zero. If this continues, it may be delisted by Nasdaq."

"The stock price of 16 cents is ready to take action." Song Weiyang was quite happy.

Song Weiyang, together with Duan Yongping and other friends, and Taurus Capital, had acquired 10% of the shares of other shareholders last year, with a price of about 80 cents. Now it is even more exciting, the stock price has fallen to 16 cents, which is a great opportunity to acquire from the stock market.

In another time and space, Ding Sanshi naturally did not know Song Weiyang. During the Spring Festival, he found Duan Yongping, senior of the University of Science and Technology of China.

First, I asked Duan Yongping for commercial marketing issues and prepared for the launch of "American Journey 2"; second, I asked Duan Yongping for help and spent some spare money to buy NetEase stocks to get rid of the dilemma of zero transaction volume.

At that time, Duan Yongping bought 5.05% of NetEase's equity for only US$2 million, and spent another money a few months later (the stock price was close to US$2), increasing the personal shareholding ratio to 6.8%. A year and a half later, NetEase's share price rose to US$70, and the investment of several million dollars turned into US$150 million.

At this moment, with Song Weiyang's order, Taurus Capital immediately went to Nasdaq to buy goods, and several other friends who were willing to invest also jumped over.

The continuous increase in single-day trading volume has led to the rapid growth of NetEase's stock price, from 16 cents to 92 cents, and its equity structure has become: Ding Sanshi (51%), Song Weiyang (11.2%), Taurus Capital (16.5), Duan Yongping (5.5%), and others (15.8%).

According to the number of shares held by Song Weiyang and Taurus Capital, by the end of next year, NetEase stock alone will be worth at least US$700 million.

Historically, NetEase's stock price was not really speculated by Wall Street investors. Because this stock is plagued by negative news, it has always been regarded as a junk stock, and the stock price has been hovering below $1 for a long time. So when the third quarter financial report was released in 2002, its excellent performance was immediately targeted by many ordinary investors, and they bought it like buying cabbage, and then it soared by nearly 70 times!

Of course, it is also because of the contours of peers that many Internet stocks are about to die. Suddenly, one stock is the only one that stands out, and naturally becomes a firefly in the night.

This has a lot to do with Ding Sanshi's operation. Since the news of false financial reports was exposed, he has completely reduced the advertising volume to save money, and at the same time adopted a very conservative financial report method. How conservative is it? The Mengwang business needs funds to be included in the income, chat rooms, and point cards in the game. Even if they have been sold, they can still see money in the account, but the point cards are only included in the collected accounts after they have been used.

After making money in "A Chinese Odyssey 2", Ding Sanshi immediately paid the shareholders' class action settlement in one lump sum. This news attracted a small-scale attention from American investors. Then he took the opportunity of releasing financial reports to elaborate on NetEase's conservative financial statistics methods and sincerely apologize to American investors, ensuring that such things will not happen again in the future.

In an instant, the performance, attention, and reputation became better, and the stock price immediately soared wildly.

Unlike Ding Sanshi's conservatism, Sina and Sohu both chose to brag, and their financial reports were more radical than the other. Throughout 2002, NetEase almost stopped advertising on a large scale, and Ding Sanshi disappeared from the public's sight; while Sohu and Sina took the opportunity to advertise wildly, as if they felt that NetEase was about to die, and they couldn't wait to grab the vacant market share.

At the first West Lake Sword Contest, several major Internet leaders said that the environment was not good and Internet companies needed to calm down and practice their internal skills. But only Ding Sanshi and Ma Xiaoyun did this. The others either left sadly or were still in the old ways when they were creating an Internet bubble.

Zhang Chaoyang is still floating now, constantly appearing in the public eye, and various advertising is flying. However, this has also achieved some results. First, Mengwang's revenue continues to rise, and second, Sohu's stock price remains stable, and there is basically no financial pressure, but the disadvantage is that it has not yet found its core business in the future.

In other words, Sohu's core business also has, which is the alumni record that was renamed "Renren.com" by Song Weiyang. However, the operating cost of "Renren.com" is very high, and no suitable profit points have been found for the time being, so other shareholders have no confidence in this and have repeatedly asked Zhang Chaoyang to give up the "Renren.com" project.

If Song Weiyang had not always insisted on being tough and Zhang Chaoyang's character, he might have really given up or stopped investing a lot of money.

It can also be said that it was kidnapped by capital. This is the case with Sohu in history. Sohu started to do many projects that made a lot of money in the future, but after half of it, it found that it was too expensive. Under the huge pressure of the board of directors, it gradually gave up halfway.

Of course, Zhang Chaoyang himself also had a big problem. He liked to hype and gained attention from the beginning. He really regarded himself as a big star while hype. Especially after 2008, Zhang Chaoyang's personal reputation reached its peak. Sohu's performance and stock price surpassed Sina for the first time. After that, Zhang Chaoyang was playing in various ways, even without answering phone calls or replying to senior executive text messages. The company was all over the company. He ran to climb mountains with celebrities, play yachts, and had partying together. He even appeared in fashion cover magazines, and even held a private party on the top floor of Sohu Building.

After playing this year, a large number of Sohu's senior executives left, such as Gong Yu, who later founded iQiyi, was serving as Sohu's chief operating officer at that time.

Zhang Chaoyang found that he was surpassed by his opponents. Then he "snatched up" again. In order to improve profits, the user experience of Sohu products was extremely poor. In this case, he turned himself into depression and the company never returned to slide into the abyss.

In the years when Zhang Chaoyang was floating in the clouds, executives such as Sohu coo, cfo, Sohu video ceo, Sohu Network editor-in-chief resigned one after another. Youku, iQiyi, Kuliu, Miaopai... The founders of these companies all resigned from Sohu. This is only the video field, which shows that Sohu was full of talents back then.

This is all future events. As of now, in addition to being hyped and having a weak will, Zhang Chaoyang is generally quite normal. Sohu's number one general, Gu Yong, also has a tacit cooperation with Zhang Chaoyang, and the two are working together to survive the Internet winter.

Song Weiyang will not make any moves yet. If Gu Yong will resign like the original time and space, he will stand up and express his opinion. At that time, Song Weiyang may put Zhang Chaoyang in a weak position or force him to resign directly, allowing this guy to reflect behind closed doors for a while.

People will change slowly, and those with weak will become more powerful.

Take Baidu for example. In the past few years before Li Yanhong started his business, he delegated power to his subordinates. He only focused on the general direction and let the person in charge take the blame if he did something bad. But later on, the consensus in the Internet industry was that Baidu only had the number one person, and there would never be the number two person, and Baidu CEO had become a joke.

Well, Baidu has already started searching websites at this time.

When Li Yanhong founded Baidu, he had been doing search services. To put it bluntly, he provided search technology to other websites. Perhaps he had accumulated enough funds. Baidu is now beginning to transform completely and is competing for business with Ding Ming's Sogou, but it is temporarily regarded as a little brother.

...

Taurus Capital did not spend much money on the acquisition of NetEase stocks. Under Song Weiyang's instructions, most of the spare money left by Taurus Capital was used to buy Amazon at the bottom, and soon became a small Amazon shareholder with a 0.58% stake.

When Amazon's stock price recovers, these 0.58% slim shares will make only much more money than investing in NetEase.

Just as Taurus Capital was buying at the bottom, Song Weiyang held telephone conferences with executives of major companies he held to discuss the development direction of the new year, and then went straight to Huadu to be a teacher in the Emba class.
Chapter completed!