Jianlibao Villa.

Song Weiyang, Zheng Xuehong and Chen Tao were drinking tea.

This time, Xifeng dispatched many senior executives to accept Jianlibao. There were three vice presidents alone, two came to Sanshui headquarters and the other went to Huadu branch. The receiving team had more than 50 people, and they were intensively sorting out the materials and checking the various actual situations of Jianlibao.

Chen Tao drank a can of Jianlibao and said, "After preliminary inspection, the information given by the tender will be basically true. Jianlibao's total liabilities are about 2.5 billion yuan, of which 1.4 billion yuan owed to the bank, and hundreds of millions of yuan were owed to the construction of the building alone. Most of the remaining liabilities are various payments for goods and liabilities of those messy subsidiaries. Jianlibao's total assets are about 4.5 billion yuan, which is just a rough figure, because many fixed assets are difficult to accurately value."

This basic mathematical operation is still not difficult for Zheng Xuehong. He smiled and said, "In other words, with the 25% equity replacement of the management team, we spent more than 600 million to acquire Jianlibao, and at least 1.3 billion of assets were free."

"The brand value of Jianlibao has not been included yet," Song Weiyang added.

Zheng Xuehong said astonished: "No wonder everyone likes to acquire state-owned enterprises. This transaction is indeed easier than doing serious business."

Chen Tao said: "But Xifeng's cash is about to take time out, and it has been exchanged for a lot of fixed assets. Next, we must sell Jianlibao's redundant business as soon as possible. Mr. Li really doesn't know what he is doing. He invests randomly. Many of his subsidiaries were founded by him, and more than 80% of them are in a state of loss all year round. However, there are a lot of land in the factory, but unfortunately the address is remote and most of them are not within the urban area."

Song Weiyang said: "Slowly dismantle and sell it. I have also read some information. Those things will take at least a year or two to be sold completely."

"Yesterday Xiao Zhang asked me what to do if Jianlibao has seven or eight products," Zheng Xuehong said with a wry smile. "Those products were launched by Li Jingwei in the past two years. If the juice market is good, the juice drink will be launched. If the milk beverage market is good, the milk drink will be launched. If there are new products, I am reluctant to spend money to advertise. Now a large amount of goods are piled up in the warehouse and cannot be sold, and many related workshops are in a semi-stop state. If Jianlibao had not had a strong foundation and had many loyal customers and dealers, this approach would have been done if it were other companies!"

The "Xiao Zhang" mentioned by Zheng Xuehong is Zhang Guoyi, deputy director of operations of Xifeng. Zheng Xuehong was promoted by Zheng Xuehong three years ago and a top student who graduated from the Department of Management of the People's Congress. He was transferred to Jianlibao as the chief operating officer.

This guy has been completely stunned now. The internal chaos of Jianlibao is far beyond his psychological expectations. There are so many loopholes that it is like a big sieve. I don’t know where to start. I am still having a meeting with the new president at Jianlibao headquarters.

Song Weiyang said: "It's actually not that Li Jingwei is not blamed. He used to spend a lot of money on advertising. In recent years, the new product promotion was not in place, all because of the financial power. Local governments were afraid that Li Jingwei would transfer assets secretly and almost did not approve advertising funds of more than 5 million yuan. He didn't have money and launched so many new products. I couldn't handle it even if I did. It would be enough to force the dealers to rebel."

Zheng Xuehong said: "Xiao Zhang reported to me that with the current situation of Jianlibao, it is difficult to lay off one-third of the employees. At least half of them have to be laid off to quickly stop the losses. However, Xiao Zhang is afraid of causing unexpected events, and it is difficult for the local government to talk about it."

"If he is asked to do whatever he wants, don't take into account anything else," said Song Weiyang. "I promise to distribute shares to all employees in order to deal with this situation. The resigned employees will directly exchange the equity for cash and pay it in one go. This is equivalent to buying out their service life. If someone else comes to buy it, I will not be as kind as me. Even if I put it in the newspaper to discuss it, I will not be afraid. If you want to lay off, lay off early. After finding out the actual situation of the employees, you can get the layoffs at one time. It is best to cut the mess quickly. If you delay laying off employees in batches for too long, it will cause panic."

Zheng Xuehong nodded and said, "Xiao Zhang and the others think so, just because they are a little worried about something unexpected, so they asked me to say hello to you in advance."

Chen Tao asked: "Can Jianlibao's information transformation start now?"

"Don't worry," Song Weiyang shook his head and said, "First carry out basic information networking, take further action, and wait until Jianlibao gets on track."

"Then I can finally have a stable New Year." Chen Tao said with a smile.

...

After all, layoffs were carried out before the Spring Festival. Ordinary formal employees who were laid off were able to get about 20,000 yuan each. Most of the 20,000 yuan were exchanged for equity in cash, and a small part was compensation for layoffs. In addition, there were many informal workers who did not obtain Song Weiyang's equity allocation, but the compensation fee would be slightly more.

Although 90% of the workers were unhappy with this approach, they had nothing to say. Many of them were local farmers and laid-off workers who were thrown into Jianlibao. In principle, Song Weiyang had already done his best.

However, although Li Jingwei's management team received Xifeng's additional stock issuance, they all became little rich people on paper. However, some people were still greedy because two-thirds of them were laid off, and one-third were demoted, and less than five people could retain their original positions.

Some of these people conducted private contact to instigate the laid-off middle-level managers to cause trouble, and finally gathered more than 200 workers to surround the factory gate.

The new president of Jianlibao is Zhang Guozhong, who was recruited by Yang Xin at the time. He used to be the Xifeng CMO (vice president level). This person and Yang Xin have been old friends for many years, but they are not Yang Xin's confidant. They have been alone very early. On the surface, they are only loyal to Song Weiyang (maybe for the sake of risk avoidance, otherwise Yang Xin's faction will be too strong).

Zhang Guozhong was originally dealing with a messy headache. When he heard the news, he immediately went to the factory gate and held the loudspeaker and said, "Whoever is not convinced of the layoff plan, come in and register and sign. Let's discuss it again. But there is a prerequisite: you must spit out all the shares allocated to you by the company and compensate according to the relevant provisions of national laws. According to Article 5 of the "Economic Compensation Measures for Violation and Termination of Labor Contracts" issued by the Ministry of Labor on December 3, 1994: Employers should pay economic compensation equivalent to one month's salary for every full year based on the number of years of working in the unit, no more than twelve months. In other words, even if you join the company from the day of establishment of Jianlibao, according to the current salary standards, you will not be more than 15,000 yuan in your service life! Whoever is still not satisfied with the current plan, we will go directly to the legal process and let the court make a judgment!"

Ordinary workers looked at each other and turned around and left. Based on their current salary, it doesn’t take 15,000 yuan to buy out the work experience, and it’s too much to get 12,000 yuan.

The rest of the people didn't know what to do for a moment, so they looked at each other and left in shame.

Zhang Guozhong threw the loudspeaker and muttered: "The snake swallows the elephant in a bad mood, and he really treats me as a philanthropist!"

At the same time, several newspapers are also reporting on the restructuring of Jianlibao, focusing on the fact that Jianlibao is heavily in debt and has been losing money for several months. After Xifeng took over, the compensation costs are nearly twice as high as the national standard. The report said: "Xifeng is a responsible enterprise. Every laid-off employee has exceeded his service life. I believe that after the drastic reform of Jianlibao, this number one national brand in China will definitely create glory! "

In these reports, Jianlibao's debt of 2.5 billion yuan was repeatedly mentioned, just like Song Weiyang did not pick up more than 1 billion yuan for free, but took over a hot potato.

Song Weiyang even personally accepted an interview, claiming: "Please wait and see. It only takes one year to let Jianlibao regain its strength! If Jianlibao's annual sales cannot reach 4 billion yuan by the end of next year, I will donate 100 million yuan to Hope Project. As long as you say, please supervise the people of the whole country!"

Because Xifeng competes for the beverage market, Jianlibao is more difficult than in history, with sales last year being about 2.6 billion yuan. This means that Song Weiyang must increase Jianlibao's sales by 1.4 billion yuan within one year with 50% of layoffs.

Celebrities made public bets, the media responded immediately, and the people were excited to watch the fun.

For a time, dozens of media outlets across the country were scrambling to report Song Weiyang's bet. There were even reporters in the article, saying playfully: "This is a very difficult choice. Should we pay for money to support and revitalize the former No. 1 national brand? Or should we resolutely not buy Jianlibao, let Song Weiyang lose the bet and donate 100 million to the Hope Project?"

The result is obvious that Jianlibao's sales have increased significantly. Although there are factors in the peak season of the Spring Festival, it is more of the influence of Song Weiyang.

This impact is not all about that bet, but also has deeper operations.

Jianlibao was already basically kicked out of the Xikang Provincial market. After being acquired by Xikang Province, including Xikang Province, in areas where there are no dealers, Jianlibao's sales were completely accepted by Xifong channels. Moreover, while playing the nostalgic brand, Xifong quickly redistributed the goods, resulting in rapid sales growth in the short term.

This growth is unstable. One is the distribution, the second is the Spring Festival, the third is nostalgia, and the fourth is the heated public discussion caused by bets.

If you don’t create new things, it will definitely fall back after the Spring Festival.

But the media and the public don’t care about this. After Xifeng deliberately revealed the news that Jianlibao’s sales surged, it immediately caused a big sensation and continued to lose money. Jianlibao, which immediately reversed the bad situation because of Song Weiyang’s words!

A newspaper commented: "Song Weiyang himself is a natural star and spokesperson, and his words are worthy of CCTV's advertising effect during prime time."

By the way, Xifeng also instigated several media outlets in Hong Kong City to report this matter in a very exaggerated way, hailing Song Weiyang as a genius who can "turn stones into gold". Xifeng's stock price not only did not fall due to the additional issuance of targeted stocks, but instead rose for half a month, and its market value instantly increased by more than 300 million Hong Kong dollars.

Dealers in various places were moved, but Xifeng announced that they would no longer add regional agents and distributors to Jianlibao. The original distributors in various places could be retained. In areas without distributors, the sales problems were solved by Xifeng channels, which led to someone transferring the distribution contract at a high price.

As expected, when the gust of wind blows, the peak season of the Spring Festival will pass, and Jianlibao's sales are once again in embarrassment.

The losses stopped, but the profit was limited, and Red Bull was steadily eroding the functional beverage market.

In accordance with Song Weiyang's instructions, Zhang Guozhong planned to launch Red Can Jianlibao, while quietly obtained Yao Ming's endorsement contract of 5 million yuan, with a term of 5 years. This is a sky-high price for a domestic basketball star, and the other party and its management agency signed the contract without thinking.
Chapter completed!