Since things are getting bigger, there will inevitably be troubles.

First of all, Boss Zong of Wahaha, who applied for delaying the bid opening time, would take at least half a month to investigate the situation of Jianlibao.

Immediately afterwards, Master Kong, Yangshengtang, Unified, Lulu, Coconut Tree and other companies applied to participate in this bidding meeting, and even Coca-Cola and Pepsi wanted to get a share.

After repeated discussions, the leaders of Sanshui not only agreed to Wahaha's request to delay the bid opening, but also accepted bid applications from Yangshengtang, Uni-Uniform, Lulu, Coconut Tree and other companies. However, foreign-funded, Hong Kong-funded and Taiwanese-funded enterprises were excluded, and non-food and beverage companies were also excluded, with the reason being to avoid arousing public criticism again.

As a result, there were as many as 10 bidding units, and the beverage industry was all eyeing the fat piece of Jianlibao.

In fact, if the tenderer had not requested a one-time payment of the acquisition, there would probably be more people coming to the muddy waters. For example, Huiyuan Group also wanted to bid, but their expansion was too fast in the past two years, and their capital chain was tight, so they could not afford to spend hundreds of millions of cash at once.

There is also LeBais, who was snatched from the pure water market by Xifeng. He had just experienced an internal earthquake, and five people in the core management resigned at the same time. To put it bluntly, it was internal strife, and marketing and management were in chaos, so he had no energy to come and grab meat to eat.

Lulu and other things are also a squad. If you move around, you will be able to spend 400 million yuan.

Those who really hope to win the bid are Xifeng, Coconut Tree, Wahaha and Yangshengtang (Nongfu Spring), which are also nicknamed by the media as the four kings of domestic beverages.

After more than 20 days of delay, the bidding ceremony was finally held at Jianlibao Villa, gathering more than 50 media reporters from all over the country.

"Oh, Boss Zong, long time no see!" Song Weiyang walked over and shook hands with a smile.

Boss Zong smiled and said, "Boss Song, lucky to know!"

The two sides met outside the gate of the bidding ceremony and immediately shook hands in a friendly and enthusiastic manner. The reporters raised their cameras to take photos.

As soon as he said a few words, Boss Zong suddenly pointed to the distance and said, "Boss Wang of the Coconut Tree is here too."

I saw a thin man in a suit walking up with his head held high. It was Wang Guangxin, chairman of Coconut Tree Group.

"Hello, Boss Wang!"

"Hello, Boss Zong!"

The two seemed to have known each other for a long time, at least they looked good, and they talked and laughed at each other as soon as they met.

Boss Zong introduced: "Boss Wang, this is Boss Song of Xifeng."

"I know, I know, I don't know, I can't do it," Wang Guangxin took the initiative to shake hands with Song Weiyang and said, "Boss Song, I, Mr. Wang, I, I, are very impressed by how I can do things with Yang Coke."

Song Weiyang said sincerely: "I admire Mr. Wang too. Your coconut milk advertisement is very well-produced."

"Hahahaha!" Wang Guangxin and Boss Zong laughed at the same time, with a man's tacit expression on his face.

The three of them immediately joined in, and two bidding companies had already come.

Wang Guangxin went straight to Zhong Shanshan from the Health Hall and said enthusiastically: "Old Zhong, you came very early today."

"The early birds are eaten by insects." Zhong Shanshan glanced at Song Weiyang and the boss Zong, neither saying hello nor saying bad words, but just pretended that they did not see the two of them appear.

Song Weiyang and Boss Zong's reaction was similar, and they directly treated Zhong Shanshan as air and had no communication with each other.

The main reason is that Nongfu Spring has done too much and has offended the entire pure water industry by overturning the table. The lawsuit for false advertising has not been completed until now, but has been temporarily shelved under the mediation of relevant departments.

Song Weiyang was a little better. Boss Zong was too lazy to even look like he snorted coldly and walked around the corner seat. He was at least six or seven meters away from Zhong Shanshan. The two of them formed a bond ten years ago.

Zhong Shanshan was originally an agricultural reporter from a newspaper. One day, his newspaper office was used to report on the gold rush on Qiongdao in three sections at the same time.

Zhong Shanshan was immediately moved and stayed at work at Qiongdao. Others were making quick money when they were speculating on land and real estate in Qiongdao. He actually went to Qiongdao to grow mushrooms, but he lost all his money due to climate reasons. Later, he reselled curtains on Qiongdao and made tens of thousands of yuan. As a result, he couldn't change the habit he developed when he was an agricultural journalist, so he took the money to raise prawns in Wanquan River and lost all his money.

Soon, Zhong Shanshan became the general agent of Qiongdao of Wahaha Oral Liquid.

At that time, Wahaha was eager to open up the emerging Qiongdao market, so the shipment price was very low, and it was particularly expensive in Guangdong Province. So Zhong Shanshan had a bad idea. He took goods at a low price as the general agent of Qiongdao and quietly transported them to Guangdong Province for sale at a high price. This move not only failed to help Wahaha develop Qiongdao, but also messed up the market in Guangdong Province. Guangdong Province was the most profitable place in Wahaha at that time.

In addition, Nongfu Spring has overturned the table in the past two years, resulting in a sharp drop in sales of pure water across the country. The two can be said to have an old grudge but have not yet been sold and have a new hatred.

Putting aside commercial competition, Song Weiyang actually admires Zhong Shanshan quite well because this guy is really good at marketing. Nongfu Spring, happy growth, Farmer Orchard, screaming... These are all names that Zhong Shanshan personally named. When naming the new product, he already had a very complete market positioning and publicity strategy.

Perhaps in a few years, when Zhong Shanshan fights mineral water, Song Weiyang will stand up and help shout.

Although Zhong Shanshan is talking nonsense about smearing pure water, there is a little reason to attack mineral water. First, adding minerals to water is useless, and any trace elements can be replenished by eating them; second, the ingredients added in mineral water are all according to the national additive standards, and to be precise, food additives, so mineral water should be called beverages, rather than being characterized as drinking water!

Why would Song Weiyang help him shout at that time? It is not for the health of consumers, because although mineral water is useless, it does not harm the human body.

The real reason is business interests.

In a few years, more and more manufacturers will add minerals to the water and hype and market under the banner of health. This has led to the sales of pure water still rank first in the water beverage market, while the sales of mineral water directly jumped to second, and the market share was snatched wildly.

...

More and more people came to the venue. It was almost time for the bid opening meeting to be held, and the reporters were still looking for traces of Zhang Hai everywhere.

Finally, Zhang Hai appeared and refused to interview and sat down directly.

The bidding actually started more than 20 days ago. The bidder can bid in advance or submit bid documents at the opening site. In principle, the later the bid, the safer it is to avoid accidental leakage of its own price.

Soon, the host announced the start of the bid opening meeting, announcing the list of bidders, bidders, recorders, notaries and supervisors. The entire process seemed very formal, and more formal than more than 90% of the current bidding meetings!

"Next, I will read out the procedures and disciplines of the bid opening meeting: First, smoking is strictly prohibited in the venue; Second, any person who has nothing to do with the bid opening is not allowed to enter the bid opening venue, and all journalists and friends are invited to wait in the lounge; Third, all personnel participating in the meeting should turn off the pager and mobile phone and not make loud noises; Fourth, if the bidder or the bidder representative has questions, they should raise their hands to speak, and they should not walk around at will without permission..."

Next, we start to check the various information of the bidder and the bidding documents are signed and received by the bidder. Notary personnel are supervising the entire process to ensure that each bid is in a sealed state.

The local leaders began to speak and spoke for half an hour in one go, from reform and opening up to joining WTO, from economic construction to people's livelihood issues.

Then the host introduced the various documents and announced that the bidding time was terminated and no bidding letters from any unit will be accepted.

Because confirmation information and signing documents take time, the bidding documents were submitted about 20 minutes ago. Moreover, at this time, all bidders must be asked to go there to finally confirm whether their bidding documents are in a sealed state.

From beginning to end, there is almost no possibility of cheating.

Moreover, there is no review board for this bidding, unlike the project bidding documents, and they have to be scored (can be randomly evaluated and cheated). Just one standard: whoever bids the highest will win the bid. It is simple, crude and very fair.

"No. 1, the bidding price is 410 million yuan."

"No. 2, the bid price is 395 million yuan."

"No. 3, the bid price is 450 million yuan."

“…”

"No. 8, the bid price is 510 million yuan."

"No. 9, the bid price is 388 million yuan."

"No. 10, the bid price...520 million yuan."

Although there is no review committee, there is still a confirmed winning reviewer. The person announced loudly: "The winner is the No. 10 bidder, and the winning price is 520 million yuan!"

Every time the bid is removed and the bid is sung, the supervisors of a third-party agency are watching, and then the notary is impartial. After singing a bid, several people need to sign and confirm, and a copy is left as a backup file.

With a blink of an eye, the seal was removed. After confirmation by personnel from all parties, the bidder announced: "The winner of the No. 10 bidder is Xifeng Food and Beverage Co., Ltd.!"

Boss Zong couldn't help but glance at Song Weiyang, and Xifeng's offer happened to be 10 million yuan higher than him.

Is this cheating? Or is it purely accidental?

Boss Zong is too lazy to check it out. If it is cheating, then the bidder is determined to sell Jianlibao to Xifeng, otherwise it will be impossible to operate in public. It is still a bit of a word to expose it. Even if it is exposed, it will be equivalent to tearing apart with Song Weiyang in public. Boss Zong will not do such a thing as a villain.

Of course, it may be just a chance, after all, the bids of several bidders are relatively close.

Although Jianlibao's value is far more than 1 billion yuan, the acquisition requirement is to be paid in one lump sum and must be received within one month. This condition is very uncomfortable, resulting in the bidding price rarely exceeding 500 million yuan, because it is impossible to get so much cash when it comes to higher prices. Even if Wahaha pays the 500 million yuan, it has to use all its strength to sell it.

"Boss Song, congratulations!" Boss Zong shook hands and congratulated him.

Song Weiyang smiled and said, "Thank you, thank you!"

Zhang Hai left with a leisurely look, and was blocked by the reporter as soon as he went out: "Mr. Zhang, have you won the bid?"

Zhang Hai smiled and said, "In my eyes, Jianlibao is only worth 388 million yuan. Since there is a sucker who is willing to pay a high price, I won't argue with them."

In the afternoon, Song Weiyang came to Jianlibao headquarters and announced in front of many employees and dealers: "First, Xifeng will not change Jianlibao's sales system, but will strengthen cooperation with Xifeng Logistics; Second, Jianlibao will carry out shareholding reforms, and employees with more than three years of working years will receive corresponding equity; Third, Jianlibao will introduce an employee competition mechanism, and those who cannot adapt can resign on their own, but it will not affect the acquisition of their stocks; Fourth, Jianlibao's headquarters will always be located in Sanshui, and will not relocate unless it is special; Fifth, Mr. Li Jingwei will serve as Vice President and Special Advisor of Jianlibao..."

These contents take into account the interests of all parties, including Li Jingwei's face, management's equity, employees' benefits, dealers' financial opportunities, and leaders' future considerations.

The acquisition price of nearly 500 million has made local finances suddenly richer.

25% of the management equity will be replaced by Xifeng's targeted additional shares. These Xifeng shares are not allowed to be resold within 12 months. Xifeng's stock price will not only not fall due to additional issuance, but will also be bullish because of the acquisition of Jianlibao. In the short term, Xifeng will equal to obtaining these management equity without paying a penny. In the long run, Hong Kong stocks will continue to fall. When Xifeng falls to a certain price, the company will invest in large-scale repurchase. Repurchase can not only increase the stock price, but also at a very small price to master more of the company's stocks. The premise is that Xifeng has enough cash.

As for those employees, Song Weiyang gave out 5% of Jianlibao's equity, worth about 35 million yuan, which can increase the enthusiasm of employees and ease the subsequent resistance. Including those who come in through nepotism, there are also shares, and they get more shares, but they will be converted into cash. If you take the money, you must get out and you must not stay in Jianlibao for idle meals.

There is also an additional commitment, Xifeng will donate 3 million yuan to improve the school conditions of "Jianlibao Middle School". Xifeng will donate 5 million yuan to be used for urban greening projects and improve the living conditions of local people.

In fact, just one promise not to relocate the headquarters can allow local leaders to cooperate fully. If anyone buys Jianlibao, they will move the headquarters to Jianlibao Building in Huadu. After all, the conditions there are better in all aspects, and it is a ready-made building with own property rights.

After the property rights are clear, after Song Weiyang spent money to drive away the idle people in the company, the Sanshui government will definitely become one of the best local governments in China, and enterprises and localities will enter an unprecedented honeymoon period. From then on, Sanshui will serve around Jianlibao instead of running around to restrain and drag the back. Because as long as Song Weiyang is not satisfied, he may move the headquarters at any time.

Although Song Weiyang spent all kinds of money, after buying Jianlibao, the group's subsidiaries would be sold. Jianlibao even had a building materials company and also operated hotel and other entertainment salesmen. Regardless of whether these subsidiaries make money or not, Song Weiyang will give up all of them and let Jianlibao concentrate on making drinks in the future.

Just by selling Jianlibao's redundant business, after offsetting negative assets, it can recover at least 10 million to 30 million yuan.

If you sell Jianlibao Building, you can get at least 1.2 billion yuan, or even more. The construction cost of this building three years ago was more than 900 million yuan. But it may be difficult to find a suitable buyer in the short term, and Song Weiyang doesn't want to sell it. It will be difficult to build such a building in Huadu in the future.

Putting aside the brand value of Jianlibao, Song Weiyang picked up at least 1 billion for free this time!

In addition to the bad relationship with local leaders, the entire team is also rigid and slow. Profits have been declining for several consecutive years, and the number of employees has become increasingly bloated, so they are actually in a loss-making state. However, their foundation is too thick and they can afford to lose money, and even their financial situation is still healthy.

Song Weiyang's various money was exchanged for drastic reforms. Local leaders allowed him to lay off employees and no longer required the proportion of local employees. At least one-third would be cut at one time, and the management would cut off most of them. While retaining the Green Can Jianlibao, a brand new Red Can Jianlibao will be launched.

Although Jianlibao is often classified as a carbonated beverage, it is essentially a functional beverage.

At this time, in China's functional beverage market, Jianlibao belongs to the first place, Red Bull belongs to the second place, and Licai belongs to the third place (the Japanese benzene brand, just introduced). The taste of the Red Can Jianlibao will be fine-tuned, and the packaging can material will also move closer to Red Bull, at least it will be more high-end when touching.

The most important thing is publicity strategy!

Red Bull entered China in 1995. Although its sales have steadily increased, it has not found its market position. It was not until the SARS period that Red Bull claimed that it could improve its physical fitness, and its sales suddenly increased.

The real rise of Red Bull was later. It continued to sponsor "high-end and elegant" sports events such as tennis and golf, sponsored fashion events such as tourism, racing, extreme sports, etc., and instantly rose rapidly and became high-end, international, fashionable and healthy.

This kind of approach is very expensive, and Song Weiyang is reluctant to let it go for the time being. The shortcut is to invite a sports star to advertise.

For example, Yao Ming, who is about to go to NBA!
Chapter completed!