Domestic mobile phones started in 1998, and there were two major brands: Dongxin and Kejian.

Bodguid was joined in 1999, and with Dongxin and Kejian, the three brands produced a total of 130,000 units that year, accounting for 5% of the national mobile phone market share.

In 2000, the Chinese mobile phone market ushered in a big explosion, with domestic mobile phones directly jumping to 4.4 million units, but only accounting for 6.4% of the market share. It can be seen how much mobile phone sales have soared this year. It is precisely because of this big explosion that manufacturers that produce TVs, pagers, computers, vcds, mobile devices, refrigerators, washing machines and other products have all poured into the mobile phone industry.

If the butterfly effect brought by Song Weiyang was not counted, the domestic mobile phones in 2001 would reach 10.48 million, accounting for 12.3% of the national production.

The development of China's mobile phone industry is almost exactly the same as that of the color TV industry, including introducing technology, OEM production, channel expansion, publicity offensive, and then a price war.

At this time, the upstream suppliers of mobile phones have not yet flourished in China. More than 90% of spare parts need to be imported, so domestic brands have no cost advantage. Price wars cannot be fought at all. Except for inappropriate mobile phones like Xiaolingtong, all mobile phones that are sold under 1,000 yuan are foreign brands.

In other words, domestic mobile phones can’t fight if they want to fight a price war now, and the cost can’t be suppressed at all. If they fight for their lives, they can only sell for more than 1,000 yuan. If they want to reduce the price to less than 1,000 yuan, they will lose money!

What are the tricks of domestic mobile phones now?

channel!

Foreign brands such as Nokia, Ericsson, Siemens, Motorola only leave 5% profit margin for channel dealers. For domestic mobile phones, they directly leave 10% profit margin for channel dealers, which leads to channel dealers spontaneously and crazy selling of domestic mobile phones.

When Shenzhou Technology Company launched its mobile phone, it suddenly made internal organizational adjustments and separated two subsidiaries, namely Shenzhou Electronics Co., Ltd. and Xiaolingtong Communications Co., Ltd.

Shenzhou Electronics is specialized in the production and sales of spare parts. At this time, its main products include mobile phone motherboards, computer motherboards, repeater motherboards, mobile phone RF chips and U disk movements.

As for Xiaolingtong Company, as the name suggests, it specializes in selling Xiaolingtong.

This major adjustment is of long-term significance. Shenzhou Electronics mainly connects with domestic manufacturers. The larger the production of related domestic electronic products, the better the performance of Shenzhou Electronics. Now it mainly sells computer motherboards and repeater motherboards. When the competition in the domestic mobile phone industry becomes more intense, Shenzhou Electronics' mobile phone motherboards and RF chips will also be very popular. Song Weiyang wants to slowly start to be an upstream supplier.

Xiaolingtong Company is specialized in raising money. If you can rush money for several years, then it will be sold by Song Weiyang!

...

January 17, 2001, the 23rd day of the twelfth lunar month.

Shenzhou Technology suddenly announced a press conference, and more than 100 media reporters from across the country gathered in Shenghai. Unfortunately, the reporters failed to see Song Weiyang, and they felt a little regretful that Song Weiyang had already accompanied his girlfriend home for the New Year in advance.

Shen Fuxing sat in the middle seat next to him was the brand spokesperson Yuquan Group.

Faced with the pressure of foreign big brand mobile phones, domestic mobile phones only have the "channel + sales" model to increase sales.

Mobile phone advertising is so popular that in the next few years, mobile phone advertising will be the main revenue of CCTV's bidding.

Shenzhou Mobile is no exception, and celebrities must be invited to advertise. There are two plans within the company. One is to invite local celebrities such as Ge You and Jiang Wen to take the people-friendly route; the other is to invite Hong Kong and Taiwan celebrities, such as Richie Richie and Xie Biwang.

But Song Weiyang directly denied it and inexplicably decided to invite the Yuquan group. If it weren't for all men, there would probably be people who speculate that they had an affair with the chairman, because Yuquan was only a little popular among young people at this time. Even Yuquan's fans thought they were imitating Daming's school and Uke Li Lin.

Only Song Weiyang knew that Yuquan's "The Most Beautiful" will appear on the stage of the Spring Festival Gala and will be popular all over the country.

Song Weiyang was deeply impressed by this song because he was running a business in his previous life. On the night of the 30th of the New Year, he watched the Spring Festival Gala in a broken hotel. Yu Quan had just finished singing "The Most Beautiful" when the hotel's electric switch fuse suddenly burned out. It was still the fuse owner that Song Weiyang changed by himself that he was not there, and he could not find an electrician.

"Thank you all media friends for taking the time to attend the new product launch of Shenzhou Mobile..."

Shen Fuxing held a chip in his hand. After saying a few words in the scene, he smiled and said, "Now many domestic manufacturers are making mobile phones. Dongxin and Kejian even started producing mobile phones three years ago. Shenzhou Technology has always had mobile phone plans, but we have not launched products for a long time because we are doing technical research and development. Compared with the OEM assembly of domestic competitors, Shenzhou Mobile has its own core technology. Please look at the chip in my hand. The name of this chip is 'Changyou 1001'. It is China's first commercial mobile phone radio frequency chip!"

"Wow!"

The reporters suddenly became noisy. Most of them couldn't tell the difference between RF chips and CPU chips, and they thought that Shenzhou Technology had developed a mobile CPU.

Shen Fuxing continued: "Why is this chip called 'Changyou'? This is named by Chairman Song Weiyang himself. In "Shan Hai Jing", there is a kind of divine beast called Changyou. Its appearance is a monkey, but it has four ears and can hear messages from all directions of Jiuzhou. Mobile radio frequency chips are chips for receiving and sending messages. Our company believes that it is most suitable to name the divine beast 'Changyou'."

The reporters are quite interested in this because there is content to write. If you only write some scientific data and technical terms, ordinary readers will not understand it. Everyone likes the divine beasts in "Shan Hai Jing".

Shen Fuxing picked up another mobile phone motherboard: "This mobile phone motherboard is developed based on Changyou chip, and is also the core technology mastered by Shenzhou mobile phones!"

"Crack, crack!"

The reporters took photos crazily and prepared to write a lot about the independent technology of Shenzhou mobile phones.

In fact, several domestic mobile phone manufacturers are already starting to develop motherboards. The main reason is that the publicity and channel costs are too high, so we must find ways to reduce costs. We can only start from designing mobile phone motherboards to reduce production costs by about 4% to 8%.

Shen Fuxing picked up the slide cover phone with a smile: "This time, Shenzhou Mobile will launch three models. This one in my hand is called 'Shenzhou hg1000', and it is also the first slide cover phone in China! When we first started selling Xiaolingtong, we were already developing the slide cover technology. It took two years and nine months, and it suffered hundreds of failures and long-term tests. Finally, we mastered the very reliable slide cover technology. I dare to speak here. There will be no more than five mobile phone manufacturers who master slide cover technology around the world, and our technology ranks in the top three!"

The five etiquette ladies each held their slider phones and went around the reporters' group to let the reporters feel the coolness of the slider with their own hands.

Shocked!

The reporters were really shocked. This shock came from the "core technology" of Shenzhou Technology. When other manufacturers were still assembling the brand, Shenzhou Technology suddenly came up with three core technologies, which was enough for them to write articles and praise them without blushing.

You should know that in history, Kejian mobile phones passed the international quality management system certification in 2001. Since it was the only brand in China that passed this certification, it was directly designated as the "Boao Forum Annual Meeting Special Mobile Phone" in the second year. All politicians from all countries who came to the meeting must use it. In the third year, it was listed as the "national mobile phone designated manufacturer" and the "national torch plan base".

In fact, Kejian mobile phones are just assembled by OEMs. The things they independently developed belong to the edges and corners, and the core technology is completely imported from abroad. Even so, Kejian mobile phones were valuable at that time because they were indeed doing research and development, and they also spent huge amounts of money to develop baseband chips (at least in this way). Because of this, Kejian, a subsidiary of the Chinese Academy of Sciences, had the treatment of "Lenovo in the mobile phone industry" in those years and once occupied 36% of the domestic mobile phone market share.

The reporters are not fools, they can tell at a glance that the independent technology of China Mobile Phone is better than Kejian.
Chapter completed!