Capital.

As the Spring Festival approaches, the electronic products business is also booming, and many families choose to buy a large item to go home. These customers are mainly middle- and low-level people, who have saved up all year round and want to buy color TVs, DVDs, audio and other products before the festival, so that they can have a lively New Year.

Han Dong had 5,000 yuan in his pocket, and as the crowd excitedly flocked to Gome Mall. He was a teacher at a middle school in Beijing. He had only been working for three years. His monthly salary increased to more than 1,600 yuan last year, which was already a middle-aged income in Beijing.

Han Dong's parents are both civil servants, so they naturally have no worries about food and clothing. Moreover, they have not yet had a girlfriend, so they can easily save 5,000 yuan in a year. He is planning to buy a set of advanced amplifier equipment at Gome Mall, which has AC-3 and DTS decoding functions. This kind of machine costs about 2,000 yuan. With the super VCD machine at home, you can set up your own home theater. Watching movies and singing karaokes is very exciting.

As for the remaining 3,000 yuan, Han Dong plans to go to a mobile phone retail store to buy a large-scale brand mobile phone with a medium-high price.

Whether it is Gome or Suning, color TVs are placed in the most conspicuous place. Color TVs are no longer high-end electrical appliances, and their prices are directly cut in half, which brings good news to many lower-level families and sells very well during the Chinese New Year.

Han Dong had difficulty bypassing the color TV area and suddenly saw that he was queuing up in front, and even started fighting because of jumping in line.

"Brother, what are you queuing up to buy?" Han Dong walked to the end of the line and caught a middle-aged man and asked curiously.

The middle-aged man said, "Cellphone."

Han Dong said in surprise: "Is mobile phones sold in Gome shopping malls?"

In the mid-1990s, mobile phones could only be purchased from the Telecommunications Bureau. Gradually, policies were relaxed and private stores could also sell mobile phones, so a variety of mobile phone retail stores appeared, and various counterfeit phones were placed on the counters.

Shopping malls such as Suning and Gome started selling mobile phones, probably in 2002, with crazily discounted and promoted sales with channel advantages. Take Linzhou City for example. In 2002, the mobile phone sales channels were basically in the hands of nearly a thousand retailers. As a result, Suning Mall suddenly started selling mobile phones, which was so low that it triggered a rush to queue up for purchases. More than 10 mobile phone retail stores were squeezed out in two months.

It's different now, Song Weiyang ignited this sales method in advance.

Domestic mobile phones can only follow the "channel + publicity" model, but Shenzhou Technology lacks a mobile phone channel network because Xiaolingtong has always been sold by the Telecommunications Bureau. So before Shenzhou mobile phones were officially launched, Song Weiyang personally made a marketing promotion plan, asking the marketing department to contact e-commerce stores such as Suning, Gome, Yongle and other e-commerce stores.

These e-commerce stores are very willing to cooperate because the mobile phone market is so hot.

At the beginning of last year, some institutions predicted that China's new mobile phone users would reach 30 million, but at the end of the year, it exceeded 50 million, which is equivalent to one-eighth of the world's mobile phone market capacity!

Faced with such terrifying data, domestic and foreign mobile phone manufacturers are crazy. Siemens, Panasonic, Alcatel, Samsung and other brands have launched publicity offensives to bring down the three giants Nokia, Ericsson and Motorola. And the number of mobile phone retail stores across the country will double and double within a few months. If you have money, you can use it to trade stocks? Idiot, selling mobile phones can make much faster than trading stocks!

How could big shopping malls such as Suning and Gome not be moved?

Shenzhou Technology directly contacted the bosses of these shopping malls. After some communication, it immediately decided to move the mobile phone into the shopping mall and also contacted other domestic brands. As for why not contact foreign brands? It is not that Suning and Gome have patriotic sentiments, but that these foreign brands have too low profit margins for channel merchants, which makes it difficult to attract customers in operation.

Han Dong ran to the front of the team and finally found the secret of queuing. He not long ago, he fell in love with Kejian k3900. This phone is priced at 1,900 yuan in retail stores, but it is only sold at Gome Mall!

The difference in the middle was made away by layer by layer of channel dealers.

He was too lazy to buy advanced amplifiers, so Han Dong immediately joined the queue. Soon after, he heard the clerk shouting: "Xiao Liu, go and find the manager, ZTE Lingdong 21, Bodrain mc936 and Shenzhou D210 are sold out!"

After another half an hour, the clerk shouted again: "Shenzhou h5100, Kejian k3900 are almost sold out!"

Han Dong suddenly felt nervous. He didn't know what channel merchant price difference, and he thought that the mall was only discounted today. What should I do if I missed the discount?

The clerk who bought mobile phones should not have lunch today. Many customers call friends, and some even take the bus to inform the news. The number of people in line not only did not decrease for several hours, but it was becoming more and more. It seemed that ordinary people in the entire capital wanted to buy mobile phones.

A domestic mobile phone costs more than 1,000 yuan, and the price here is more than 100 yuan lower than other places. Customers think that if you miss it, you will suffer a big loss!

As noon approached, Han Dong finally squeezed to the counter. He was about to pick it up, but was urged by the clerk: "Hurry up, hurry up, which one to buy, hurry up, there's still a line behind you!"

Before Han Dong could speak, a porter suddenly brought two boxes: "Shenzhou D210 is here, there are still in the warehouse!"

The clerk said: "There are as many as you move over, and the Shenzhou d210 sells the fastest."

Shenzhou d210 is a low-end mobile phone launched by Shenzhou. The price in the retail store is 998 yuan, while it only sells 905 yuan in Gome Mall. Since the mall only sells domestic mobile phones, Shenzhou d210 has the lowest price in the whole market and is also the only mobile phone with a price of less than 1,000 yuan. Other domestic brands will lose money by selling it so cheaply!

The price advantage suddenly became prominent, and it became the hottest selling model today, and it was more popular than the sliding mobile phone in China.

Han Dong was still there, and the advertisements of Shenzhou Company were everywhere. Of course, he knew that he had a sliding phone. But it was not until this moment that he finally saw the real thing and asked the clerk weakly: "Can I touch Shenzhou h5100?"

"Hurry up, hurry up!" The clerk pushed his phone over and kept urging him.

Han Dong played with it for a while, but there was no time to turn on the machine and inspect the goods. He hurriedly paid and said, "I'll buy this one and change it to me a new machine that was not unpacked."

The clerk took out the packaging box, immediately ordered the money to collect the bill, and then asked for change and said, "Next!"

The mobile phone retail stores in several streets around were stunned by Gome's operations today. During the Chinese New Year, it was the peak season for mobile phone sales, but now it has made the store deserted. Some customers are even preparing to check out, but suddenly they were pulled away by friends: "Don't buy it here, Gome is doing activities, and mobile phones are more than 100 yuan cheaper!"

Let me put it this way, mobile phone stores on several streets near Gome Mall will all have to close in one or two months.

I don’t know how many mobile phone retailers were cheated on this marketing plan that Song Weiyang has created. Fortunately, no one knows that it was his idea, otherwise he would be cursed by people every day because of the crowd.
Chapter completed!