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043 [Buy the casket and return the pearl] (Yufan in the wind who loves his family for the leader

Song Weiyang stared at the man in surprise for a while and asked with a smile: "Do you want the agency rights of the entire Hubei Province?"

"Yes," said Liu Juncong, "Your factory canned food is very excellent and should not be limited to Xikang Province. You must actively open up the markets in other provinces."

Song Weiyang asked: "If I give you the agency power of Hubei Province, how do you plan to open up a market?"

Liu Juncong smiled and said, "Director Song has already made a model. When it is time to advertise, consumers are still rushing to buy it?"

"Different," Song Weiyang shook his head, "I first contacted dealers from all over the country. Wherever the goods were thrown, the advertisements were called. And you are different. If you want the agency rights of Hubei Province, do you have the ability to distribute goods in the entire Hubei Province?"

"As long as the advertisement is displayed, the dealers will come to contact me by themselves," said Liu Juncong.

Song Weiyang smiled and said, "But the Mid-Autumn Festival is about to be celebrated. I go to the TV stations in Hubei Province to buy advertisements and then sell goods in various places. It's too late."

Liu Juncong said: "It is indeed a pity to miss the Mid-Autumn Festival. But I think that even if it is not a festival, your factory canned gifts are not short of markets. You can go through relationships, see relatives, and make friends... These things happen every day, everyone has to buy gifts. Healthy and face-saving canned yellow peaches are the best gifts!"

Song Weiyang said: "I have to explain it to you first. After this Mid-Autumn Festival, as long as the canned food in our factory is sold well, there will inevitably be a lot of follow-up products. Even those who make liquor, cookies, and fruits may learn to pack gifts like this. By then, the canned food in our factory will not be so unique."

"Director Song is doing business really. He has already signed a contract with me if he changes his person." Liu Juncong said with a smile.

Song Weiyang said: "I am ugly in front of you, so as not to cooperate halfway through, and you will suddenly quit."

Liu Juncong said: "Director Song, I have seen a lot of different things from the advertising and packaging of your factory. You are not just smart, but really have strength. I believe that Xifeng Canned Food will soon become famous and are not afraid of competition among peers."

"How do you want to cooperate?" Song Weiyang asked.

"Three years of general agency rights for Hubei Province," said Liu Juncong. "You are responsible for the advertising fees in Hubei Province. I will solve the problem of channel distribution. The factory price I give me must be lower."

Song Weiyang asked: "Is this general agent right? Is this Qiqiao Cup series or all the products of our factory?"

"All products, including canned water cups!" Liu Juncong said. Before coming to discuss business, he had inquired about the situation of the canning factory in detail.

Song Weiyang's original plan was to take steady steps and occupy Xikang Province first.

But now that my mother has solved the problem of insufficient production, Liu Juncong took the initiative to contact the Hubei Provincial agent, and Song Weiyang is naturally willing to accelerate his development.

"Boss Liu, happy cooperation!"

“Happy cooperation!”

The two laughed and shook hands, and began to discuss the details of the cooperation.

...

These days, unless the factory manager is a fierce person, the reaction speed of state-owned factories is very slow.

The large-scale follow-up phenomenon of canned water cups has not occurred. Only small private factories have produced copycat goods, but the serious state-owned factories have turned a blind eye. Instead, those companies selling water cups have followed the canned bottle creativity and added bottle handles and anti-scalding mesh covers to their own cups.

Song Weiyang was too lazy to apply for a patent because it was useless if he applied.

Local protectionism is too serious. If a company in a certain place infringes on patent rights, Song Weiyang will not be able to hold him accountable at all. He will go to the local industrial and commercial department to complain, but others will ignore him; he will go to the local court to complain, but others will not accept it. He really makes the local government angry and will not let your canned food be sold directly. Anyway, he can always find some reasons for banning the sale.

As the Mid-Autumn Festival is getting closer, the sales of Qiqiao Cup gift cans are becoming more and more gratifying.

The advertising industry and the people in Xikang Province were shocked, and they could even advertise so shamelessly!

When I woke up in the morning, I turned on the TV. After a nap, I turned on the TV. When I was in a health, I turned on the TV. After twelve o'clock in the evening, I was supposed to be closed and there were no programs, but I still sold canned food.

An advertisement is 15 minutes, and it has to be played 11 times a day. After reading it, I am full of canned yellow peaches, and I am full of expert teacher Bao and beautiful hosts.

It was quite interesting to watch at first, but I was so annoyed that I was so annoyed by myself that I wanted to drag the expert out of the TV and beat him up.

However, when they visited relatives to give gifts during the Mid-Autumn Festival, their first reaction was to buy canned Qiqiao cups.

Healthy and face-saving!

In the years when even those who sell mooncakes have not started packaging marketing, the power of this advertisement is amazing.

Until a few days before the Mid-Autumn Festival, a long queue of canned gifts was lined up in front of the counters of several large shopping malls in the provincial capital. Those small shops that were hesitant also quickly contacted dealers to purchase goods. The underlying channels of Qiqiao Cup were quickly spread out, and dealers from all over the country called to request replenishment.

The products were sold out directly, the warehouse was empty, and more and more trucks were waiting for cargo at the entrance of the canning factory.

...

Lu Huizhen is an intern reporter of Rongcheng Evening News. She has been internship for a year. Before the vacancies in the newspaper staffing, she had to continue to do this.

As soon as I arrived at the newspaper today, the instructor (an old reporter) ordered: "Xiao Lu, the reader wrote that someone was queuing up to buy canned food for two consecutive days, so you can go and have an interview."

"Is it Xifeng's Qiqiao Cup canned? I've heard of it." Lu Huizhen asked.

"It's that can." said the instructor.

Lu Huizhen immediately packed her equipment and took the bus to the People's Mall.

The intern reporter is very sad. He can only run some small news. He doesn’t know whether the manuscript he wrote can be selected. Even if the manuscript is published, the first signature is the instructor. He will add an intern reporter XXX and XX (don’t ask me why I know, it’s all about tears).

When he walked into the People's Mall and came to the counter selling cans, Lu Huizhen was shocked. There were dozens of people queuing up to buy cans.

Is this can made of gold?

When he arrived at the end of the team, Lu Huizhen found a customer and asked, "Comrade, hello, I am a reporter from Rongcheng Evening News. Are you queuing up to buy canned food?"

"Yes," said the customer.

Lu Huizhen said: "You need to queue up to buy canned food here, so why not buy it in another store?"

The customer said: "There are out of stock everywhere, and only the big shopping malls are still selling."

Lu Huizhen asked: "What are you doing when you buy canned food?"

The customer said: "It's Mid-Autumn Festival, I'll give it to my future mother-in-law."

Lu Huizhen asked: "It's time to send mooncakes in the Mid-Autumn Festival, why do you want to send canned food?"

The customer said: "You can buy any number of mooncakes, and you must give Xifeng canned food, otherwise how can you show sincerity?"

Lu Huizhen asked: "Xifeng Canned Food has a good reputation?"

The customer said: "Of course it's good. Didn't you read the advertisement? If you give gifts, you have to give health. Xifeng canned food, healthy and have face! I plan to buy luxury clothes to give to my future mother-in-law, and then buy a set of Supreme Hongyun clothes to give to the leader of the unit. My mother-in-law and the leader will definitely be happy."

Lu Huizhen asked: "So, did you buy it after reading the advertisement?"

The customer said: "It's not all. I don't know what's going on anyway. I'm so popular this year to send Xifeng cans. My friends and colleagues are buying them. I feel very embarrassed if I don't send cans."

Lu Huizhen interviewed several customers in a row, and then went to interview the mall manager, revealing her identity and asked: "Manager Hu, which product is the best to sell this Mid-Autumn Festival?"

Manager Hu said: "Is there any need to ask? There are queues over there."

Lu Huizhen asked: "How much can the People's Shopping Mall sell in a day?"

Manager Hu said: "At most, I sold more than 3,000 units that day, and about 2,000 units yesterday."

Lu Huizhen said: "Not many."

Manager Hu said: "It's not too much for a shopping mall to sell 3,000 sets a day? Do you know what this means? It means that the product is selling well. Moreover, I only sold 2,000 sets yesterday because the purchase cannot keep up with the goods, and the canning factory is out of stock! The dealers in the provincial capital shipped the freight, and several major shopping malls and many small stores opened directly to grab it, and the family couldn't share much at all."

Lu Huizhen was speechless for a moment. How popular this is!

"Manager Hu, why do you think Xifeng canned food is so easy to sell?" Lu Huizhen continued to visit.

Manager Hu said: "One is the Mid-Autumn Festival and the other is the advertisement. When two encounters them, consumers will go crazy. You must not have read the advertisement, right?"

Lu Huizhen said: "I haven't seen Xifeng Canned Advertisements on TV, are their advertisements published in the newspaper?"

Manager Hu said: "It's the TV station. Every morning, afternoon, and early morning, the advertisements are broadcast over and over again, and they are smelly and long. I also found a medical expert to fool the old man and the old lady who are idle at home and have nothing to do. They have to let their children and grandchildren buy canned food. The elderly like it, and young people naturally have to buy it. One by one, which is like a plague. The more people buy it, the trend will arise. Let's put it this way, I don't believe in that advertisement at all, but I also want to buy canned food during the holidays this year. Relatives and elders like it, and I have face. I'm not just giving gifts?"

Lu Huizhen asked: "So, is Xifeng canned food sold well because their advertisements are loved by the elderly?"

Manager Hu said: "It's not all because of advertising. No matter how good the advertising is, the product is not good. Look at the packaging box of Xifeng canned food. It's so joyful and high-end! No matter what it contains, you can hold the box anyway. Not only does the packaging box look good, but it also has things inside, family-friendly and luxurious canned bottles. After eating, you can use it to hold seasonings. It's beautiful and affordable. Why don't housewives and the elderly like it? Supreme Hongyun is even more amazing. The canned bottles are similar to handicrafts, and they also carve all kinds of auspicious words. The boss can directly place them on the writing table to decorate them."

Lu Huizhen said: "Can I understand that everyone is rushing to buy canned Xifeng, and it is basically not something I bought for food?"

Manager Hu smiled and said, "You don't even look at how big each bottle of can is. The cheapest canned food in family cans. I can eat one bottle in one bite. Who can buy it after getting water in your brain?"

Lu Huizhen asked: "Buy a box and return the beads?"

Manager Hu said: "The box is more valuable than beads. What is more valuable is the brain and the idea! From packaging boxes to canned bottles, to the smelly and long advertisements, it is normal for people to knock consumers out with a combination of punches. Those who can come up with these ideas deserve to make money."

Lu Huizhen interviewed for two hours, but she didn't want to write a manuscript immediately. The news she wrote in this way could be published at most a tofu cube.

As a journalist, Lu Huizhen has her own intuition, and there is big news behind Xifeng Canning. She wants to go to the canning factory for an interview and write a report about entrepreneurs. If it causes a sensation, she will likely become a regular in the newspaper.

When I go to the intern reporter of his ancestors, I must remove the word internship!
Chapter completed!
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